IAM105 – Texas Based Dental Practice Provides Patients The Latest Techniques & Technology

Dr. Moossy is a native Texan, born in Dallas and raised in Lubbock. He received his undergraduate degree at St. Edwards University in Austin and went on to attain his DDS at the University of Texas dental branch in Houston. Dr. Moossy has been in practice since 1998. He owns two practices, one fee-for-service cosmetic practices, and one in-network insurance office. You’ll find him at his flagship dental practice focusing primarily on cosmetics and reconstructive dentistry. He prides himself on exceeding the required continuing education for dentists each year and strives to keep himself and his practices up-to-date on the latest techniques and technology.

• CEO Hack: Network of experts to lean on
• CEO Nugget: Creating the right environment and lead by example. Measure the performance and asking clients what you can do better.
• CEO Defined: Shouldering the tremendous opportunity and keep the ship pointed in the right direction. Keep it on track.

Website: http://www.drmoossy.com/
Facebook: http://www.facebook.com/DrMoossy
Instagram: http://www.instagram.com/moossy_dental
Yelp: https://www.yelp.com/biz/moossy-general-and-cosmetic-dentistry-austin-2

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:27

Hello, hello. Hello, this is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I have Dr. Michael Moossy of Dr. Moossy General and Cosmetic Dentistry. Dr. Michael, it is awesome to have you on the show.

Dr. Michael Moossy 0:38

Thank you. Thank you glad to be here.

Gresham Harkless 0:40

Awesome. And what I want to do is just read a little bit about Dr. Michael, so you can learn a little bit more about all the awesome things that he's doing. And Dr. Moossy is a native Texan born in Dallas and raised in Lubbock. He received his undergraduate degree at St. Edwards University in Austin and went on to attain his Doctor of Dental Surgery at the University of Texas dental branch in Houston. Dr. Moossy has been in practice since 1998. He owns two practices, one fee-for-service cosmetic practice, and one in-network insurance office. You'll find him at his flagship dental practice focusing primarily on cosmetics and reconstructive dentistry. He prides himself on exceeding the required continuing education for dentists each year and strives to keep himself and his practices up-to-date on the latest techniques and technology. Dr. Moossy are you ready to speak to the I AM CEO community?

Dr. Michael Moossy 1:33

Yeah, let's do this.

Gresham Harkless 1:34

Let's do it. So, the first question I had is just kind of peeling back the onion a little bit to hear a little bit more about your CEO story and what led you to start your business.

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Dr. Michael Moossy 1:42

All right. Basically, as a young dentist coming out of school, you've got two options, you can kind of start an office by yourself, put up a shingle do your own thing. And it takes about 7, 8, and 9 years to finally get a following toward the business becoming lucrative. The other way would be to buy an existing practice from somebody that's been practicing for many years who already has the system down, which is what I did, I went out and bought this actually went in and found a guy in a certain area of Austin that I wanted to be in, I bought him out, I actually employed him for another couple of years.

And that kind of endorses me to all the patients to make sure there's good retention. So, basically, become the owner and the CEO of this company. And that's kind of how I ended up where I am now.

Gresham Harkless 2:27

Oh, that's awesome. And it's kind of like buying a franchise, so to speak because you already have somebody that has the systems and everything in place. But it's even smarter because you kept that person on because I'm sure they built the patient's probably built rapport with it. Yeah, have an opportunity to connect with you.

Dr. Michael Moossy 2:44

They trust him. If he endorses me, then they're gonna most likely to stick around. And hopefully, I don't lose too many of the patients. And that did work out like that. So, here I am. 20 years later, things are still going strong.

Gresham Harkless 2:57

Yeah. 20 years. That sounds like you're doing pretty well. So, that's awesome.

Dr. Michael Moossy 3:00

Yeah, yeah. All right.

Gresham Harkless 3:02

Well, what I wanted to do is drill a little bit deeper and hear a little bit more about what you're doing at extra practices.

