IAM1202- Founder Provides Strategic Communications Counsel
Podcast Interview with Evan Nierman
Evan Nierman is the author of the just-released book Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line, which is available at Amazon.com and wherever books are sold.
He is also the Founder and CEO of Red Banyan, which provides strategic communications counsel, crisis management, and media training to senior business leaders, government officials, and private individuals.
Evan and his team advise and represent corporations and non-profit organizations across a wide range of industries, often guiding them through high-stakes, complex situations and conceptualizing and executing effective communications campaigns.
He is a regular contributor to various top publications including Entrepreneur, Fast Company, and Forbes.
- CEO Hack: Ask for help, get educated, and join like-minded peer entrepreneurs
- CEO Nugget: Everyone needs to be talking to everyone around them about the dangers of social media
- CEO Defined: Deciding your vision and rallying other people to your side to accomplish it
Website: http://redbanyan.com/
Previous episode on IAMCEO: https://iamceo.co/2020/06/02/iam659-ceo-provides-strategic-communications-counsel/
Book on Amazon: Crisis Averted: PR Strategies to Protect Your Reputation and the Bottom Line
Instagram: https://www.instagram.com/redbanyanpr/
LinkedIn: https://www.linkedin.com/company/1262164
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Transcription
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00:30 – Intro
Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview? If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO podcast.
00:57 – Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today, Evan Nierman of Red Banyan. Evan, it's great to have you back on the show.
01:06 – Evan Nierman
Hey, it's great to be back with you. Looking forward to it.
01:09 – Gresham Harkless
Yes. Super excited to hear about all you've been progressing with and all the awesome things that you're doing. But before we do that, I wanted to read a little bit more about Evan so you can hear about some of those awesome things. Evan is the author of the just-released book, Crisis Averted PR Strategies to Protect Your Reputation and the Bottom Line, which is available at Amazon and literally everywhere your books are sold. He is the founder and CEO of Red Banyan, a company that offers strategic communications counsel, crisis management, and media training to senior business leaders, government officials, and private individuals.
Evan and his team advise and represent corporations and nonprofit organizations across a wide variety of industries, often guiding them through high-stakes, complex situations and conceptualizing and executing effective communication campaigns. He's a regular contributor to various top publications, including Entrepreneur, Fast Company, and Forbes, and he was a previous guest on episode number 659 of our podcast as well. Evan, super excited to have you back on. Are you ready to speak to the I AM CEO community?
[restrict paid=”true”]
02:03 – Evan Nierman
I am ready. Let's do this.
02:05 – Gresham Harkless
Let's make it happen. So, to kind of kick everything off, I wanted to hear a little bit more about your progress since we last had you on what I like to call your CEO story and all the awesome things you've been working on.
02:14 – Evan Nierman
Sure. Well, it's been a hectic time, but hectic in a good way, because our firm has been growing very, very rapidly, which is great to have happened most of the time. We're so focused on helping our clients get to the next level and utilize communications in order to accomplish their goals and help them grow. After waiting for a very long time to sort of have very controlled growth by us and not want to focus too much on expanding the team, mostly because I was concerned that if we, if we grew too quickly and got too big too fast, we would start to drop balls or that the service wouldn't be there, that we would harm the reputation for excellence that we built. I got some of the right people in the right positions. We've got the infrastructure set, so we've been putting the foot on the accelerator and accelerating, which has been really, really fun.
03:08 – Gresham Harkless
I wanted to drill down a little bit more. I know you touched a little bit upon your book. Is it a kind of extension of what you do for clients, or could you take us through a little bit more of that and how you're working with your clients and how those basically both go in tandem?
03:19 – Evan Nierman
Yes, absolutely. Well, look, the book is designed for anyone who wants assistance in becoming a more effective communicator, telling your story, and also mitigating, getting ahead of, and preventing these types of crisis situations, which often target not just business people, but anyone, anyone can find herself or himself in a situation quickly where all of a sudden a video goes live, the Internet unites against you, and you're fighting either for your life in a literal sense in some cases, or at least to defend your reputation or your livelihood. So I set out to write the book because I've been very concerned about what I'm seeing going on in the marketplace right now and the impact that cancel culture has on people's lives. I say in the book that if the book helps even a single good person get to a better outcome and avoid a bad outcome, then it will have been worth the effort.
