IAM506- Entrepreneur Enables Smaller Businesses Compete Through Marketing
Podcast Interview with Bill Bice
Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, which was so successful that it later sold to Thomson Reuters. Having built or invested in over 25 companies, he got so frustrated in trying to get great marketing for his companies that he decided to take on the problem himself. A programmer at heart, Bill founded Boomtime, tackling marketing as a technology problem. Bill can easily identify common business and marketing pitfalls, so his aim is to enable smaller businesses to more effectively compete with their larger competitors through effective marketing, primarily word of mouth.
- CEO Hack: Working on the business instead of in the business
- CEO Nugget: Mentorship from someone who've done it before
- CEO Defined: Being an infinite leader