IAM090 – Owner Helps Life Coaches & Wellness Entrepreneurs Market Themselves to Build & Grow Their Businesses

Matt Rosenblum is the owner of Advanced Life Coach Marketing, where he helps life coaches & wellness entrepreneurs build and grow their businesses. He's worked with meditation apps, self-help book publishers, mindfulness content hubs, psychotherapists, and various life coaches on marketing strategy & execution. His latest project is an online course that helps life coaches fill their practices.

• CEO Hack: At the end of the workday, plan the tasks for tomorrow and time blocking the tasks
• CEO Nugget: Productizing services, creating content sooner and hosting Meetups sooner
• CEO Defined: Try own, self-author and to be in control of every aspect of life

Website: https://advancedlifecoachmarketing.com/
Offer: Free E-Book for building a serious wellness business at https://advancedlifecoachmarketing.com/free-e-book/

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:28

Hello, hello, hello, this is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I have Matt Rosenblum of Advanced Life Coach Marketing. Matt, it's awesome to have you on the show.

Matt Rosenblum 0:38

Great to be here, Gresh. Thank you so much for having me.

Gresham Harkless 0:40

No problem. I appreciate having you. And what I want to do is just read a little bit more about Matt so you can hear about all the awesome things that he's been able to accomplish. And Matt is the owner of Advanced Life Coach Marketing, where he helps life coaches and wellness entrepreneurs build and grow their businesses.

He's worked with meditation apps, self-help book publishers, mindfulness content hubs, psychotherapists, and various life coaches on marketing strategy and execution. His latest project is an online course that helps life coaches fill their practices. Matt, are you ready to speak to the I AM CEO community?

Matt Rosenblum 1:13

I am totally ready to speak. Yes.

Gresham Harkless 1:15

Awesome. Let's do it. So the first question that I had is if we could learn a little bit more about your CEO story, and what led you to start your business.

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Matt Rosenblum 1:22

Oh, wow. Okay, so I studied philosophy in college, and I was used to thinking, you know, like, differently about how to approach life. And when I studied that, it was also mixed with psychology as well. Everything I learned was teaching me how to be like an independent self-starter and to basically like, design my life the way I want to, and if you read these existentialist thinkers, like Nietzsche, and Kierkegaard, it's all about taking responsibility for your life and creating a life that you design rather than letting someone else define it for you.

And so I never really like, you know, maybe in the back of my mind, I wanted to be an entrepreneur, but it was really just a match like, the only possible thing I could do out of college was to this is, just how I work and this is how I go about things is that I need to self start and need to design my life, instead of like, going the traditional route where you go after a job or something that just isn't really in my like, that's not how I go about things.

So immediately, after college, I started freelancing, getting some content marketing gigs, and ran a threat of school. So yeah, that was it. And then that led into that, those freelance content marketing gigs, basically grew and then led to me wanting to have more of a niche. And so I created a content marketing consulting company that focuses on life coaches, and that's where I am now.

Gresham Harkless 2:47

Awesome, awesome, awesome. It's always interesting how sometimes the universe kind of pushes you in the right direction of where you want to be. And of course, it takes courage to be able to not just listen to that kind of push and nudges. But actually to follow that path. So, I appreciate you for taking the step to do that. And I wanted to ask you and drill a little bit deeper and ask you a little bit more about like, what exactly you do to help serve your clients. What about the content marketing business? What are you doing to kind of help serve those like coaches and health healthy CEOs?

Matt Rosenblum 3:15

Yeah, sure. So, yeah, so there's life coaches are basically what I'm focusing on. But there are a few other types of companies like the self-help book publishers are one of my biggest clients that generates the most revenue for me. And for them, like, you know, it's very good for them, I'm focusing on creating online courses and doing some email marketing and managing blocks. But for the lead coaches, I'm helping them, define a really solid niche, so they can set themselves up for standing out later on. And then giving them like really 2018 and beyond digital marketing strategies that work.

So, what works in terms of digital marketing, what worked 10 years ago, what worked five years ago, doesn't necessarily work today. So, these digital marketing tactics and strategy strategies have to be constantly updated and tweaked for what works now, and what will work in the future. So you know, I'm setting them up, I'm sending newsletters up with marketing plans that work for today, and that standard and creating a really unique niche that stands out and incredibly good at, you know, blogging and YouTube strategy that works in 2018 and beyond.

Gresham Harkless 4:25

Yeah, that makes sense. And yeah, as you said, what worked five years ago, what worked yesterday, sometimes won't work today. So you have to kind of be on top of it and make sure that you have, experts and people that actually, you know, are kind of cement in the industry and are paying attention to the trends and how things are moving so that you can make sure that you're ahead of the competition.