I really believe that. I think it's hard for people to know what to do when they find themselves in a crisis situation. So what I've done with the book is try to tell stories of how I've helped other organizations and my team, and I have guided them through difficult circumstances so they can take those lessons and apply them to their own organizations, and also really drill down into some of the, to give people a basic understanding of what is crisis communications, how do you do it right? What's the posture you need to adopt? Also provide them with very specific items, which I call a crisis preparedness toolkit.
This way, if they ever find themselves in a difficult situation, they can have peace of mind knowing that the toolkit is easily accessible and contains effective strategies that have worked in the past and will work again. So that was the idea behind putting the book out there into the world. Again, some of the people who read that book become clients of Red Banyan, and that's great. Most of them, I assume, will never hire us. That's okay, too. I'm putting it out into the world. I'm trying to provide a guidebook for people. Again, if I can avoid one good person getting a bad outcome, it's worth, worth the trouble. So that's how I think about the book.
05:39 – Gresham Harkless
Would you consider your ability to be able to take those experiences that you have and be able to kind of distill them down and communicate them to people who need to know that information? Of course, be able to lean on you and your team. Would you consider that to be like your secret sauce, the thing you feel kind of sets you or your organization or even your book apart and makes it unique?
05:58 – Evan Nierman
Yeah, absolutely. It's. Look, if I. If I make my living as a communicator and I'm advising people on how to communicate, I better make sure I know how to communicate myself. So I like to think that the book does a decent job of that. I have no illusions. I'm not becoming the next JK Rowling. This is not going to be a trilogy. I'm not going to be what's his name? Jim Collins. Good to great, and so many other books. Look, I'm a practitioner. I'm a business owner. I'm an entrepreneur. I'm not an author full-time. I'm not expecting to become some sort of a business guru. I'm just trying to do my part in putting my slice of expertise out there in the world. One of the reasons I actually decided, you know, the book is also in audiobook format, which I consume a ton of audiobooks.
For people who like podcasts, they tend to be oral learners. They like podcasts, they like audiobooks. For me, I felt it was really important to actually narrate the book myself. So it was a lot more complicated, and I had to jump through a lot more hoops in order to do that. But I thought it was really important because the book is written in my own voice. I felt, especially for my first book, I wanted. This is my attempt to speak to a broader community than just my friends, family, network of contacts, and our clients. That voice needed to be my own voice. One of the central premises of the book is the notion that you have to press the truth. That's a philosophy that we believe in at Red Banyan, which basically posits that the world moves quickly, the news cycle is fast, and we're all connected to information.
If you're not willing to press the truth, not just tell the truth, but if you're not willing to press the truth, and by that, I mean to push a narrative forward, get engaged, get in the conversation, defend yourself if you need to, promote yourself, if you want to grow, if you're not willing to have those conversations and talk about your organization and what you're doing, well, someone else is going to talk about you. In nearly every instance, they're not going to talk about you as well as you're going to talk about yourself or put you in the light that you want to be in. So I think it's just really essential. Whether it's a small organization a multibillion-dollar multinational or even just an individual, you gotta press the truth. You gotta take control of how the world sees you. You have those tools, and some of them are in the book. That's why I hope people will adopt that notion and understand, that it's not enough to sit back and just hope that your story gets told. You gotta have the courage to tell it yourself.
08:38 – Gresham Harkless
Yes, absolutely. So I wanted to switch gears a little bit, and I want to ask you for what I call a CEO hack. So this could be like an Apple book or a habit that you have, but what's something that makes you more effective and efficient?
08:48 – Evan Nierman
Ooh. I have to answer this, but I have to make sure I remember what I said last time and not repeat myself. Last time. I think that we talked about exercise and taking care of yourself, which I still stand by. I think it's critical. I'll go with a different one this time, which I think I'm going to reference a conversation that I had with an entrepreneur friend of mine this morning. Literally this morning. I was having breakfast with him, and we were talking, and we were actually reflecting on our own journeys, and he's a few years ahead of me in terms of both his age and his business. We were talking and talking about tough things that we've been through and also accomplishments. I told him when I was just starting out in the business that I discovered an organization called EO Entrepreneurs organization, which was, it's a peer group of like-minded entrepreneurs.
