Black Wall StreetI AM CEO PODCAST

IAM834- Founder Helps Business Owners Work Less and Earn More

Podcast Interview with Deborah Pretty

Deborah Pretty a.k.a. (P.Y.) is the lady behind Deborah has been a business owner for 40 years. She'd founded and started 5 businesses in 5 different industries.

Currently, she's running a property preservation business with their son Tae, which is what sparked her new business endeavor. Although Deborah ran a successful business, she found herself working 24/7. One day she worked all night; processing and invoicing work orders. She realized something had to change.

After a few simple changes, she increased their average bid invoice amount by 35%, reduced her working hours by more than 50%, hired a vendor manager and processor, and incorporated ACH services. Those simple cost-efficient changes dramatically improved productivity and profits.

Her goal now is to help other small business owners to work less and earn more! She hopes to reach the masses via her online resource. Deborah built a website designed specifically to help other small business owners learn from her many years of costly mistakes.

  • CEO Hack: Reading books to find new and simpler ways to do my work
  • CEO Nugget: Read a lot, do what you love and follow your passion
  • CEO Defined: Being a good example to others



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Intro 0:02
Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups and CEOs without listening to a long, long long interview? If so, you've come to the right place, Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I am CEO podcast.

Gresham Harkless 0:29
Hello, hello. Hello this is Gresh from the I am CEO podcast and I have a very special guest on the show today at Deborah pretty of P yc. Talk Deborah, it's awesome having a show.

Deborah Pretty 0:40
Thank you So much for having me. I'm so excited to be here.

Gresham Harkless 0:45
Definitely super excited to have you on as well too. And before we jumped in, I want to read a little bit more about Denver so you can hear about all the awesome things that she's doing. And Deborah aka p y is the lady behind p White's Hulk is calm. Deborah has been in business owner for 40 years she founded and started five businesses in five different industries. Currently, she's running a Property Preservation business with her son Tay, which is what sparked her new business endeavor. Although Deborah ran a successful business, she found herself working 20 471 day she worked all night processing and invoicing work orders, she realized something had to change. After a few simple changes she increased their average bid invoice amount by 35% reduce her working hours by more than 50% and hired a vendor manager and processor and incorporated hch services. Those simple cost efficient changes dramatically improved productivity and profits are Go Go now as to help other small business owners to work less and earn more. She hopes to reach the masses via her online resource. Deborah built a website designed specifically to help other small business owners learn from her many years of costly mistakes. Deborah, are you racing to the IMC Oh, community?

Deborah Pretty 1:52
I am. I am. That was excellent. I mean, you're saying Oh,

Gresham Harkless 1:56
exactly. That's awesome. That's a mic drop at the end. And I absolutely great. Yeah, absolutely love, you know, everything that you're doing that to help out those business owners. And I know I kind of touched on it a little bit when I read your bio in the beginning. Could you take us through exactly how you guys are where you are? Now? Could you take us through your SEO story? When did you get started? Well,

Deborah Pretty 2:15
okay, well, basically, like you say, Gresh, it was just, I was just working all the time. And I was really getting overwhelmed, and are frustrated. And I remember one of my favorite business development books, which is Michael Gerber. Are you familiar with him? Yes. I love that book, The E myth. And that even if it if you never read it before, it's a must read. But if you have read it, you can't hide from the facts. And that book tells the truth, it says that most small business owners are having entrepreneurial seizures. Now, remember that or not. But that stuck for years. And that's what I was doing. I was having an entrepreneurial seizure. And, you know, I was just working for myself by myself. I mean, this business, I'm working with my son Tay, but we was basically doing all the work. And I probably like most other business, small business owners it again, I couldn't see taking my ticket and foot off the first face, I had both feet on first face. I couldn't, I couldn't see myself take it, I was so scared. I couldn't take the foot off one foot off. But I just kept telling myself Debra, if you don't do something, nothing's gonna change. And I was like, Oh, my God, I get I have to do something. So I said, Okay, what I'm gonna do is I'm going to just, I'm just going to jump out there, and I'm gonna, I'm gonna do something I wanted. I wanted a CRM. And probably like most people heard of the number one CRM that was out there at a time, and it just seemed like, Oh, my God, it's gonna be so expensive. It's going to be so much, you know, a learning curve, it's just going to take up a bunch of time. And now it's like, okay, I don't have time not to do it. So long story short, that's how I first got started into the automation technology. I see if I can find something they helped me, you know, to take away. It gives me more time. That's where I want to start. Long story short, we get I got started with a piece of technology. And it's one that we use specifically in the industry that we and I'm pretty sure other businesses industry use this particular one as well. But we use it a lot in in practice preservation. And I always say it may be on the body or probably ready to because I say the same thing. Cuz it's funny because what I'm doing is real life. I mean, this is not something that happened last year. This is like everyday stuff that I'm talking about. But um, what I was going to say was when I got to see him, I mean, I was selling the commercial because I was saying the same thing people were seeing on a commercial. Oh my changing Life, I mean, the stuff that would take me an hour or two hours, I could actually do like in five minutes. So Oh my god. So that's, that's how I got started in like anything else, once you do one thing, it gives you the confidence to move on and do other things. So that's kind of how I got started with kind of outside the box incorporating technology and automation into my into the traditional business.

