IAM1382 – Founder of Apparel Company Helps Young Children with Exercise and Eating Habits
Special Throwback: Podcast Interview with Lori Tobin
- CEO Story: People start noticing Lori’s apparel when she was running in races and other clubs. They ask where she bought her leggings, and that was the start of a journey of making workout clothing for adults and children in 1991. Started selling in expos and was invited as well to speak.
- Business Service: Kids clothing with an exercise program, cooking, and a short book that Lori did. Hook with a production, turning the gym into a program.
- Secret Sauce: Apparels are purely made in the USA. Donating the scrap fabrics to the art teachers in the community.
- CEO Hack: Running every day, meditating, and writing goals and aspirations
- CEO Nugget: Ask customers, “What do you need next?” Be open to learning and being ethical
- CEO Defined: Wearing a lot of hats, acting with integrity, looking forward
Website: sportobin.com
Website: keepgoingkidz.com
Book: https://amzn.to/2QDhTnJ
Twitter: SporTobin
Facebook: SporTobin
Initial Episode: https://iamceo.co/2018/09/17/065-founder-of-apparel-company-helps-young-children-with-exercise-eating-habits
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