AJ Mihrzad is the author of the best selling books, “Master Your Inner Game” and “The Mind Body Solution: Train Your Brain for Permanent Weight Loss.” He studied Exercise Science and Nutrition due to his passion for health and earned a Masters degree in Psychology due to his fascination with the mindset of weight loss. His cutting edge approach to permanent weight loss insists that the key to a healthy body is a healthy brain. His clients are walking proof that this is true; there are hundreds of them!
AJ Mihrzad was recently inducted into the Personal Trainer Hall of Fame. His writing has also been featured in Entrepreneur Magazine, The Huffington Post, Men’s Fitness, Thrive Global and Bodybuilding.com. AJ is a keynote speaker at high-end entrepreneurial and personal development events. He is also the host of the popular podcast, the Online SuperCoach Podcast, available on iTunes. Along with inspiring the lives of the general public, he is dedicated to helping coaches create an ethical and profitable online income through his business mentorship program available at OnlineSuperCoach.com.
- CEO Hack: Book – Clarity by Jamie Smart
- CEO Nugget: It's okay to ask for help
- CEO Defined: Ability to create something and add value to the marketplace
Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups and CEOs without listening to a long, long, long interview? If so, you've come to the right place, Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I am CEO podcast.
Gresham Harkless 00:29
Hello, hello. Hello, this is Gresh from the I am CEO podcast and I have a very special guest on the show today. And I have AJ Mears Ott of online supercoach.com aj, it's awesome. have you on the show?
AJ Mihrzad 00:39
You guys Gresham, thanks for having me. Glad to be here.
Gresham Harkless 00:42
No problem super excited to have you on as well. And before we jumped in, I want to read a little bit more about AJ so you can hear about all these awesome things that he's doing. And AJ is the author of the best selling books. Master your inner game and the mind body solution train your your brain for brain for permanent weight loss, excited to exercise science and nutrition due to his passion for health and earned a master's degree in psychology. Due to his fascination with the mindset of weight loss is cutting edge approach to permanent weight loss insists that the key to a healthy body is a healthy brain. His clients are walking proof that this is true. There are hundreds of them. AJ Mears was recently inducted into the personal training Hall of Fame. Congratulations. And his writing has been featured in Entrepreneur magazine, The Huffington Post men's Men's Fitness thrive global bodybuilding.com aj is a keynote speaker at high end entrepreneurial and personal development events. He is also the host of the popular podcast, the online super coach podcast available on iTunes. Along with inspiring the lives of the general public, he is dedicated to helping coaches create an ethical and profitable online income through his business mentorship program available on his site. AJ, are you ready to speak to the imcl? community?
AJ Mihrzad 01:48
Let's do it.
Gresham Harkless 01:49
Let's do it. And you're doing so many awesome things. I want to hear a little bit more on how everything got started. Could you take us through your SEO story? We'll let you get started with your business and your podcast and all the awesomeness you're doing.
AJ Mihrzad 01:59
Yeah, absolutely. You know, the things you mentioned getting into the fitness Hall of Fame, I would have never thought that in a million years because I grew up very overweight. In fact, I was 60 pounds overweight at my heaviest. And I always struggled with my weight loss. I had boy boobs, a big old belly and chipmunk cheeks my entire life. And then in my early 20s, you know, I had really crazy like, you know, I need to rock bottom changed my life experience. And that led me to losing this 60 pounds, I got in decent shape. And I was so fascinated by health and fitness, it gave me so much confidence and a new outlook on life, I started become a personal trainer. And that was actually my first business just doing Personal Training, initially renting out space, and then building my own personal training business and training people having client trainers work under me. And that went well. I did it for about 10 years. And then around 2010, I came to realize I was getting really burnt out, you know getting but 5pm work until 9:10pm. At night, when you're training clients, you make money with the clients. So I couldn't really take time off or take a vacation or took a day off, I would lose money, you get trading hours for dollars pay. So then I started an online business. And from there, the online business really created a new passion within me. And it led me to develop my current company, which is online super coach where help coaches and personal trainers build their online businesses. Nice, I
Gresham Harkless 03:16
absolutely love that, especially I'm sure you hear this a lot from your clients in this day and age. And this time, it's not a kind of need to have, it's a have to have, in this time where everybody's doing things online as far as like being able to train their clients and work with the clients virtually,
AJ Mihrzad 03:29
absolutely, you know, in this climate with the you know, people staying home not traveling as much. It's super important to have an in home component just because of safety, but also because of leverage. You know, I have some friends who are in home trainers. And you know, right now they're not working. But when they were working, they were having to travel to each client. So there's a commuting, so you literally doing an hour of travel, training a client for an hour then traveling somewhere else. And it's a very brutal day. And you know, even in gyms where people are not going to they're fearful if people are not coming in for their sessions, unfortunately not getting paid.
