IAM1024- Coach Helps Business Owners Be Profitable and Happy

Carrie Greene, of Carrie Greene Coaching, is an author, speaker, and coach.

Carrie spent fifteen years on Wall Street in marketing and product development for major brokerage firms and the New York Stock Exchange. She left after 9/11 to start her own business. Carrie helps business owners understand the true value they bring to their clients’ lives and businesses. Carrie’s clients get clear on what they want and create simple, straightforward plans to get them there so that they can be profitable and happy.

• CEO Hack: Remembering to have fun and doing things that put a smile on my face
• CEO Nugget: Believe in yourself
• CEO Defined: Doing it my way, growing. learning, leading a team, and impacting people the way I want to

Website: http://www.carriegreenecoaching.com/

Books on Amazon: Because You're Worth It: How to Make More Money By Charging More Money 

Full Interview:

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Transcription

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00:20 – Intro

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview? If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO podcast.

00:48 – Gresham Harkless

Hello, Hello, Hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Kerry Green of Kerry Green coaching. Kerry, it's awesome to have you on the show.

00:56 – Carrie Greene

It is so good to be here. Thank you for inviting me and I am thrilled to be able to share with your community and get to know everybody really well. So here we go.

01:06 – Gresham Harkless

Here we go indeed. And I love all the awesome work that you're doing. And before we jump into having that awesome interview, I want to read a little bit more about Carrie. So you hear about all the awesomeness that she's doing. Carrie Green of Carrie Green Coaching is an author, speaker, and coach. Carrie spent 15 years on Wall Street in marketing and product development for major brokerage firms and the New York Stock Exchange. She left after 9-11 to start her own business. Carrie helps business owners understand the true value they bring to their client's lives and businesses. Carrie's clients get clear on what they want and create simple straightforward plans to get them there so that they can be profitable and happy. Carrie, are you ready to speak to the I AM CEO community?

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01:49 – Carrie Greene

Let's do this.

01:51 – Gresham Harkless

Awesome. Let's do it then. So to kind of kick everything off, I wanted to rewind the clock a little bit. I know I touched on it a little bit to hear a little bit more on your CEO story and we'll let you get started with all the awesome work you're doing.

02:01 – Carrie Greene

So, you know, it's, you mentioned 9-11. It really was the start of me as a business owner or as a wannabe business owner. What's my life going to look like? I have a degree in economics. I spent 15 years on Wall Street. It ended the I spent 10 years at the New York Stock Exchange and really at the exchange I learned everything not to do as an entrepreneur. And then after the New York Stock Exchange I spent about, excuse me, 2 years at a company called Daytech Online. Day tech I learned everything you should do as an entrepreneur. So I guess it kind of balanced out. 10 years of the no, 2 years of the yes, and then I went off on my own. After 9-11 though, the company I was working for was bought out by another one out in, where were they?

Right in the middle of the country. Gosh, it's just like totally a God for my brain. Right in the middle of the country and I'm in New York. And was kind of like, do I really wanna move? Like taking myself and my family away from it all And realizing that I had a few other ways to make it work for myself, make it work for my family, and do something different. And being that I am on the East Coast, our real estate taxes are just through the roof. So I had to find a way to pay my taxes. And what was so amazing is over the years, my business has gone through many, many changes and we've all grown, we've all changed. It's been a lot of years and almost 20 years at this point.

So I've been through a lot and I've learned a lot. And one of the things that really stayed with me and for all of us to remember, any one of us who's had a job, which is probably just about everybody here, is to remember that just because somebody put a price tag on your head and someone valued you at one thing, doesn't mean that that's what you're worth. So when I went out and I left the, when I left Daytech, I said, okay, Daytech, this is what Daytech was paying me. Now that I no longer work for Daytech, I no longer have to pay for a nanny. I no longer have to have dry cleaning. I no longer have to commute.

I no longer have to buy lunch out. I no longer have to do all these things. And this is how much money I need to earn. As opposed to, so I said, this is what Daytech said I was worth. And this is what now I have left that I need to earn. And it took years, honestly, before my brain kind of reworked that and said, now I get to focus on me and what I'm worth by my judgment versus what someone else says. So I don't know, I think I kind of veered around a little bit in my answer, but there you go.

04:40 – Gresham Harkless

Yeah, no, I appreciate you doing all the varying because I think it brought us to a phenomenal place because I think and I love that exercise that you kind of talked about because I think so many times, especially if you do work for, you know, in a job in a position, a lot of times we will attribute our value, you know, as you said so well, to whatever somebody else sees. But so many times, and I love that you mentioned that mind, because we sometimes forget that the mind plays a part in it, kind of thinking more internally rather than externally about what we're worth and the value that we can provide. And so many times we forget that the organizations or companies sometimes we work with don't really think about it in those terms.

