IAM1782 – Founder and CEO Passionate About Inclusiveness of Minority Audiences in Brand’s Marketing Strategy

Why it was selected for “CBNation Architects”:

In this episode of the I AM CEO Podcast, host Gresham Harkless Jr. interviews Roy Broderick Jr., the founder, and CEO of The Intuition Consulting Firm. Roy is a marketing expert with an extensive background in the entertainment industry, having worked for companies like MTV Networks, VH1 Networks, and Turner Entertainment Networks. In 2016, he launched The Intuition Consulting Firm, a marketing agency that focuses on positioning LGBTQ and multicultural audiences as an integral component of a brand's marketing strategy.

Throughout the episode, Roy shares valuable insights on marketing and inclusivity, emphasizing the importance of creating authentic connections with diverse audiences. He also discusses the need for brands to avoid tone-deaf marketing and to align with the spending power of emerging minority audiences.

In addition to sharing his expertise, Roy offers practical tips and advice for entrepreneurs and business leaders. He recommends the book “Exponential Living” as a helpful resource for personal and professional growth, and encourages listeners to slow down and focus on seeing themselves in the work they do.

Overall, the episode provides valuable insights and advice for anyone looking to improve their marketing and inclusivity efforts, particularly in the realm of multicultural and LGBTQ audiences.

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Transcription:

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Roy Broderick, Jr. 00:00

We're very agile. We do not believe that the client always has more money, but we are really driven by strategy and inspired by culture. So I say that to everyone because when we really think about our clients, we don't really refer to them as clients. We refer to them as partners because we really care about them as the individual, but then also their businesses.

Because we really wanna make sure that they feel the movement and they are in the actual work.

Intro 00:27

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you are in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:52

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit over 1600 episodes at the beginning of this year. We're doing something a little bit different where we are repurposing our favorite episodes around certain categories, topics or as I like to call them, the business pillars that we think are gonna be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month we are focused on the visibility game, a.k.a. marketing, advertising, PR, and sales. I often say the name of the game is being found, and these tools will help you to do that. We have heard the philosophical question if the tree falls in the forest and no one is around, does it make a sound? If there's a really, really great product or service and no one knows about it, how great is it really? What impact does it ultimately make? This is where we will go into this month looking at visibility, branding, marketing, public relations, sales being the lifeblood of businesses, building, meeting companies, and so much more.

This is probably one of the most exciting and probably the most excruciating topics, but we hope this month to demystify or maybe even vanquish the fear and help and arm you with the tools to be able to increase your visibility. So buckle up and sit back and enjoy this special episode of the I AM CEO podcast.

Hello, hello, hello, this is Gresh from the I AM CEO podcast and I have a very special guest on the show today, Roy Broderick, Jr. of the Intuition Consulting firm.

Roy, it's awesome to have you on the show.

Roy Broderick, Jr. 02:21

Thank you. Glad to be here.

Gresham Harkless 02:23

No problem. Super excited to have you on. What I wanted to do was just read a little bit more about Roy so you can hear about all the awesome things that he's doing.

Some people know marketing and some people are marketing. Founder and CEO Roy Broderick Jr. is marketing. From starting strong early in his career with a post at MTV Networks, VH1 Networks, and Turner Entertainment Networks to leading strategic campaign development and execution on the agency side of the businesses for Columbia pictures, Marvel Entertainment, Screen Gems and Tyler Perry Studios, Roy's industry savvy, astute business acumen and powerful Rolodex are the fruition of a five-star foundation in the game.

In 2016, Roy launched the Intuition Consulting Firm, a marketing agency designed to blend his two passions, positioning LGBTQ and multicultural audiences as an integral component of brands' marketing strategy and curating go-to marketing plans that create authentic connection to both audiences.

Since launching Intuition, Roy travels the country sharing thought leadership on avoiding tone deaf, multicultural marketing, and the business impact awaiting brands that choose to align with the spending power of this emerging audience.

Roy, are you ready to speak to the I AM CEO community?

Roy Broderick, Jr. 03:37

Yeah, I'm ready.