IAM2467 – Sales Strategist Helps Business Owners Attract Ideal Buyers and Close Sales Confidently
Podcast Interview with Justine Beauregard
Justine Beauregard is a seasoned sales strategist and People Over Profit podcast host.
Justine’s entrepreneurial spark began at just 6 years old, and her passion evolved into a career focused on helping business owners grow their income in authentic, feel-good ways.
She shares the powerful story of leaving her corporate job after becoming a mom, navigating early struggles in business, and landing a breakthrough $3,000 client through her talent in cold calling.
Justine introduces her Close Sales on Repeat program, which teaches business owners how to attract ideal buyers, close sales confidently, and build systems for sustainable growth.
She encourages entrepreneurs to discover their “zone of genius”—that unique space where passion and talent meet.
Website: Justine Beauregard
LinkedIn: Justine Beauregard
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Transcription:
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Justine Beauregard Teaser 00:00
I have a program called Close Sales on Repeat, and that is designed for two things.
Number one, I want to teach you how to close sales. Number two, I want to teach you how to do it repeatedly.
It is three core frameworks that are foundational to help people achieve more sales with less effort.
Intro 00:20
Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview?
If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of. This is the I AM CEO Podcast.
Gresham Harkless 00:46
Hello, hello, hello. This is Gresh from the I AM CEO Podcast and I have an awesome guest on the show today. I have Justine Beauregard. Justine, excited to have you on the show.
Justine Beauregard 00:55
Thank you so much for having me.
Gresham Harkless 00:56
Yes, I'm super excited to have you on and talk about all the awesome things that you're doing. And of course, before I do that, I want to read a little bit more about Justine so you can hear about some of those awesome things.
And Justine started as an entrepreneur at age of six, hosting puppet shows in her backyard for a $5 ticket.
Now she's the host of a top 5% entrepreneurship podcast, People Over Profit, and an award-winning sales strategist known for helping entrepreneurs sell and feel good ways, moving from feast and famine to freedom.
And one of the things that I absolutely loved around Justine before we were preparing for this is that since 2007.
She helped over 650 small business owners increase their income by 23x in feel-good ways, which I absolutely love.
And I love hearing so much about her maternal grandmother and how she has such an influence on her entrepreneurial journey and planted those seeds on a very deep level.
And on her website, she says, I want you to experience selling that feels effortless.
So Justine, excited to have you on the show. Are you ready to speak to the I AM CEO community?
Justine Beauregard 01:57
Yes, can't wait.
Gresham Harkless 01:58
Absolutely. Well, let's get it started then. So to kind of kick everything off, let's rewind the clock here a little bit more on how you got started. What do I call your CEO story?
Justine Beauregard 02:05
So it's funny because you mentioned being an entrepreneur from a very young age.
So technically I started real young, but starting my business that I have now was about 11 years ago.
It was between 2024 and 2025 that I sort of kicked off and then established my LLC.
And when I first got into business, it was not really intentional. I mean, I knew I always wanted to be a business owner from a young age.
But it was sort of that the dream you have that you never really planned on having until later in life or something.
I thought about working my way up the corporate ladder because I needed stability.
I had a single mom growing up and I really wanted to make sure that my finances were taken care of.
At the time when I actually left the educational nonprofit that I was working for, I was the breadwinner in my family.
So it was scary to take that leap into business ownership, but it just happened to coincide with the birth of my first child.
And I had talked to my husband about how as soon as I got pregnant, everything changed for me.
It was just like, I can no longer imagine being a workaholic, putting in 60 hours, traveling, doing sales training.
Those types of things just were not going to fit for me anymore. And I thought, why not now, I guess.
I mean, I had wanted to do it when I was in my 50s, semi-retire. I had a whole plan.
And then my husband said to me, I think we can do this now. I think you can do it.”
And I was like, I don't know. And he's my biggest champion. So he's like, no, we got to sit down.
We're going to make a budget. We're going to figure this out because no matter what, we're going to have to pay for daycare.
There's going to be other expenses. Those are going to go against the salary.
Realistically, it's going to find a way to make itself work. And I was like, okay.
So we set it up for a year. I said, let's give ourselves enough runway. We could do it for a year.
This is what I need to make. And the first three months I made no money. And I was like, oh no, this is not good.
