Dee Dee Eberle is the Owner of Your Wild Pantry Meal Solutions. She works with the busiest people in the world to help them get an easy, stress-free and healthy meal on the table so they can spend time where it matters most!
Through her business offerings, she provides concierge level meal prep, pantry management, cooking classes, and guided meal prep to clients virtually and in-person. Dee Dee works with clients to find the best fit for specific diets, food allergies and grocery budgets, providing customized meal plans that help clients stay on track with healthy meal options with recipes, nutritional info, grocery lists and prep tips.
- CEO Hack: Taking my own advice
- CEO Nugget: Trust, try, thinker
- CEO Defined: Every single day conquering fear
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you’ve come to the right place, Gresham Harkless values your time and is ready to share with you precisely the information you’re in search of. This is the I am CEO podcast.
Gresham Harkless 0:29
Hello Hello Hello this is Greg from the I am CEO podcast and I have a very special guest on the show today at DD Everly of your wild pantry meal solutions DD it's awesome to have you on the show.
Dee Dee Eberle 0:39
Glad to be here. Glad to be here.
Gresham Harkless 0:41
No problem super excited to have you on and before we jump in, I want to read a little bit more about DD so you can hear about all the awesome things that she's doing in DD is the owner of your wide pantry meal solutions. She works with the busiest people in the world to help them get an easy stress free and healthy meal on the table so they can spend time where it matters most. To her business offers she offering she provides concierge level meal prep pantry management, cooking classes and guided meal prep to clients virtually and in person. Didi works with clients to find the best fit for specific diets, food allergies and grocery budgets offering help beyond basic meal planning. That includes customized grocery shopping and in home meal preparation services Didi Are you ready to speak to the IMC Oh community?
Dee Dee Eberle 1:21
I am I am that in person stuff. We'll definitely talk about what that looks like.
Gresham Harkless 1:25
Exactly. But I'm sure there's been a little bit of shifting and changing here and there. But before we jumped into that, I wanted to kind of rewind the clock a little bit. Can you take us through your SEO story how you got started? What led you to do all those measurement on
Dee Dee Eberle 1:37
who? So yeah, never in a million years did I think that CEO would be next to my name. So I am my background is in disability and aging. I worked in the nonprofit sector for 20 years. I have my undergrad in special ed and nonprofit management, and then my Master's in Public Administration and healthcare. And so I did that for 20 years. My husband was in the military. So we moved around. And I was fortunate to be with a nonprofit for some time that allowed me to telecommute a couple of different times. But one of the last times that we were getting ready to move away from the DC area for the umpteenth time, because that's what the military does to us, you get voluntold to go to our next whatever, our next adventure, and I was really burned out. I was really burned out. And so we moved back to Texas for the third time because apparently once isn't enough love I love Indians on that, but and my husband's like, just do something else. Do something else. Okay, I I've been doing this for 20 years, but I'm just gonna do something else. And so long story short, I sorted a food blog. I was bored. I'm an extrovert, which is not hard for most people to figure out about me. And I needed an outlet. And I like food. And so I just kind of taught myself to build a WordPress site and kind of started dumping recipes on there and never really monetized it, but kind of like that. And then I started working with organic food company, providing healthy meal solutions to people and it was more of a teach the person to fish model where I was showing people how to do those things. We always knew we were going to come back to the DC area when my husband retired from the military. And so when we did that two and a half years ago, I really kind of launched I kind of foresaw what I wanted this to be. So I really watched your wild pantry at that point. perverting providing a concierge level support and service that is more common in larger metropolitan areas like the DC area busy people means they need services. And so I began offering customized meal solutions for people who have dietary restrictions, difficult likes, dislikes picky eaters, and everything in between. Now, caveat, I am not a dietitian, I am not a nutritionist. I'm not a medical professional. But I am somebody with autoimmune disorder that has figured out over the years it clearly I'm not going to live forever. And so eating better was probably not a horrible idea and how could I also then use that experience to help other people and so I'm where the rubber meets the road people work with a dietician or work with a doctor or work with a medical professional that says you should eat this way and they say oh yep and then nothing happens. They're like I'm overwhelmed I don't know how to do it. So I'm kind of that bridge the gap. So I will work with folks who have I was working with a potential client this morning um, they have no allergies in the family. There are six people in the household two of which are vegetarian. Mom and Dad are really trying to get healthier and trying to figure out in with a couple of other restrictions how to do this you know high protein, lots of proteins and vegetables not you know, not a lot of carbs that'll other asides and go. And so I'm working on a on a draft, that would be breakfast, lunch, dinner and a couple of snacks a day that really help people meet that. You know, here's the here's nutritional stuff you're looking for. And here's here's what that looks like. Here's the recipes, here's the grocery lists. Can I order your groceries for you and have them delivered