05:19 – Carrie Greene:

No, not at all. We're just a piece of it all. We're a piece of their budget as opposed to what we're really bringing to it. I made this base number really quickly. Within a year or 2, within a year really, I was earning what they had paid me, minus dry cleaning and commute and lunches and everything else. It took me about 5 years to earn any more than that because it was really about working here.

05:45 – Gresham Harkless:

Yeah, and you hear so many times and I don't know if this is, you know, to our detriment that, you know, especially if you leave a position, you're like, I just want to make what I made in my day job. And I feel like that's a phrase I hear so many times, not realizing that we're potentially capping ourselves on a mental level, as far as like what we're able to do and not even realizing the, I guess the impediments we're putting there.

06:07 – Carrie GreeneYeah, yeah, exactly.

06:10 – Gresham Harkless:

Awesome, Awesome, Awesome. So I know that touches a little bit upon like how you work with your clients and some of those things that you probably have conversations about and help them to kind of breakthrough for lack of a better term. Could you take us through a little bit more about that, what that process looks like, and how you serve the clients you work with?

06:23 – Carrie Greene

Absolutely, I'm a coach. And really quite simple, that's what I do. I'm a coach and technically I'm a business coach. And yet I just got off the phone before this conversation here with a brand new client. And what we focused on entirely was her vision for her life and really not her business at all. And really what I look at what it is I do, I coach my clients on what they want out of their life. My personal goal is fun and happiness. If I'm not having fun, I don't even bother. one of my rules is if I don't like a client, I don't want to work with them. I don't want to see their name on my calendar. As a business owner, I have the ability to say no to people I don't like. Might not be the nicest thing to do, but I think it's nice to me.

And I think in a lot of ways, it's nice to the person also, they want to be liked as well. So when I'm working with my clients, there are a couple of key things we do. When can we certainly work on their business? We work on marketing, we work on sales, we work on what we're going to do, how we're going to do it, and how we're going to talk to clients, how we're going to market, how we're going to write our copy, what are we going to do during a presentation, how we're going to structure a speech, you know, all those kind of things, of course. But we do it all while looking at ourselves and making sure that we're valuing ourselves, and that we're getting what we need from that presentation to make ourselves happy at the end of the day.

So when you go to sleep at night, you're thinking, okay, It might have been a tough day. Things may not have gone as planned. Someone may have hung up on me. Someone may have said yes to me or no to me or whatever. But all in all, I'm happy. I'm happy with the direction things are going in. I feel like the people I'm interacting with recognize who I am what I am and why I am and what value I am bringing to this conversation. But when you ask the question, what am I? I'm a coach. That's what I do. I'm a business coach who really is a lot of ways a life coach.

08:33 – Gresham Harkless

Awesome, Awesome, Awesome. So I wanted to ask you for what I call your secret sauce. This could be for yourself or your business or a combination of both, but what do you feel kind of sets you apart and makes you unique?

08:44 – Carrie Greene

I think our secret sauce is something that we always work on. I think it's something that we grow into and where your secret sauce is today isn't where your secret sauce is tomorrow. I think it's the same, but I think it grows. And I think for me, It's something that I didn't believe in when I was a kid and when I was on Wall Street. And a lot of it is just to trust myself and my own intuition. I'm a Wall Street person, I'm a business person. I don't talk about intuition. I don't talk about spirituality. It's just like, oh, you know, I study economics and business and spreadsheets like I don't do this stuff. But yet what I've learned over the years is that the more I trust what I call my gut instinct, the better off I am, the better off people around me are.

09:33 – Gresham Harkless

Awesome, Awesome, Awesome. So I wanted to switch gears a little bit and I wanted to ask you for what I call a CEO hack. So this could be like an Apple book or a habit that you have, but what's something that makes you more effective and efficient?

09:45 – Carrie Greene

Remembering to have fun, That if it's not, and that's not, God sounds so trite, but not everything is fun in the minute. I get it. You know, you pick up the phone again and again and again and it's painful and it's hard. You're running a race and every mile you do isn't fun and all the training isn't fun. I know, but just for me, it's to remember that if what I'm leading to and the work I'm putting in isn't leading to something that's going to put a smile on my face, I need to stop, and I need to reevaluate.

