IAM496- Industrial Designer & Artist Builds Great Business Culture and Products
Podcast Interview with Matt Barnett
Originally a British industrial designer & artist, Matt turned everything upside down to launch a tech company in Sydney Australia. After a couple of false-starts, Bonjoro was born from a sales hack for his first business, where Matt would send every new lead a personal video instead of a plain-text email. Matt’s love of building great products is only surpassed by his total commitment to building great business culture, and Matt asserts that Bonjoro’s “customers as friends” culture has been the main driver of the businesses success. His goal is to be the next Zappos, to be the most loved brand in the world.
- CEO Hack: Doing things early in the morning
- CEO Nugget: Automation to focus on relationships
- CEO Defined: Doing the jobs no one else wants to do in the company
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