- CEO Story: Started with the book called Let’s Have Healthy Children by Adelle Davis a Nutritionist – which emphasizes the importance of taking vitamin E for pregnant women, it helps give more oxygen to the baby. She followed her advice and took a healthy journeying mission. From there on she expanded for over 40 years.
- Business Service: Calcium Magnesium Product. Body Detoxification.
- Secret Sauce: Keep focus to help people healthy. Physical consultation and test carried out.
- CEO Hack: Make sure of the proper hydration to your body, because it will really affect your body.
- CEO Nugget: Keep your body basics in. Basic nutrition program. Available on her website.
- CEO Defined: Being the rule maker and people will follow your policies.
Website: www.calmag-c.com
Facebook: CalMagC
Youtube: https://www.youtube.com/channel/UCm-u0JvV6s8w7K4WUZtS39Q/videos
Check out one of our favorite CEO Hack’s Audible. Get your free audiobook and check out more of our favorite CEO Hacks HERE
Transcription
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00:10 – Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO podcast.
00:38 – Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Desiree Lotz of instant CalMagC. Desiree, super excited to have you on the show.
00:47 – Desiree Lotz
Oh, thank you very much. That's fun.
00:50 – Gresham Harkless
Yes, absolutely. Lots of fun as we kind of talked about a little bit earlier. So super excited to have you on. Before we jumped into the interview, I wanted to read a little bit more about Desiree so you can hear about some of those awesome things that she's doing, lots of awesome things that she's doing. So, Desiree has been helping people with their health for more than 40 years. Her basic philosophy is that all symptoms people experience are an indication that they have deficiencies or excess in their diet. Desiree loves what she does.
She is from South Africa, now residing in the USA, she has helped people deal with their stress, improve health conditions, and even see early signs of possible sickness. She has also helped people to overcome addiction. For her, helping people is the most important thing in her life, whether it's with the basic information about their bodies or guiding them on how to look for what's best for them.
She aims to help calm the planet down because of her help in her philosophy. She has created instant cal maxi to help people stay ahead of their health. Her flagship product is an instant calcium and magnesium product that is used by thousands of people worldwide. Desiree, super excited to have you on the show. Are you ready to speak to the I AM CEO community?
[restrict paid=”true”]
01:56 – Desiree Lotz
I am ready. Thank you, Nath. Thank you for the welcome.
02:00 – Gresham Harkless
Yes, absolutely. Thank you for doing all the awesome things that you're doing and they kind of kick everything off. I wanted to rewind the clock a little bit, a little bit more on how you got started when I called your CEO.
02:09 – Desiree Lotz
OK, well, basically, more than 40 years ago, I found Adele Davis, who's a nutritionist, an American nutritionist. And I was pregnant with my first child. And I was reading her book, Let's Have Healthy Children, and in it, it said you need enough vitamin E, when you're going to go into labor and stuff because vitamin E provides oxygen through the body in the bloodstream. And if there's enough vitamin E and enough oxygen, if the baby is born and the cord happens to be around its neck, then the chance of survival is so much bigger because it's got enough oxygen. So that's kind of like where I started and got into her stuff and then expanded from there.
02:51 – Gresham Harkless
Nice. Well, I appreciate you sharing that. And as somebody who was actually born in C-section, I actually started my life here on this earth with an umbilical cord around my neck. I'm not sure if my mom had enough vitamin C, but I'm here talking now, so maybe she had a little bit of something that kind of helped her out.
03:09 – Desiree Lotz
Yeah, yeah. Well, if they cut to open, then I mean, that helped to not for the cord not to strangle you as you were exiting the bottom, you know? Yeah. Vitamin E is actually it's a huge issue for oxygen. So if people have enough vitamin E, they should have enough oxygen.
03:26 – Gresham Harkless
Wow. No, I never knew that. But I think it's definitely obviously something that's huge. And you know, sometimes it's those quote-unquote, little small things that actually are big things that you need in your body and in your life so that you can, you know, have and live a successful and happy life.
03:40 – Desiree Lotz
Yeah, exactly. So that's how I started. And then I got into ran a detox program and had to help alcoholics and all kinds of people help them shift away from but it's quite a process because you can't put them on the actual program until they're not taking any of the drug or the alcohol or anything at that moment. It's got to be, they've got to be completely off it. And then this whole detox program, it's a sauna and vitamins and everything. So that's kind of been where I'm at a lot of my life.
