IAM2151 – Top Producing Real Estate Agent Provides Solutions for DC Area Clients

Dan Rochon is an Associate Broker in VA, Broker in MD; Operating Principal/ Owner of the Keller Williams Realty office in Alexandria – Kingstowne, VA; Owner of Rochon Investments, LLC; Owner and Co-founder of www.GreetingsVirginia.com and Owner of other Joint Ventures as well as a real estate principles instructor at Moseley Real Estate Schools.

As a real estate sales agent, Dan and his team are consistently top producers in their marketplace and provide solutions for their clients. Through their investment company, Dan and Traci Rochon have been investing in residential and commercial real estate ventures for more than the past decade.

Website: Greetings Virginia
Other site: Rock Solid Real Estate Coaching

Dan was also on the guest of episode #IAM103 – https://iamceo.co/2018/11/08/iam103-top-producing-real-estate-agent-provides-solutions-for-dc-area-clients/

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Transcription:

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Dan Rochon Teaser 00:00

And really what I'm most happy to be able to do is to be able to take everything that I've learned personally in selling thousands of homes to be able to then teach that to other real estate agents so that they could sell more homes, so that they can be more productive, and so that they can really just earn a consistent income.

Intro 00:20

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups and CEOs without listening to a long, long, long interview. If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:45

Hello. Hello. Hello. This is Gresham Harkless from the I AM CEO podcast, and I have a very special guest on the show today. I have Dan Rochon of Keller Williams, Rochon Investments, and greetingsvirginia.com. Dan, it's awesome to have you on the show.

Dan Rochon 00:58

Thank you, Gresham. Hello.

Gresham Harkless 01:00

Awesome. And what I wanted to do was just read a little bit more about Dan so you hear about all the awesome things that he's doing. And Dan Rochon is an associate broker in Virginia, broker in Maryland, operating principal, and owner of the Keller Williams Realty office in Alexandria, Kingstowne, Virginia. He's the owner of Rochon Investments LLC, and he's the owner and co-founder of greetingsvirginia.com and owner of other dream ventures as well as real estate principal instructor at Moseley Real Estate Schools. As a real estate sales agent, Dan and his team are consistently top producers in their marketplace and provide solutions for their clients. Through their investment company, Dan and Tracy Rochon have been investing in residential and commercial real estate ventures for more than the past decade. Dan, are you ready to speak to the I AM CEO community?

Dan Rochon 01:49

Yes, sir. Hello.

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Gresham Harkless 01:51

Awesome. Let's do it. So the first question I had was just to hear a little bit more about your CEO story and what led you to start your business.

Dan Rochon 01:58

Well, I got it I got started in real estate sales about 11 years ago. And when I initially began in the business, it was  just really as a real estate agent at the time to help people solve their problems and to help people to achieve their goals. And I was fortunate enough to have had a relative amount of success in that initially to be able to have the opportunity to become the operating principal of the Keller Williams Realty here in Alexandria Kingstowne. And today, it's really just about helping our agents to be the most productive, succeed in the business of real estate sales, which is really I'm really grateful for the opportunity that I would be able to that.

Gresham Harkless 02:36

Yeah. obviously, you're rocking and rolling. You're doing a bunch of different things. And a lot of people are in the real estate industry, but industry, but you seem to have obviously been successful and been able to not only be successful, but also share that with other people to help them be successful as well, too.

Dan Rochon 02:49

Yeah. So it's not all success though. It's I've definitely have had some setbacks in the business. I've definitely have had some opportunities to grow in the business, and I've been fortunate enough to be able to know about the basics of real estate, the financing, the neighborhoods, the school, homeowner home-ownership issues, those types of things. And really what I'm most happy to be able to do is to be able to take everything that I've learned personally in selling thousands of homes to be able to then teach that to other real estate agents so that they can sell more homes, so that they can be more productive, and so that they can really just earn a consistent income. And that's really what I do today.

Gresham Harkless 03:25

That makes perfect sense. And yeah, again, that opportunity to pay it forward, so to speak. And so I wanted to drill down a little bit and ask you and hear a little bit more about what you're doing to help out these real estate agents and how you're helping and serve the clients that you work with?

Dan Rochon 03:36

Sure. Well, if we're talking, like from an agent perspective of how we help the agents, it's really about providing them with advanced agent education. We have a local education here with our brokerage, with the Keller Williams here in Alexandria. We also have regional education events that we bring in some of the top trainers just in the country and the world, really, and then national education events as well. I'll give you an example. We brought in a nominal trainer last week that we flew in from Cleveland, Ohio, a very skilled, and she was able to show our agents. Her name is Pam O'Brien, and Pam was awesome.

