IAM148- Fitness Nutrition Specialist and Personal Fitness Trainer Helping Clients Achieve Their Fitness Goals

Having cycled through 20+ professions by the age of 25, Stacey had a very clear idea on what he DIDN'T want to do. Stacey decided to scrape together a small amount of savings, and plan what he was going to do as a career. He only knew that he didn't want to report to a boss, nor did he want to request permission to take a vacation. Based on those two self-set rules, Stacey began working on his online fitness coaching business. It was the best move ever.

• CEO Hack: Sorround yourself with at least five people who are better than you.
• CEO Nugget: If you keep trying different tactics, something will definitely work out
• CEO Defined: Time and work freedom to achieve your true purpose

Website: https://www.mustardfitness.com/

Instagram: https://www.instagram.com/mustardfitness/

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Transcription

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:27

Hello, hello, hello, this is Gresh from the I AM CEO podcast and I have a very special guest on the show today. I have Stacey Quick of masterfitness.com. Stacey, it's awesome to have you on the show.

Stacey Quick 0:37

It's awesome to be here. Thanks for having me.

Gresham Harkless 0:39

No problem is great to have you. And what I want to do was just read a little bit more about Stacey so you can hear about all the awesome things that he's doing. And having cycled through 20 Plus professions by the age of 25. Stacey had a clear idea of what he didn't want to do. He decided to scrape together a small amount of savings and plan what he was going to do as a career. He only knew that he didn't want to report to a boss, nor did he want to request permission to take a vacation. Based on those two self-set rules. He began working on his new online fitness coaching business, it was the best move ever. Stacey, are you ready to speak to the I AM CEO community?

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Stacey Quick 1:16

I am, how're you all doing today, I hope you're doing well it's you're probably warmer than me I'm a little bit chilly at the moment. So excuse the sound of the heater.

Gresham Harkless 1:24

No problem, I'm chilly as well, too. I'm not a big winter person. So it's great to have you on the show. And I wanted to start out everything by hearing a little bit more about your background and what I like to call your CEO story

Stacey Quick 1:36

So, sort of started at about the age of 21, I kind of came to the conclusion that I didn't want to go to university, it's a lot more liberal in the UK to not go to university and instead kind of choose a working background. So instead of doing that, I kind of booked a one-way ticket to Portugal, which is where I sort of worked for a while.

And then I headed around the world doing some odd jobs here and there before I got to the age of about 26. And I thought I'd figure out exactly what I'm gonna do for the rest of my life. And I guess that's a really good place to be because in this day and age, you can really choose, you're kind of spoilt for choice. And with online courses and global transport and the ability to contact anyone you want. Within reason at the click of a button. I thought I'd like to, take my career online and pursue a passion I've always been interested in which is the industry of health and fitness. So yeah, here I am.

Gresham Harkless 2:26

There you go. Yeah, no, that makes perfect sense. It's always funny, and I love like, reading your bio and everything, how it's always like I say, contractors like sometimes you figure out what you want to do based off of what you don't want to do because he didn't want to do all those things. So now you know exactly what you want to go and where you should be directed

Stacey Quick 2:42

Yeah, it's like a process of elimination, you've got to try a few things. I mean, coming straight out of university or whatever, these kids today are just kind of forced straight into professional they've always been told to do and I think that it's necessary to try a few things first, which is, I guess what I did have had some interesting professions, that's for sure. Some of which my mother wouldn't be too proud of. But you know, sure I am.

Gresham Harkless 3:07

I wanted to drill down a little bit deeper here unless you're dealing with Master Fitness. So how are you supporting the clients that you're working with?

Stacey Quick 3:13

Well, I mean, I found a great online coaching platform called workout labs. Workout labs train is the website. And so this gives me the ability to create workout plans specifically for clients' goals and needs. And through this platform, I can then sort of put these workouts or apply these workouts to their calendar, where these clients can have access to them on their tablet, laptop, or cell phone, whatever they want.

And I can keep an eye on how they're doing online virtually. And of course, send the necessary motivation through WhatsApp or email or however I stay in contact with them. Along with that, I'm a fitness nutrition specialist. So I go through a complete nutrition plan with them and recommend some yummy recipes just to get them on the way to the golf.

Gresham Harkless 3:59

Awesome. It sounds like accountability is a really big part because a lot of times people have goals and I'm sure they come to you with these things that they want to do. But sometimes they need somebody to keep them true to those goals and do all those kinds of things that the details that makeup becoming an in reaching those goals.

Stacey Quick 4:18

I mean, the thing is, most of the time, it's usually just a small change that needs to be applied, you get people coming to me who they've just tried the same thing over and over. And it's never really worked and they just need to apply in a very slightly different direction. And with that, they see crazy progress and it just it's usually just a small tightening of a screw that gets them going in the right direction. And once you get going that the progress is quite easy to make.

Gresham Harkless 4:42

That's interesting. Yeah, it's kind of like, I don't know if you've ever heard this video. It's like 212 degrees is why where everything starts to happen and all the actions start to move. If it's to 11 or something like that, then nothing happens. But once you change one degree or one inch or whatever it makes all the difference. So that's what you're kind of seeing with your clients as well too is that they make a small change and then they start to kind of get rocking and rolling there and you start to see their impact.