Gresham Harkless 04:05
Yeah, absolutely. And you said a very, very powerful word, the word leverage. And I often say it's not the number of hours you have it's it's the the way you leverage them the way you use them, way you can manage them. So it sounds like you're able to kind of help empower the clients you work with to be able to kind of leverage that really well.
AJ Mihrzad 04:20
Absolutely. And I'm sure you can relate to this where sometimes you'll hear leverage or automation, and they have a limiting belief that it's a inferior service, or, you know, I'm belittling what I should be doing, I should be spending one on one time with the client all the time breathing down their neck, making sure but you realize if you use software's automations apps, they could have a far better experience. But a lot of things that you do manually can be automated and it saves you a lot of time and headaches.
Gresham Harkless 04:46
Yeah, absolutely. A lot of times that translates to the client experience because you don't have to worry about those things. They can be automated and allows you to show up and be better and provide better value and service and so on.
AJ Mihrzad 04:56
I think I'll give you like the king of automation I just came down this amazing road of reminders and emails and texts and was like, Wow, this is amazing how, even before meeting you I met your systems.
Gresham Harkless 05:09
Yeah, absolutely. And then that's why it gives us an opportunity to really have a really valuable conversation. I don't have to remind myself, hey, did I send XYZ because all of it went. So I definitely appreciate that. It's so I know, I touched on it a little bit. But I wanted to drill down a little bit deeper. Could you take us through your journey with your clients? And tell us how you serve them? And what exactly the experience looks like?
AJ Mihrzad 05:28
Yeah, you know, typically, if a personal trainer or a coach, they're working time for money in person, and they want to take their in person service and scale it online. It's a great transition. And the first thing that we focus on is really discovering their superpower, what is their amazing innate skill, their gift that attracts the clients to them, so they could take their superpower and capitalize on it and build an online business all around it. So once you find what that superpower skill is, then it's really focusing on three main systems to build the online business is called attract, sell, and serve pretty much any business in person or online, focus on client attraction, lead generation, selling, converting those leads into paying clients and then serving that fulfilling on to service whether it's a product or program coaching. And it's amazing because people that work in person, they have different skill sets. And based on a different skill sets, they have different ways of fulfilling that skill set. You know, you have a life coach who wants to train their clients online. So use different tools for that, or a person who's a personal trainer help people lose weight. And so really focus on the client's form and, and their nutrition. You know, these things require different software's and apps on the back end. And one thing we do great is really getting clear on what that person's superpower is, and then teaming up the right technology that allows them to serve at the highest level.
Gresham Harkless 06:49
I absolutely love that just because I think whenever we're in our business, as we're talking about automation and those things, often we forget that superpower is the thing that you can do better than anybody else. So you want to spend as much time doing that, and then have everything complement what it is. So I love those three pillars because they are evident in every aspect of the business. But it sounds like everything flows from understanding your superpower, and how exactly you can share that superpower with as many people as possible.
AJ Mihrzad 07:13
Absolutely, absolutely. That was one of the great things I learned. I joined this mastermind in 2013 is called a 25 k group why it was called that because we all to pay $25,000 to get in there. And it was a lot of heavy hitters, obviously investing that much to be in that group of mastermind. And there are a lot of people that were earning millions of dollars, but some of you being $10 million business $100 million business, there are a few billionaires in the group. And we always looked up to the billionaires like how did this one person accumulate this much wealth in one lifetime? You know, and one thing that became very apparent that people are earning hundreds of millions and billions, they were doing very, very little. In fact, they would be called lazy by the general public because of how little they work. But they made really big decisions, and they're able to really lead teams of people to execute on their behalf. It was fascinating the age, it taught me the power of really capitalizing on your superpower that the wealthier a person is, the more they capitalize on the superpower. They do very little, but they make very big decisions. And they have other people pretty much delegating and outsourcing all the things that make them tired.