And Pam was able to show our agents how they could build a real estate sales team and the steps from a to z to be able to do that. And she was also able to say, okay. Well, if you don't wanna build a sales team. That's okay. Here's how you can go out and you could be the very best solo agent, and here's the methodology that you can do that. So that's an example of the type of training that we bring in. I would really say that we're a training company and we're a technology company. We've got some of the best technology in the business as part of our organizations. I'm really, really happy to have that as well.

Gresham Harkless 04:40

Yeah. And I'm sure obviously your team probably is too because technology seems to be in every industry no matter what it is that you're doing. And obviously the training sounds like you're empowering the people that are the real estate agents, which goes on into the actual clients that they work with as well too. Would that be correct?

Dan Rochon 04:54

Absolutely. It's technology. It's data. We're in a data driven industry right now. We're in a data driven world. It's if you look at what Amazon's doing, you look at what Facebook, Google, you look at what everybody's doing, there everyone's collecting this data so that so if you're a business owner and you're not focusing on the data, then you're probably doing your business a disservice. So in our business, it's focusing on technology. It's focusing on having the right data so that our agents can make the right decisions to be able to serve their clients, and it's about training the agents so that they can be most successful. So I'd sum it up in those three areas for sure.

Gresham Harkless 05:31

Awesome. Awesome. Awesome. And now I wanted to ask you for what I call your secret sauce. And this could be like a differentiator, what sets you apart. So what do you feel is like your secret sauce, Dan?

Dan Rochon 05:41

My secret sauce, if I would say I had a secret sauce or a superpower, it's just emulating others. It is I study success and then I diligently take what's specific, what measurable, what achievable, repeatable, and timely things of successful people that I can understand, and then I replicate it. It's about having the right relationships that I'm able to find people that are I call them people of excellence. That's either somebody that's in a similar position as I am or in a position that is what I aspire to be. And I understand this, and what is their mindset? What are their behaviors? What how do they spend their time? What's their physiology? Did they work out? Did they go to the gym? What's their environment? And I define that from those that are in front of me that I feel as though if they're really just nail on it, and then I emulate that in myself, and then I teach and lead others to do the same.

Gresham Harkless 06:37

I love that. Yeah. People have success. And I always hear and remind myself is that, success leaves clues. So like you said, if you're able to be around those successful people study what they do, like you said, whether they're working out or meditating, whatever it is that they're doing to be successful, you can try to emulate that as much as possible that can increase the likelihood of you being successful.

Dan Rochon 06:55

Yeah. Not only does success leave clues, so does failure.

Gresham Harkless 06:58

That's true. Yeah.

Dan Rochon 07:00

So it's if they're both leaving clues, I'm gonna do my best to understand that those have gone before me, and we're all humans. Someone's gone before all of us. So let's just take a moment and just understand what is it that does make people successful and what is it that sets people back as well.

Gresham Harkless 07:15

Mhmm. Very true. Very true. So awesome. What I wanted to do was switch gears a little bit and ask you for what I call a CEO hack. And this could be an app, a book, or even a habit that you have or some of those success clues that we talked about that makes you more effective and efficient as a business owner?

Dan Rochon 07:31

Oh, Gresh. So I'd have to say meditation. Of all the things that I do, I would suggest that I'm a pretty hard charger. I'm sure that those that are listening to this podcast right now are if you're interested in CEOs, they're doers. And I'm certainly a doer in life. And what I find is that when I'm able to meditate on a daily basis, that I'm able to bring my mind to a place that I can just understand that we're all just we're all connected. The entire human existence is connected with each other and understand that people do the very best that they can possibly do given the circumstances and the tools that they have.

And when I slow myself down to be able to understand this, then I'm able to be able to more easily connect with people. I'm more easily to serve, to serve others, and really be able to be the most productive. So it's counter-intuitive a little bit to slow down, to speed up, but that's, I would say, that's my one hack that we share with you.

Gresham Harkless 08:27

Awesome. I love that. Yeah. Slow down to sleep, speed up. And sometimes when you're go go go, you can sometimes forget that you can be even more productive and efficient if you take time to meditate and take time to slow down as you said. So now I wanted to ask you for what I call a CEO nugget, and this might be a word of wisdom or a piece of advice or if you can jump back in a time machine and just give yourself a piece of advice, what would that be?

