IAM2041 – Author and Growth Expert Shares the Importance of Differentiation in Building a Brand

In this episode, we have Chris Orzechowski, an e-commerce marketing specialist and founder of 100 Year Brand.

Chris shares his journey from being a teacher to operating successful remote businesses. He emphasizes the important role that mission, offers, acquisition, retention, and strategic capital allocation play in shaping enduring business brands.

Chris also introduces his book ‘The M.O.A.T' which stands for Mission, Offers, Acquisition, and Traction.

Website: 100yearbrand.co

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Transcription:

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Chris Orzechowski Teaser 00:00

But so many people don't get over the hump of getting to a substantial business because they don't have two core systems that you need. If you don't get two core systems, you don't move to the next level of the game.

That's essentially like the way I think about it.

Intro 00:12

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:47

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Chris Orzechowski.

Chris, excited to have you on the show.

Chris Orzechowski 00:55

I'm excited to be here. Thanks so much for having me.

Gresham Harkless 00:57

Yes, absolutely. Before we jumped into the interview, of course, I wanted to read a little bit more about Chris. So you can hear about all the awesome things that he's been working on.

Chris helps brands of today become a hundred-year-old brands of tomorrow. A highly sought after speaker in e-commerce marketing, Chris has generated over 120 million for his clients. With a decade of experience, Chris has collaborated with prominent brands like Carnivore, Snax and industry experts, such as Robert Kiyosaki, of Rich Dad Poor Dad. He's a staunch advocate for plain text emails and direct response marketing. He brings a fresh perspective to e-commerce marketing as the founder of a 100 Year Brand and author of the M.O.A.T. how to build a profitable durable e-commerce brand that can last forever.

Chris is dedicated to building enduring American brands and earning him features in both Forbes and Business Insiders and now the I Am CEO podcast. What I absolutely love about Chris is he's been an author of many best-selling books and he's sharing so much valuable content for people. So excited to have him on today, but when I was doing a little bit of homework, I think he got started with the strength and conditioning blog while he was having his part time at that was part time when you had your full-time job, if I read that correctly as a teacher and I love that he really takes that same approach.

So I think all the things that he does for his clients and people that he works with, it's not just about saying, do an X, Y, Z learn so much for him. So Chris, excited to have you on the show. Are you ready to speak to the I Am CEO community?

Chris Orzechowski 02:18

I'm ready. Let's do it.