IAM397- Entrepreneurs Committed to Fitness Build a Row-centric Fitness Boutique

Elliott and Lauren had always been committed to fitness. Whether through running, lifting weights at the gym, skiing, swimming, or pretty much anything else exercise-related, health and fitness have been there. However, there was another aspect that was also always there – injury.
As the couple worked out traditionally, injuries piled up – whether a back injury from lifting too heavy, knee injuries from running too much or hip pain through skiing, fitness goals were continuously being put on hold. The idea for Total Row originally surfaced after another fitness-related injury relegated Elliott to the semi-broken rowers in the back corner of a capacity-filled gym. While recovering from injury, Elliott realized the tremendous benefit of this once-overlooked piece of equipment. He started putting together circuit workouts with the rower as the central focus.

After about a year of planning, saving, and praying, Elliott and Lauren had a lease on a rundown, former hair salon in Buckhead, and 13 rowers in “storage” (their 700-square-foot condo). Total Row officially opened its doors in December 2016. Today, Total Row is one of the largest rowing-centric gyms in the Southeast, and the only one in Atlanta! More importantly, Total Row has built a studio that welcomes anyone, regardless of age, experience, or ability, with members ranging from their teens to their 70s!

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Website: http://totalrowfitness.com/

Instagram: https://www.instagram.com/totalrowfitness/
Facebook: https://www.facebook.com/totalrowfitness/

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Transcription

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:30

Hello, this is Gresh from the I AM CEO podcast, and have a very special guest on the show today, Elliott Smith of Total Row Fitness. Elliott's awesome to have you on the show.

Elliott Smith 0:37

I'm excited to be here. Thanks for having me.

Gresham Harkless 0:40

No problem. Super excited to have you on and what I wanted to do was just read a little bit more about Elliot so you can hear about all the awesome things that he's doing. And Elliot and Lauren have always been committed to fitness, whether it be running lifting weights at the gym, skiing, swimming, or pretty much anything exercise-related health and fitness have always been there. However, there was another aspect that was always their injury as a couple worked out. Traditionally, injuries powered up whether a back injury injury from lifting too heavy knee injuries from running too much, or hip pain through skiing fitness goals were continuously being put on hold.

The idea for Total Row originally surfaced after another fitness-related injury relegated Elliot to the semi-broken rowers in the back corner of the capacity field gym. While recovering from injury, Elliott really realized the tremendous benefit of this once-overlooked piece of equipment. He started putting together circuit workouts with the rower as a central focus after about a year of planning, saving, and praying.

Elliot and Lauren had at least a rundown former hair salon in Buckhead and the 13 rowers in their “storage”, Total Row officially opened its doors on December 26, 2016. Today, Total Row is one of the largest growing Citrix gyms in the southeast only in Atlanta. More importantly, the total has built a studio that welcomes anyone, regardless of age, experience, or ability with members ranging from their teens all the way up to their 70s. Elliot, are you ready to speak to the IMCEO community?