04:16 – Gresham Harkless
Interesting. And I imagine so all of that has built up in you building instant cal maxi as you kind of having that experience in that perspective. I think it sounds like a very unique and maybe way around health that allows you to kind of build this product.
04:31 – Desiree Lotz
Right. Because on that program, there's actually a calcium magnesium product, which is what mine's based on. But you get the raw powder, so you get the calcium gluconate powder, you get the magnesium carbonate powder, And with apple cider vinegar, you mix it and you've got to dissolve it. And then the people on the program have to drink it. So, which is great. And it works great. The CalMag, the vitamin C replaces the apple cider vinegar so that it can be a commercialized product. And the problem with calcium, magnesium, and most minerals, the problem I'm going to say, is that they are alkaline.
So the pH is a bit high, so the body can't absorb them. So the vitamin C or the vinegar helps to bring it into the medium range, then you dissolve it, and then you can drink it, and it goes instantly into your body. And it's a very specific form of calcium. There is this, it's the only form that works on this project on this product. Calcium is called calcium gluconate. And it is the most potent painkiller on the planet.
It's more potent than morphine. So it's kind of like when someone talking about your mom having you and having to have a C-section. When I went into labor with my son, and we went to the hospital, my husband made a 2 liter which is a kind of a 2 liter flask of cow cow mag with the vinegar or went into the hospital. And I drank about 3 quarters of it. And then I went into labor, you know, how much pain I had?
06:07 – Gresham Harkless
Zero
06:10 – Desiree Lotz
Zero, Zero pain. I know it's nobody can believe it because it's unreal. But I had Zero pain.
06:16 – Gresham Harkless
Yeah, no, I appreciate you sharing that story. And so this helped out, obviously, you mentioned when you were in labor, and having your son, but it also helps out the well helps a lot of people, but you mentioned that the previous position that you had, it also helped out, the people that were kind of, I guess, detoxing and getting their body back, right?
06:36 – Desiree Lotz
Yeah. Because here's what happens even when people lose weight. I've got a weight loss health coach who private labels my product as well. And basically what happens is when people are losing weight, they actually are detoxing. Because what happens is the drug or alcohol particles or whatever, any chemicals in the environment, whatever, the body can offload a part of it.
But it can't offload it all. It's just too much. As you know, the environment is so full of all this. And then, of course, we also eat junk foods and blah, blah. So the body's clever mechanism is, that it can offload some of it, but it can't offload all. So what it does is the parts that it can't offload coat it in fat, and deposit it in the fatty tissue.
07:23 – Gresham Harkless
Awesome. Awesome. Awesome. So what would you consider to be what I like to call your secret sauce? This could be for yourself personally, the business, or a combination of both. What do you feel kind of sets you apart from my chin?
07:32 – Desiree Lotz
Really, I think it's that you keep, I just keep my focus and I help people with their bodies. So if they in physically in my area, I can actually help test them. And dehydration is a huge factor. It is a major, major. And if you look at the list of dehydration symptoms, which is also on our website, the symptoms, this is a list of almost 40, and then you've got the serious ones where you end up in hospital. But basically, even high blood pressure and depression and headaches and all these things or symptoms are on this list of symptoms. So when somebody's got high blood pressure, for example, I'll give you another example there.
I had a person from France who was visiting in my area and she wasn't allowed to go to a particular hotel because her blood pressure was way too high. So she knew about me and she came to see me and then I tested her and I've got a way of testing. So I do muscle testing where you use the person's arm. And then the point for testing the hydration is here. So I tested her and she was totally obviously dehydrated, which most people that I test 99% are dehydrated to some degree or other. And when I tested her, and I used to have these little seawater ampoules, this is pure seawater from the Celtic Sea. When I tested her, she needed 8 of those to sort out the blood pressure issue. Then she called her doctor in France.
And he said, No, no, no, your blood pressure, you can't take that. It's salt blah. These doctors have most doctors, I mean, some obviously don't. Most doctors believe the nonsense about salt. But the salt that is bad is that junk you buy in the supermarket and what's in the foods and stuff. Because salt, this is the salt I use, and I put it in my drinking water every day. This has got about 80 minerals in it. And you can see it's not white, because nature doesn't produce anything white. It's either it's got some kind of color aspect to it. So this has got about 80 minerals. So the salt that he had in mind, I'm guessing was the bad stuff.