to your home and then Providing kind of a guided meal prep, that's no virtual, because now we're not going into people's homes. And so I've launched that kind of service that wraparound service in what I call meal prep pods. And so people who are all trying to eat the Mediterranean diet or all trying to eat, you know, with an autoimmune protocol, diet in mind, or they're all trying to do low carb, or whatever that is, so that there's a sense of community, they're getting that support, they're being given an opportunity to also shop their own pantry and a shop their own freezer and refrigerator, given that we've all overstocked everything, you know, how do you use those things up, and do it in a way that's going to take, take the stress off of meals, which everyone's having to cook all of the time right now for all of the people. And so, so that's very long story short as to how I went from one career to now being the CEO, and growing this company and providing those services in a manner that really, hopefully meets people where they are,
Gresham Harkless 5:55
yeah, absolutely love that and haven't been to one of your virtual events, as well to just the creativity that's required to be able to kind of, you know, make that transition. And I think you spoke to something that I think we often forget so much in business, it's kind of a human aspect of business. And obviously, you know, how to, for example, run a business, you know, you need to do this, that in the third, but to actually execute that is another story. So the same thing when you're talking about, okay, you have this, you know, maybe nutrition adjustment you have to make, or how exactly does that happen? And of course, you know, okay, you can't eat this, you can't eat that, but just that community that you spoke to the actual ways that you're able to do it, maybe even doing it in a time like this, that's already show. So how do you do that? So that's why I love how you do that rubber meets the road, create that connection, so that not only do you know what to do, but you can actually execute on that as well.
Dee Dee Eberle 6:41
So, yes, and you get the support to do it. So they know if you're in this meal pod that is eating a certain way. And there's several other people doing the same thing. You get a sense of what's working, what's not working, what are the tweaks that have to happen? And what stresses are you guys experiencing? Are these meals helping? Are they not helping? What are we how do we help solve those things? So that it's not just about feeding? Physically, it's feeding everything, it's a little more holistic approach to feeding the soul. So it sounds very cheesy. It's like, I think I need a bumper sticker. Yeah, that kind of a thing. I think that personalized component is important, because it's about individuality. But it's also about individuality, knowing that you're not the only individual dealing with us. Yeah. So I think my background and disability really still helps me focus that way. Because in disability, it's all very individualized, you're about an individualized plan. You're about measuring what the goal is, and how you're going to get there and what that looks like, and how do you how are you strategic and building those skills so that the outcome is hopefully, eventually stress free. And so I think that I take that and apply it to this kind of thing as well.
Gresham Harkless 7:53
It's funny, you said, because I was definitely going to ask you just if you saw that kind of overlap or that transition, because I almost feel like definitely correct me if I'm wrong. If you find this, you know, with your clients or even in your background, that a lot of times, it's even more difficult when you're trying to, I guess, you know, achieve a goal or do something where maybe it feels as if nobody else is doing it by having that opportunity to be part of that pod, knowing you're not by yourself, even though it still might be difficult, you're more likely to succeed, because you're not going at it alone. You have other people to lean on to talk to, to kind of, you know, bounce ideas off of and I feel like they increase the likelihood of being successful.
Dee Dee Eberle 8:26
Yeah, absolutely. Absolutely. I mean, we all I think everyone is so isolated right now in their own ways. You're isolated together. But when you can just kind of reach out and kind of just have a brief conversation with somebody that goes, been there done that got the T shirt
Gresham Harkless 8:41
on the bumper sticker.
Dee Dee Eberle 8:42
Yeah, exactly. And so there's that sense of camaraderie. And you know, that, with all we're all in this together, whether it's, you know, all the way across the country, because that person's, you know, lives over here, and you're over here, but it's, it's that idea of, of connectedness. And food brings people together, whether it food is because it's just a bodily requirement, or because we enjoy it, or because it's for health reasons, whatever it is. Food brings people together. And I want that to be at the core of what this is, whether it's, I'm helping somebody who lives by themselves, or someone who has a full household that those needs around meals that make you feel good, literally and figuratively. Is is common. We all have that.
Gresham Harkless 9:35
Yeah, absolutely. And I love how you mentioned that of how it brings all of us together because sometimes we can kind of forget that but you know, get around. I always you know, so my most favorite times personally have always been around, you know, family getting together around the dinner table and just, you know, laughing enjoying really great food and all of those things. So I'm sure there's definitely a lot of people that can that can relate with that. So I love how you bring everybody together. So I know you touched on it a little bit. Did you have anything additional as far as like how you serve the client We wanted to touch on it. And I want to ask you like, what do you feel potentially? Is your secret sauce? Anything you feel kind of sets you apart and makes you unique?