10:22 – Gresham Harkless

Awesome. Awesome. Awesome. So I want to ask you now for what I call a CEO nugget. So this could be a word of wisdom or a piece of advice. It might be something you would tell a client or if you happen to be a time machine, you might tell your younger business self.

10:34 – Carrie Greene

Believe in yourself. Again, it sounds so trite. It's so overused. It's so done. And it's also, you really do know. You really do know. As a coach, my belief and my job is to help somebody do what they already know.

10:53 – Gresham Harkless

Well, Carrie, truly appreciate that. And now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote-unquote CEOs on the show. So Carrie, what does being a CEO mean to you?

11:07 – Carrie Greene

Being a CEO. See, this is where I'm supposed to say, well, I wish I had seen the questions. Can I have some really fabulous things to say? Being a CEO to me is. Getting to do it my way. Getting to lead a team of people, and I don't have a huge team, or just a couple of people that work with me in different things, getting to have my vision, getting to impact people the way I want to impact people, getting to, it's really doing it my way. And seeing that, seeing the fruit of my labor be really the fruit of my labor. When I make mistakes, it shows. And when I do something right, it shows also. And all in all, I get to see myself growing. So being a CEO to me is learning, growing, doing, making mistakes, having fun, getting outside for a minute or 2 every day, and just really living that life. It really encompasses it all.

12:12 – Gresham Harkless

Yeah, I absolutely love that definition and perspective. If I had the right, I would cue the Frank Sinatra music as well too. Because I think that when you really think about, you know, business and entrepreneurship, it's really kind of creating your own path and getting to understand what is the thing that you love. What is the North Star? What is the thing that's going to keep you going? And then you start to kind of work backward from there, which is why I love all the work that you do, because so many times, we look externally to get the answers, where a lot of times those answers are within and you being able to kind of uncover that empower people is so huge towards being able to understand how they want to be CEOs, how they want to be business owners, how you want to ultimately live your life.

12:51 – Carrie Greene:

Yes. Well, thank you.

12:53 – Gresham Harkless

Definitely, definitely.

12:53 – Carrie Greene

You sound good up so nicely.

12:55 – Gresham Harkless

I try, I try. Well, Keri, truly appreciate that definition and I appreciate your time even more. What I wanted to do was just pass you the mic, so to speak, just to see if there's anything additional you can let our readers and listeners know, and of course, how best they can get a hold of you, get a copy of the book, and find out about all the awesome things that you're working on.

13:11 – Carrie Greene

Well, how to get a hold of me is really easy. My email address is Carrie at CarrieGreenCoaching.com. It's C-A-R-R-I-E-G-R-E-E-N-E. There's a really annoying silent e at the end of greencoaching.com. So that's how you get ahold of me. My book is I've got here share this one because you're worth it. How to make more money by charging more money, it's available on Amazon. So you can get it there, really simple. It is about the value formula that I spoke about. And you know, when you ask like, you know, what's one thing that someone could really take away or a couple of things that someone can take away? To me, it's believing in yourself. This stuff is hard. Being an entrepreneur is not for everybody.

It's hard. Waking up every morning and pushing and doing and the rejection and the opportunities. Rejection is one thing, but all of a sudden you get an opportunity for an interview, an opportunity to speak here, an opportunity to do email marketing, and to do this thing. It's overwhelming and it's hard. And it's not for everyone. If it's not for you, stop. It's really fine. But if it is for you, keep at it. It's doable. It's possible. It could give you things that you could never get any other way. It is such a lesson.

There is no better way to learn about yourself than to try to have a business. Such a lesson in personal development is nothing like it. And get the support you need, whether it's from me, karygreencoaching.com, You could certainly reach out to me, whether it's through you, whether it's through anybody. Don't try to do this alone. You can't. And it's not fair to you. And it's not fair to the people who need your help.

15:03 – Gresham Harkless

Yeah, Carrie, I truly appreciate that message. We will have the links and information in the show notes as well too, so that everybody can follow up until you get a copy of all the awesome things that you're working on as well too. But I appreciate you for that final word, I think so many times, especially in this microwave, I guess, society sometimes we feel like everything's kind of quick and easy. It's not dirty, it's not mucky, but in reality it often is. And that's why we've kind of talked about that joy, not that everything's joyous.

But that joy is sometimes what keeps you going throughout the less-than-ideal times. And I think so many times people don't realize that journey, don't realize sometimes the challenge of running a business. And when they get kind of hit in the face, they stop. So I appreciate you so much for the work that you do, obviously for mentioning that as well too, because I think that helps people be more likely to succeed by understanding what they're walking into. So thank you so much again, and I hope you have a phenomenal day.

16:15 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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