And he didn't know about the goods. So she didn't listen to him. She listened to me and did 8 of these. The next day she could go into that building. Her blood pressure was way down. So one of the symptoms of dehydration is blood pressure. So it's a major issue. So my whole philosophy, as you asked, is to ensure that people are properly hydrated and that their basic physical needs are met. If they are physically well, it also helps them mentally and reduces the likelihood of depression. My whole purpose really in life is to help people get attention off their bodies and outwards so they can have fun and look at things in life. And that's, that's my basic thing. So I like that.
10:28 – Gresham Harkless
Yeah, I love that. And it sounds, you know, to me so much about building a strong foundation, because as you said, if you know, some of the times you hear that quote-unquote health is wealth, largely because if you don't have your health, it starts to affect literally every aspect of your life, of your day, or even the people around you oftentimes.
So I love that you definitely help out with that hydration. And as you said, the body base is because it allows you to build that strong foundation. So as you said, you can actually use a lot of that energy, working on the things that gift the purposes that you may have, and the mission that you have within your company, your organization, or even just as an individual. So I definitely appreciate that.
11:06 – Desiree Lotz
If you think of anybody like a person owning a company and running it, or even the workers, and they've got, and these basics are out, the way they're going to handle their job, and they handle their people are going to be dependent on, you know, all that stuff. Anyway, so I just wanted to add that.
11:24 – Gresham Harkless
But no, I appreciate you adding that in, because I was actually going to ask you, so I was going to ask you for what is a CEO hack, which is kind of like an Apple Book or a habit that you have, something that makes you more effective and efficient. But you might have already mentioned it. I was thinking, is taking care of your hydration and body basics a way to free up mental space and be more present in what you're doing? Instead of worrying about things that aren't helping your body and health.
So you might have already touched on this as well too, but I was going to ask you for what I call a CEO nugget. So this is a little bit more of a word of wisdom or piece of advice. I like to say it might be something if you were to hop into a time machine, you would tell your younger business self.
12:07 – Desiree Lotz
Well, basically, just get to keep your body basics in. It's really that simple because then you can put all the other stuff in. If this is missing, You don't know how bad the other things will end up being.
12:20 – Gresham Harkless
Absolutely. And when you say body basics, is there a list of things that you have that you kind of consider to be like the basics that you want to make sure of?
12:28 – Desiree Lotz
Well, I do have a How to Build a Healthy Body on my website is a basic nutrition program that people can put together at home on their own. On that page, too, you'll see I talk about the foundation because I've got a little picture of a guy filling the cracks in a wall. And, then my message is, if you keep filling the cracks, you'll just keep having cracks. If you repair the foundation, the cracks will stop. And that's basically how the body operates too, yeah.
12:57 – Gresham Harkless
Yeah, that makes so much sense. And again, it's kind of like putting, you know, when they say makeup on a pig sometimes, where, you know, you try to make it seem like it's better than what it is. But if you don't really treat the root of the problem, she the root of the foundation, actually focus on that, then you're going to continue to have cracks, you're going to have things not working well, you can that relates to literally just about every aspect of business, if you don't get that root in the foundation, then you'll continue to kind of see those problems pop up.
13:24 – Desiree Lotz
Absolutely, yeah. And that's what I was just gonna add that to, but you just said it, so yeah, exactly.
13:30 – Gresham Harkless
There we go, perfect. Great minds think alike, I like to say. So I wanted to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different quote-unquote CEOs on the show. So Desiree, what does being a CEO mean?
13:43 – Desiree Lotz
Well, it means being the one that takes the brunt. Well, it all starts here and you've got to set the policies and the rules and all the different things, and then people follow your different policies or your different for different divisions. If it's sales or accounting, then you've got you've created the rules and whether you got them from somebody else or not, but they all, you are the rule maker.
14:07 – Gresham Harkless
Appreciate that definition, Desiree, and I appreciate your time even more. What I want us to do now is pass you the mic, so to speak, to see if there's anything additional that you can let our readers and listeners know. And of course, how best people can get a hold of you, find out about all the awesome things that you're working on, upcoming books that you have, and just the connect-
14:24 – Desiree Lotz
Okay, well currently my book is in progress. It's gonna be called, I'm not sure yet, Can Drinking Water Dehydrate You? Because it can. You go to the website, calmag-c.com. And if they want to contact me, it's Desiree, spelled as you got it on top at calmag-c.com. And then my business in South Africa is building and getting into high mode and high gear. So that's also going well. Yeah. So we're working on a few things.
14:52 – Gresham Harkless
Yeah, that's always awesome to hear. And we will have, as I mentioned before, the links and information and the show notes as well, too, so that everybody can get a hold of you, get in contact, and find out about all the awesome things that you're working on in the US and also in South Africa and beyond that. I feel like you're going to phenomenal places and everywhere.