I am postpartum. I have a small child, nothing's coming in. I was working crazy hours working for free.
I was being ghosted on invoices. I had no idea what I was doing. And then I finally hired who was a coach at the time, but didn't call herself that because it wasn't trendy like it is today.
And so I hired this business strategist mentor person and she coached me.
And she was like, what are you great at? I'm like, honestly, cold calls.
I know that's weird. It's super old school, but if you just get me on the phone with somebody, I'll sell the crap out of them.
Just let me do that. And she was like, okay, I want you to just literally open up the white pages, which are no longer a thing probably, but open up the white pages and call somebody.
And I was like, Okay, I'm going to sweat and shake and do all the things, but I'm going to do it.
I get on the phone and I talk to the first person I talked to was this guy who was the most international client you can think of.
He was from the Middle East, living in Canada. I got on the phone with him and I said, I can help you.
And I walked him through all the ways that I could help him. And he was like, okay.
And I sold a $3,000 package and I turned that into $70,000 of monthly recurring revenue for his business.
And he loved me. And I started making commission off of sales with him and doing different projects.
And then other people started coming in and my business kind of exploded from there, but it was a hard road at the beginning.
Gresham Harkless 05:50
Yeah, absolutely. But I appreciate you so much in sharing that.
But I think being open to being coached, to being and learning from others is such a powerful thing.
So I almost wonder, is that a little bit of what you're talking about on your podcast?
I would love to hear more about that. And of course, hear more on how you're working with and serving the clients that you work with.
Justine Beauregard 06:07
On the podcast, it's really about how do we do things the most effortlessly and the most simply and the most joyfully?
Because at the end of the day, there's a lot of people who think about the numbers first and profit first and all of that.
And I say that profit is very important. You need to make money in your business.
It is a living, breathing entity. You have to care for it. but not at the sacrifice of your health, your well-being, your integrity.
There are certain things that come first and as a business owner, you have to prioritize you and so you can serve people well.
If you are unrested and if you are hustling and grinding and you are feeling burnt out, you're of no use to anybody.
And then in terms of my business and how I serve people, it's the same thing.
I have a program called close sales on repeat. And that is designed for two things.
Number one, I want to teach you how to close sales. Number two, I want to teach you how to do it repeatedly.
It is three core frameworks that are foundational to help people achieve more sales with less effort.
So the first one is all about content, how to attract ready, ideal buyers to your business without you having to work for it.
Your content does its job well. Then number two is my signature process for closing sales.
So if you have sales conversations or calls with people and you're actually talking to someone in a one-on-one setting exactly how to close that sale.
And then number three is the secret sauce. That's the repeat framework, which is six fundamental business areas.
And I say that it's revolutionary like the iPhone was revolutionary. We took common parts of a business, things that people look at all the time.
But we approach them in a really unique and different way and we connect the dots differently.
So that's what I'm all about is helping people find their shortest path to success with the most amount of joy without sacrificing their integrity or well-being along the way.
Gresham Harkless 08:16
Nice, I absolutely love that. Do you feel like you're, I'm gonna use the word creativity or ways to look at things differently, again, from an abundant mentality.
Do you feel like that's part of like your essence of what sets you apart and makes you unique?
Justine Beauregard 08:28
Yes, for sure. Thank you for reflecting that back to me. I read this book called The Big Leap by Gay Hendricks a few years ago.
Love this book, recommend it. I wish I was an affiliate because I probably sold single-handedly thousands of copies of this book.
But I read this book And it talks about the four zones. So you have your zone of incompetence, things that you're just bad at and should probably never do.
Like for me, that's painting. I'm terrible at it. I don't like it. It doesn't bring me joy. That's fine.
Then there's your zone of competence. Like I can do it, but I'm not great at it.
For me, that's probably driving. Like I'm a competent driver. I'm not getting tickets or getting in accidents, but I'm also not loving it and I'm not like going to be the next Jeff Gordon or something.
I probably should have said Danica Patrick. Then the next one is your zone of excellence, which is basically what I call the trap that people get into because you're really good at it.
And so you're recognized, praised, acknowledged for that thing. For me, that's marketing.
My zone of excellence is marketing, content creation, things like that. People are like, oh my gosh, could you just write all my copy for me?