Stacey Quick 5:06

Absolutely perfect. That's the perfect metaphor to use. Actually, I'm gonna steal that. Thanks very much, Gresham. Never heard of that. But that could have been a better company name. To be honest, I've gone with master fitness.

Gresham Harkless 5:20

That's a great segue because this is one of the questions I was definitely looking forward to asking you. And you're looking for what I call your secret sauce. And obviously being a master fitness, I wanted to kind of hear what you think your secret sauce for yourself or your organization is,

Stacey Quick 5:32

In all honesty, I mean, there are a couple of things that I like to work with all my clients that they haven't seen before. And they come to me and they think as soon as they start a plan, they have to only eat salads, and they have to run on a treadmill for five hours a week or whatever, just to get in shape. That's not the case, I really try and promote the idea that it's not a six-week plan or a 12-week plan, it's a way of life, and you just simply change the way you live. And of course, you can't live on salads and treadmills, you've got to build fitness and healthy nutrition into your lifestyle.

And I think it's super important to enjoy things as well. I mean, if it was all about not drinking beer, eating salads, and running on a treadmill, I would be in really bad shape. But it's not I see nothing wrong with finishing a hard day busting your ass in the gym, and then and then having a beer at the end of it. But as long as it's just one beer and not five, you've got to find the moderation. And that really is key with food as well. I mean, you can enjoy a pizza on the weekend, or, a hamburger midweek, if you're working for it, that's totally cool. And as long as you're 80-90% of the time, you're doing really well you can enjoy. And that's what I try and push on my clients. And so then sort of further that sort of unconventional approach.

But I see that a lot of personal trainers nowadays days are really giving out cookie cutter style plans where they, you know that this, it's a one size fits all, and some people get really into really good shape, but it's not sustainable. You got to learn what makes you fit, so I really try to teach my clients the ins and outs of basic nutrition because it's not that complicated, as well as what's required to get in shape in the gym. And the ultimate goal being when they finish training with me, they have it in their own hands. They're completely self-sustainable on their own. They know what to eat, they know what not to eat, and they know how to train and they don't need to worry about paying for goofy personal trainers.

Gresham Harkless 7:28

Yeah, it does sounds like you're empowering the clients that you're working with. So it's not just like, Okay, I'm going to have to pay for the rest of my life, you feel empowered as a person when they get to that opportunity to kind of work out with you.

Stacey Quick 7:39

Exactly. I mean, it's not taught in schools, and it really shouldn't be I mean, nutrition should be almost number one. Because if you're not eating well, you're not going to last very long. And so what I do is with my clients, I just say, Hey, I mean, this is actually the reason why you shouldn't just eat hamburgers for a living, this is the science behind it. And it's super simple, understanding what a calorie is, isn't that complicated? And so I like to try and teach these ins and outs just so they understand what to do in the future.

Gresham Harkless 8:07

Yeah, absolutely. Because a lot of times, when you're, working out or what you're eating, sometimes you're not going to have a personal trainer sitting sit right beside you to hold you accountable. So it's important that you understand that, hey, this is not why I don't want to eat hamburgers for the next seven days this week or drink beers because this is what happens. So once you kind of understand that you can take control of your health.

Stacey Quick 8:30

Absolutely. And I think it's understanding just what's in a meal in regards to calories. I mean, you can really make up for the next day if I have an extra slice of pizza. I know that's probably 250 calories. Okay, guess what, I'm running for an extra 20 minutes tomorrow. But it's not complicated. people seem to think that health and fitness are crazy, a crazy journey that you have to start on for the next 10 years. But it's not that complicated. And that's what I try to teach my clients that they can really manage this on their own. And it might be bad for business in the long run. I don't know. But at the end of the day, I'm all about giving that, like you said empowerment to people with their own health and fitness.

Gresham Harkless 9:07

Yeah, I think it's huge. Because I feel like you start to create a tribe, so to speak, because you are being authentic, you are being true, and you are empowering the people, so we can't help but, attract more people like that. So I think that's a phenomenal example of a secret sauce. And obviously, I love your name and lines with that as well, too. So I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this might be an app or book or a habit that you have, but it's something that makes you more effective and efficient as a business owner,

Stacey Quick 9:34

Right. Okay, it's not drinking beer. That's not a hack. Honestly, I know it's a little bit generic. And I've heard it a couple of times before but it works and it's you should really surround yourself with the five people that you aspire to be like, or at least five people who are better than you at something. You know, if you make an effort to be the worst person in the room at least once a week, you're going to grow faster than ever, I truly believe that if you're around, if you want to get into investments, and you hang out with five guys or five girls who are into investments way more than you, you're going to learn so much faster than if you were just either alone or if you were spending time with people who are like you.

And on the same level. I think that's super important. And don't tell my girlfriend, I hope she isn't listening. But she is way smarter than me. I don't like to let her know that. I don't think she's noticed. But she's so much more intelligent. What that does is that keeps me guessing. And I'm constantly playing catch. I think that's absolutely fundamental to progress, not only in business but in life.