15:09 – Desiree Lotz
Yeah, we got distributors in other, yeah, we got distributors in other countries too. Yeah.
15:13 – Gresham Harkless
Yeah. Well, I appreciate you so much Desiree for all the awesome work you're doing, of course, taking some time out today, and I hope you have a phenomenal day.
15:21 – Desiree Lotz
Thank you very much, and you too.
15:22 – Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
00:10 - Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO podcast.
00:38 - Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Desiree Lotz of instant CalMagC. Desiree, super excited to have you on the show.
00:47 - Desiree Lotz
Oh, thank you very much. That's fun.
00:50 - Gresham Harkless
Yes, absolutely. Lots of fun as we kind of talked about a little bit earlier. So super excited to have you on. Before we jumped into the interview, I wanted to read a little bit more about Desiree so you can hear about some of those awesome things that she's doing, lots of awesome things that she's doing. So, Desiree has been helping people with their health for more than 40 years. Her basic philosophy is that all symptoms people experience are an indication that they have deficiencies or excess in their diet. Desiree loves what she does.
She is from South Africa, now residing in the USA, she has helped people deal with their stress, improve health conditions, and even see early signs of possible sickness. She has also helped people to overcome addiction. For her, helping people is the most important thing in her life, whether it's with the basic information about their bodies or guiding them on how to look for what's best for them.
She aims to help calm the planet down because of her help in her philosophy. She has created instant cal maxi to help people stay ahead of their health. Her flagship product is an instant calcium and magnesium product that is used by thousands of people worldwide. Desiree, super excited to have you on the show. Are you ready to speak to the I AM CEO community?
01:56 - Desiree Lotz
I am ready. Thank you, Nath. Thank you for the welcome.
02:00 - Gresham Harkless
Yes, absolutely. Thank you for doing all the awesome things that you're doing and they kind of kick everything off. I wanted to rewind the clock a little bit, a little bit more on how you got started when I called your CEO.
02:09 - Desiree Lotz
OK, well, basically, more than 40 years ago, I found Adele Davis, who's a nutritionist, an American nutritionist. And I was pregnant with my first child. And I was reading her book, Let's Have Healthy Children, and in it, it said you need enough vitamin E, when you're going to go into labor and stuff because vitamin E provides oxygen through the body in the bloodstream. And if there's enough vitamin E and enough oxygen, if the baby is born and the cord happens to be around its neck, then the chance of survival is so much bigger because it's got enough oxygen. So that's kind of like where I started and got into her stuff and then expanded from there.
02:51 - Gresham Harkless
Nice. Well, I appreciate you sharing that. And as somebody who was actually born in C-section, I actually started my life here on this earth with an umbilical cord around my neck. I'm not sure if my mom had enough vitamin C, but I'm here talking now, so maybe she had a little bit of something that kind of helped her out.
03:09 - Desiree Lotz
Yeah, yeah. Well, if they cut to open, then I mean, that helped to not for the cord not to strangle you as you were exiting the bottom, you know? Yeah. Vitamin E is actually it's a huge issue for oxygen. So if people have enough vitamin E, they should have enough oxygen.
03:26 - Gresham Harkless
Wow. No, I never knew that. But I think it's definitely obviously something that's huge. And you know, sometimes it's those quote-unquote, little small things that actually are big things that you need in your body and in your life so that you can, you know, have and live a successful and happy life.
03:40 - Desiree Lotz
Yeah, exactly. So that's how I started. And then I got into ran a detox program and had to help alcoholics and all kinds of people help them shift away from but it's quite a process because you can't put them on the actual program until they're not taking any of the drug or the alcohol or anything at that moment. It's got to be, they've got to be completely off it. And then this whole detox program, it's a sauna and vitamins and everything. So that's kind of been where I'm at a lot of my life.
04:16 - Gresham Harkless
Interesting. And I imagine so all of that has built up in you building instant cal maxi as you kind of having that experience in that perspective. I think it sounds like a very unique and maybe way around health that allows you to kind of build this product.
04:31 - Desiree Lotz
Right. Because on that program, there's actually a calcium magnesium product, which is what mine's based on. But you get the raw powder, so you get the calcium gluconate powder, you get the magnesium carbonate powder, And with apple cider vinegar, you mix it and you've got to dissolve it. And then the people on the program have to drink it. So, which is great. And it works great. The CalMag, the vitamin C replaces the apple cider vinegar so that it can be a commercialized product. And the problem with calcium, magnesium, and most minerals, the problem I'm going to say, is that they are alkaline.
