Rend is a Growth Strategist, Business Builder, Speaker and Author. He had an extensive career with the Boston Consulting Group (BCG) in various leadership roles across the world, working with senior decision-makers in business and government on critical leadership and management topics. He witnessed first-hand how much complexity has overwhelmed strategy, organization and execution, and why fighting and defeating complexity is the critical missing link in the leadership equation.
As the founding partner and CEO of endCX®, he focuses on senior-to-senior advisory, seminars and conferences aimed at changing leaders’ mindsets and actions towards ending complexity.
His upcoming book, The Ultimate Leadership Challenge® (Q2,2020), identifies the failure to end complexity as the most critical barrier to True Performance and outlines the required principles and journey for Leaders to fight and defeat the complexity disease. Rend is also chairman of BYZstart®, a growth search fund focused on small-caps acquisitions in the industrial space in Europe.
- CEO Hack: Two quotes – 1) Simplicity is the ultimate sophistication – Leonardo Da Vinci (2) Any intelligent fool can make things big and more complex, it takes a touch of genius and – alot of courage to move in the opposite direction – Albert Alstein
- CEO Nugget: Apply what you're preaching to yourself
- CEO Defined: Accountability and responsibility