Christianna Hurt is the owner of eCommerce education brand Wealthycollegekid the face of the boss palace and a few other brands you may see across social media alongside helping everyday people.
- CEO Hack: Having a great team behind you and the Mint app to track my spending
- CEO Nugget: Focus on yourself, be consistent and never feel you cant outshine somebody. Believe in yourself
- CEO Defined: Being an example to others and a ray of hope to others
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you’ve come to the right place, Gresham Harkless values your time and is ready to share with you precisely the information you’re in search of. This is the I am CEO podcast.
Gresham Harkless 0:29
Hello, hello, hello, this is Gresh from the IMC podcast and I have a very special guest on the show today at Christie Christiana, heard of what the college kids Christiana, it's great to have you on the show.
Christianna Hurt 0:40
It's great to be here today.
Gresham Harkless 0:42
No problem super excited to have you on and before we jumped in, I want to read a little bit more about Christiana so you can hear about all the awesome things that she's doing. And Christiana is the owner of e commerce education brand, wealthy college kid, the face of the boss palace, sleep world, USA. And so like cosmetics and a few other brands you may see across social media alongside helping every day people Christiana, it's great to have you on the show. Are you ready to be through the imcl? community? Course? Awesome. Let's do it. So they kick everything off. I wanted to hear a little bit more on how you got started. Can you take us through what I call your SEO story? And when did you get started with your business.
Christianna Hurt 1:17
So I actually got started, unfortunately, I signed a lease in a relationship that I could not afford with, you know, hoping that he would pay the rent. Now quickly, I realized he wasn't going to pay the rent, and I had about 30 days to find the rent money. So luckily for me, I dove into selling other people's products. And I was able to make the rent money June 2, now that left me back at dead broke. So I had to kind of shift gears and really find something that was going to make me enough money to get through this 12 month lease. So I dove into e commerce. And then September of 2016, I actually ended up doing over six figures in revenue. Now what people don't know is like my profit was on that like, maybe 20%. Because you know, it's difficult. It happened so quickly. And I made so many mistakes. And I didn't have a mentor. So I ended up losing a lot of money. And then obviously, eventually getting evicted because he flooded the entire penthouse. Oh, so from there, you know, I separated myself and I really like focused on myself. And I was able to not only get the eviction off, fix my credit, but also stapley make six figures a month in revenue to now in 2020. You know, three, four years later, I've done stable seven figures, seven figure months with the boss palace, which has been a huge, huge blessing. Wealthy college kid is now doing seven figures annually. And I'm trying to take it to seven figures a month. But all in all, I feel like your last l really can take you to your first m
Gresham Harkless 2:41
absolutely love that last, I'll say your first. And when I think so many times we forget the process that it takes to get to that step. And we want to kind of skip over those areas. But a lot of times if we're able to reverse it have a different mindset around it that can allow us to catapult to great heights like you've been able to do.
Christianna Hurt 2:57
Gresham Harkless 2:59
Awesome, awesome. Awesome. So I know you touched a little bit on your brands, could you take us through a little bit more about them and how exactly you serve the clients at each of those spots. So well,
Christianna Hurt 3:06
because he is the e commerce educational platform that allows people to enroll to earn. So it's initially courses that teach you how to earn income through buying and selling products online, which is e commerce. Now this could differentiate your platform budget product. And it allows people to really pick what works for their lifestyle and their goals. Not everybody is trying to quit their job. And not everybody wants to be full time online. Not everybody just wants $500 a day so it caters to everybody's personal situation. Now the boss policy is actually the number one it's Google's number one ranked place to get wholesale vendors list. Now a lot of people go into the internet business and e commerce as well as wanting to start their own product, but they don't want to shift through hundreds of thousands of different AliExpress and Alibaba vendors. So what the boss pals allows them to do is take a shortcut and get a wholesale vendors list to contact vendors to actually create their own product brand. Hmm,
Gresham Harkless 4:03
no absolutely. When our
Christianna Hurt 4:04
product base, our product base brands that you know me and a partner and another partner actually all stand behind is a really really solid team and we're all black. So all of these brands are black owned businesses, which I really am so proud of. And I think it's so important to tell people that is that we are all black working together. So they actually started launching sleep world which is a sleepwear company which also off off also offers wholesale pricing for sleepwear and loungewear. And then we have sold a cosmetics where we have a large manufacturer actually made and created all of the products myself of course all organic, all natural, no animal cruelty, things like that. I'm out of Miami, Florida that is going to be launching this month as a subscription so you'll be able to get not only your skincare but your haircare in one box on the third of every month, which is a different approach that so many people don't realize that you can put things that are going to run out on a scale subscription based model and didn't do so? Well.
Gresham Harkless 5:03
Yeah, absolutely not. I love that you've been able to kind of create each of these brands. And I appreciate you, you know, making sure to emphasize especially to this black hole, because I think so many times, hearing the success and hearing it from people, a lot of times I look like you, it reminds us of our ability to do that, because I think so many times those narratives aren't being said,
Christianna Hurt 5:21
exactly. And that's why I try to show people and I really stress getting on live. And I really stress being being accessible to so many people so that they can see a real living example and talk to an example. Because nine times out of 10, it's really hard to envision yourself doing these types of numbers, or even creating a business if you can't even talk to anybody doing it. And people always ask themselves, how did they change your circle, it's difficult to change your circle when you're just starting. And people until you work hard and you have numbers, you know, people don't want to be in your circle, because you're not like minded. So I try to give people an opportunity to have access to me through Instagram Live and through Facebook live to be able to ask me questions and kind of surround themselves with a like minded person that actually is where they want to be.