Matt Rosenblum 4:43

Totally. And it's like, yeah, I mean, things, some things work, but they work in different ways like blogging. 10 years ago, you could write 500-word articles and get ranked in Google and now you have to really write you know, at least 2000-word articles or more so that you can have a shot at ranking high in Google. So yeah, like what you're saying is totally right. Things are constantly shifting and tweaking and evolving in the digital marketing world, and you are probably in every world. And so yeah, you really got to keep track of these trends.

Gresham Harkless 5:14

Yeah, makes sense. Or at least know somebody who does, which is also just as important. So now I wanted to ask you for what I call your secret sauce. And this is something that you feel kind of distinguishes you or sets you apart. So do you have an example of a secret sauce that you can give of yourself and your business?

Matt Rosenblum 5:29

Yeah, well, there are a couple of things. So, as I know very few digital marketing businesses focus on life coaches and wellness. The wellness, like entrepreneurs, face, I mean, wellness entrepreneur, space is a little more competitive, but life coaches, especially, very few are focusing on that. But in terms of the tactics, the digital marketing tactics that I emphasize that few other people are, I actually really like, offline, like I like, not just pure old school offline tactics. But meetup.com is like, to me, that's a goldmine of a resource. It's not necessarily pure offline, but it's hosting a meetup group, and then leveraging all these meetup groups that have been going on especially like, you know, because I'm in New York City.

So meetups are really popular here. But you know, everyone's talking about Facebook ads, and about Google ads, and like, stuff like that. And, and I just, don't think a lot of people are emphasizing physical offline stuff as much as I am. So I think that's one of the things that sets me apart in the digital marketing broad space right now, aside from the fact that I'm focusing on my pitches.

Gresham Harkless 6:41

Yeah, that makes perfect sense. I always say that I feel like marketing is done at its best when it's not necessarily siloed. But you get the opportunity to build relationships, build connections, and have that face-to-face, as you do in those meetups. And then you also have those other ways to kind of engage with people. So I think that's a really good distinguisher.

Matt Rosenblum 6:58

Yeah, exactly. Yeah. You said it, right? Like, people don't realize that digital marketing alone might not get like it just doing, just trying to sell through text. And social media only takes you so far. And you're leaving a lot on the table if you don't have any face-to-face element to your business. I mean, offline, and social media tools are great, and email marketing is great. But yeah, it's combined and with offline, that really makes them even better.

Gresham Harkless 7:32

Exactly, exactly. I completely agree with that. So I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this might be an app or a book, or a habit that you have, but it's something that makes you more effective and efficient as a business owner.

Matt Rosenblum 7:45

Okay, cool. So only actually, recently, I started doing this, and it's helped me be a lot more productive. You know, so a while ago, I read that, at the end of the day, plan your tasks out for tomorrow. And I read that and I was like, yeah, like I get it. But I don't really, after a certain point, after six o'clock or so I don't really want to think about work.

So at the end of my day, I don't really want to sit there planning my tests. And so I didn't do that. Just in the past couple of weeks, instead of doing it at the end of my day, like at 10 o'clock or 11 o'clock, I've been doing that at the end of my work day. So like at five o'clock. And that's actually worked really well for me.

So I'm planning out tomorrow's tasks, the end of my work day, and I'm time blocking those tasks. So I'm putting them in my calendar at specific all my tasks at specific times. And that's actually helping me like, be realistic about what I can accomplish in a day and then have set times for each task that I'm doing so that I can be more on track about it. Yeah.

So before I was just doing, you know, general to do this productivity system, but now, I'm time blocking things, and then planning and day in advance. And that's actually helped a lot in terms of how productive I feel. At the end of the day.

Gresham Harkless 8:58

Yeah, that makes perfect sense. And having an opportunity to walk into that next day and already know what you're going to do when you're going to do it how you're going to do it is huge because you don't have to spend that extra energy, you know, at the beginning of the next day, trying to figure out like, what do I have to do? What can I knock off my to-do list?

Matt Rosenblum 9:13

Exactly, yeah, it really helps so much. Yeah, that the whole planning thing, it's takes a lot of time. If you're doing it in the morning, and then you don't know what's realistic, what you can realistically accomplish in a given day until you really schedule it out in your calendar.

Gresham Harkless 9:26

Yeah, exactly, exactly. If you're anything like me, sometimes we can overestimate what we can accomplish. And we have a tremendous to do this. So you try to make sure that you make it into something manageable so that you can have a good day.

Matt Rosenblum 9:37

Exactly. I think me and you're both really ambitious in that way. And we want to get everything all these things done. And sometimes, may not be realistic about it.

Gresham Harkless 9:46

Exactly, exactly. You can get a year's worth of work done in a day. I have to tell myself that sometimes.

Matt Rosenblum 9:51

As much as we want to.

