IAM1478 – 4 Business Lessons from the Podcast

4 Business Lessons from the Podcast:

1. Content-Based Networking – James Carbary – https://iamceo.co/list/james-carbary/

   Generate leads with your podcast using content-based networking.

   Don’t minimize the networking opportunity to reach out to other people within the network/podcast.

   Episode 630: https://iamceo.co/2020/05/04/iam630-founder-shows-people-how-to-create-business-relationships/

2. 1st step Act – Mike Michalowicz – https://iamceo.co/list/mike-michalowicz/

   Profit first coaching. The first step act. Take a step back in your process to understand where there might be potential opportunities. Start thinking creatively about other revenue opportunities by taking a step back.

   Episode 669: https://iamceo.co/2020/06/12/iam669-author-helps-make-entrepreneurship-paths-simpler/

3. Run Your Race -Caren Plummer – https://iamceo.co/list/caren-plummer/  What it is that you do? Why are you doing it? If you run your own race you can’t lose. Caren shares how she can impact people in the work that she does. Being a steward of the gifts that you have. Infusing your passion to create something new and innovative and run your own race. Episode 1312: https://iamceo.co/2022/03/17/iam1312-ceo-makes-an-impact-to-community-through-yoga/
4. Be Like Water – T.W. Shannon – https://iamceo.co/list/t-w-shannon/ Episode 1017: https://iamceo.co/2021/05/26/iam1017-ceo-leads-a-remarkably-successful-enterprise/

Mentioned in this episode:

Lee Eisenstaedt – https://iamceo.co/list/lee-eisenstaedt/

Barry Moline's podcast – https://leadership-secrets.simplecast.com/

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Transcription

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00:13 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO podcast.

00:40 – Gresham Harkless

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, CEO chat podcast, Blue 16 Media, and all the brands. hopefully, you learn and low to love. But I wanted to do this special episode. If you listen to the previous episode, you hear a little bit more about the reason for this special episode. As the summer is winding down, I think it's so important to make sure that you are, you know, recalibrating, figuring out what and how you're going to execute going into these next, you know, kind of half or so of the year, a little bit less than that. One of the things that I had the opportunity to do was interview a guy named Lee Eisenstadt. And he came on the podcast actually twice. You can check out episode number 357 of the RMCO podcast and also episode number 1187 of the RMCO podcast.

It's great to have people back on the show because I think it just really shows the journey, the evolution of the things that we're doing. But I think it also really allows us to kind of see what and how we can potentially solve problems within our organization. So with that being said, one of the things that Lee did was he actually introduced me to another podcaster who we've actually featured on our sites. His name is Barry Moline. Barry Moline is the executive director of the California Municipal Utilities Association. He's the author of Connect, How to Quickly Collaborate for Success in Business and Life, and he is the host of the podcast, Leadership Secrets. So With that being said, I spoke to Barry about being on the podcast.

Barry dropped a lot of knowledge and awareness and opportunity for me that I was super appreciative just because people sometimes say that they give, sometimes people say that they're about really making an impact. But you definitely hear from Barry that he basically gave me his perspective on and some device on what he thought that, you know, I should kind of work on and how it could be very impactful. And one of the things he talked about is he said, you know, I can at the very least tell you have a few books in you. And he basically said that, hey, you should potentially look at doing this type of book. If you've done this many podcasts, any of these, you have this much knowledge, this should be something I thought you already were doing and you definitely should do.

So with that being said, one of the reasons I wanted to do a shout-out is just because it was very impactful for me, not because it was necessarily the first time that I heard it, but I think it's just the timing of it. Sometimes when you're having the conversation and you have that day, it just really sticks. If anybody has kids or bonus children or whatever that might be, sometimes you can say it over and over again and then one day is 6 and often it doesn't happen when you're actually saying it says it happens with somebody else actually says and you say hey I've been saying that all along but with that being said very truly appreciate you so this episode is going to be a little bit different.

The goal of this episode is really to drill down on some of the things that I've heard from some of the podcasts that I've featured people. It's not necessarily to say, hey, if you're starting a podcast, you should do X, Y, and Z. This is actually business lessons that I've gotten from the I AM CEO podcast. If you listen to our podcast, you know that we have a CEO hack, you have a CEO nugget, you have a CEO story, we have a CEO being defined. We have all this, hopefully, great information in a laser-focused fashion from people who are being on the show. What you may not know is that a lot of times we edit down the podcast interviews to try to make sure that we're staying around and below that 17-minute, 16-minute time zone is really what we're trying to shoot for when the podcast goes live.

