IAM294- Business Coach and Podcast Host Provides Resources and Services to Help Women Live Better

Coyetta is a CEO, business coach, and the host of the BeingCocoaB podcast. She started MyWaveLife™ Hair 2016 at to allow the natural hair community to freely express themselves while providing beautiful, quality products as inspiration. Over the years she has seen a shift towards entrepreneurship and wanted to allow other women the opportunity to own their own business by creating a comprehensive course and coaching services to guide them through the process. Her desire is to empower and inspire women by being a resource and a support system.

• CEO Hack: (1) Prayer to help keep calm (2) Allowing myself some space
• CEO Nugget: Be patient, be flexible and walk in your confidence
• CEO Defined: Freedom, self-sufficiency and giving back

Website: http://www.mywavelife.com/

www.coyetta.com

Instagram: https://instagram.com/iamcoyetta

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:30

Hello, hello, hello. This is Gresham from the I AM CEO Podcast and I have a very special guest on the show today. I've Coyetta Mitchell of the BeingCocoaB podcast and my wife's life hair. Coyetta, it's awesome to have you on the show.

Coyetta Mitchell 0:44

Thank you, thank you for having me.

Gresham Harkless 0:46

No brown appreciates having you on and what I wanted to do, which is read a little bit more about Coyetta so you can hear about all the awesome things that she's doing. And Coyetta is a CEO, business coach, and the host of the BeingCocoaB podcast. She started MyWaveLife Hair 2016 to allow the natural hair community to freely express themselves while providing beautiful, quality products as inspiration.

Over the years she has seen a shift towards entrepreneurship and wanted to allow other women the opportunity to own their own business by creating a comprehensive course and coaching services to guide them through the process. Her desire is to empower and inspire women by being a resource and a support system. Coyetta, Are you ready to speak to the I AM CEO community?

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Coyetta Mitchell 1:28

I'm ready.

Gresham Harkless 1:29

Awesome. Let's do it. So the first question I had was to hear more about what I call your CEO story. And what led you to start your business?

Coyetta Mitchell 1:36

Yeah, so what happened is it was kind of, I have a hair background. So I'm a hairstylist by trade. And I, you know, I was strolling on the scrolling on internet, and just kind of going through my feed. And it was at a time when there was a real big push towards, you know, females going back to their natural hair.

And you know, the, the keyboard gangsters, that's what I call them, the people behind their keyboards typing away, you know, spewing hateful comments to women about wearing hair extensions or wanting to switch it up. You know, the black community, the black woman, they like to switch up their hair.

That's, that's just how we are. So I thought, Wow, that's so strange that people would invest so much energy into what other people are doing to be negative. So I thought, you know, I'm going to start a space that allows women to do that. Because we don't know why they wear hair extensions. We don't know what's going on. Could be alopecia could be insecurities, and we have to allow women to do their own thing. So that's what kind of led me into being a CEO and starting my way of life.

Gresham Harkless 2:44

Absolutely. I love that. And I love the phrase, you said keyboard, keyboard gangsters. That's a nice phrase for them. Because a lot of difficult a lot of other things that will call them a lot of other things. But I truly appreciate you for you know, not only just creating this community sounds like for yourself, because you have that expertise in that background, but sounds like you created it for other people that you know, wants to know how to, you know, have not just go on that journey by themselves.

Coyetta Mitchell 3:12

Absolutely. So it's inclusive, even if you don't have natural hair yet, if you just want to wear hair extensions, that's okay. But you know, that space is for it's for us.

Gresham Harkless 3:21

Exactly, exactly. So I wanted to drill a little bit deeper and hear a little bit more about your podcast and hear more about you know, your community and everything that you have of service for the clients you work with.

Coyetta Mitchell 3:32

Yeah, so what also morphed from that is, as I said, I was seeing a lot of entrepreneurial, you know, women had entrepreneurial aspirations, and people were trying to transform their lives, there's, there are so many things happening with women all over and I was like, you know, what, I'm trying to change my life as well. Let me create this space for women that are trying the same that are trying to be positive, change their mindset that we're going through spiritual changes, mental, everything, you know, everything was happening.

So I said, I want to create this space for women. And over time, it morphed as well into now speaking with women who are in business and you know, just kind of getting the background on their stories. So it's a place where people come to be encouraged to get their own business going to kind of like an eat love, pray type of movement. And it also morphed into the I Am Coyetta brand, which teaches women to start their own online businesses.