It was just such an important way for me to get educated and not just how to communicate. I already knew how to do that. I didn't know anything about building a business or building a culture, and I didn't understand how to grow a team. For me to get into that accelerator program that EO offered was so important. I was telling him the story of how I got into the program. I mentioned to him that I was talking to this woman, this remarkable woman named Eloise Gonzalez, who's a dynamic entrepreneur in Miami. Just an amazing woman. I said, Eloise, I need to learn from you. I got to get into this program. I need help. I know how to do pr, and I know how to do communications, but I don't know anything about running, building or creating a communications business. He stopped me and said, what you did was you asked for help. He said, so many people, their egos get in the way. You knew you needed help, and you had the courage.
To me, that's leadership. Evan, you spoke up and you said, I need help. I'd never really thought of it in that lens, but as I reflect on it now, it's really so vital. Asking for help is not a weakness. Asking for help is strength. You have so many resources as an entrepreneur, and as a human all around you, to not tap into them doesn't make sense. To not do it because you're afraid of looking weak or you're afraid of asking a stupid question, it's just you have to let that go, and you have to be willing to say, I don't know everything. I'm going to humble myself. I'm going to be transparent. I'm going to be vulnerable. When you ask for help and you do it, people will give it to you. They're happy to help because guess what? It makes people feel good to help other people. So I guess that would be my CEO hack. Anytime you get into a situation where you don't know what you're doing or you're uncertain, ask for help, and default to asking for help. Because there are always people out there with the answers. Nine times out of ten, all you have to do is ask them and they'll gladly share it with you.
11:54 – Gresham Harkless
Nice. So you might have already touched on this, but I wanted to ask you now for what I call a CEO nugget. So this could be maybe another nugget from your book, or it might be something you would tell your younger business self, or potentially your absolute best client.
12:06 – Evan Nierman
I mentioned this in the book in a roundabout way, but I'm going to talk about it in a lot more detail in the next book. That is, parents need to talk to their kids about the dangers of social media, and older people need to talk to younger people. Younger people need to talk to older people. The point is, that everyone should be talking to those around them about the dangers that exist in social media. When we're living in a. In a world where people err on the side of outrage and they rush to judgment, it is so vital that you avoid putting yourself into a bad situation. I actually believe that in addition to some of those key conversations that parents need to have with their kids about drugs, vaping, sex, about strangers, we educate them about these things that we perceive to be dangerous and that we know can be harmful to them.
But there's something that's even potentially more lethal, which is walking around with every teenager, every young person, all day, every day, they got it in their purse or their pocket, and that's their smartphone. So a momentary lapse in judgment. The young person with a smartphone can do damage that lasts a lifetime, unfortunately. We've had a couple of different instances in recent months where we've had to help families, where young people have found themselves in a lot of trouble, legal trouble, facing suspension or expulsion from their school, bullying, harassment, public humiliation, because they weren't thinking and they took a picture of something they shouldn't have, or they posted a video, and they didn't think through the consequences.
I think it's just so critically important that parents talk to their kids early and often about the dangers of social media and really remind their kids that one momentary lapse in judgment can create problems that go on and on, and it costs. Tremendous pain can cost them a lot in terms of legal costs, even counseling, and mental strengthening that needs to happen if you find yourself publicly humiliated. So it's just like any other technology. It can be wielded for good and for bad. The same can be said for social media, but it is very, very dangerous, and kids need to be reminded of the dangers that face them and that they think twice before they swipe, post comments, et cetera.
14:37 – Gresham Harkless
Yes, absolutely. So I want to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different, quote-unquote, CEO's on the show. So, Evan, what does being a CEO mean to you?
14:48 – Evan Nierman
To me, being a CEO means deciding what your vision is and then amassing the right team to help you get there. Waking up every day is not just excited about what you're doing, that's someone who's got a cool job or a good gig. But when you can articulate that vision and you can rally other people to your side to accomplish it, that's when you make that leap to CEO.
15:15 – Gresham Harkless
Evan, truly appreciate you again for hopping back in on this podcast. What I wanted to do now is just pass you the mic again, just to see if there's anything additional that you can let our readers and listeners know, of course, how best people can get a hold of you and your team, get a copy of the book, and find about all the awesome things you're working on.