Dr. Michael Moossy 3:07

All right. So, basically, as you said, I've got a couple of practices. I'm going to focus on this one. This one is a flagship office, like you said, it's the one I've worked in for 20 years. Basically, I do it's a general dentist's office, right? So, I still do all the cleanings and the drilling and filling and all the stuff that you people go to their normal dentists for. Then additionally, I do a lot of big construct reconstructive cosmetic cases it might be 10 veneers, it might be 28 crowns, and some Invisalign, bonding, or whatever it takes to do the smile makeovers.

So, it's kind of doing a little bit of both. So, basically, like I said I have a practice that's a general practice where we do just the regular dentistry, crowns, fillings, cleanings, just think you would go to your regular dentist for, and then I have an I've been focusing over the last few years on really becoming a cosmetic dentist, where I'm doing a lot of the smile makeovers, where we implement things like Invisalign, do a lot of veneers and whitening and bonding and things like that just to address the smile makeover, clientele or patients. It turns out to be pretty lucrative that way as far as the business side of it goes. So, yeah that's pretty much where I am. And those are the services I'm providing at this point.

Gresham Harkless 4:21

Awesome. Yeah, well, that's good because you're covering you know, both sides because obviously, you have cleanings and everything.

Dr. Michael Moossy 4:27

Interestingly enough, what happens is put these practices that become strictly cosmetic, it tends to dip and rise and fall with the market. So, if you're, if people aren't doing well, financially, they don't do the elective cosmetic stuff. So, those practices can hurt. I've kind of got it covered both ways.

Gresham Harkless 4:43

Yeah, that's really smart. And I mean, think about the rise and fall of the economy. The general stuff is because everybody needs to get their teeth cleaned, and take care of the other stuff, too.

Dr. Michael Moossy 4:53

Totally.

Gresham Harkless 4:54

Yeah. Awesome, awesome, awesome. And now I wanted to ask you for what I call your secret sauce, which is kind of like your different or initiative or what you feel kind of set your organization apart.

Dr. Michael Moossy 5:02

All right, all right. For me, it's actually simple. But man, it's realizing that this profession that dentistry is a service industry, there's its customer service man, and we do it, well, I've got it down it's all about hiring the right people, putting them in the right place, and making sure they're all on the same team with a common goal of treating the patient with utmost, just the best excellence in customer service.

Aside from the energy of the doctor, the fact that the team that I've put together provides such exemplary service as I said, it's the right people in the right place. And so yeah, basically, what I was getting at was, yeah we do great technical work, the crowns are good, the fillings are good. But the patient never feels that they never know how good a job you never know how good a job your dentist does, right? But you do know how they made you feel.

And so in my office, it better be well taken care of. Because again, that's what people that's what they remember how good you made them feel. So, as I said it's a service, and we just better do it right. And that's what keeps them coming back. Because my business thrives on repeat business and referrals. That's my secret sauce, man is treating them just realizing that the game is a trust, is a customer service game.

Gresham Harkless 6:16

Yeah, that makes perfect sense. And I'm sure that a lot of people having different types of people have come from different areas as far as like if they're maybe afraid of the dentist or they're used to going to the dentist, but being able to have a genuine quality team and having people that develop that connection with them probably keeps them coming back. As you said, you never know that.

Dr. Michael Moossy 6:36

Yes, that familiarity that the patients, it's the fear of the unknown that scares them. So, when they come in, and they see, they recognize friendly faces, and once they've been through here, they even have you read my reviews, people oddly have a good time coming to the dentist. And as far as getting feedback, sometimes when hearing that I've got a great cosmetic case, or that I blew it out out of the box on this case, sometimes just hearing that they were so well taken care of is just as rewarding for me. So, I'm just happy to be doing what we're doing and taking care of the patients as we do.

Gresham Harkless 7:10

Yeah, yeah. And I mean, like I said before 20 years, and that is a good sign of success and being able to kind of prolong and continue to grow. Awesome, awesome, awesome. Now, I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this could be an app book or even a habit that you have, but it's something that makes you more effective and efficient.

