IAM1425 – CEO Develops Software to Help Businesses Reduce Challenges with Finding Files

Michelle Eichner is the founder and CEO of Digitile. She works with businesses to reduce the challenges employees have finding files. Eichner is a seasoned marketer and SaaS software veteran with a deep understanding of the marketplace. Her more than 25 years of in-depth B2B experience driving product marketing and strategy helps identify market challenges, gaps, and solutions.

• CEO Story: Michelle was the head of a marketing department of a start-up creating content for the stakeholders. She had a pain point with regards to the storage of files where it was stored in different locations, and really have a hard time accessing them. She figured it out by building her own system that could search the file across the cloud platform.
• Business Service: Sync your google drive, Gmail, Slack, etc. After the authentication, you can search for the file you need from the different platforms.
• Secret Sauce: Instead of logging in to a different platform, they wanted to unify the experience by working one way.
• CEO Hack: Notion,  LinkedInHelper helping with LinkedIn Sales Navigator
• CEO Nugget: You need to be able to network. Also, find mentors that can help provide an outside perspective (e.g. Small Business Development Center)
• CEO Defined: Wearing a lot of hats and being flexible to play the different roles. Make good educational decisions.

Website: https://digitile.io/
Free Trial at Digitile: https://digitile.io/#
LinkedIn: https://www.linkedin.com/in/michelleeichner/
Resources: https://digitile.io/resources/

Episode Link:

https://iamceo.co/2018/10/08/iam080-coach-consultant-helps-entrepreneurs-bring-their-expertise-to-live/

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