So with that being said, there's some that isn't that doesn't go out and of course, it always pains me pains us but shout out to you know, the editors that have been on the show. Definitely shout out to Dave, who was able to do a phenomenal job in terms of figuring out what to cut and not to cut. And it's never an easy thing to do, but with that understanding of constraints, That's when really phenomenal things happen. The whole spirit of this podcast is if I had more time, I would have written a shorter letter about that quote, if you've ever heard it, that's the spirit of it. Like we try to get to that really impactful point of what we're doing. So I'm going to run through these 4 things really quickly that you should take from the podcast.

If you listen to the previous podcast, there were 3 things for podcasters. If you're thinking of starting a podcast, these are the 4 things if you're in business, things that I've learned from the podcast, and what you should try to learn from that. Episode number 630 of the I am CEO podcast. I have somebody by the name of James Carberry, and he actually helps people launch their podcasts and look at their podcasts as a business. If you listened to my previous episode, I talked a little bit about why you should have a business with your podcast. That segues specifically to James and the work that he does basically helping people to use podcasting as a way to kind of generate leads and opportunities. He also has a daily podcast that you should definitely check out as well, too.

And of course, check out the episode that we did together. But he wrote a book called Content-Based Networking. If you listen to the previous podcast, you heard me mention that one of my goals was really to network and connect through my podcast. So when I had James on the show, of course, when I checked out his book, I said, this is exactly what is the philosophy of what I'm trying to do. I had no idea that it had a name and a phrase. So it was really enlightening to talk with James to check out his book, to hear how he has approached it and even justify the reason for a daily podcast not just being a bottom line or just getting more downloads, but also being a way to connect, and potentially generate leads.

So I thought that was really strong. So I bring all that up to say that if you have built your own media company, if you had built that in terms of a Facebook group and Instagram live, a clubhouse room, maybe you're going live on LinkedIn, whatever it might be, don't minimize the networking opportunity that comes from that. Try to get it down to where it is just a part of your networking and have that strategy that I talked about, but know that if you are featured on a roundup post, for example, on our site, don't just say, Hey, I was featured. Take that time to reach out to the other 2030 people that were featured in that post. It's a great opportunity to do content-based networking. Also, if you're on a podcast, feel free to reach out to the other people who have been on that podcast as well, too.

We're actually launching a directory, an I AM CEO list, which should make it a little bit easier to find those people, but know that it's easy and simple to just be on the podcast, take it a step further, and actually do some content-based networking. Hopefully, James would approve of that. I'm sure he would because content is a really great way to network. And I feel like when we're living through an age where everybody has a podcast, everybody has an Instagram, everybody has this, everybody has that, it's a prime opportunity for you to be able to be the connector or of course do all the connecting.

So check out episode number 630. In episode number 669, I had Mike McAlewitz. And Mike is, as you probably know, someone who has launched a lot of different things. one of those things is Profit First, he has certified Profit First coaches, just really different ways for people to look at and approach their business.

And while that is definitely in and of itself, when that gets to take away, What I really want to hammer home is something that he talked about during his episode called the First Step Act. He talked about it during a time when there was a lot of disruption. I had him on the show. Specifically, he used the example of restaurants and I thought that was a phenomenal kind of thing to look at and exercise to kind of go through in your business. He talked about restaurants being disrupted in the sense that they were no longer having people come to their restaurants to patronize them.

So he said the first step that you should do, this first step act, is really taking a step back in your process to understand where there might be potential opportunities. As a restaurant, the first thing that you're gonna do is carry the food out to the people that are sitting at the table.

So how can you potentially disrupt that? You have Uber Eats, you have a delivery, you have maybe bringing it to people's doorstep and maybe having people come and pick it up. So you start to get creative with thinking about different ways that people can have their food carried out to them. You carry the food out. What happens before you carry the food out? You prepare the food in the kitchen. So how can you potentially disrupt that? You can disrupt that by potentially doing cooking classes. You can do a YouTube video and have people potentially enroll in that. It's a private link that you have to pay to learn how we make some of the top dishes.