Gresham Harkless 6:07
Yeah, absolutely. And so many times, especially in this day, and age is beautiful that you get that opportunity, as you mentioned, the Facebook Lives and Instagram lives to get in have people have the right people in your circle, because this is a time where because of technology that's able to happen on a lot better level than we could probably in the past.
Christianna Hurt 6:26
Gresham Harkless 6:28
Awesome. Awesome. Awesome. So I want to ask you now for what I call your secret sauce. And this can be for you or your brands or combination of both. But what do you feel kind of such a part of machinic um, the
Christianna Hurt 6:37
fact that you have accessibility through live Honestly, I don't think there's any brand or entrepreneur out there that is so accessible to their students and to the people that follow them.
Gresham Harkless 6:48
Awesome, awesome. Awesome. And that's something that you wanted to do, or you saw other brands that weren't doing it. So
Christianna Hurt 6:56
I've been doing it way before Instagram Live, I've been going live consistently, like five days a week for like three years now. So it's just something that helped me, um, build up not only my confidence, but as well as get sales in the beginning when I didn't have money for traffic.
Gresham Harkless 7:11
Yeah, absolutely love that. And I think especially in this day and age, get an opportunity to kind of connect, not just, you know, know a brand or see your brand, but actually connect with that brand and connect with the people and the person behind that brand. Definitely creates a stronger I think foundation.
Christianna Hurt 7:25
Gresham Harkless 7:26
Awesome, awesome. Awesome. So I wanted to switch gears a little bit, and I want to ask you for what I call a CEO hack. So this could be like an app or book or a habit that you have, but what's something that makes you more effective and efficient.
Christianna Hurt 7:37
Um, definitely the mint app helps me track my spending, I think that's a huge one that sets me apart is I just use the mint app to track everything. Um, as well as using a team honestly, you know, having a great solid team behind you can make things so much easier. Instead of stressing yourself out trying to do everything, you can always have people help you.
Gresham Harkless 7:59
Yeah, absolutely. And I think that when you understand that and understand that you can't do everything, you probably don't even want to do everything. You allow yourself that opportunity to really, you know, get those people around you. And I think sometimes we forget that. We can do that also in technologies and in the Met app, as you mentioned, as well as one of those technologies that allow you to kind of take a step away. So you don't have to literally track every single expense because the app itself does it for you.
Christianna Hurt 8:26
Exactly. And you know, when you have the opportunity to delegate, you have the opportunity to execute more of your ideas, execute more of your dreams and get more done. So I feel like that's better. Because as ideas come, we can let them fall, like they fall to the backburner because we don't have enough time to get them done. But when you're delegating things that necessarily don't take up as much as your time, you can obviously achieve more and try more.
Gresham Harkless 8:52
Yeah, absolutely allows us to be in our zone of genius. And the thing that we do best, which is kind of sometimes being creative and coming up with these ideas, but even you know, if you are kind of juggling so many different things, not only does it obviously take your time, and I think it also takes your energy as well to so often when those opportunities come about or you see them, you can't execute on them because you're kind of spent. Exactly. Awesome. Awesome, awesome. So now I wanted to ask you for what I call a CEO nugget. And this could be a word of wisdom or a piece of advice. It might be something you would tell a client or if you happen to a time machine, you might tell your younger business self.
Christianna Hurt 9:27
Um, you know, focus on yourself, stay away from relationships, they can really slow you down and deteriorate you from so much that you're trying to achieve. As well as never feel like you can't Outlast somebody consistency is key and so many people give up. And a lot of times I feel like we don't believe in that and that's why people fail. They give up before the next person and that other person ends up outlasting them.
Gresham Harkless 9:49
Yeah, absolutely. And I think if we kind of change our perspective and understand that business and entrepreneurship, especially as a marathon, and we understand it's not you know, you're not going to step up to the plate To speak and just hit a home run, it's going to be continually, as you said that having that consistency continues to swing. And then you'll get a base ID, you'll get, you know, a double, and so on and so forth, it starts to build upon that, and then you start to reap that success you want to have.
Christianna Hurt 10:14
Gresham Harkless 10:16
Awesome, awesome. So now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different, quote unquote, CEOs on the show. So Christiana, what does being a CEO mean to you?
Christianna Hurt 10:27
It means being an example to others, and just a light, you know, a gift, a ray of hope, you know, sometimes we have to see somebody doing it to believe that we can. And I believe in seeing the potential in people that they may not see in themselves.
Gresham Harkless 10:41
Nice. I absolutely love that. And I think so many times we can kind of skip over our light, as you said, our gift or the thing that we do really best. But I love that you're able to kind of not only do that yourself, but see that in so many other people because so many times we forget that and being around that helps us to kind of see that within ourselves and understand that that's possible. Exactly. Awesome. Awesome. Awesome. Well, Christy Christiana, I truly appreciate that appreciate your time even more, what I wanted to do is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know and of course, how best they can get on view, find out about your brands and all the awesome things that you're doing.
Christianna Hurt 11:18
Just if you're trying to become you know, a part of a really great experience and trying to earn an extra $500 or an extra $5,000 a month, just find me anywhere wealthy college kid on YouTube, Twitter, Instagram, if you're trying to connect with me personally directly. My personal last name is Christiana, her and I always respond to my DMS. So if you ever have a question, or you just want to change your circle, or you're just trying to you know, change your perspective and be around more like minded people, the internet allows one another to do that so so easily in our reach is unimaginably far with this. So if you guys are looking to find me just hit me up on social media.
Gresham Harkless 11:55
Awesome, awesome, awesome. And to make it even easier, we will have the links and information in the show notes just so that everybody can get a hold of you but truly appreciate you Christiana and all the awesome things you're doing and a reminder as well to of how you know small the world can be when we really leverage and use this technology to connect with people in different parts of the country, the world and different states and everything all around that. So appreciate you again and I hope you have a great rest of the day.
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