15:30 – Evan Nierman
Sure. Well, thanks, and thank you again for having me. It's always, we always have a good conversation when I come on this show, which I really appreciate, and you can get in touch with me, you can track down our team. The easiest is to go to either redbanion.com or to go to evineerman.com. and all of our various social media platforms are tied to the Red Banyan website, and we look forward to continuing the conversation.
15:57 – Gresham Harkless
Absolutely. Well, thank you so much again, Evan. I appreciate everything that you're doing and being able to be so open about sharing your knowledge and expertise. We will definitely have the links and information in the show notes as well too, so that everybody can get a copy of the book, get in contact, and reach out to you. But thank you so much again, my friend. Looking forward to the next time and I hope you have a phenomenal rest of the day.
16:14 – Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
00:30 - Intro
Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview? If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO podcast.
00:57 - Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today, Evan Nierman of Red Banyan. Evan, it's great to have you back on the show.
01:06 - Evan Nierman
Hey, it's great to be back with you. Looking forward to it.
01:09 - Gresham Harkless
Yes. Super excited to hear about all you've been progressing with and all the awesome things that you're doing. But before we do that, I wanted to read a little bit more about Evan so you can hear about some of those awesome things. Evan is the author of the just-released book, Crisis Averted PR Strategies to Protect Your Reputation and the Bottom Line, which is available at Amazon and literally everywhere your books are sold. He is the founder and CEO of Red Banyan, a company that offers strategic communications counsel, crisis management, and media training to senior business leaders, government officials, and private individuals.
Evan and his team advise and represent corporations and nonprofit organizations across a wide variety of industries, often guiding them through high-stakes, complex situations and conceptualizing and executing effective communication campaigns. He's a regular contributor to various top publications, including Entrepreneur, Fast Company, and Forbes, and he was a previous guest on episode number 659 of our podcast as well. Evan, super excited to have you back on. Are you ready to speak to the I AM CEO community?
02:03 - Evan Nierman
I am ready. Let's do this.
02:05 - Gresham Harkless
Let's make it happen. So, to kind of kick everything off, I wanted to hear a little bit more about your progress since we last had you on what I like to call your CEO story and all the awesome things you've been working on.
02:14 - Evan Nierman
Sure. Well, it's been a hectic time, but hectic in a good way, because our firm has been growing very, very rapidly, which is great to have happened most of the time. We're so focused on helping our clients get to the next level and utilize communications in order to accomplish their goals and help them grow. After waiting for a very long time to sort of have very controlled growth by us and not want to focus too much on expanding the team, mostly because I was concerned that if we, if we grew too quickly and got too big too fast, we would start to drop balls or that the service wouldn't be there, that we would harm the reputation for excellence that we built. I got some of the right people in the right positions. We've got the infrastructure set, so we've been putting the foot on the accelerator and accelerating, which has been really, really fun.
03:08 - Gresham Harkless
I wanted to drill down a little bit more. I know you touched a little bit upon your book. Is it a kind of extension of what you do for clients, or could you take us through a little bit more of that and how you're working with your clients and how those basically both go in tandem?
03:19 - Evan Nierman
Yes, absolutely. Well, look, the book is designed for anyone who wants assistance in becoming a more effective communicator, telling your story, and also mitigating, getting ahead of, and preventing these types of crisis situations, which often target not just business people, but anyone, anyone can find herself or himself in a situation quickly where all of a sudden a video goes live, the Internet unites against you, and you're fighting either for your life in a literal sense in some cases, or at least to defend your reputation or your livelihood. So I set out to write the book because I've been very concerned about what I'm seeing going on in the marketplace right now and the impact that cancel culture has on people's lives. I say in the book that if the book helps even a single good person get to a better outcome and avoid a bad outcome, then it will have been worth the effort.
I really believe that. I think it's hard for people to know what to do when they find themselves in a crisis situation. So what I've done with the book is try to tell stories of how I've helped other organizations and my team, and I have guided them through difficult circumstances so they can take those lessons and apply them to their own organizations, and also really drill down into some of the, to give people a basic understanding of what is crisis communications, how do you do it right? What's the posture you need to adopt? Also provide them with very specific items, which I call a crisis preparedness toolkit.