You're so good at that. And I'm like, I just don't want to wake up and do that every day.
It doesn't bring me joy. I get burnt out after so long, right? Versus your zone of genius is this magical thing that you can do for hours and never get tired.
You can be praised for and recognized for or not, and it doesn't matter because you're just so good at it and you just have so much love for it.
And for me, I thought for a long time, sales was my zone of genius, like the act of selling, because I really love it.
I enjoy it. It doesn't burn me out. I could be on sales calls all day and it's so much fun.
But then I recognized it wasn't sales. It was actually problem solving. And I love looking at different scenarios and situations and thinking, how do I fix this?
How do I solve this? How do we get creative with our solutions? And how do we think about things differently?
And I have so much curiosity inherently that I just spend a lot of time Googling things and in AI tools and asking friends and signing up for courses and listening to podcasts like this one.
And I just go, oh, there's so much to learn. There's so much to know, which sales is kind of like solving problems.
So it's an application of my zone of genius. But that's a great book for anyone to read if they're looking to find their secret sauce and what makes them special.
Gresham Harkless 11:15
Yeah, I appreciate you so much and sharing that. And I think that that is even of itself a great CEO hack.
I think not only sales, but I feel like entrepreneurship at the whole is around problem solving.
But I'm curious, like, what process or steps or how did you find out that, hey, this is my zone of excellence, but not my zone of genius?
What kind of led you to be there? What can we learn as far as like finding our zone of genius?
Justine Beauregard 11:39
Yeah, the unlock for me was in that question, what can you do for hours endlessly and never get bored or tired?
Gresham Harkless 11:48
All right, so I wanted to ask you now for what I call a CEO nugget. You might've already touched on this, but this could be another word of wisdom or piece of advice.
I like to say it might be something you would say in your podcast, tell your favorite client, or if you hopped into a time machine, you might tell your younger business self.
Justine Beauregard 12:03
Okay, so one of my favorite things to teach people around sales specifically is that the antidote to pushiness is advocacy.
So a lot of people struggle with sales because they feel like they're pushing someone or feeling pushy when they're selling their offer.
And I say, imagine you were talking to a friend. You knew that your friend needed that thing.
You weren't selling it to them, but you knew that they needed it, right? Maybe they needed a spa day.
They were super burnt out at work and they came to you and they were like, oh man, Gresh, I got to go to the spa.
I am so tired. I'm so, but I don't think I can. I don't think I, I don't have the money. I don't have the time.
I know I'm burnt out. I know I need the rep, but I just don't have any of the things that I need to do it.
Would you tell your friend, what you're right, push through, keep going, you've got this, you know?
No, you would be like, dude, go to the damn spa. Like right now, drop your, nothing is more important than your health and well-being. You've got to go.
I know it's expensive. You'll figure it out. I know it takes time away from your job that will actually make you more efficient because you'll have to find time somewhere else.
Like it's fine. You can do it. I believe in you. You have to do it for you. It is important.
I'm hearing you say you want it like you've got to do it. This is the best unlock and flip for selling that I have found and that I teach because we are all as salespeople.
We have a responsibility. to help people, right? We have a responsibility to show up when we notice that something is wrong and someone wants something and they don't feel they can have it, to show them what's possible and how they could possibly get it.
Gresham Harkless 14:02
Yeah, absolutely. I love that. So now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO.
And our goals have different quote unquote CEOs on the show. So Justine, what does being a CEO mean to you?
Justine Beauregard 14:13
I think CEO means, to me, being a good leader of yourself and others.
So you are at the helm of the ship, and there is actually an exercise that I do quarterly and I give it to my clients that's called the CEO and employee evaluation, the employee-employer evaluation.
Because as business owners, and especially as CEOs, we have no oversight.
Nobody is looking to us to go, are you doing a good job today? Are you showing up?
Are you hitting your goals? Like any of those things, we are responsible for us and our team, right?
And so I started doing these evaluations because I thought, I need to have some sort of way to check in and make sure that I am leading myself well as the business owner with the strategies that I put into place, and that I am also leading others well.
Being the CEO in a position of power and asking people to do things for me and having expectations of those things and how they're done.
