IAM2026 – CEO Transforms the Sexual Health Industry By Understanding His Customers

In this episode, we have Jeff Abraham, CEO of Absorption Pharmaceuticals.

Jeff shares his journey from dreaming about being a businessman to becoming the CEO of his own successful company.

He talks about the importance of understanding his customers, their needs, and their hindrances in order to offer better solutions, in his case, products to enhance personal intimacy.

He emphasizes the value of active listening, communication, ethical behavior, and hard work. Jeff points out his company's growth from a 100K annual turnover to millions, attributing this to his unique approach to product representation, relationship building with the medical community, and focusing on customer feedback.

He illustrates how these principles helped him reposition his product, making the business thrive.

Website: www.promescent.com

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Transcription:

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Jeff Abraham Teaser 00:00

We understand the people that use our product. We understand why they're using it. We understand what keeps them from maybe buying it. So we try to, lower those barriers. We also really are in touch with what it does for someone, the benefits, the features, and we try to focus on that.

Intro 00:20

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I AM CEO Podcast.

Gresham Harkless 00:48

Hello, hello, hello. This is Gresh from the I Am CEO podcast. And I have a very special guest on the show today. I have Jeff Abraham. Jeff, excited to have you on the show.

Jeff Abraham 00:55

Pleased to be here. Yes.

Gresham Harkless 00:58

Super excited to have you on and talk about all the awesome things that you're doing. And of course, before we jumped into the interview, I want to read a little bit more about Jeff so you can hear about some of those awesome things.

Jeff is the CEO of Absorption Pharmaceuticals, the company behind the leading PE spray for men, Promescent. Jeff's mission is to help anyone seeking to better their love life with safe, proven solutions that work and are backed by science.

The taboo nature of topics surrounding sex, especially men's sexual health, paired with the business credentials and personality of Jeff, has led to some of the highest downloaded, shared, or engaged episodes for the shows that Jeff has been a guest host on. So super excited to have Jeff on the show. And all the awesome things that he's doing.

I was listening to one of the interviews, I think he said he always dreamed of being a businessman and having worked in the steel mill, if I understand correctly that shows a lot of great work ethic that Jeff has. And I wanted to call him the Michael Jordan of the industry, because I think he came out of retirement from the semiconductor business and came back in and you can find their brands literally and big brands like Target Walmart, GNC.

So Jeff and his team are doing some really awesome things. Excited to have you here, Jeff. Are you ready to speak to the I Am CEO community?

Jeff Abraham 02:09

I'm really happy to be here. I've done some research on your podcast and I know you have some really dedicated listeners and a very focused audience, and this is our outreach as a small company.