Dr. Michael Moossy 7:29

I got this. So, this is great, with modern technology. I did this just this morning. So, check this out, I'm working with the patient, and there's something I don't know what it is. It's a pathology on the gum. And I do this day, I've got a group of two or three buddies, and colleagues, peers, whatever. And we all have each other at the touch of a dial man. So, I take a picture, I send it to three or four buddies, and say, Hey, what's this? What are your thoughts? I mean, within a couple of minutes, I'm working on the patient, I hear bing, bing, bing, and I've got an immediate response.

So, there's no, it's not like, I'm going to refer you to my oral surgeon. I actually text my oral surgeon. And I have the answer within two minutes. And I'm putting the patient on the right meds. And so that's how I went this morning. And so it's an everyday thing where I'm Hey, what do you guys do in this situation? Or vice-versa. They use me the same way how do you do these when you've got a veneer and you've got this scenario, so we can feed each other? And it just cuts off so much time basically, it's real-time consulting, while the patient's in the chair, I'm asking two or three other guys or even specialists how to handle a certain scenario that may come up. So, it's an invaluable resource.

Gresham Harkless 8:39

Yeah, that's, I mean, that's huge. And it's kind of sounds like you have a network of experts, where depending on what it is that you're asking a question about, you can get kind of real-time answers so that you can give you again, the best service to the people that are coming into your practice.

Dr. Michael Moossy 8:55

Yeah, it's great.

Gresham Harkless 8:57

Absolutely. Awesome, awesome, awesome. Now I wanted to ask you for what I call a CEO nugget. And this is like a word of wisdom or piece of advice you might have or if you jumped into a time machine and went back and talk to Dr. Michael Moossy earlier what advice would you give yourself?

Dr. Michael Moossy 9:11

Man, CEO nugget for me. The CEO, it's about creating the right environment, a healthy work environment for mental health, and mental wellness what I've noticed is that when these employees are happy, they don't mind coming in early, staying late, or just doing the work, we've all got to go to work, we've all got to have a job, they might as well be happy at it and not be complaining about it all the time.

So, I also noticed that even a happier even almost passionate employee, definitely there's a lot more productive, right you're and when they're more productive, their work is better that allows me to do my thing. My work is better. It's just good all the way around. It's fun and environment-friendly. Like I said, I find that happy employees show up and I mean show up physically but mentally, and so that's a biggie for me. I think the work environments are one thing the CEO kind of sets the tone kind of creates the energy, and then the employees follow suit.

So, I think that's important for you got to lead by example, and your energy is contagious. And, as I said, just the energy or the environment, it's only going to lead to better productions, in my case, happier patients or clientele.

Gresham Harkless 10:22

Yeah, that makes sense. Hey, have you noticed that certain things that you've been able to do either for yourself or the team that's allowed you to create that positive and happy environment?

Dr. Michael Moossy 10:32

Yeah, even when I'm just hiring people, I know they can do the task. I know they can clean teeth. But when I'm hiring people, I hire them, can they get along with me? I've got six girls in this particular office, are they going to get along? Good, I make them go to lunch, and I make sure they laugh with them, not looking for drama. So, the first thing is just on the hiring, and I make sure I hire somebody that's gonna fit it's going to mesh well, with everybody.

Gresham Harkless 10:56

Now, I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO, we might have already touched on this a little bit, but what is being a CEO mean to you?

Dr. Michael Moossy 11:04

Oh, man, that's a good one. To me, it's just shouldering this tremendous responsibility to accomplish the vision set forth by the CEO or the owner of the company, it's up to the CEO to set the tone. Like I was saying earlier, the energy of the employees and the direction is focused in order to accomplish that company's goals, right?

Basically, you got to transition, or translate even that vision to employees and maintain the course, even as employees come and go, right? It's easy to get into this rut of just a day after day or routine job, or it's just another day at work, especially as it goes on through the years.

So, it's up to the CEO to kind of keep that ship pointed in the right direction. Like I said, I mean, employees are coming and going. So, it's up to that CEO to keep things on track. Basically, here's what I was going off talking about employees and employees come and go. And then the work over a year by one year, it's easy to get off track over time, it just becomes going through the motions.