So to look at yourself as a CEO from that perspective, even just that one simple question, would I promote myself or fire myself today?
And just checking in, I think that's what makes us great leaders and visionaries and entrepreneurs and CEOs.
Gresham Harkless 15:33
Justine, truly appreciate that. Of course, I appreciate your time even more.
So what I wanted to do was pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know.
And of course, how best people can get on view, subscribe to your podcast, find about all the awesome things that you're working on.
Justine Beauregard 15:48
My name is Justine Beauregard and my website is literally just my name .com. So you can go there and get access to lots of fun things.
I do the People Over Profit podcast every single week. I also host monthly virtual speed networking events that are really fun and engaging.
People always walk away with clients, connections, referral partners, things like that.
Gresham Harkless 16:09
Awesome, awesome, awesome. Well, thank you so much, Justine. I truly appreciate that.
Of course, to make it even easier, we'll have the links and information in the show notes so that everybody can follow up with you, find out about all those awesome things. And I hope you have a phenomenal rest of the day.
Justine Beauregard 16:19
Yeah. Thank you so much. And if you love this episode, make sure that you rate and review this show. It's so good.
Outro 16:25
Thank you for listening to the I AM CEO Podcast powered by CB Nation and Blue 16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase. It's a community.
Want to level up your business even more? Read blogs, listen to podcasts, and watch videos at CBNation.co. Also, check out our I Am CEO Facebook group. This has been the I AM CEO Podcast with Gresham Harkless Jr. Thank you for listening.
Justine Beauregard
00:00 - 00:19
I have a program called Closed Sales on Repeat, and that is designed for two things. Number one, I want to teach you how to close sales. Number two, I want to teach you how to do it repeatedly. It is three core frameworks that are foundational to help people achieve more sales with less effort.
Intro
00:20 - 00:45
Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs, and founders without listening to a long, long, long interview? If so, you've come to the right place. Grush values your time and is ready to share with you the valuable info you're in search of. This is the I Am
Gresham Harkless
00:46 - 00:54
CEO Podcast. Hello, hello, hello. This is Gresh from the I Am CEO Podcast and I have an awesome guest on the show today. I have Justine Beauregard. Justine, excited to have you on the show.
Justine Beauregard
00:55 - 00:56
Thank you so much for having me.
Gresham Harkless
00:56 - 01:38
Yes, I'm super excited to have you on and talk about all the awesome things that you're doing. And of course, before I do that, I want to read a little bit more about Justine so you can hear about some of those awesome things. And Justine started as an entrepreneur at age of six, hosting puppet shows in her backyard for a $5 ticket. Now she's the host of a top 5% entrepreneurship podcast, People Over Profit, and an award-winning sales strategist known for helping entrepreneurs sell and feel good ways, moving from feast and famine to freedom. And one of the things that I absolutely loved around Justine before we were preparing for this is that since 2007, She helped over 650 small business owners increase their income by 23x in feel-good ways, which I absolutely love.
Gresham Harkless
01:38 - 01:56
And I love hearing so much about her maternal grandmother and how she has such an influence on her entrepreneurial journey and planted those seeds on a very deep level. And on her website, she says, I want you to experience selling that feels effortless. So Justine, excited to have you on the show. Are you ready to speak to the IMCO community?
Justine Beauregard
01:57 - 01:57
Yes, can't wait.
Gresham Harkless
01:58 - 02:04
Absolutely. Well, let's get it started then. So to kind of kick everything off, let's rewind the clock here a little bit more on how you got started. What do I call your CEO story?
Justine Beauregard
02:05 - 02:43
Yeah. So it's funny because you mentioned being an entrepreneur from a very young age. So technically I started real young, but starting my business that I have now was about 11 years ago. It was between 2024 and 2025 that I sort of kicked off and then established my LLC. And when I first got into business, it was not really intentional. I mean, I knew I always wanted to be a business owner from a young age, but it was sort of that the dream you have that you never really planned on having until later in life or something.
Justine Beauregard
02:44 - 03:15
I thought about working my way up the corporate ladder because I needed stability. I had a single mom growing up and I really wanted to make sure that my finances were taken care of. At the time when I actually left the educational nonprofit that I was working for, I was the breadwinner in my family. So it was scary to take that leap into business ownership, but it just happened to coincide with the birth of my first child. And I had talked to my husband about how as soon as I got pregnant, everything changed for me.