This way, if they ever find themselves in a difficult situation, they can have peace of mind knowing that the toolkit is easily accessible and contains effective strategies that have worked in the past and will work again. So that was the idea behind putting the book out there into the world. Again, some of the people who read that book become clients of Red Banyan, and that's great. Most of them, I assume, will never hire us. That's okay, too. I'm putting it out into the world. I'm trying to provide a guidebook for people. Again, if I can avoid one good person getting a bad outcome, it's worth, worth the trouble. So that's how I think about the book.
05:39 - Gresham Harkless
Would you consider your ability to be able to take those experiences that you have and be able to kind of distill them down and communicate them to people who need to know that information? Of course, be able to lean on you and your team. Would you consider that to be like your secret sauce, the thing you feel kind of sets you or your organization or even your book apart and makes it unique?
05:58 - Evan Nierman
Yeah, absolutely. It's. Look, if I. If I make my living as a communicator and I'm advising people on how to communicate, I better make sure I know how to communicate myself. So I like to think that the book does a decent job of that. I have no illusions. I'm not becoming the next JK Rowling. This is not going to be a trilogy. I'm not going to be what's his name? Jim Collins. Good to great, and so many other books. Look, I'm a practitioner. I'm a business owner. I'm an entrepreneur. I'm not an author full-time. I'm not expecting to become some sort of a business guru. I'm just trying to do my part in putting my slice of expertise out there in the world. One of the reasons I actually decided, you know, the book is also in audiobook format, which I consume a ton of audiobooks.
For people who like podcasts, they tend to be oral learners. They like podcasts, they like audiobooks. For me, I felt it was really important to actually narrate the book myself. So it was a lot more complicated, and I had to jump through a lot more hoops in order to do that. But I thought it was really important because the book is written in my own voice. I felt, especially for my first book, I wanted. This is my attempt to speak to a broader community than just my friends, family, network of contacts, and our clients. That voice needed to be my own voice. One of the central premises of the book is the notion that you have to press the truth. That's a philosophy that we believe in at Red Banyan, which basically posits that the world moves quickly, the news cycle is fast, and we're all connected to information.
If you're not willing to press the truth, not just tell the truth, but if you're not willing to press the truth, and by that, I mean to push a narrative forward, get engaged, get in the conversation, defend yourself if you need to, promote yourself, if you want to grow, if you're not willing to have those conversations and talk about your organization and what you're doing, well, someone else is going to talk about you. In nearly every instance, they're not going to talk about you as well as you're going to talk about yourself or put you in the light that you want to be in. So I think it's just really essential. Whether it's a small organization a multibillion-dollar multinational or even just an individual, you gotta press the truth. You gotta take control of how the world sees you. You have those tools, and some of them are in the book. That's why I hope people will adopt that notion and understand, that it's not enough to sit back and just hope that your story gets told. You gotta have the courage to tell it yourself.
08:38 - Gresham Harkless
Yes, absolutely. So I wanted to switch gears a little bit, and I want to ask you for what I call a CEO hack. So this could be like an Apple book or a habit that you have, but what's something that makes you more effective and efficient?
08:48 - Evan Nierman
Ooh. I have to answer this, but I have to make sure I remember what I said last time and not repeat myself. Last time. I think that we talked about exercise and taking care of yourself, which I still stand by. I think it's critical. I'll go with a different one this time, which I think I'm going to reference a conversation that I had with an entrepreneur friend of mine this morning. Literally this morning. I was having breakfast with him, and we were talking, and we were actually reflecting on our own journeys, and he's a few years ahead of me in terms of both his age and his business. We were talking and talking about tough things that we've been through and also accomplishments. I told him when I was just starting out in the business that I discovered an organization called EO Entrepreneurs organization, which was, it's a peer group of like-minded entrepreneurs.
It was just such an important way for me to get educated and not just how to communicate. I already knew how to do that. I didn't know anything about building a business or building a culture, and I didn't understand how to grow a team. For me to get into that accelerator program that EO offered was so important. I was telling him the story of how I got into the program. I mentioned to him that I was talking to this woman, this remarkable woman named Eloise Gonzalez, who's a dynamic entrepreneur in Miami. Just an amazing woman. I said, Eloise, I need to learn from you. I got to get into this program. I need help. I know how to do pr, and I know how to do communications, but I don't know anything about running, building or creating a communications business. He stopped me and said, what you did was you asked for help. He said, so many people, their egos get in the way. You knew you needed help, and you had the courage.