So I provide coaching services, you know, resources for women that are trying to try to just live better do better. Nowadays, people want that freedom. And the nine-to-five life doesn't provide that so I wanted to be a part of that process be a part of that journey with women.

Gresham Harkless 4:51

Awesome. I absolutely love that. And I love the way it kind of has been organically grown. It sounds like you know from you, you know starting out and building a community and then starting to see and empower Are people to empower themselves? That kind of sounds like it.

Coyetta Mitchell 5:02

Right? Yeah.

Gresham Harkless 5:05

Nice. And now I wanted to ask you for what I call your secret sauce. And this could be for you or your organization, but what do you feel kind of sets you apart and makes you unique?

Coyetta Mitchell 5:14

I think what sets me apart, I'm gonna go with the organization, I think I have, you know, number one, I think I have a natural helping kind of spirit. So my desire to help is always something that sets me apart. But my organization also gives back. And I think a lot of businesses are missing a component, you know, they want to receive received of the funds, but how are you giving back?

And so my way of life gives back to water aid, and we help families get access to clean water. So I think that's something that makes Yeah, that's something that makes me different and makes our company unique. And it's something that, you know, I take pride in.

Gresham Harkless 5:52

Yeah, I absolutely love that, obviously, it's like, you know, was becoming more and more evidence, kind of like the service, entrepreneurship, where you know, you have a business, but you're also able to make an impact and make the world overall better place. But it definitely sounds like you're empowering people.

So even giving back, you know, from your expertise to the community, so that, you know, people that may not know, you know, about, you know, natural hair, or let alone starting a business are able to kind of tap into both to build both.

Coyetta Mitchell 6:21

Absolutely. I think too many times, you know, we people are at the top, and they just want to stay there by themselves. Like, no, I don't want you to come up and catch me. And it's like, no, why not share the information? You know, why not provide that resource? Why not provide education? Why not help somebody up? Because more than likely, we all were in that position, or somebody helped us up? So why not do the same for someone else?

Gresham Harkless 6:48

Exactly. What is the phrase go I When you when went in together? So that's our philosophy.

Coyetta Mitchell 6:54

That's right community over competition, that's the other one as well.

Gresham Harkless 6:58

I love that community over competition. So I wanted to switch gears a little bit. And I wanted to ask you for what I call a CEO hack. And this might be an app or book or a habit that you have, but it's something that makes you more effective and efficient.

Coyetta Mitchell 7:12

I think I think I mean, I'm a fervent believer in prayer, to calm my mind, I you know, as a business owner, you can be very overwhelmed, you can get very neurotic on the person. And you know, you just kind of need something to calm you. So I'm a fervent believer in prayer. And just allow yourself to always evolve and change and some people are so rigid in their, in their ways in their beliefs. But I think you got to allow yourself that space. You know, yeah.

Gresham Harkless 7:53

And to be flexible, right? Yeah, exactly. Yeah, that makes sense. And I find that there are sometimes so many things that you're juggling when you're running a business organization, that, you know, you try to put in the work, you try to do as much as you can, but a lot of times, you just need to sit back and say, you know, put your hands together and pray, you know, for, for what's for everything to be done as it should be, and know that you put as much work as you can put in.

Coyetta Mitchell 8:20

Absolutely. And then after that, you just let it go. You just do what you can do. Because you're only one person. One person has two hands, two feet, two feet, one mouth for a reason, and two ears for a reason. So we got to walk in that belief and that promise that if we do the work, it will all come together.

Gresham Harkless 8:40

Absolutely, yeah. We say control what you can control. And that sometimes provides peace because you don't get as frantic and overwhelmed. Because there might be a bunch of things happening. But a lot of times if you just do the actions that you can control. And that can kind of that's all you can really do.

Coyetta Mitchell 8:58

Absolutely. Because oftentimes, that's the hardest thing actually, is to like control. Yeah. Love to control. I love to control. I can't speak for everybody. But you know, that's the one thing you want to hold on to. And with entrepreneurship, you've got to learn to let that go. Because so oftentimes it's out of your control. Yeah, right. So you just leave it you just do what you can do leave it to a higher power and just keep going.

Gresham Harkless 9:25

Yeah, that makes perfect sense. Yeah, you definitely may not be able to speak for everybody but you can definitely speak for me because I'm exactly the same way. So I'm gonna let things go and have them go so I can put

Coyetta Mitchell 9:35

You know what I'm talking about.

Gresham Harkless 9:37

I do I do, fortunately, unfortunately. So now I wanted to ask you for what I call a CEO nugget and this is a word of wisdom or piece of advice if you can happen to a time machine what would you tell your younger business self?

