IAM1559 – Performance Coach Helps Women to Focus on Inner Work and Mindset Mastery

Lindsay Roselle is a Growth + Performance Coach for high-achieving women. Her mission is to help entrepreneurial women feel alignment between their ambition to succeed and their devotion to motherhood through expert growth and performance coaching focused on inner work, mindset mastery, and business strategy. She believes in knowing yourself first, building mental resilience through consistency, and the power of personal alignment to create business scale.

• CEO Story: After college, she worked for 10 years in the corporate world and does traveling a lot trying to climb the ladder, and striving for more. She realized in her early 30s that she couldn’t find her passion and meaning in there so she left in 2014 and went into entrepreneurship for 8 years having many businesses. But what was more important to her was to be with her kids at home. The ambitious mother turned down her dreams and aspirations and pivoted into working from home, coaching, and podcasting.
• Business Service: High-level one-on-one coaching. Home edit, done for you consulting way. Group coaching and mastermind. Events and podcasting.
• Secret Sauce: Being real and authentic to clients and feeling safe working with you.
• CEO Hack: Daily journaling practice. Knowing yourself deeply.
• CEO Nugget: Stop imitating other people and be less externally focused.
• CEO Defined: You have to be comfortable in the discomfort. You have to be willing to be the leader when it's cold, dark, and scary, and show up even when things are really good and even when people don’t need your leadership so much.

Website: www.lindsayroselle.com

Instagram: lindsayroselle , motherload.pod

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Transcription

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00:27 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

00:55 – Gresham Harkless

Hello, this is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Lindsay Roselle of lindseyroselle.com. Lindsay is excited to have you on the show.

01:05 – Lindsay Roselle

Thank you. Thanks for having me. I'm excited too.

01:08 – Gresham Harkless

Yeah, definitely excited to hear about all the awesome things that you're doing. Of course, before I jump into the interview, I want to read a little bit more about Lindsay so you can hear about all these awesome things that she's been working on. Lindsey is a growth and performance coach for high-achieving women. Her mission is to help entrepreneurial women feel alignment between their ambition to succeed and their devotion to motherhood through expert growth and performance coaching focused on inner work, mindset, mastery, and business strategy.

She believes in knowing yourself first, building mental resilience through consistency, and the power of personal alignment to create business scale. Lindsey, excited to have you on the show. Always excited to have another podcaster. Are you ready to speak to the I AM CEO community?

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01:48 – Lindsay Roselle

Yes. Super excited.

01:50 – Gresham Harkless

Well, let's get it started then. So to kind of kick everything off, I wanted to rewind the clock a little bit, a little bit more on how you got started, what I call your CEO story.

01:58 – Lindsay Roselle

Yeah. So I spent about 10 years in the corporate world. After I graduated from college. I worked in energy and traveled all over the world. I was in business development. So Most of my 20s and early 30s were spent kind of in hustle mode in the corporate world trying to climb a ladder. I think I did that kind of unconsciously. When I graduated from college I thought I needed to get a job and I needed to keep climbing. I Need to keep striving for more.

So I really felt my ambition you through my teenage years, in, through my 20s and then into my early 30s, I started to realize, like, I'm traveling so much. I'm in this management position in a big huge150,000 person company and I can't maintain relationships. I don't like I want to be a mom, but I'm not able to date because I was traveling so much and just started to feel like the glass ceiling effect, and a lot of other factors at play in the corporate world where I just felt like I wasn't going to find my passion, my meaning there. So I left that in 2014 and went into entrepreneurship.

I've had a lot of different businesses in the last eight years and many were successful, some were not. Then Covid happened and in. So I had my first child in 2017 and I kept going through this entrepreneurial hustle just like I was in the corporate hustle, just a different version of it where it's like I want to do more. I have all these ideas, I have so much ambition. Every idea I have I want to pursue. But now I have a little baby. And then two years later, in 2019, I had a second child.

As soon as I had two kids, it became very apparent very quickly that I was not going to be able to work at the pace I used to work or with that kind of like quote-unquote hustle that I used to have where I could just get something out. I have an idea, I could stay up for three days and just get it done. It's like that's, that's not how it works anymore. So I started to have this reckoning and then 2020 hit. Of course, I threw every working mom, and ambitious mom, through for a loop because we were facing no childcare, no daycare, and no ability to take the kids to a friend's house even for a long time.

I felt the same way where it just caused this major majority clearing in my life of how to balance my desire to succeed. All this ambition I feel and how much I want to work and I want to be in my businesses and grow and how much I love being a mom and how much I love my kids and I want to spend time with them and I don't want to have round the clock childcare where I'm the person who just sees them at bedtime and for 30 minutes in the Morning.

