IAM1475 – Texas Based Dental Practice Provides Patients The Latest Techniques & Technology

Dr. Moossy is a native Texan, born in Dallas and raised in Lubbock. He received his undergraduate degree at St. Edwards University in Austin and went on to attain his DDS at the University of Texas dental branch in Houston. Dr. Moossy has been in practice since 1998. He owns two practices, one fee-for-service cosmetic practice, and one in-network insurance office. You’ll find him at his flagship dental practice focusing primarily on cosmetics and reconstructive dentistry. He prides himself on exceeding the required continuing education for dentists each year and strives to keep himself and his practices up-to-date on the latest techniques and technology.

• CEO Story: As a dentist, Michael has two options for starting his practice. Either starting to build your own clinic or buying an existing business – he chooses the latter, the clever way. The advantage of having the systems in place and the network of existing clients. And now it’s more than 20 years and going strong.
• Business Service: General dentistry and cosmetics – addressing smile make-over.
• Secret Sauce: Realising that dentistry is a customer service industry. And they do it with excellence.
• CEO Hack: Network of experts to lean on
• CEO Nugget: Creating the right environment and leading by example. Measure the performance and ask clients what you can do better.
• CEO Defined: Shouldering the tremendous opportunity and keeping the ship pointed in the right direction. Keep it on track.

Website: http://www.drmoossy.com/
Facebook: http://www.facebook.com/DrMoossy
Instagram: http://www.instagram.com/moossy_dental
Yelp: https://www.yelp.com/biz/moossy-general-and-cosmetic-dentistry-austin-2

Episode Link: https://iamceo.co/2018/11/12/iam105-texas-based-dental-practice-provides-patients-the-latest-techniques-technology/

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Transcription

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00:07 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO podcast.

00:32 – Gresham Harkless

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Dr. Michael Moosey of Dr. Moosey General and Cosmetic Dentistry. Dr. Michael is awesome to have you on the show.

00:44 – Dr. Michael Moossy

Thank you. Glad to be here.

00:45 – Gresham Harkless

Awesome. And what I want to do is just read a little bit about Dr. Michael so you can learn a little bit more about all the awesome things that he's doing. And Dr. Moussi is a native Texan born in Dallas and raised in Lubbock. He received his undergraduate degree at St. Edward's University in Austin and went on to attain his doctor of dental surgery at the University of Texas Dental Branch in Houston Dr. Moosey has been in practice since 1998 he owns 2 practices 1 fee for service cosmetic practices and one in-network insurance office You'll find him at his flagship dental practice, focusing primarily on cosmetics and reconstructive dentistry. He prides himself on exceeding the required continuing education for dentists each year and strives to keep himself and his practices up to date on the latest techniques in technology. Dr. Moosey, are you ready to speak to the I AM CEO community?

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01:38 – Dr. Michael Moossy

Yeah, let's do this.

01:39 – Gresham Harkless

Let's do it. So the first question I had is just kind of peeling back the onion a little bit and hearing a little bit more about your CEO story and what led you to start your business.

01:47 – Dr. Michael Moossy

All right. All right. You know, basically, as a young dentist coming out of school, you've got 2 options. You can kind of start an office by yourself, put up a shingle, and do your own thing. And it takes about 789 years to finally get a following to where the business becomes lucrative. The other way would be to buy an existing practice, somebody who's been practicing for many years and who already has the system down, which is what I did. I went out and bought this, I actually went in and found a guy in a certain area of Austin that I wanted to be in. I bought him out. I actually employed him for another couple of years and that kind of endorses me to all the patients, make sure there's good retention. So basically, you know, I've become the owner and the CEO of this company and that's kind of how I ended up where I am now.

02:33 – Gresham Harkless

Oh, that's awesome. And it's kind of like, you know, buying a franchise, so to speak, because you already have somebody that's, you know, has the systems and everything in place, but it's even smarter because you kept that person on because I'm sure they built the patients probably built a rapport with that dentist. Exactly. Yeah, having the opportunity to kind of.

02:48 – Dr. Michael Moossy

Exactly, so they trust him, they trust him. If he endorses me, then they're gonna most likely stick around and hopefully, I don't lose too many of the patients. And that did work out like that. So here I am 20 years later and things are still going strong.

03:02 – Gresham Harkless

Yeah, 20 years, that sounds like you're doing pretty well. So that's awesome.