To me, that's leadership. Evan, you spoke up and you said, I need help. I'd never really thought of it in that lens, but as I reflect on it now, it's really so vital. Asking for help is not a weakness. Asking for help is strength. You have so many resources as an entrepreneur, and as a human all around you, to not tap into them doesn't make sense. To not do it because you're afraid of looking weak or you're afraid of asking a stupid question, it's just you have to let that go, and you have to be willing to say, I don't know everything. I'm going to humble myself. I'm going to be transparent. I'm going to be vulnerable. When you ask for help and you do it, people will give it to you. They're happy to help because guess what? It makes people feel good to help other people. So I guess that would be my CEO hack. Anytime you get into a situation where you don't know what you're doing or you're uncertain, ask for help, and default to asking for help. Because there are always people out there with the answers. Nine times out of ten, all you have to do is ask them and they'll gladly share it with you.
11:54 - Gresham Harkless
Nice. So you might have already touched on this, but I wanted to ask you now for what I call a CEO nugget. So this could be maybe another nugget from your book, or it might be something you would tell your younger business self, or potentially your absolute best client.
12:06 - Evan Nierman
I mentioned this in the book in a roundabout way, but I'm going to talk about it in a lot more detail in the next book. That is, parents need to talk to their kids about the dangers of social media, and older people need to talk to younger people. Younger people need to talk to older people. The point is, that everyone should be talking to those around them about the dangers that exist in social media. When we're living in a. In a world where people err on the side of outrage and they rush to judgment, it is so vital that you avoid putting yourself into a bad situation. I actually believe that in addition to some of those key conversations that parents need to have with their kids about drugs, vaping, sex, about strangers, we educate them about these things that we perceive to be dangerous and that we know can be harmful to them.
But there's something that's even potentially more lethal, which is walking around with every teenager, every young person, all day, every day, they got it in their purse or their pocket, and that's their smartphone. So a momentary lapse in judgment. The young person with a smartphone can do damage that lasts a lifetime, unfortunately. We've had a couple of different instances in recent months where we've had to help families, where young people have found themselves in a lot of trouble, legal trouble, facing suspension or expulsion from their school, bullying, harassment, public humiliation, because they weren't thinking and they took a picture of something they shouldn't have, or they posted a video, and they didn't think through the consequences.
I think it's just so critically important that parents talk to their kids early and often about the dangers of social media and really remind their kids that one momentary lapse in judgment can create problems that go on and on, and it costs. Tremendous pain can cost them a lot in terms of legal costs, even counseling, and mental strengthening that needs to happen if you find yourself publicly humiliated. So it's just like any other technology. It can be wielded for good and for bad. The same can be said for social media, but it is very, very dangerous, and kids need to be reminded of the dangers that face them and that they think twice before they swipe, post comments, et cetera.
14:37 - Gresham Harkless
Yes, absolutely. So I want to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different, quote-unquote, CEO's on the show. So, Evan, what does being a CEO mean to you?
14:48 - Evan Nierman
To me, being a CEO means deciding what your vision is and then amassing the right team to help you get there. Waking up every day is not just excited about what you're doing, that's someone who's got a cool job or a good gig. But when you can articulate that vision and you can rally other people to your side to accomplish it, that's when you make that leap to CEO.
15:15 - Gresham Harkless
Evan, truly appreciate you again for hopping back in on this podcast. What I wanted to do now is just pass you the mic again, just to see if there's anything additional that you can let our readers and listeners know, of course, how best people can get a hold of you and your team, get a copy of the book, and find about all the awesome things you're working on.
15:30 - Evan Nierman
Sure. Well, thanks, and thank you again for having me. It's always, we always have a good conversation when I come on this show, which I really appreciate, and you can get in touch with me, you can track down our team. The easiest is to go to either redbanion.com or to go to evineerman.com. and all of our various social media platforms are tied to the Red Banyan website, and we look forward to continuing the conversation.
15:57 - Gresham Harkless
Absolutely. Well, thank you so much again, Evan. I appreciate everything that you're doing and being able to be so open about sharing your knowledge and expertise. We will definitely have the links and information in the show notes as well too, so that everybody can get a copy of the book, get in contact, and reach out to you. But thank you so much again, my friend. Looking forward to the next time and I hope you have a phenomenal rest of the day.
16:14 - Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
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