So the pH is a bit high, so the body can't absorb them. So the vitamin C or the vinegar helps to bring it into the medium range, then you dissolve it, and then you can drink it, and it goes instantly into your body. And it's a very specific form of calcium. There is this, it's the only form that works on this project on this product. Calcium is called calcium gluconate. And it is the most potent painkiller on the planet.
It's more potent than morphine. So it's kind of like when someone talking about your mom having you and having to have a C-section. When I went into labor with my son, and we went to the hospital, my husband made a 2 liter which is a kind of a 2 liter flask of cow cow mag with the vinegar or went into the hospital. And I drank about 3 quarters of it. And then I went into labor, you know, how much pain I had?
06:07 - Gresham Harkless
Zero
06:10 - Desiree Lotz
Zero, Zero pain. I know it's nobody can believe it because it's unreal. But I had Zero pain.
06:16 - Gresham Harkless
Yeah, no, I appreciate you sharing that story. And so this helped out, obviously, you mentioned when you were in labor, and having your son, but it also helps out the well helps a lot of people, but you mentioned that the previous position that you had, it also helped out, the people that were kind of, I guess, detoxing and getting their body back, right?
06:36 - Desiree Lotz
Yeah. Because here's what happens even when people lose weight. I've got a weight loss health coach who private labels my product as well. And basically what happens is when people are losing weight, they actually are detoxing. Because what happens is the drug or alcohol particles or whatever, any chemicals in the environment, whatever, the body can offload a part of it.
But it can't offload it all. It's just too much. As you know, the environment is so full of all this. And then, of course, we also eat junk foods and blah, blah. So the body's clever mechanism is, that it can offload some of it, but it can't offload all. So what it does is the parts that it can't offload coat it in fat, and deposit it in the fatty tissue.
07:23 - Gresham Harkless
Awesome. Awesome. Awesome. So what would you consider to be what I like to call your secret sauce? This could be for yourself personally, the business, or a combination of both. What do you feel kind of sets you apart from my chin?
07:32 - Desiree Lotz
Really, I think it's that you keep, I just keep my focus and I help people with their bodies. So if they in physically in my area, I can actually help test them. And dehydration is a huge factor. It is a major, major. And if you look at the list of dehydration symptoms, which is also on our website, the symptoms, this is a list of almost 40, and then you've got the serious ones where you end up in hospital. But basically, even high blood pressure and depression and headaches and all these things or symptoms are on this list of symptoms. So when somebody's got high blood pressure, for example, I'll give you another example there.
I had a person from France who was visiting in my area and she wasn't allowed to go to a particular hotel because her blood pressure was way too high. So she knew about me and she came to see me and then I tested her and I've got a way of testing. So I do muscle testing where you use the person's arm. And then the point for testing the hydration is here. So I tested her and she was totally obviously dehydrated, which most people that I test 99% are dehydrated to some degree or other. And when I tested her, and I used to have these little seawater ampoules, this is pure seawater from the Celtic Sea. When I tested her, she needed 8 of those to sort out the blood pressure issue. Then she called her doctor in France.
And he said, No, no, no, your blood pressure, you can't take that. It's salt blah. These doctors have most doctors, I mean, some obviously don't. Most doctors believe the nonsense about salt. But the salt that is bad is that junk you buy in the supermarket and what's in the foods and stuff. Because salt, this is the salt I use, and I put it in my drinking water every day. This has got about 80 minerals in it. And you can see it's not white, because nature doesn't produce anything white. It's either it's got some kind of color aspect to it. So this has got about 80 minerals. So the salt that he had in mind, I'm guessing was the bad stuff.
And he didn't know about the goods. So she didn't listen to him. She listened to me and did 8 of these. The next day she could go into that building. Her blood pressure was way down. So one of the symptoms of dehydration is blood pressure. So it's a major issue. So my whole philosophy, as you asked, is to ensure that people are properly hydrated and that their basic physical needs are met. If they are physically well, it also helps them mentally and reduces the likelihood of depression. My whole purpose really in life is to help people get attention off their bodies and outwards so they can have fun and look at things in life. And that's, that's my basic thing. So I like that.
10:28 - Gresham Harkless
Yeah, I love that. And it sounds, you know, to me so much about building a strong foundation, because as you said, if you know, some of the times you hear that quote-unquote health is wealth, largely because if you don't have your health, it starts to affect literally every aspect of your life, of your day, or even the people around you oftentimes.