03:06 – Dr. Michael Moossy

Yeah, yeah, it's all right.

03:07 – Gresham Harkless

Well, what I wanted to do is drill a little bit deeper and hear a little bit more about what you're doing at your 2 practices.

03:13 – Dr. Michael Moossy

All right, so basically, as you said, I've got a couple of practices. I'm gonna focus on this one. This one is this one is a flagship office As you said, it's the one I've worked in for 20 years. Basically I do it's a general dentist's office, right? So I still do all the you know The cleanings and the drilling and filling and all the stuff that you people go to their normal dentist for. Then additionally, I do a lot of big reconstructive cosmetic cases. It might be 10 veneers, it might be 28 crowns with some Invisalign, some bonding, whatever it takes to do the smile makeovers. So it's kind of doing a little bit of both.

So basically, like I said, I have a practice, it's a general practice where we do just, the regular dentistry, crowns, fillings, cleanings, just things you would go to your regular dentist for. And then I have a, you know, I've been focusing over the last few years on really becoming a cosmetic dentist where I'm doing a lot of the smile makeovers, where we implement things like Invisalign, do a lot of veneers and whitening and bonding and things like that, just to address the smile makeover clientele or patients. It turns out to be pretty lucrative that way as far as the business side of it goes. So yeah, that's pretty much where I am. And those are the services I'm providing at this point.

04:26 – Gresham Harkless

Awesome, yeah. Well, that's good cause you're covering both sides cause obviously you have cleanings and everything. Yeah, you

04:32 – Dr. Michael Moossy

Interestingly enough, what happens is these practices that become strictly cosmetic, turn to dip and rise and fall with the market. So if people aren't doing well financially, they don't do the elective cosmetic stuff. So those practices can hurt. So I've kind of got it covered both ways.

04:49 – Gresham Harkless

Yeah, that's really smart. I didn't even think about, you know, like the rise and fall of the economy. Yeah. You can have the general stuff because everybody needs to get their teeth cleaned.

05:03 – Dr. Michael Moossy

Yep. And taken care of, but then you have the other stuff too.

05:03 – Gresham Harkless

Totally. Yeah, awesome. Awesome, Awesome. And now I wanted to ask you for what I call your secret sauce, which is kind of like your differentiator or what you feel kind of sets you and your organization apart.

05:08 – Dr. Michael Moossy

All right. All right. For me, it's actually simple, but man, it's realizing that this profession, dentistry is a service industry. It's customer service, man, and we do it well. I've got it down. It's all about hiring the right people, putting them in the right place, and making sure they're all on the same team with a common goal of treating the patient with the utmost, just the best excellence in customer service. Aside from the energy of the doctor, the fact that the team that I've put together provides such exemplary service as I said, it's the right people in the right place.

And so yeah, basically what I was getting at was, yeah, we do great technical work, the crowns are good, the fillings are good, but the patient never feels that. They never know how good a job your dentist does, right? But you do know how they made you feel. And so in my office, it better be well taken care of. Because again, that's what people, you know, that's what they remember is how good you made them feel. So, you know, like I said, it's a service and we just better do it right. And that's what keeps them coming back. Cause my business thrives on repeat business and referrals. Yeah. That's my secret sauce, man, is treating them, just realizing that the game is a customer service game.

06:21 – Gresham Harkless

Yeah, you know, that makes perfect sense. And I'm sure that, you know, a lot of people, you know, having different types of people have come from, you know, different areas as far as like if they're, you know, maybe afraid of the dentist or they're used to going to the dentist, but being able to have a genuine and quality team and having people that develop that connection with them probably keeps them coming back, as you said, you would never know that you went to them.

06:42 – Dr. Michael Moossy

Yes, that familiarity with the patients, It's the fear of the unknown that scares them. So when they come in and they recognize friendly faces, and once they've been through here, they even have a, you read my reviews, people oddly have a good time coming to the dentist. And that, as far as getting feedback, sometimes when hearing that I've got a great cosmetic case or that I blew it out of the box on this case, sometimes just hearing that they were so well taken care of is just as rewarding for me. So, yeah, I'm just happy to be doing what we're doing and taking care of the patients like we do.

07:16 – Gresham Harkless

Yeah, And I mean, like I said before, you know, 20 years in that is a good sign of success and being able to kind of prolong and continue to grow. Awesome. Awesome. Awesome. Now I wanted to switch gears a little bit and ask you for what I call a CEO hack. This could be an app, a book, or even a habit that you have, but it's something that makes you more effective and efficient as a business person.

