Key Points:
- Background: Ed Challinor co-founded Smileworks Liverpool along with his wife, building a sought-after dental and medical aesthetics practice.
- Growth: Their practice has experienced significant organic growth, thanks to a strong digital marketing suite and engaging website.
- CEO Hack: Ed recommends reading a lot and using an app like Blinkist for condensed information.
- CEO Nugget: His suggestion to other business owners is to not be afraid to raise prices when needed.
- CEO Defined: Ed sees a CEO as someone who holds a world of responsibility, ensuring the direction and success of a company.
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Transcription:
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Ed Challinor 00:00
So we thought we need to make a dental practice that's enjoyable, that has wonderful customer service. It makes it easy. We looked at businesses like Southwest Airlines. We looked at businesses like Pandora here in the UK. We looked at businesses that weren't dental businesses to find how we were going to be special.
I think the difference maker is custom service and care. Like people want to be cared for and a lot of dentists are greedy and they just want money. Whereas in fact, the difference maker with us is we care about our patients and we put them first.
Intro 00:28
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?
If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.
This is the I AM CEO Podcast.
Gresham Harkless 00:56
Hello, this is Gresh from the I AM CEO podcast, and I have a special guest on the show today, Ed Challinor. And he actually is an entrepreneur and business owner. So I'm super excited to get the opportunity to speak with him.
Ed, it's awesome to have you on the show.
Ed Challinor 01:10
Thank you very much. Thank you very much.
Gresham Harkless 01:12
All right. Ed is the co-founder of Liverpool's most popular dental and medical aesthetics practice and one of the fastest-growing independent dental practices in the U. K.
They have an enterprise-level digital marketing suite and receive 35, 000 users to their website each month and treat dozens of patients a day at their state-of-the-art airline being dental practice in the city center.
So, Ed, I just wanted to ask you again, are you ready to speak to our I AM CEO community?
Ed Challinor 01:40
Yep. Sure. Far away.
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