Emily Alexandra Guglielmo is known globally as The American Mermaid. She travels all over the globe performing mermaid shows and promoting water safety and ocean conservation. She Founded her non-profit SupportingWater.org in 2018. In 2019 she created her company Emily Alexandra, Corp. aka Emily Alexandra Cosmetics where she creates mermaid and ocean-inspired makeup that is vegan, cruelty-free, ocean-safe, and water-resistant! A portion of every purchase goes back into SupportingWater.org.