He reframes “possible” not as a fact but as a dare, a temporary state that can be expanded through mindset work. By challenging his own assumptions, questioning self‑imposed “facts,” and confronting setbacks with curiosity rather than defeat, he illustrates how shifting perspective can dissolve mental barriers.
This internal work feeds into his broader goal of creating a “limitless” business model that continuously levels up, rather than settling for static results.
- Blue Star Franchise: http://bluestarfranchise.com
- Browse the Franchise Inventory: https://bluestarfranchise.com/franchise
- Is franchising right for you? Check this out to see: http://bluestarfranchise.com/assessment
- Franchise CEO (A CBNation Site – coming soon) – http://franchiseceo.co
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Transcription:
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Intro 00:01
Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?
If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.
Gresham Harkless 00:29
Hello, hello, hello. This is Gresh from the I AM CEO podcast. And this is a special episode of our I AM CEO podcast. And this is actually going to be a snippet of a snippet.
So to speak, I'm just doing an intro because I've been starting to document my journey into starting what is now called Blue Star Franchise.
We're also going to do a kind of sub-site within CB Nation called a Franchise CEO. So you'll see some links in the show notes related to that.
But I just want to give you a little bit more insight, give you a little bit more color in some of the aspects of why I'm actually doing this, because one of the things I was doing as I was going through training to start up this new business,
was realizing and hearing from the founder of FBA, the Franchise Brokers Association, that it'd be really cool to document your journey going through and building this out.
I think it's something that would be super helpful, obviously, for people that are looking for and thinking about starting franchises.
But frankly, if you're starting anything, any type of business, I think it's really cool to kind of just even see the journey and how it's been going from there.
So I'm going to share a few of those snippets from the from the first couple of videos that have been created. But definitely, of course, subscribe to our YouTube.
Check out a lot more where I figure out exactly where we're going to post this. So I have that information that's available to you.
But regardless, if you're a builder, continue to keep building, continue to do your thing. The world definitely needs exactly what you're trying to build.
It needs you to be your unique self, so make sure to run your own race, because nobody can run your race like you. This is Grace signing out. I hope you have a phenomenal rest of the day.
Excuses. Excuses. I usually say this a lot.
Anytime my son, my older son, I go to sleep, he says something along the lines of, it's impossible. He knows.
He sometimes says it just to hear me say it. Because I say impossible is a big word thrown around by small men who find it easier to live in the world they've been given rather than explore the power they have within them to change it.
Possible is not a fact. It's an opinion. Possible is not a declaration. It's a dare.
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Possible is potential. Possible is temporary. Possible is nothing. Or excuses are tools of the competence, building bridges to nowhere, monuments to nothing.
People that use them seldom excel at anything. They have no place in our organization, neither the people that use them. Those are things I learned way back in the day. I'm sure if you know, you know that one of those things.
But even with that being said, it ends up being one of those places that you really create a lot of space and time towards being better and improving and really getting focused on what is real and what's not.
I think so many times we think that things are real because we create this realization or this facts. We create this factualization. I don't even know if that's the right word.
We say these things are true in our head, but are they really true? And I think once you step into that, and once you step into that space, it can create a barrier around where you're at.
And a lot of times, that happens when you have failure, when you have things that are going the way you want it to go, or you have just pressure and stress.
So it's important to kind of catch that and be able to kind of reframe those things and be able to look at the cube from the other side to see, hey, maybe it isn't that same way all across the board.
If I can change my perspective and change my truths, my facts, you know, what I consider to be valid or real, then it changes everything.
And I'm really in that spot now where I, you know, I really go back and forth and I say, hey, how do I want to show up in this franchise and brokerage business? What do I want it to look like? You know, how do I want to operate?
How do I want to operate from the steel hacks business and the digital marketing business? And I come back to the same thing, 10 year old question.
I say it over and over again. And then sometimes I'll say, should I do this or should I do that?
But here's the reality, is that even though I'm not doing what 10-year-old Gresh would do, I have nothing but to do what 10-year-old Gresh would do.
And I think that's the reality, is that when we start to really sit down and look at the things and look at the impossibles or the excuses that come up, don't get me wrong, there's definitely situations that happen.
But for those people that experiences those challenges, there's ways around it. There's ways to get through that.
And it's just your mentality and the way that you look at things. So that's what I'm most excited around is like really reframing those things and looking at things in a completely different way and saying, hey, let's level up. Let's change the game. Let's do things in a different way.
And I think when we're able to kind of sit down and do that, it becomes a really powerful opportunity for us to be better, to improve, to leverage things in a completely different way.
And it's so powerful to be there. It's really so powerful to be there because it allows all of us to not get caught in the things that are lies, the things that are not facts, the fears, those things that keep us from reaching and exceeding our potential of what we even think we can do.
And I think once we get out of the excuses, get out of the impossibles, then things start to become limitless.
And I really been trying to operate or really think a lot more like How do you become more limitless? How do you tap back into that? Because it's something that I feel like I studied. But again, everybody has a plan to get punched in the face.
And when you go through life and you have challenges, you have things that happen, it doesn't become, I can't do that.
It becomes, how can I level up from that? How can I create a new reality where I think this is my reality? But I challenge myself, challenge my own assumptions to realize that I don't really sometimes know what I'm even saying.
So I think when you get in that space and you realize that, you get to do things sometimes you never thought you were able to do at some point in your life, then it changes everything.
One of the last things I'll kind of say stay with is like I years ago went skydiving. I went skydiving because I had a fear of heights. Fear of heights, I'm not sure exactly where it came from, but I wanted to go skydiving so I could face that fear.
And facing that fear, I realized that it's not, oh I can't jump out of a plane or I can't deal with heights. is I choose, I have the power to deal with heights.
So what are the heights in your life? What are the things that you can do better if you can reframe and change the way that you look at things?
So that's really where I'm at, studying that, taking that in, and I know that that's gonna help me to not just read about, but live that limitless life that I know that is available to me, but frankly, it is available to everybody else too.
Please let me know if there's anything I can do to help, and of course, looking forward to giving you more and more updates.
Outro 06:51
Thank you for listening to the I AM CEO podcast powered by CB Nation and Blue 16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase, it's a community. Want to level up your business even more?
Read blogs, listen to podcasts, and watch videos at CBNation.co. Also, check out our I AM CEO Facebook group. This has been the I AM CEO podcast with Gresham Harkless Jr. Thank you for listening.
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