IAM2071 – CEO and Business Innovator Creates a Fresh Approach to Textile Waste
Podcast Interview with Viktoria Kanar
In this episode, we have Viktoria Kanar, a fashion producer, entrepreneur, innovator, and problem solver.
Viktoria collaborates with major local and international organizations such as LVMH, Tel Aviv Municipality, Tel Aviv Fashion Week, the Minister of Foreign Affairs in Israel, and many, many more.
She shares her journey working in a PR agency and running campaigns for clients in the fashion industry and her involvement with Savvy Fashion Week and their growing concern about the industry’s lack of responsibility for its environmental impact.
The conversation highlights the importance of diverse conversations and thoughts while maintaining boundaries and staying true to the mission.
Website: Re-Fresh Global
LinkedIn: Viktoria Kanar
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Transcription:
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Viktoria Kanar Teaser 00:00
Ultimately, I realized that the problem is so big. We're actually talking about almost a hundred million tons of text aways every year that are being left behind. And I did not find anybody, any approach, or even a group of organizations or companies which were able to actually tackle this big problem at once and look for sustainable, but also really doable and realistic solution for that.
Intro 00:31
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Gresham Harkless 00:59
Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have Viktoria Kanar. Victoria, excited to have you on the show.
Viktoria Kanar 01:07
I'm so excited to be here with you.
Gresham Harkless 01:10
Yes, absolutely. You're doing so many phenomenal things. So I'm super inspired to talk about Viktoria and all the awesome things before we jump into the interview. And as a fashion producer and entrepreneur, Viktoria brings together key experts and innovators from around the world to develop new and circular initiatives that will have a long term impact on how we manufacture, purchase, sell, and recycle textiles.
Viktoria had the pleasure to work with major local and international organizations such as LVMH, Tel Aviv Municipality, Tel Aviv Fashion Week, Minister of Foreign Affairs in Israel, and many, many more. And before we popped into this interview, I was reading a little bit more about Viktoria.
She's definitely an Innovator. She's definitely a Problem-solver as well too. And I was listening to one of her interviews and she said, where there's a problem, there can also be a solution. If you hear all the things that I'm sure we're gonna talk about today, you'll see why she said that.
And you don't have to really choose either or, whether you can make an impact or do good. I love that she embodies the fact that you can do both and you can do both better. So super excited to have you on the show, Viktoria. Are you ready to speak to the I AM CEO Community?
Viktoria Kanar 02:14
Oh, yes, I am.
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