IAM1788 – Marketing Expert Helps Businesses Expand the Reach of Their Brand

Why it was selected for “CBNation Architects”:

In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Andrew Maff, a marketing expert with over 15 years of experience in eCommerce. Andrew has owned and managed multiple marketing companies in the eCommerce space and has also worked in-house at multiple online selling companies, driving brands to new heights. With his knowledge of marketing and business strategy, love for staying ahead of the curve, and ability to execute marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of eCommerce sellers.

Throughout the episode, Andrew shares valuable insights on effective marketing strategies and building a successful agency. He emphasizes the importance of focusing on specialized areas of expertise and mapping out a strategic plan for clients. He also discusses his journey from marketing for bands and tours to pivoting into hospitality and retail, eventually creating his own agency in early 2020.

In addition to sharing his expertise, Andrew offers practical tips and advice for entrepreneurs and business leaders. He recommends taking care of yourself and celebrating small wins, and emphasizes the importance of hammering out processes and developing standard operating procedures.

Overall, the episode provides valuable insights and advice for anyone looking to improve their marketing efforts and expand the reach of their brand, particularly in the realm of eCommerce.

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Transcription:

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Andrew Maffettone Teaser 00:00

Also put SOPs in place and processes because if you can actually pick up the business and hand it to someone else, and it essentially run the exact same way because of the processes you have, chances are your value if you go to exit, is significantly higher.

Having that kind of efficiencies in place is an absolute game-changer.

Intro 00:22

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs, without listening to a long, long, long. Interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:49

Hello, hello, hello, this is Gresham, the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are purposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are gonna be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. marketing, advertising, PR, and sales. I often say the name of the game is being found, and these tools will help you to do that. We have heard the philosophical question, if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make? This is where we will go into this month looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building many companies, and so much more.

This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO Podcast.

Hello, hello, hello, this is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Andrew Maff of BlueTuskr. Andrew, it's great to have you on the show.

Andrew Maffettone 02:20

What's going on, man? Thanks for having me.

Gresham Harkless 02:22

Yes. Super excited to have you on and before we jumped to the great conversation, I wanted to read a little bit more about Andrew so you could hear about some of those and things he's doing.

And as a marketing expert with over 15 years of experience in e-commerce, Andrew has not only owned and managed multiple marketing companies in the e-commerce space, but has also in-house at multiple online selling companies, driving brands to new heights.

With his knowledge of marketing and business strategy, love for staying ahead of the curve and ability to execute effective marketing solutions, he created BlueTuskr, a team of specialized experts dedicated to the growth and success of e-commerce.

Andrew, great to have you on this show. Are you ready to speak to the I AM CEO community?