Gresham Harkless 08:16
Yeah, that's extremely powerful. And it reminds me of this quote I always heard is that if you want something done efficiently and effectively give it to a lazy person, because they'll figure out the fifth efficient way, because they're not gonna waste time and energy as far as doing that. And it's great to hear. Yeah, those billionaires are being able to do that to kind of hone in on what those aspects are and be able to do that. So speaking of superpowers, I like to ask something called your secret sauce. So this is your unique selling proposition, your differentiator, what do you feel kind of sets you apart and makes you unique?
AJ Mihrzad 08:45
Yeah. So you know, thankfully, I've done a lot of work in this area. And I became clear on my secret sauce. And that's really inspiring people into action. So I remember being a chubby kid, and then becoming a personal trainer, I was very relatable to my overweight clients, because I had the same problems they did, and the same insecurities. But I had a way of really inspiring them to take action. And when I had my personal training business, I literally had hundreds of before and after transformations, I was really good at getting people to follow the diet and work out and stay consistent. And then when I started doing business coaching, I had the same effect, where I was able to inspire people to do videos and sell on the phone, people actually filmed the videos to create the membership portal, you know, so it was really interesting that inspiring people in action, you could pretty much take that skill set into any industry, and you'll be able to help a lot more people.
Gresham Harkless 09:34
I wanted to switch gears a little bit. And I want to ask you for what I call a SEO hack. So this could be like an app, a book or a habit that you have. But what's something that makes you more effective and efficient?
AJ Mihrzad 09:45
Yeah, this is a really unique hack. And many people do not know about it, but it's really like an entire philosophy on life. So years ago, I read this great book. It's called clarity and the author's name is Jamie smart and it really teaches You how the mind works and how we create our reality from the inside out. I'm not talking really in a spiritual way, although you could make it mean a spiritual thing, but more along the lines of our thoughts are nothing more than a description of our feelings, right. So our feelings are essentially our thought in the moment. So sometimes if we just observe ourselves thinking, we feel something, it's just our thinking in that moment. So what that means is, my entire life shifted when I was able to really see reality through a different lens. And again, I'm paraphrasing a lot of what is found in this book, but it may be far more productive for more present. And it allowed me to have much less bandwidth, thinking about nonsense in the past or the future. And it was a lot more in the now. And by being in the now really improved a lot of aspects of my life, my well being my energy, my productivity, and the book is clarity by Jamie smart.
Gresham Harkless 10:54
Exactly, exactly. So I want to ask you now for what I call a SEO nugget. So this could be a word of wisdom or a piece of advice, it might be something you would tell a client or if you happen to a time machine, you might tell your younger business self.
AJ Mihrzad 11:06
Great, you know, the first thing that came to mind that it's okay to ask for help. And I remember starting out, especially with my online business, it's very frustrating, because there's a lot of complicated things you're learning how to do, there's an extreme level of failure, there's so much negative mind chatter, you know, because online, you're putting out videos, you're launching products, you're, you're doing a lot of things and it fails miserably. Anyone who started an online business or continues to grow an online business, there's a lot of failure and a lot of mind games. And one thing I've learned is, you know, I try to do everything on my own is watching YouTube videos, and reading books and buying courses and going to seminars, and I was learning, learning, learning, only falling into analysis paralysis. And then I realized, like, you know, what, let me ask for help. Let me reach out to people, of course, not just pick their brain for free. You know, a lot of times I would like to add value to someone's life. And as I add value, then ask for help. Or they say, Hey, thank you for helping me with this. Now, how can I help you? Well, great, I'm having this big problem. And being very vulnerable. I think sometimes men especially, we are scared to ask for help, we feel less of a man asking another man for help. But the more ask for help asking you shall receive doors start to open up.