As I started to do my own personal inner work, trying to figure that stuff out and what I really wanted to pursue, what was a priority? I started talking about it more, A lot of my business coaching and strategy clients who are also moms started to be, yeah, like, I feel that way too, and this, undercurrent of the mom world, the successful mom world of so many of us being told is go chase the ambition, like the kids. It's not cool to be a mom. A lot of us, especially after Covid, we're like, actually, I really like being around my kids all day. I working from home.

I like seeing them, but I also to work. So that really has opened my eyes and put me on this mission in the last year or so around looking at taking an ambitious successful woman who's already made it in a way already had some success in a career or a business, and is now a mother going, man, it does not feel the same. It doesn't feel as easy as it used to. It doesn't feel as fulfilling as it used to. What do I do now? That's really where I pick up and my podcast comes in and all of my coaching work, because it's like, I haven't found that many people who get it for even my own community. If I can't find them, then that means there's a need in the market. That's what I do now.

06:02- Gresham Harkless

Nice. Well, I appreciate you having that authenticity and sharing that journey. I think when I read your bio and even hearing you now, I thought really much a lot about the abundant mentality where it seems like so many times in life you hear, yet you have to choose either or. It doesn't become both. It doesn't become, how do I create that opportunity to be successful and also be able to be a successful parent? It seems like you have to do this or you have to do that, but there's no both.

So I almost feel like you always hear this phrase, scratching your own itch. When you're able to scratch your own itch, you realize, like you said so well, there are so many other people that want to also scratch that exact same itch and it seems like your community has been able to grow from that.

06:45 – Lindsay Roselle

Yeah, exactly. If you can't find it, build it.

06:48 – Gresham Harkless

So, yeah, absolutely. I love that. So I wanted to drill down a little bit more. I know we touched a little bit on how you're working with your clients. So I wanted to hear a little bit more about the scratching that is what exactly you're doing to make that impact in your podcast and the services and products that you have.

07:04 – Lindsay Roselle

Yeah, so that's evolved a lot and there's some new stuff coming. But the primary way I work with people is one-on-one, and that's my favorite way of doing it. It's just high-level one-on-one coaching. I'm also now evolving some of that because what I'm finding is a lot of my one-on-one people are so far into what I call the mother load. The mental load that they're carrying is so overwhelming that they almost need somebody to come in and do some of it for them.

So I coach them through a lot of it and I'm like, okay, you gotta go take action on this thing. You gotta make this schedule. You gotta put this, this like organization system in place. Then they're, they're just paralyzed because they're still the person who has to do all of that. So we're, we're working on building an offer that's like a. Done for you. I call it like a home edit for your mental load. If you've seen the Netflix show Home Edit, where they come in and they organize your pantry or they organize your closet, it's kind of like that.

I would come in with a team and we would take everything that's on your mind and figure out how to get it organized and less overwhelming. It's kind of a mix of coaching and consulting in that sense. Then we're building a lower level, like group coaching mastermind that has a lot of the same structures, but it's more done with your DIY style where you get some structure, you get some support, but you would have to implement it yourself.

Then, gosh, a whole host of events and all kinds of stuff that I feel like will come in the next year or two that we're just building the frameworks for now. All of it's based on, yeah, the podcast as the main entry point to learn my philosophies and to be part of the community. The podcast is called Mother Load.

So it's really tracking that idea of the mental load of motherhood and how much we carry and like the play on words is there too that you really have hit the mother load. If you feel like you can pursue your desire to succeed and still show up as the mom you want to be. I think that's the mother load for a lot of us. It's like striking gold and it feels that hard to do. So my goal is to not only make women like me feel less alone in that pursuit but also to build tools and templates and support to make it really implementable in your life.

09:27- Gresham Harkless

So yeah, awesome, awesome, awesome. So what would you consider to be what I like to call your secret sauce? You might have already touched on this, but this could be for yourself, your organization, or your podcast. But what do you feel kind of is the thing that sets you apart and makes you unique?

09:41 – Lindsay Roselle

Yeah, I mean, I think working with me personally and the podcast and everything, I, my whole approach is very real and authentic and I'm here for all of it and I don't, I've been a coach for so long now that I've seen so many trends pass with different structures and different tactics and sales tactics and neuro linguistic programming and all these things and I'm like what?