Gresham Harkless 10:38

Yeah, that makes perfect sense. And I definitely know a few she does here. I think you just got some cool points. So I think it'll help you out in the long run as a win-win comment. So appreciate hearing that as well, too. It makes perfect sense. Because your environment, as you know, determines who you are and what you want to do. So sometimes if you want to accomplish especially really high goals and ambitious goals, you want to make sure that you're around people that are already doing that or doing beyond that because that's gonna push you towards being that.

Stacey Quick 11:10

Absolutely. I mean, a quick example is I just started doing MMA for the first time. And, yeah, I mean, I go in, and these guys are a lot smaller than me, I'm not a small guy, I'm 200 pounds, I'm six foot three, but these guys are small, and they're beating my ass. But the thing is, is, I'm getting better, you know, and I'm getting better fast. I truly believe it's because they're so much better than I am, it's really both pushing me to get better and pulling me up to their level.

Gresham Harkless 11:38

Exactly, exactly. That is to find experts in whatever field that it is, whether it be MMA or working out, or because that will only accelerate your growth and your advancement. So I think that's a great CEO hack. And now I wanted to ask you for a CEO nugget. And this is a word of wisdom or piece of advice. Or if you can happen to be a time machine, what would you tell your younger business self?

Stacey Quick 11:58

Okay, a nugget, I would definitely say is, if something's just not working, which has happened to me a lot. I repeat things. And I think it was some I'm gonna get caught up on this. But I think it was Einstein who said, true insanity is when you keep repeating the same process and expect different results, right?

And I completely agree, it's a little bit cliche, but I love it. I really believe that because I've done it when I've tried them, I've seen them over again, and sometimes it just doesn't work. And it's best to either change tactics or just come at it from a completely different angle or even an opposite direction. And you'll find that if you keep trying different tactics, something works and when it does work, you just sail.

Gresham Harkless 12:46

Exactly, yeah, that makes perfect sense. A lot of times, like you said, Insanity is doing the same thing over and over again expecting a different result. So if you want a different result, you have to change your actions or your input in order to make that difference whether it be like you said, working out or something in business.

Stacey Quick 12:59

Absolutely. Yeah, that's completely true in diet and nutrition and business in everything.

Gresham Harkless 13:04

Awesome. awesome. awesome. And now I wanted to ask you my absolute favorite question, which is the definition of being a CEO and we're hoping to have different quote-unquote, CEOs on the show. So, Stacey, I wanted to ask you what being a CEO means.

Stacey Quick 13:16

Well, I gotta be absolutely honest, I'm definitely in the development stage, I guess we all are, to an extent, from where I am to where I want to be, I'm a very, very long way off, but my end goal that CEO position that I guess I have now, but in the futures, it's not necessarily the money or the luxurious lifestyle, which is why everyone kind of goes for it's more the time that the freedom the financial freedom, and of course, it's nice to have some money coming in.

But at the end of the day, if you've got to work 60 hours a week for all the money in the world, it just doesn't I think that if you can have time and freedom and enough money to have a decent life, you can really spend more time doing what you want to do or learning what you want to learn or being what you want to be or just living how you want to live in general. It's all possible with time so I think that's what more people should strive for. Because their life's short, you've got to enjoy the time you've got right

Gresham Harkless 14:13

There you go. Yeah, that's very true. You have to make sure that you're doing something that's in alignment, as you said, and making sure that you're working towards what your purpose is on this earth to some degree so it's great to kind of get that reminder of what being a CEO means and I appreciate you for sharing that with us.

Stacey Quick 14:28

Yeah, well I hope it helps some people out there hope someone you know sort of takes that goes Okay, I'm gonna go more for time instead of the riches and the private jets, which I haven't got yet.

Gresham Harkless 14:46

Thank you for taking some time out of your schedule I want to do is pass you the mic so to speak, just to see if there's anything additional you want to let our readers and our listeners know, and how best people can get a hold of you.

Stacey Quick 14:56

Okay, well, I mean, I like most 15-year-old kids. I have Instagram, which is instagram.com/master fitness, that's my company name. If you actually go to my website, www.masterfitness.com you can see the history behind the name. And I promise you it's not as interesting as you think. But it's worth a read. Final note, this is something I just picked up recently that I'd like to kind of share with the audience if that's cool.

And I think that sometimes if you've got your end goal in mind, it's great to have a clear path from where you are now to that end goal. But it's also a good idea to start at the end goal and imagine that end position and work your way back to where you are now because you might have missed something just in regards to planning your dreams or your goals or whatever it is, you're dedicating your time to work backward every now and again and you'll find that you pick up on things that

Gresham Harkless 15:51

Absolutely I love that you know began with the end in mind and we'll make sure that we have those links in the show notes so that we can find out why you called Mr. Master Fitness and also your Instagram handle as well too. But Stacey, I truly appreciate you for taking some time out of your schedule and I hope you have a phenomenal rest of the day.

Stacey Quick 16:08

You too man. Thank you so much for having me. It's been a pleasure.

Outro 16:12

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co

I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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