IAM1305 – Entrepreneur Helps Thought Leaders Get Featured & Connect with Their Ideal Customers

Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his engineering, corporate, and e-commerce inbound marketing experience, Tom helps thought leaders (coaches, authors, speakers, emerging brands) get featured on leading podcasts their ideal prospects are already listening to. Then he helps them to turn listeners into customers. He is the author of PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy, and he is the founder of Interview Valet, the category king of Podcast Interview Marketing.

• CEO Story: Tom’s first job in the nuclear power plant system taught him that you can build any system, you can teach anything, you can standardize anything. Taking from what they’ve learned from inbound marketing and blogs on how to grow a business, using a different content which is doing podcast interviews. Made a system and it worked for so many years.
• Business Service: Connecting to your ideal customers through podcast marketing.
• Secret Sauce: Focus on one thing – zone of genius. Niching down your business where you are the category king.
• CEO Hack: Trying to figure out what being a CEO means – Chief Evangelist Officer. Put everything through the filter.
• CEO Nugget: Don't take everything personally. Ask, “Are we doing the right things?”
• CEO Defined: Leadership and visionary role.

Other resources mentioned The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level,  Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

Website: http://www.interviewvalet.com
LinkedIn: thomasmschwab
Twitter: Interviewvalet
Twitter: TMSchwab
Facebook: ThomasSchwab

More information from the past on Tom's site: http://interviewvalet.com/iamceo

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Transcription

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Intro 00:02

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, start ups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:27

Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast, and I have a very special guest on the show today. I have Tom Schwab of Interview Valet. Tom, it's awesome to have you on the show.

Tom Schwab 00:38

Gresh, I am thrilled to be here.

Gresham Harkless 00:40

Awesome. Awesome. Awesome. Well, what I wanted to do was just read a little bit about Tom so you can get to know him a little bit more. Tom Schwab knows how to build an online business. Marketing at its heart is starting a conversation with someone who could be an ideal customer. Drawing on his Engineering, Corporate, and E-commerce inbound marketing experience, Tom helps thought leaders, which includes Coaches, Authors, Speakers, and emerging brands get featured on leading podcast for their ideal prospects are already listening to.

Then he helps them to turn listeners into customers. He's the author of podcast guest profits, grow your business with a targeted interview strategy and founder of Interview Valet, the category king of podcast interview marketing. Tom, it is awesome to have you on the show again. Are you ready to speak to our IAM CEO Community?