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Gresham Harkless 5:24
Yeah, and I definitely appreciate that. And I love how you said that, you know, it's real life. And that's why I love about you know, the EMF too is because it like you said, You can't hide from the truth. And you really start to if you haven't checked out that book, it's so valuable because it talks about a lot of speed bumps, or even potholes or whatever you might want to call them of business and how you often will create a job really out of what you're doing not really create a business and the difference between them and different aspects of that. So I love you know that you know, I'm sorry, obviously you had to go through it. But I love that you've been able to kind of solve it for yourself and in your business and then also help so many business owners kind of do the same. And so I know you touched on it a little bit. Could you take us through a little bit more on how you're supporting the clients, you work with what exactly that process looks like.

Deborah Pretty 6:08
Yeah, so basically what I'm doing now and just get started really with my online business, which is p y talk business. And like you stated in the bio, I started it because I wanted to be a voice and be a place where other small business owners could go to get real life situations and solutions and strategies that they can use, like right now. And just to share my stories, because I'm pretty sure my story because I'm pretty sure most people, a lot of business owners are going through the same things that I'm going through. So basically, that website is a resource. And every not every day, but often I'm putting more information up there. And of course, now with everything that's going on going on with the pandemic, you know, their goodbyes into the virtual call. So more that information is being added to the site. I talk about something that you probably read as well, one of the other things that I talked about is RPK. And that's other people's knowledge. And that's the one that I got when I started outsourcing and started hiring processes. And that's something that, you know, sometimes like I say, with small business owners, again, I hate to keep saying that is that we try to do everything ourselves for a number of reasons. And, you know, a lot of times we think other people can't do it, or they might not do it, you know, as good as you can, or whatever we may think. But actually, there are some people that could probably do stuff a lot better than we can, you know, so one of my motto motto is his motto is you know what, do what you love to do and outsource everything else. And in the business that we in Property Preservation is a business, whereas you cannot really afford to make mistakes and errors, you know, which a lot of people can businesses, but it can be really costly if you do so have to watch everything. So that's why I was kind of afraid of, of hiring outside, you know, processes, processes and things of that nature. But then I was like, Okay, well, I can't really grow, if I don't write them again, both feet on first face. I want to scale and grow. But I can't do any more. because like you said in the Bible all night trying to process what I'm doing myself. So by the vendors and more work, then I mean, where do I go, so here I am stuck again. So I was like, Okay, I have to be able to hire processes. Again, once I did that, that opened up a whole new world. You know, it's like, I liken it to, you know, save you, if you run an engineering firm, and you hire an engineer. And you get a little small company, you hire an engineer, but this engineer came from a huge, you know, fortune 500 company? What is that engineer going to bring to your establishment, you know, what I mean? By all kinds of experience and just stuff that I mean that you probably couldn't even imagine. And that's actually what happened. That's what happened with the processor, because the processes process so that's all they do. So they they're, they're faster, they're better, they're more knowledgeable. And I've learned so much from two processors. So, I mean, what what what what I bring to the table is just real life experience. This is what's happening. This is what has helped me and these type of things can help you to

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Gresham Harkless 9:45
nice, I absolutely love that. And I love that acronym. Oh pk. And I think so many times as you said, I actually heard somebody say which is kind of the same concept where you know, a lot of times businesses like being on the jungle gym, and you have both your hands on, you know, two separate runs. But do you want to go to the next round, but you never want to let go of the round before you and you'll never ever go for just like as you were talking about, you know, being on that base and having both of those feet there and never wanted to take the steps there. But really, you know, relying and understanding that there is knowledge that other people have, and given that opportunity to, to be able to leverage that in order for them to succeed, but also gives you that opportunity to grow and expand and be in your zone of genius or in lane. So I absolutely love that. And so I wanted to ask you now for what I call your secret sauce. And you might have already touched on this, but what do you feel is the thing that you feel kind of sets you apart and makes you or your organization unique?