Gresham Harkless 9:53

Exactly, exactly. So now I wanted to ask you for what I call a CEO nugget and this might be a word of wisdom or piece of advice or something that you would tell your younger business self.

Matt Rosenblum 10:02

Hmm, wow, okay. Oh, man. So yeah, I mean, I'm constantly learning new things. But you know, if I'm thinking about, you know where I was when I first started freelancing, and I feel like I had to do all that stuff to get to where I am now, I think I would have started automating sooner, so I would have started. And what I mean by that is like, making content assets sooner, like making working on email, when I first started that it wasn't really like reading articles on my website, and like doing like having these content assets, like courses, and, email marketing funnels, and just like YouTube and blog material, I did a little bit of that, but I didn't really go that deep into it.

So, when I started making like products, I first started trying to productize my consulting services sooner. And you know, and had like marketing content marketing assets, like went along with it, that I think that would have helped me a lot. And those took a while to really pay off. So it's the sooner the better when you're talking about content assets. The sooner you start, the better.

Gresham Harkless 10:04

Yeah, that makes perfect sense. And especially when you're doing like you've mentioned, you're going to those meetups are going to those different groups, and you have that kind of content piece that can also build upon that great relationship that you have, sometimes those are the things that could kind of take everything over the level.

Matt Rosenblum 11:22

Yeah, for sure. And I also would have started hosting meetups sooner. I feel like that's a lot of that idea that intimidates a lot of people, but you don't really have to, like, put on this whole speech and set a whole event, you really just have to facilitate a workshop for even if only a couple people show up. That's actually a success because those can be clients. I mean, if you're in a service business a couple of people could be $2,000 clients, like a month or something, so not a lot of people really have to show up to your Reno's one or 123. Sorry, yeah, that's fine.

Gresham Harkless 11:54

Yeah, absolutely. And it's all in what your goal is. Because if you're trying to, you know, bring those different clients on, those are people that may not have known you before, so get an opportunity to meet those people. And they get and they might see more value in it. And in terms of being able to go to a meetup and have that more one-to-one type of relationship rather than have, you know, 100,000 people at a meetup group and they don't really get the opportunity to ask their questions.

Matt Rosenblum 12:16

There to get to intimacy is another benefit. And like in meetups, the conversion rate of like, you can really incline your conversion rates, like 8 out of 10, or not 8 out of 10 people, if you're really intimate with them, you can convert 8 of 10 people at a meet up online, that's one on you know, that might be two out of 100 or something. So, yeah, especially if you have that intimacy, where you're only focusing on a couple of people that just make your conversion rate even higher. So being small could be a plus for you.

Gresham Harkless 12:46

Yeah, makes perfect sense. Awesome, awesome, awesome. And now I wanted to ask you my absolute favorite question, which is kind of a definition of being a CEO. So we're hoping to have a different kind of, quote-unquote, CEO on this show. So I want to ask you, what does being a CEO mean to you?

Matt Rosenblum 12:59

That's a good question. And I think to me, it means taking ownership, of what you're doing. And I, to me, that's every aspect of your life. Like, you know, I think I'm very much like an integrated, like a holistic thinker. And I think you can't really separate your work from your life as much as people like to talk about that. I tried to take ownership of every aspect of my life, my social life, and the health of my business. And I think that's what being a CEO means to me trying to own and self-author and be in control of every aspect of life as much as you can, and systemize it.

Gresham Harkless 13:39

I love that, I love that. Yeah, it's a good reminder for all of us to kind of keep in mind. So, man, I truly appreciate you for taking some time out. What I wanted to do was pass you the mic, so to speak, just to see if there's anything additional, you want to let our readers and our listeners know and how best people can get a hold of you.

Matt Rosenblum 13:54

Yeah, so I'm very open to email if you want to visit me at advancedlifecoachmarketing.com. And you can shoot me an email, obviously, if you're a life coach, that that's where we're particularly but more broadly, if you're a wellness entrepreneur, I've worked with meditation apps self-help book publishers, as I mentioned, and so just shoot me an email, I'm very, very responsive.

Or you can check out if you're a life coach, you can check out my free niche training for life coaches, and wildlife to just have trouble standing out. And this niche training actually prepares you for a standout life coaching business that, you know, really, really stands out in the crowd and I have free training on my website at advancedlifecoachmarketing.com. So definitely feel free to reach out to me and I'd love to hear from you.

Gresham Harkless 14:40

Awesome. I appreciate you again, Matt. And what we'll do is we'll have those links in the show notes so that anybody can follow up with you and see all the awesome things that you're doing. I appreciate you my friend and I hope you have a phenomenal rest of the day.

Matt Rosenblum 14:49

All right. Thank you so much for having me again. I really appreciate it.

Outro 14:53

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co

I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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