07:35 – Dr. Michael Moossy

Got it, I got this. So this is great. With modern technology, I did this just this morning. So check this out, I'm working with a patient. There's something, I don't know what it is. It's a pathology on the gum. I do this daily. I've got a group of 2 or 3 buddies and colleagues, peers, whatever, and we all have each other at the touch of a dial, man. So I take a picture, I send it to 3 or 4 buddies and say, hey, what's this? What are your thoughts? I mean, within a couple of minutes, I'm working on the patient and I hear, bing, bing, bing. I've got an immediate response.

So it's not like I'm going to refer you to my oral surgeon. I actually text my oral surgeon and I have the answer within 2 minutes and I'm putting the patient on the right med And so that's how I went this morning. And so it's an everyday thing where I'm, hey, what do you guys do in this situation? Or vice versa, they use me the same way. How do you do these when you've got a veneer and you've got this scenario so we can feed each other and it cuts off so much time? Basically it's real-time consulting while the patient's in the chair, I'm asking 2 or 3 other guys or even specialists how to handle a certain you know scenario that may come up. So yeah it's an invaluable resource.

08:45 – Gresham Harkless

Yeah I mean that's huge and it kind of sounds like you have like a network of experts where you know, depending on what it is that you're asking a question about, you can get kind of real-time answers so that you can give again, the best service to the people that are coming into your practice.

09:01 – Dr. Michael Moossy

Yeah, that's great. It's great.

09:02 – Gresham Harkless

Absolutely. Awesome. Awesome. Awesome. Now I wanted to ask you for what I call a CEO nugget. And this is like a word of wisdom or a piece of advice you might have, or if you, you know, jumped in the time machine and went back and talked to Dr. Michael Moussi earlier on, what advice would you give yourself?

09:17 – Dr. Michael Moossy

Man, CEO nugget. For me, the CEO, it's about creating the right environment. It's a healthy work environment for mental health and mental wellness. You know, what I've noticed is when these employees are happy, They don't mind coming in early, staying late, just doing the work. We've all got to go to work. We've all got to have a job. They might as well be happy at it and not be complaining about it all the time. So I also noticed that even a happier, you know, even almost a passionate employee, definitely is a lot more productive, right? And when they're more productive, their work is better. That allows me to do my thing. My work is better. It's just good all the way around. It's a fun environment, and friendly. Like I said, I find the happy employees show up. And I mean, show up physically, but mentally.

So that's a biggie for me. I think the work environment is the one thing the CEO kind of sets the tone, kind of creates the energy and then the employees can follow suit. So I think that's important, you have to lead by example and your energy is contagious. And like I said, the energy or the environment, it's only going to lead to better production. But in my case, happier patients or clientele.

10:28 – Gresham Harkless

Yeah, that makes sense. Have you noticed that certain things that you've been able to do either for yourself or the team that's allowed you to create that positive and happy environment?

10:37 – Dr. Michael Moossy

Yeah, you know, even when I'm just hiring people, I know they can do the task. I know they can do it, they can clean teeth. But when I'm hiring people, I hire them, can they get along with me, I've got 6 girls in this particular office. Are they gonna get along well? I make them go to lunch, I make sure they laugh with them. You know, I'm not looking for drama so the first thing is just on the hiring end, I make sure I hire somebody that's gonna fit, it's gonna mesh well with everybody.

11:02 – Gresham Harkless

Now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. We might have already touched on this a little bit, but what does being a CEO mean to you?

11:10 – Dr. Michael Moossy

Oh, man, that's a good one. You know, to me, it's just shouldering this tremendous responsibility to accomplish the vision set forth by the CEO or the owner of the company. It's up to the CEO to set the tone, like I was saying earlier, the energy, the employees, and the direction or focus in order to accomplish that company's goals. Basically, you have to transition or translate that vision to employees and maintain the course even as employees come and go, right? You know, it's easy to get into this rut of, you know, just day after day or routine job or it's just another day at work, especially as it goes on through the years.

