Morley is the passionate Co-Founder and COO of Blue C, a California-based brand strategy and creative marketing agency. For over two decades, he has been helping companies across both B2B and B2C segments create brand strategies, campaign development, strategic design, content creation, and digital marketing strategies with the goal of outperforming the competition. Most recently, Morley led the Blue C team through the debut of its proprietary BrandPWR platform, a strategic branding process that helps brands more effectively connect with key audiences. BrandPWR is the accumulation of Morley and Blue C's tried-and-true branding practices - a platform which enables clients to BRAND BOLD and build the most solid foundation for enjoying sustainable, long-term results. To date, Eric and the Blue C team have supported over 12,000 marketing projects for clients, including 500+ rebrands and 1,000+ new company brand launches.
Eric has spent his career in entrepreneurial and leadership roles, including as chairman and CEO of Sensitech, a venture-backed business twice named to the Inc. 500 before being acquired by Carrier Corporation. Eric served as a CEO-partner with Ascent Ventures, as executive chairman of HubCast, and on the board of advisers of the Avedis Zildjian Company. His nonprofit work includes chairing the Gettysburg Foundation and the New England Historic Genealogical Society. He is co-author of "Food Foolish: The Hidden Connection Between Food Waste, Hunger, and Climate Change," and "King Philip's War: The History and Legacy of America's Forgotten Conflict," and author of "Weathermakers to the World." Eric is a graduate of Brown University and the Harvard Business School.