Dee Dee Eberle 10:07
Oh, wow. Well, I mean, what sets me apart, I think is that nobody else is doing what I'm doing not in this particular part of the niche of the meal solutions world. And you know, everyone knows the different meal kit services or people who are personal chefs or prepared meal, you know, that it that's covered, that's covered. And then there's the whole Pinterest crowd of the black hole. I love Pinterest myself, but like, I go to the black hole, where you just get sucked in and five hours later, you're still looking for, you know, to make macaroni and cheese. And now you don't even know what you're in there for. You know, how do you take the stress out of it? Those search functions that those many tabs that you have open in your head and say, Okay, let's let's focus, let's look into opportunity for choice and for variety and all those things. But how do I how do I teach you to fish, but at times, also fish for you. So that's where you know, sometimes I will order if I'm working with an individual client, not in the pods right now. But an individual client, I'll order the groceries and have them delivered to their house.
Gresham Harkless 11:12
Absolutely love that. And I wanted to switch gears a little bit. And I want to ask you for what I call a CEO hack. So this could be like an app, a book or a habit that you have. But what's something that makes you more effective and efficient,
Dee Dee Eberle 11:23
or effective and efficient? I missed those. So this closure, I have ADHD. So those things can be a challenge for me. Mm hmm. Um, but it's, for me, given the nature of what I do is even I fall into the it's five o'clock what the heck's for dinner? Which is a hilarious irony. I think there is lady No, doctor heal thyself. Yeah, coppice kids. I mean, yeah. And so, um, so my hack is taking my own advice. Mm hmm. And I think that it's really easy when you're in a leadership position, whether you're leading just yourself because the company's me, or you're leading others is it's that practice what you preach to a certain extent, you know, do as I say, not as I do, you don't want to be that you want it to be. When I say plan your pantry plate, I need to plan my pantry. Like when I need to take my own advice, because I know from my clients that it's great advice. They tell me like, Oh my gosh, where have you been? And this is so great.
Gresham Harkless 12:28
I love it. Awesome. So now I want to ask you for what I call a CEO nugget. So this could be a word of wisdom or piece of advice. In my recent video, tell a client or if you happen to a time machine, you might tell your younger business. Oh,
Dee Dee Eberle 12:40
so I've been working with a business coach for better prior to nine months. She's amazing. And she has definitely made sure that I didn't just when COVID hit go That's it. I give up. Both have lost it now. But um, recently, she said something in which she just admitted she goes, this isn't heard nugget, but it was from somebody else. But it really resonated to me. It was trust, try Tinker. Hmm.
Gresham Harkless 13:08
And that has become my mantra. Now would ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping I have different clinical CEOs on the show. So DD What does being a CEO means you
Dee Dee Eberle 13:18
think being a CEO and specifically a CEO from the entrepreneurial end of is, and to be a CEO of something that you're starting from scratch is very different than taking over for something that's already there. Both have their benefits, but it's different. Um, I think that it's about every single day conquering fear.
Gresham Harkless 13:44
dd truly appreciate that definition. And I appreciate your time even more, what I wanted to do is pass you the mic so to speak, just to see if there's anything additional, you can let our readers and listeners know and of course, how best I can get ahold of you and find out about all the things that we're working on.
Dee Dee Eberle 13:57
So I think what people need to know is that it's all gonna be okay, like, we're, we're all gonna get through this. And if that means that you now are because you panicked at the beginning of the of the pandemic, and you have eight cases of beans, it's going to be okay come on people out there who are listening they know right, which is we know what I'm talking about. Um, but if you have too many beans and you don't know what to do with them, then perhaps we should chat. So people can reach me a couple of different ways they can reach me via my website, which is your wild pantry, calm and like business like word The world is an ever evolving thing at the moment. And or they can reach me at info at your wild pantry calm or they can give me a call and the number is 70334 to 9605 always to reach me and on my website. They're on the Contact Us section. There. Uh, people can schedule a free 30 minute chat with me, you know, kind of what do you need? What are you looking for what, what are the opportunities that you that are there for them, what fits best for them. So so they can, they can schedule easily via a link there as well. But I'm excited about being able to, like I said, bridge that gap between what people are telling you you should do, and actually being able to do it and connecting you with ways to do that in a more healthful way. While being honest that I'll hook you up with other medical professionals on those if that's what what is needed, I'm not going to tell you what to do, I want to help you do what you need to do.
Gresham Harkless 15:44
That's extremely powerful. And we will definitely have the links and information in the show notes. But I definitely appreciate that. Didi so many times, you know, when we're trying to go from A to Z or a to b or even b2c, so on and so forth. It's we often forget that we can reach out to how we can have people, you know, help us to get to that level. And I think that's one of the things we forget in business, obviously, you know, when we're talking about nutrition as well, too. So I appreciate you being that person to help out as far as bridging that gap. So those, you know, actions that people want to take are actually able to take and of course to make sure that they can leverage and use all those means as well too. So I truly appreciate you again, Didi and I hope you have a great rest of the day.
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