Deborah Pretty 10:35
I think the secret sauce is, is trying to move, even when you feel awful, just just get just move, just do something, move your feet, you know, move up, and you have to make some hard decisions. And you have to be, you know, real with yourself. You know, I think one of the one of the first things is early on in the business, or when we're having, you know, an employee have an entrepreneurial seizure? And if so, what do I need to do? So I think those things is the first thing I think that's it, I need to get serious, and what am I going to do to get to where I am from where I am to where I'm going. And I think the other secret sauce is not to be afraid to implore other people. Because you're not gonna say you don't know what that what those persons know that can actually help you. Last thing I want to say is, like I said before, what is um, you love and outsource everything else, because you'd be good if you do what you love. And if you don't love doing it, most of the times, we're not as good at it. So do what you love, and outsource everything else.

Gresham Harkless 11:52
I wanted to switch gears a little bit, and I wanted to ask you for what I call a CEO hack. So this could be like an app or a book or a habit that you have. But what's something that makes you more effective and efficient.

Deborah Pretty 12:02
Of course, the book, I love reading, I would say I try to keep an open mind. And I am always trying to look for quicker, faster, better ways of doing stuff, because I know there's always stuff out there. So I think I think that I know that there's technology, there's always something, you know, movie. So again, keep moving.

Gresham Harkless 12:27
Now, I wanted to ask you for what I call a sea nugget. And this could be a word of wisdom or a piece of advice. It might be something you would tell a client or if you happen to a time machine, you might tell your younger business self,

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Deborah Pretty 12:38
and nugget, what nuggets would be like, I want the same thing. Reading reading is fundamental, as they say. Um, and, um, you know what, do what you love, and follow your passion.

Gresham Harkless 12:55
Awesome, awesome. Awesome. And so now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're all gonna have different quote unquote, CEOs on the show. So Deborah, what does being a CEO mean to you?

Deborah Pretty 13:06
It means really timing, freedom, it was me being an example to other people to show people, okay, if she can do that I can do I mean, she's no different. She's no smarter. She's no, you know, whatever. She's a human being, that started putting one foot in front of the other. And, you know, all the other stuff that comes between all that second goes on, but I'm human, I'm human, and, you know, okay, I can, I'm gonna make mistakes or whatever. Just want to say, Okay, I just want to be example, I just want to be a simple plain example of what's possible.

Gresham Harkless 13:42
I love that definition in that perspective. And I appreciate that I appreciate your time even more. What I want us to do is passionate, Mike, so to speak, just to see if there's anything additional, you can let our readers and listeners know. And of course, how best taking it all view and find out about all the awesome things you and your team are working on.

Deborah Pretty 13:58
Okay, perfect. Thank you so much. Yeah, again, p y talk this is is is is live is things that I go through, like right now in my business. So everything that I learned new, the new technology that I use a new automations and tricks and strategies and solutions, always put the information on our website. It's funny because the people that I know personally that read it My friends, family members, they read it, you know, everybody always say, Oh my god, this is I love it. You know, it's so interesting, even though what you read, probably that first page is a long page, but they say you know what, it's not boring. I just want to say that, that infamous. That's me that information there to help and I dare to say if people just read read, you know, read that website, they would definitely benefit from that and I talked about I talked about Going through the heck what I've learned. So basically, I'm talking about like, I like it, like you read the many mistakes that I made. Help people minimize those mistakes just by reading that information. So, yeah, so p y taught this calm is is a resource for small business owners, and it's just, it's just going to get better and better. As more top technology comes out your different tools, we just kind of keep adding and just, we want to make it like, okay, you have got to go here, you know, you, it's almost like you want it afraid not to go. That's basically basically all I would like to share this time would appreciate that. Yeah, well, I

Gresham Harkless 15:45
definitely appreciate that we will have the links and information in the show notes. And, you know, I appreciate you for sharing, you know, so much, you know, wisdom and knowledge with us today. But also, of course, you know, making it available on your website and I love you know, how you spoke you know a couple times about how important it is to to put one foot in front of the other and take action. I think so many times we forget, we get all this good knowledge and information. We have the how tos but we never take action. So I love that charge that you kind of spoke to, you know today as well too. And getting that information, getting that knowledge being able to use other people's knowledge and be able to take action with that. So I appreciate that reminder, appreciate your time again, and I hope you have a phenomenal rest today.

Outro 16:22
Thank you for listening to the IMC o podcast powered by little 16 Media Tune in next time and visit us at I am CEO CEO, I am CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, subscribe and leave us a five star rating grab CEO This has been the mF CEO podcast with Gresham Harkless. Thank you for listening.

Mercy - CBNation Team

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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