So you really start to think creatively about other revenue opportunities that might come from taking a step back from the finished item that you're doing. The last one he talked about was the procurement of food. How do you actually get in the food that you're using?

So why not potentially, you know, sell the food, sell packages that allow people, he said a blue apron to be able to say, hey, this is how you make whatever dish that we have. So you start to really think creatively. If you're doing some type of affiliate links, maybe, you know, I don't know if Giant or Safeway have a type of affiliate links. I know Amazon does. So maybe you are selling the recipes and with the recipes you're saying click this link to buy whatever it is and you're getting kickback. Again, it's just really thinking creatively about like how you're going to create, you know, the food. We're talking about preparation in the kitchen, maybe there are certain, you know, utensils are things that you need for when you're going to be preparing or cooking the food really to enjoy that process. So it's taking those steps back.

So I thought the first step act was tremendously impactful because I think it helps people to understand the true process of everything that they're doing. But I think on an even deeper level, it really helps them to think creatively during a time of disruption where there needs to be more creativity happening. And finally, in our second or third, I'm going to talk about episode number 1312 of the I AM CEO podcast. I had Karen Plummer on the show and Karen actually had a phenomenal story. You know, as much as it is exciting to know what it is that you do is probably even more exciting to know why it is that you're doing it. And I just admired the creativity that Karen has for how to recreate during a time that was very disruptive and even disruptive, you know, for her personally during the time when she lost her dad.

And I think that one of the things that I always try to hammer home, you know, during the podcast is a story. Why does somebody do the things that they do? But I think the creativity that really stuck out to me was, I mean, there's so many things, there's the intimacy of her talking about the things that she does. But it was the word that she used consistently, authentic. Authenticity came up over and over again, especially around building community. But the phrase, the quote that I always kind of talked about, as I say, if you run your own race, you can't lose. And I feel like that rang true during this episode because Karen looked creatively at how she can impact people, impact the community with the work that she does, with the talents that she has, and the gifts that she's been given.

And I think we even talked a little bit offline about how we're going to use and we're stewards to some degree in being able to kind of share those gifts and make that impact. And her episode was the definition of that. She took something that was her dad's passion, which was golf. And she partnered with the yoga that she was doing. And she created an event that was in honor of his name. So being able to and be able to kind of do fundraising in different ways, be able to kind of help out the community during a very disruptive time, was huge. So I think when you are running your own race, you think creatively, you say, I enjoy this. I'm passionate about this. This has been impactful for me. How can we fuse these things together to create something new, and innovative and run our own race? So I really love the episode just because I think it speaks to the creativity, but it also speaks to that authenticity, the running your own race that we kind of talked about.

Last but not least, T.W. Shannon I had on the show, is the CEO of Chickasaw Community Bank based in Oklahoma City. And, you know, loads of really great knowledge information that he provided during these interviews. But I think the thing that really, really, was something that came up for me is, and this was episode number 1017 was being like water. Bruce Lee has this quote and I say it often on the show is that, you know, a lot of times being flexible is one of the best things that you can do. You can, you can bend, you don't necessarily have to break. You can not get as attached to the how of what you're doing as, as much as the why, I think we can kind of drill in on saying, I'm gonna do it this way. I'm not gonna change because I'm like a rock. A rock's gonna just barrel through.

But I think once we start to look at water as maybe potentially being that true sign of power is not necessarily saying the rock is not, it just says that water is able to form itself around the rock and push rocks, if we're talking about streams. And it's so important to kind of understand that flexibility, understanding that you have to make changes and do things differently. Also, this during the pandemic is a way to success. So being like water is not necessarily saying that we have to do it this way. It's about understanding that our mission is this. This is what we're trying to do. We might have to pivot and change and manifest the things that we hope to do in a different way. And that's what I really love, that came up during that episode.

So this is Gresh signing out again. Hopefully, again, I'm just scratching the surface on some of these tips and tidbits and things that you can learn from this episode. And I think it's just so powerful and I'm truly blessed to get the opportunity to be able to kind of share each of these things and tidbits and nuggets and hacks and definitions and perspectives and stories. And I'll go on and on and on from these podcasts. So I think it's definitely something that I wanna continue to kind of do more of. So I'm just scratching the surface and hopefully you are too, but I hope you have a phenomenal rest of the day.

16:22 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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