Dan Rochon 08:49

Well, for me, in real estate sales, I would say that every business is gonna have three components. So it's gonna be a lead generation, organization building, and then leadership, and they build upon each other. So when you're looking at, for example, for my real estate sales business, it's about lead generating for listings. If I was to step back 11 years ago when I started as a salesperson, I would have given myself this advice. I would have said, Dan, yes. Continually generating for business, for listings, for people that you can help to solve their problems, that you can help to achieve their goals, yet simultaneous to that, lead generate for talented people to surround yourself with.

And so it's really about understanding that the things that allow for us to succeed are the thoughts that we're gonna have. They're the people that we're gonna surround ourselves with. And when I have chosen to take the time to really purposefully look for others to be in business with, look for the right people to be in inspire me, that are going to push me, that are gonna, help me find solutions, then I'm able to be the very best person that I can be. And so I would say instead of just looking for the businesses I did early in my career, it's really just about it's about surrounding myself with the right people. And that's what I would share with anybody that's either new to business or maybe already in business or are looking for a more successful life.

Gresham Harkless 10:08

I love that. And it's understanding the different aspects of business like you mentioned. I understand it's not just about the the quote unquote sales directly, but it's also about creating that environment so that you can be even more successful as the business starts to grow. So I love that CEO nugget. I wanted to ask you my absolute favorite question, which is the definition for what it means to be a CEO. And we're hoping to have different quote, unquote CEOs on this show. So I wanted to ask you, what does being a CEO mean to you?

Dan Rochon 10:32

So I was getting a coach one day, and the lady that was bringing me through coaching me was asking me about my relationships that I have and the relationships that are most important. And I shared with her the relationship I have with my wife, Traci, and my daughter, Maggie, or she'll tell you Margaret, but her and I are still arguing over that. But so I was tell telling her about my relationship with my daughter, Maggie, and she was coaching me to allow for me to understand what was most important to me in my relationship there. And what I understood and what I came to acknowledge was that it was my relationship with Maggie was really just to make certain she's 8 years old now. It's really just to open up the doorways in front of her so that she can have anything out of life that she possibly would want. So if she wants to go to Harvard, my job is to make certain that she's set up to do that.

If she wants to be a CEO, my job is to make sure she's set up with that. If she wants to be a housewife or personal trainer or whatever it is that she wants, my job is to open up those doorways. So, Gresham, I share that with you is because I look at my role as a CEO similar as my my role as a dad. And it's really just to open up the doorways of those that I lead, is to take a stand for the greatness that those people possess and just make certain that I'm clearing the pathway so that they can achieve whatever it is in life that they dream of having. And then is making sure that I have the right people in the right seats. So as a CEO, I envision that as a job is really just to clear the pathways and open up doors in front of those that I lead.

Gresham Harkless 11:56

That's powerful. And I love that definition and that perspective as well. So, Dan, I truly appreciate you taking some time out of your schedule. What I wanted to do is pass you to the mic so to speak so that you can let us know anything additional and also how best we can get a hold of you and get in touch with you and hear about all the awesome things that you're doing.

Dan Rochon 12:12

Sure. Absolutely. So if you're a real estate agent and you are in the Northern Virginia area, if you're in Maryland or Washington, DC, and you're looking to be able to sell more homes, earn a more consistent income, then I encourage for you to visit our real estate website, rocksolidrealestatecoaching.com. That's rocksolidrealestatecoaching.com. If you are in the market to buy a home, sell a home, or invest in real estate, I invite you to visit www.greetingsvirginia.com. That's greetingsvirginia.com. And you'll see a lot of great information on how to get your home sold, how to put it in the best possible position to get the highest profit in your pocket, and those are two great resources. So rock solid real estate coaching for agents and greetingsvirginia.com for consumers.

Gresham Harkless 12:55

Awesome. Thank you so much, Dan. And we'll have those links in the show notes just so that anybody can follow-up with you and connect with you. Again, I appreciate you so much for everything that you're doing. You're killing it, and I appreciate you.

Dan Rochon 13:05

My pleasure.

Outro 13:05

Thank you for listening to the I AM CEO Podcast powered by CBNation and Blue16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase. It's a community. Don't forget to schedule your complimentary digital marketing consultation at blue16media.com. This has been the I AM CEO Podcast with Gresham Harkless Jr. Thank you for listening.

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