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IAM2002 – Real Estate Investor and Serial Entrepreneur Juggles Multiple Interests & Ventures

Podcast Interview with Lisa Song Sutton

In the world of entrepreneurship, there are those who tread the traditional path of starting a business, and then there are those who take a more unconventional route. One such individual is Lisa Song Sutton, an American entrepreneur, philanthropist, and published author.
With a background in law, Lisa's journey into entrepreneurship is one of resilience and ability to seize opportunities. In this episode, we will dive into Lisa's inspiring story, her ventures, and the keys to her success.
Lisa's background in law might seem unrelated to her entrepreneurial ventures, but it played a significant role in shaping her mindset. Working in a law firm during the post-recession era allowed Lisa to witness successful business owners and learn from them. She discovered the importance of business litigation and bankruptcy as strategic tools. Lisa's unconventional path paved the way for her to model and learn about marketing and brand representation. Her leap of faith to move to Las Vegas and start Sin City Cupcakes was the beginning of an exciting entrepreneurial journey.
Key Points:
  • Background: Lisa Song Sutton holds ownership interests in several companies in a range of industries, including real estate, technology, retail, and food & beverage. Her most famous venture is Sin City Cupcakes, Las Vegas' top alcohol-infused cupcake company.
  • Various Ventures: Her work in supporting and launching businesses spans across different industries, showcasing her versatility and business acumen.
  • CEO Hack: Lisa emphasizes the importance of knowing your location and the value of leveraging relationships.
  • CEO Nugget: She encourages confidence by noting that there's never really a “good” time to dive into something; sometimes, you just have to take the plunge.
  • CEO Defined: Lisa views a CEO as a leader and a guide, helping others find their path.
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Transcription:

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Lisa Song Sutton 00:00

So I always tell people too if you're thinking about any sort of product or service that caters to tourists in any way, think about launching it in Las Vegas, because this is your perfect test market, right? People are already coming here. It's not like we started Sin City Cupcakes.

In the middle of some Midwest town, right? We don't have to convince you to come to Vegas because you're already coming. All we have to do is get our product in front of you.

Intro 00:23

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of.

This is the I Am CEO Podcast.

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Gresham Harkless 00:49

Hello. Hello. Hello. This is Gretch from the I am CEO podcast. And I had very special guest on the show today at Lisa Song Sutton, and she is an American entrepreneur, philanthropist, and a published author. And Lisa is involved in numerous ventures and numerous brands and numerous businesses.

And specifically, she's known for Sin City Cupcakes. She's also involved in Ship Las Vegas. And finally, she was Miss Nevada 2014. So this is going to be a little bit of a different type of podcast, because this is going to be an excerpt from a longer interview. That's going to publish later on our CEO chat podcast.

But anyways. Lisa provided a tremendous amount of content, tremendous amount of information. So enjoy this excerpt from our CEO chat podcast. And now it's going live on our I am CEO podcast with Lisa Song Sutton.

Lisa Song Sutton 01:38

Hi. Yes, I am.

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