I think the thing that works is to be real with someone and for them to really feel safe working with you and that you get them and that they're not going to say something that you're going to disagree with or be shocked by. Especially successful moms. It's like, we've gotten this far. You don't need another coach, you don't need another person to tell. You need to be sending out emails and posting on social media regularly. What you need is somebody to say, hey, I get that daycare is closed today and that means that you might not get your reel done and that's okay.

Maybe what we need to do is put a system in place where you can batch-record a few of them. So if you aren't willing to go look at yourself deeply and go and do the work within, I say that's what I call it. If you're not willing to do the work within, then there's no point in doing any of this external work. It's not going to get any better. You're never going to overcome a lack of that self-understanding by doing strategy better. So that's, that's really the underpinning of all, of all my work.

11:05 – Gresham Harkless

I love that again, you've been able to see that. But in true entrepreneurial form creates something around that as well too. So I wanted to switch gears a little bit and I want to ask you for what I call a CEO hack. You might have already touched on this, but it could be like an app or book or even a habit that you have. What's something that makes you more effective and efficient?

11:23- Lindsay Roselle

I think the thing that I've been the most consistent with that has been the biggest game changer is a journaling practice. I do it every morning, even if my kids are already awake. I try to do it before they're awake so that I can have uninterrupted focus. It's not always the thing. Of all the morning routine things that I sometimes do, that's the one that I absolutely do every day. It is so important for me to just clear out. Huge, huge game changer, I think in knowing yourself more deeply and then using what about yourself to sell whatever it is you need to sell.

12:02- Gresham Harkless

Yeah, absolutely. What would you consider to be what I like to call a CEO nugget? So this is a little bit more word of wisdom or a piece of advice. I like to say it might be something you would tell your favorite client or if you happen to do a time machine, you might tell your younger.

12:16 – Lindsay Roselle

Business self, stop imitating other people and be less externally focused. I think that social media is really such a double-edged sword there's so much inspiration out there and there's so much education and there are people that are further ahead of you that you can be inspired by and learn from. But it's also got this very dark side of comparison and imposter syndrome and unworthiness where you see other people having more success than you that are less farther along or less qualified or all these judgments you might make and it that can become so demoralizing and so demotivating.

The most magnetic version of you is the one that's coming from within. It's not a carbon copy or a reflection or some sculpted version of what everyone's telling you you should be. If you're not being your true self, if you are copying someone else, or if you're creating an image that you think you need to create in order to sell what you want to sell. It may be successful initially, but I think people are so attuned to lack of authenticity that eventually people will see through that and that will cause a bigger problem in all ways down the road. So I'm like, instead of chasing speed or bigness, chase like find authenticity, find realness.

It may feel slower because it's going to take longer for people to warm up to your particular flavor. But then you'll have longevity. Like, you'll. Your. Your community will come and they will love you for you, and they will stay and they will be loyal customers. That's it and that is really hard to unwind in people, especially if they've built up an image that's all kind of constructed based on external feedback.

14:04 – Gresham Harkless

So, yeah, I love that. So now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different quote-unquote CEOs on this show. So, Lindsay, what does being a CEO mean to you?

14:16 – Lindsay Roselle

You've got to be comfortable in the discomfort. You have to be willing to be the leader when it gets dark and it gets cold and it gets scary. You also have to be willing to be the leader and still show up just as intensely and consistently when things are really good. Maybe people don't need your leadership so much. I think the thing I learned from a CEO mentor of mine years ago, and he said, I was like, what do you do?

He was the CEO of a division of the big company I worked for and I was like, what do you do all day? You still have to answer emails and make PowerPoints and he's like, no, I make decisions. I was like, oh, damn. I sat with that a little bit, and I was like, that's what a CEO does. You have to be so comfortable making hard decisions every single day.

15:12 – Gresham Harkless

Awesome. Well, Lindsey, truly appreciate that definition. Of course, I appreciate your time even more. So what I want to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know and of course, how best people can get a hold of you, find out about your podcast and all the awesome things that you're working on.

15:29- Lindsay Roselle

Yeah, the podcast is called Mother Load. So if you Google or any podcasting platform, it's Motherload Podcast. If you type that in, it should pop up. You'll see my face. It's like black and purple. Then it's at Motherload Pod on Instagram, and I'm just at Lindsay Roselle. So any of those is great and I love DMs. Like, I will talk about this. Please DM me. I love to hear the stories from people who get it, who have questions and who even have insights that I haven't thought of. So please reach out.

16:03 – Gresham Harkless

Yes, absolutely. I appreciate that, Lindsay. To make it even easier, we'll have the links and information in the show notes as well too, so that everybody can reach out. I hope you have a great rest of the day.

16:12 – Lindsay Roselle

Thank you.

16:13 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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