So it's up to the CEO to kind of keep that ship pointed in the right direction. Like I said, I mean, employees are coming and going, so it's up to that CEO to keep things on track. Basically, here's where I was going, I was talking about employees and employees come and go, and then the work over year by year, it's easy for it to get off track over time and it just becomes going through the motions. The CEO keeps the business on track and he's the one who takes the blame. If the company's doing well, he gets the kudos. If the company's doing badly, he's the one who gets the blame.

And it might not even be his fault, but he's the one that's going to take the hit. I just keep going back to it's up to the CEO to have the right place and the right time. Basically, that's kind of where I'm coming from. It's just like I said, it's that vision that the CEO or even the owner of the company has and the CEO makes it happen or keeps it on track. You know what I mean?

12:44 – Gresham Harkless

Yeah, no, that makes perfect sense. And that definitely hits home as far as being able to execute the vision and be able to bring on the right people and like you said enjoying the fruits of the success but also understanding that even if it's not you know your fault and then things don't go well you still are the leader and kind of like the captain that ships so that kind of stops with you.

13:00 – Dr. Michael Moossy

Sure, sure, totally.

13:02 – Gresham Harkless

Absolutely. Well, Dr. Mousi, I truly appreciate you for taking some time out of your schedule. What I wanted to do was pass you the mic, so to speak, to see if there's anything additional you want to let our readers and our listeners know and then also how best they can find and get a hold of you.

13:14 – Dr. Michael Moossy

All right, all right. Yeah, I mean, I think if I had anything else to add, I'd say a CEO, you know, it falls on you as to whether or not the company is successful or not. And even if it's not your fault, you're gonna, like I was saying earlier, you're gonna take the hit. Like I said, keeping it on track, Kim seems to be a common theme. A lot of times what this can include is measuring the performance to make sure you maintain this expected outcome. This can be done in the service industry for me this can be done simply by asking clients for reviews or filling out some kind of, you know, return some kind of comment cards. We're doing this in my practice right now. I actually have a, I have an employee that, you know, I'm trying to see if the patients, they're going to always tell me that, oh everything's great Dr. Musi, I want there, I want their true genuine feeling.

Do you like what's going on here? And maybe not just with this one employee, but with everyone you know, what can we do better? Basically? I think that's crucial for those who really want to you know, excel and do better at what they're doing Which I do and so yeah, just a way of measuring your progress as a CEO, I think that's an important step. That's pretty much what I would have to add.

14:24 – Gresham Harkless

No, that's a big part of making sure that you're keeping track of what you're doing how effective you are, and what it is that you want, so that's a great point.

14:32 – Dr. Michael Moossy

Cool.

14:33 – Gresham Harkless

Yeah, and if people want to find out and visit either of your locations, what's the best way for them to find out?

14:39 – Dr. Michael Moossy

Yeah, that's easy. You just, you know, look, it's either, it's Moosey General and Cosmetic Dentistry here in Austin, Texas. You know, you use the web like we always do it's on the internet and you just call the girls and they they get you basically you make the phone call and they take care of the rest they make it really easy they'll get all your insurance information and all your you know other records and you need them or just if it's simply a something like a smile makeover I do that a lot and it's just a complimentary consult where people can come in and have me look at them and say, what do you think doc? And it may be Invisalign, it may be Veneers and it just starts the process from there. So that's pretty much it. I mean, you know, we've got a phone number 512-459-5437, the office, and that's it. Just to get the ball going.

15:24 – Gresham Harkless

Awesome. Awesome. Awesome. Well, thank you again, Dr. Moussi. What I'll do is I'll have those links in the show notes and that information so that anybody can follow up with you. But again, I appreciate all the awesome things that you're doing in 20 years. It's definitely doing something awesome. And I'm glad we got an opportunity to learn a little bit.

15:38 – Dr. Michael Moossy

Yeah, my pleasure, my pleasure. And like I said, man, I'm happy to say that if you have anybody, any of you listeners out there that, you know, they've got general inquiry. They wanna know something about veneers. They wanna know something. They may not, you know, they may live in another state, another city, but they just, you know, they've got some general questions. What is a veneer? How long does it take for Invisalign? Whatever. They're happy to email me at my office manager, Joanna at drmoussi.com, And I'll field those questions. I'll answer them right back to you. I love doing that kind of thing. And it keeps me in the mix, keeps me on my toes. You know what I mean?

16:12 – Gresham Harkless

Yeah, absolutely. Well, cool, we appreciate that. So we'll definitely add that in the show notes as well. All right. Cool, thank you.

16:19 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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