Justine Beauregard
03:15 - 03:49
It was just like, I can no longer imagine being a workaholic, putting in 60 hours, traveling, doing sales training. Those types of things just were not going to fit for me anymore. And I thought, why not now, I guess. I mean, I had wanted to do it when I was in my 50s, semi-retire. I had a whole plan. And then my husband said to me, I think we can do this now. I think you can do it." And I was like, I don't know. And he's my biggest champion. So he's like, no, we got to sit down.
Justine Beauregard
03:49 - 04:15
We're going to make a budget. We're going to figure this out because no matter what, we're going to have to pay for daycare. There's going to be other expenses. Those are going to go against the salary. Realistically, it's going to find a way to make itself work. And I was like, okay. So we set it up for a year. I said, let's give ourselves enough runway. We could do it for a year. This is what I need to make. And the first three months I made no money. And I was like, oh no, this is not good.
Justine Beauregard
04:16 - 04:52
I am postpartum. I have a small child, nothing's coming in. I was working crazy hours working for free. I was being ghosted on invoices. I had no idea what I was doing. And then I finally hired who was a coach at the time, but didn't call herself that because it wasn't trendy like it is today. And so I hired this business strategist mentor person and she coached me. And she was like, what are you great at? I'm like, honestly, cold calls. I know that's weird. It's super old school, but if you just get me on the phone with somebody, I'll sell the crap out of them.
Justine Beauregard
04:53 - 05:25
Just let me do that. And she was like, okay, I want you to just literally open up the white pages, which are no longer a thing probably, but open up the white pages and call somebody. And I was like, Okay, I'm going to sweat and shake and do all the things, but I'm going to do it. I get on the phone and I talk to the first person I talked to was this guy who was the most international client you can think of. He was from the Middle East, living in Canada. I got on the phone with him and I said, I can help you.
Justine Beauregard
05:25 - 05:50
And I walked him through all the ways that I could help him. And he was like, okay. And I sold a $3,000 package and I turned that into $70,000 of monthly recurring revenue for his business. And he loved me. And I started making commission off of sales with him and doing different projects. And then other people started coming in and my business kind of exploded from there, but it was a hard road at the beginning.
Gresham Harkless
05:50 - 06:06
Yeah, absolutely. But I appreciate you so much in sharing that. But I think being open to being coached, to being and learning from others is such a powerful thing. So I almost wonder, is that a little bit of what you're talking about on your podcast? I would love to hear more about that. And of course, hear more on how you're working with and serving the clients that you work with.
Justine Beauregard
06:07 - 06:49
On the podcast, it's really about how do we do things the most effortlessly and the most simply and the most joyfully? Because at the end of the day, there's a lot of people who think about the numbers first and profit first and all of that. And I say that profit is very important. You need to make money in your business. It is a living, breathing entity. You have to care for it. but not at the sacrifice of your health, your well-being, your integrity. There are certain things that come first and as a business owner, you have to prioritize you and so you can serve people well.
Justine Beauregard
06:49 - 07:28
If you are unrested and if you are hustling and grinding and you are feeling burnt out, you're of no use to anybody. And then in terms of my business and how I serve people, it's the same thing. I have a program called closed sales on repeat. And that is designed for two things. Number one, I want to teach you how to close sales. Number two, I want to teach you how to do it repeatedly. It is three core frameworks that are foundational to help people achieve more sales with less effort. So the first one is all about content, how to attract ready, ideal buyers to your business without you having to work for it.
Justine Beauregard
07:28 - 08:07
Your content does its job well. Then number two is my signature process for closing sales. So if you have sales conversations or calls with people and you're actually talking to someone in a one-on-one setting, you know exactly how to close that sale. And then number three is the secret sauce. That's the repeat framework, which is six fundamental business areas. And I say that it's revolutionary like the iPhone was revolutionary. We took common parts of a business, things that people look at all the time, but we approach them in a really unique and different way and we connect the dots differently.
Justine Beauregard
08:07 - 08:16
So that's what I'm all about is helping people find their shortest path to success with the most amount of joy without sacrificing their integrity or well-being along the way.