Coyetta Mitchell 9:55

You know, I would say just that I'm not a patient person, which is really interesting. But I would say to be patient, be patient know that it's okay, it's all going to work together. And also, I mentioned it before about being flexible. I think sometimes, we're so rigid in our thoughts and our beliefs and our systems, you know, you spend the time putting it together.

And things change, for example, I believe Facebook or not Facebook, Instagram is going through some type of change, where they're like, removing the likes, and a lot of companies, business models have to change the influencers, you know, and the marketing strategies for businesses that depend on that you're gonna have to do something different. Right?

So I think we have to be, allow ourselves to be flexible, change with the times and not be so firm in our plans and our actions. And also, confidence, just walk in your confidence, know that you can do it, you it's going to take time, there's nothing that you can't learn, just take the time to learn it. But don't be so doubtful about your own abilities.

Gresham Harkless 11:11

Absolutely, no, that makes perfect sense. And always there is the only way to say the only constant is change. So understanding that and understand that you have to be able to kind of switch and be flexible. And I remember I read somewhere that the sign of power use always is like the rock, but now it's like water because water can kind of flow through anything and go around everything. And a lot of you have to be

Coyetta Mitchell 11:32

Absolutely and how, how powerful is that? When you can move through the cracks and through the ups and downs like you got to be able to flow and move. And that's such that's actually really perfect. That water analogy. So yeah, we got to move with it. Because now a lot of people, I'm online, and I'm seeing a lot of people rethinking you know what they're going to do for themselves. And it's like, oh, some of it involves planning ahead. Some of it involves creating a new strategy. So take the stress out of it, and just try to do just move and evolve in it.

Gresham Harkless 12:05

Exactly, exactly. There's only power and doing that. And now I wanted to ask you my absolute favourite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote unquote, CEOs on the show. So Coyetta, I want to ask you, what does being a CEO mean to you?

Coyetta Mitchell 12:19

Well, what does it mean to me, I say I say three words. And that's all I'm gonna say. Being a CEO, to me means freedom, self-sufficiency, and giving back, those are key, you don't do it, because you you want to be bogged down necessarily, there's a freedom to working for yourself and being CEO that, which is why some people are attracted to that life, right. And you're able to do things for yourself, you see what you know, what you've created with your hands grow and morph. And there's so much such beauty in that, and being able to give back with it's like the fruit of your loins, it's like, Wow, it's amazing. So though, that's what it means to me, to be a CEO.

Gresham Harkless 13:06

I love that freedom, self-sufficiency, and giving back. And it's all things that are evident in the brand and the organization you've been able to build. So I truly appreciate you for all the awesome things that you're doing. And of course, your time today, what I wanted to do was pass you the mic so to speak, just to see if there's anything additional, you can let our readers and listeners know and then how best they can get a hold of you

Coyetta Mitchell 13:27

To have anything additional. You know, honestly, just keep up with me. I am Ceyetta. That's where I do the courses and you know, the inspirational quotes and the tips to help people start businesses just follow along with me, I have a lot of stuff coming out there that's going to help you start your business, it's going to help you put together business plans, it's going to help you, you know, with resources and so forth. So just follow along. I am @coyetta on Instagram, I am @coyetta on Twitter, Facebook. Yeah, like just follow along.

I just want to be a resource and help everyone and you know, you can't help everybody. You can't help everybody. But for those that want the help I am available, and get you some great hair at mywayoflife.com. So that's how you can reach out to me and you can email me to be in cocoabeachgmail.com, coyettamb@gmail.com or you can contact me through My Way of Life. The website for I Am Coyetta is coming up, but it's not currently out yet. But that's also going to be another way to contact me.

Gresham Harkless 14:33

Awesome, awesome, awesome. Well, I appreciate you, Coyetta.

Coyetta Mitchell 14:35

Did I plug everything in?

Gresham Harkless 14:37

Yeah?

Coyetta Mitchell 14:39

I must have did I plug everything in?

Gresham Harkless 14:40

Yeah, yeah, we'll make sure to have all those in the show notes as well, just so that everybody can follow up with you. But you're absolutely right. You can't help everybody. But I appreciate you for giving us time and helping us out today. And I hope you have a phenomenal rest of the day.

Coyetta Mitchell 14:53

Thank you so much. Thank you so much for inviting me. I really appreciate this platform and what you're doing I think it's brilliant so keep doing your thing.

Gresham Harkless 15:03

I definitely will.

Outro 15:04

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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