So I love that you definitely help out with that hydration. And as you said, the body base is because it allows you to build that strong foundation. So as you said, you can actually use a lot of that energy, working on the things that gift the purposes that you may have, and the mission that you have within your company, your organization, or even just as an individual. So I definitely appreciate that.
11:06 - Desiree Lotz
If you think of anybody like a person owning a company and running it, or even the workers, and they've got, and these basics are out, the way they're going to handle their job, and they handle their people are going to be dependent on, you know, all that stuff. Anyway, so I just wanted to add that.
11:24 - Gresham Harkless
But no, I appreciate you adding that in, because I was actually going to ask you, so I was going to ask you for what is a CEO hack, which is kind of like an Apple Book or a habit that you have, something that makes you more effective and efficient. But you might have already mentioned it. I was thinking, is taking care of your hydration and body basics a way to free up mental space and be more present in what you're doing? Instead of worrying about things that aren't helping your body and health.
So you might have already touched on this as well too, but I was going to ask you for what I call a CEO nugget. So this is a little bit more of a word of wisdom or piece of advice. I like to say it might be something if you were to hop into a time machine, you would tell your younger business self.
12:07 - Desiree Lotz
Well, basically, just get to keep your body basics in. It's really that simple because then you can put all the other stuff in. If this is missing, You don't know how bad the other things will end up being.
12:20 - Gresham Harkless
Absolutely. And when you say body basics, is there a list of things that you have that you kind of consider to be like the basics that you want to make sure of?
12:28 - Desiree Lotz
Well, I do have a How to Build a Healthy Body on my website is a basic nutrition program that people can put together at home on their own. On that page, too, you'll see I talk about the foundation because I've got a little picture of a guy filling the cracks in a wall. And, then my message is, if you keep filling the cracks, you'll just keep having cracks. If you repair the foundation, the cracks will stop. And that's basically how the body operates too, yeah.
12:57 - Gresham Harkless
Yeah, that makes so much sense. And again, it's kind of like putting, you know, when they say makeup on a pig sometimes, where, you know, you try to make it seem like it's better than what it is. But if you don't really treat the root of the problem, she the root of the foundation, actually focus on that, then you're going to continue to have cracks, you're going to have things not working well, you can that relates to literally just about every aspect of business, if you don't get that root in the foundation, then you'll continue to kind of see those problems pop up.
13:24 - Desiree Lotz
Absolutely, yeah. And that's what I was just gonna add that to, but you just said it, so yeah, exactly.
13:30 - Gresham Harkless
There we go, perfect. Great minds think alike, I like to say. So I wanted to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different quote-unquote CEOs on the show. So Desiree, what does being a CEO mean?
13:43 - Desiree Lotz
Well, it means being the one that takes the brunt. Well, it all starts here and you've got to set the policies and the rules and all the different things, and then people follow your different policies or your different for different divisions. If it's sales or accounting, then you've got you've created the rules and whether you got them from somebody else or not, but they all, you are the rule maker.
14:07 - Gresham Harkless
Appreciate that definition, Desiree, and I appreciate your time even more. What I want us to do now is pass you the mic, so to speak, to see if there's anything additional that you can let our readers and listeners know. And of course, how best people can get a hold of you, find out about all the awesome things that you're working on, upcoming books that you have, and just the connect-
14:24 - Desiree Lotz
Okay, well currently my book is in progress. It's gonna be called, I'm not sure yet, Can Drinking Water Dehydrate You? Because it can. You go to the website, calmag-c.com. And if they want to contact me, it's Desiree, spelled as you got it on top at calmag-c.com. And then my business in South Africa is building and getting into high mode and high gear. So that's also going well. Yeah. So we're working on a few things.
14:52 - Gresham Harkless
Yeah, that's always awesome to hear. And we will have, as I mentioned before, the links and information and the show notes as well, too, so that everybody can get a hold of you, get in contact, and find out about all the awesome things that you're working on in the US and also in South Africa and beyond that. I feel like you're going to phenomenal places and everywhere.
15:09 - Desiree Lotz
Yeah, we got distributors in other, yeah, we got distributors in other countries too. Yeah.
15:13 - Gresham Harkless
Yeah. Well, I appreciate you so much Desiree for all the awesome work you're doing, of course, taking some time out today, and I hope you have a phenomenal day.
15:21 - Desiree Lotz
Thank you very much, and you too.
15:22 - Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
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