The CEO keeps the business on track. And he's the one who takes the blame. If the company is doing well, he gets the kudos. If the company's doing badly, he's the one that gets the blame. And it might not even be his fault. But he's the one that's going to take it that's going to take the hit. Like to keep going back to it's up to the CEO to have the right place at the right time. Basically, that's kind of where I'm coming from. It's just like I said, it's that vision that the CEO or even the owner of the company has and the CEO makes it happen or keeps it on track. You know what I mean.

Gresham Harkless 12:38

Yeah, no, that makes perfect sense. And that definitely hits home as far as being able to execute the vision and be able to bring on the right people. And as you said, enjoying the fruits of the success, but also understand that even if it's not your fault and that things don't go well, you still are the leader and kind of like the captain of the ship. So, that kind of stops with you.

Dr. Michael Moossy 12:55

Sure. Sure. Totally.

Gresham Harkless 12:57

Absolutely. Well, Dr. Moossy I truly appreciate you for taking some time out of your schedule, what I wanted to do was pass you the mic, so to speak, to see if there's anything additional, you want to let our readers and our listeners know, and then also how best they can find and get a hold of you.

Dr. Michael Moossy 13:09

All right. All right, yeah, man, I think if I had anything else to add, oh, I'd say a CEO falls on you as to whether or not the company is successful or not. And even if it's not your fault, you're gonna like I was saying earlier, you're gonna take the hit. As I said, keeping it on track seems to be a common theme. A lot of times what this can include is measuring the performance to make sure you maintain this expected outcome, right? And this can be done in the service industry. For me, this can be done simply by asking clients for reviews, or filling out some kind of, return some kind of comment cards.

We're doing this in my practice right now I actually have an employee that I'm trying to see if the patient's they're gonna always tell me that Oh, everything's great Dr. Moossy, I want to, I want their true genuine feeling you like what's going on here? And maybe not just with this one employee, but with everyone. And what can we do better basically I think that's crucial for those who really want to excel and do better at what they're doing, which I do. And so just a way of measuring your progress as a CEO. I think that's an important step. That's pretty much what I would have to add.

Gresham Harkless 14:18

No, that's a big part is making sure that you're keeping track of like what you're doing and how effective you are at what it is. So, that's a great point. Yeah. And now, if people want to find out and visit either of your locations, what's the best way for them to find out?

Dr. Michael Moossy 14:33

Yeah, that's easy. You just, look, it's either Moossy General or Cosmetic Dentistry here in Austin, Texas. You use the web like we always do, it's on the internet and you just call the girls and they get you to basically make the phone call and they take care of the rest. They make it really easy. They'll get all your insurance information and all your other records and if you need them or if it's simply something like a smile makeover, I do that a lot and it's just a complimentary console or people can come in and have me look at them and say, what do you think Doc., and it may be invisalign and maybe veneers. And it just starts the process from there. So, that's pretty much it. I mean, we've got a phone number 512-459-5437, the office. And that's it just to get the ball going.

Gresham Harkless 15:18

Awesome, awesome, awesome. Well, thank you again, Dr. Moossy, what I do is I'll have those links in the show notes and that information so that anybody can follow up with you. But again, I appreciate all the awesome things that you're doing. And 20 years is definitely doing something awesome. And I'm glad we got an opportunity to learn a little bit.

Dr. Michael Moossy 15:32

Yeah, my pleasure. My pleasure. And like I said, Man, I'm happy to say that if you have anybody any listeners out there that they've got a general inquiry, they want to know something about veneers, they want to know something they may not they may live in another state or another city, but they just they have gotten they've got some general questions. What is a veneer? How long does it take for invisalign?

Whatever, they're happy to email me at Joe, it is my office manager, joeanna@drmoossy.com. And I'll feel those questions. I'll answer them right back to you. I love doing that kind of thing. And it keeps me in the mix and keeps me on my toes. You know what I mean?

Gresham Harkless 16:06

Yeah, absolutely. It will cool. Well, I appreciate that. So, we'll definitely add that in the show notes.

Dr. Michael Moossy 16:11

All right. All right. Thank you so much.

Outro 16:14

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co

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