Gresham Harkless 12:13
And so now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different, quote unquote, CEOs on this show. So AJ, what does being a CEO mean to you?
AJ Mihrzad 12:24
It's a very powerful question. And I think about my past, you know, I came to this beautiful country of America, when I was a year old, that was a very poor immigrant, my family struggled financially, we're on welfare and food stamps, we literally came here with nothing. And I grew up very, very poor. And this is a land of opportunity. We're in a war torn country, there was not a lot of opportunity, but not a lot of freedom. So coming here was a greatest gift my parents gave me It's nice to live in this country and actually make something of myself, educate myself and learn about marketing and entrepreneurship and really becoming a valuable human being. So being a CEO, for me is the ability to create something from nothing, something of value, and at the same time, add value to a society where I have the freedom to start a business and create value. Because if I'm profitable, that means I'm making something that has value that people are putting money in my bank account, right, I'm adding value to the marketplace. And in turn, by doing that, I'm hiring people by having employees, I'm adding value to their lives, allowing them to feed and provide for their families. So being a CEO is a very noble cause. And that's why there's not a lot of them. There's, you know, people that have to really step through their fears, and take a stand and be a leader and say, consistent. You know, being in business for more than five years is not an easy thing any business owner will tell you, but it's the ability to create value in a beautiful place of freedom and to contribute back by hiring people creating amazing products and programs. And at the same time, just contributing back to the world a really powerful way.
Gresham Harkless 13:51
AJ truly appreciate that. I appreciate your time even more. What I wanted to do was pass you the mic, so to speak, just to see if there's anything additional, you can let our readers and listeners know. And of course, how best they can get hold of you subscribe to your podcast hear about all the awesome things that you're working on.
AJ Mihrzad 14:04
Yes, yes. You know, I just really wanted to touch upon the earlier point I made that it's okay to ask for help. And again, right now, I asked for help very easily. And I think about the areas of my life, whether it's my health, my wealth, my relationships, my happiness, if I'm depressed, I'm gonna reach out to a friend and say, Hey, I'm really depressed. You know, can we have a conversation sometimes just by talking about your problems verbally discussing with another person, it feels so much better? You know, financially, you know, times are tough. Yeah, the economy's rough. I mean, the entire world is upside down. And if you're struggling, do not struggle alone. Don't worry alone. Ask someone for help. And you know that you're very generous person and I'm a generous person. We're very giving. Oftentimes, if someone is struggling and they dm us, they email us they want to hop on a call, hey, we're more than happy to give you some advice or points in the right direction. And people are very giving people are far more giving than others expect. So you know, not being stuck. You know, times are tough. If it's in your marriage, if it's in your business, or if you're feeling depressed out of your mind. Talk to someone, ask for help. You know like, if you want to heal, communicate how you feel.
Gresham Harkless 15:07
I absolutely love that. And AJ, for people that want to follow up with you, what's the best way for them to do that?
AJ Mihrzad 15:12
Yes. So my main website is online, super coach, calm. And on there. I have my live events. And I have my webinars, my books, and also have a podcast, the online super coach podcasts for people that want to build a high profit, low stress online business. And again, you want to reach out to me, hit me up on Instagram. It's Instagram for size. AJ, Mears, od AJ, Mia HRZ ad. Once you started typing those letters, I'll pop up and feel free to DM me. And if you want a course on building your online business, I also created a free course that shows the fundamentals of getting your first $10,000 a month online, send me a DM and say listen on this podcast and give it to you for free. Awesome, awesome. Awesome. I
Gresham Harkless 15:53
definitely appreciate your generosity, AJ, we will have the links and information in the show notes as well too, so that everybody can follow up with us. But definitely, like you said, I mean, I think sometimes when you're in frustrating times as a lot of us might be sometimes you feel like you don't have anywhere to turn but it's so important to be able to ask for help to be able to understand that you're not by yourself. And even the people that you might see as successful often have gone through dark periods and that have led them to where they are now. So the best thing you can do that is to ask so I appreciate you for reminding us of that as well to my friend and I hope you have a phenomenal rest today.
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