Digital Marketing
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IAM2204 – The Journey of Pushing Boundaries for Success
Gresham Harkless shares his journey from working on websites as a tech enthusiast to becoming involved in SEO and digital…
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IAM2198 – The Value of Analytics in Measuring Marketing Effectiveness
Gresham Harkless discusses the importance of building a Minimum Viable Product (MVP) and using data to improve it in digital…
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IAM2197 – The Importance of having a Solid Marketing Foundation
In this episode, Gresham Harkless emphasizes the importance of having a solid marketing foundation, likening it to the crust of…
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IAM2196 – Understanding the Evolution of Marketing Practices
Gresham Harkless discusses the significance of understanding messaging and targeting in digital marketing, the evolution of marketing practices, and the…
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IAM2195 – Building Authority Positioning and Meaningful Connections through Podcasting
Gresham Harkless provides valuable insights into leveraging podcasting for authority positioning and building meaningful connections within the industry. Gresham highlights…
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IAM2191 – Unveiling the Concept Behind the “Unique Media Pie” Recipe
Gresham Harkless shares his insights on building a successful media presence and the concept behind his “unique media pie” recipe.…
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IAM2187 – The Importance of Using Data to Drive Decisions
Gresham Harkless emphasizes the importance of aligning your content with your passions. Whether you enjoy writing, speaking, or being on…
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The Three Main Questions to Ask for Effective Content Creation
Gresham Harkless identifies the target audience and the importance of knowing where to connect with them. Gresham explains the three…
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IAM2183 – Understanding the Content You Create to Gain Attention for your Business – Part 2
In this second part of the special episode, Gresh highlights the importance of high-quality content and effective SEO strategies are…
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IAM2182 – Understanding the Content You Create to Gain Attention for your Business – Part1
In this episode, Gresh discusses the importance of understanding target audiences and explains that all businesses are essentially media companies…
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