Gresham Harkless
08:16 - 08:28
Nice, I absolutely love that. Do you feel like you're, I'm gonna use the word creativity or ways to look at things differently, again, from an abundant mentality. Do you feel like that's part of like your essence of what sets you apart and makes you unique?
Justine Beauregard
08:28 - 09:00
Yes, for sure. Thank you for reflecting that back to me. I read this book called The Big Leap by Gay Hendricks a few years ago. Love this book, recommend it. I wish I was an affiliate because I probably sold single-handedly thousands of copies of this book. But I read this book And it talks about the four zones. So you have your zone of incompetence, things that you're just bad at and should probably never do. Like for me, that's painting. I'm terrible at it. I don't like it. It doesn't bring me joy. That's fine. Then there's your zone of competence.
Justine Beauregard
09:01 - 09:41
Like I can do it, but I'm not great at it. For me, that's probably driving. Like I'm a competent driver. I'm not getting tickets or getting in accidents, but I'm also not loving it and I'm not like going to you know, be the next Jeff Gordon or something. I probably should have said Danica Patrick. Then the next one is your zone of excellence, which is basically what I call the trap that people get into because you're really good at it. And so you're recognized, praised, acknowledged for that thing. For me, that's marketing. My zone of excellence is marketing, content creation, things like that.
Justine Beauregard
09:41 - 10:19
People are like, oh my gosh, could you just write all my copy for me? You're so good at that. And I'm like, I just don't want to wake up and do that every day. It doesn't bring me joy. I get burnt out after so long, right? Versus your zone of genius is this magical thing that you can do for hours and never get tired. You can be praised for and recognized for or not, and it doesn't matter because you're just so good at it and you just have so much love for it. And for me, I thought for a long time, sales was my zone of genius, like the act of selling, because I really love it.
Justine Beauregard
10:19 - 11:00
I enjoy it. It doesn't burn me out. I could be on sales calls all day and it's so much fun. But then I recognized it wasn't sales. It was actually problem solving. And I love looking at different scenarios and situations and thinking, how do I fix this? How do I solve this? How do we get creative with our solutions? And how do we think about things differently? And I have so much curiosity inherently that I just spend a lot of time Googling things and in AI tools and asking friends and signing up for courses and listening to podcasts like this one.
Justine Beauregard
11:00 - 11:15
And I just go, oh, there's so much to learn. There's so much to know, which sales is kind of like solving problems. So it's an application of my zone of genius. But that's a great book for anyone to read if they're looking to find their secret sauce and what makes them special.
Gresham Harkless
11:15 - 11:38
Yeah, I appreciate you so much and sharing that. And I think that that is even of itself a great CEO hack. I think not only sales, but I feel like entrepreneurship at the whole is around problem solving. But I'm curious, like, what process or steps or how did you find out that, hey, this is my zone of excellence, but not my zone of genius? What kind of led you to be there? What can we learn as far as like finding our zone of genius?
Justine Beauregard
11:39 - 11:47
Yeah, the unlock for me was in that question, what can you do for hours endlessly and never get bored or tired?
Gresham Harkless
11:48 - 12:02
All right, so I wanted to ask you now for what I call a CO nugget. You might've already touched on this, but this could be another word of wisdom or piece of advice. I like to say it might be something you would say in your podcast, tell your favorite client, or if you hopped into a time machine, you might tell your younger business self.
Justine Beauregard
12:03 - 12:45
Okay, so one of my favorite things to teach people around sales specifically is that the antidote to pushiness is advocacy. So a lot of people struggle with sales because they feel like they're pushing someone or feeling pushy when they're selling their offer. And I say, imagine you were talking to a friend. You knew that your friend needed that thing. you weren't selling it to them, but you knew that they needed it, right? Maybe they needed a spa day. They were super burnt out at work and they came to you and they were like, oh man, Gresh, I got to go to the spa.
Justine Beauregard
12:46 - 13:17
I am so tired. I'm so, but I don't think I can. I don't think I, I don't have the money. I don't have the time. I know I'm burnt out. I know I need the rep, but I just don't have any of the things that I need to do it. Would you tell your friend, you know what, you're right, push through, keep going, you've got this, you know? No, you would be like, dude, go to the damn spa. Like right now, drop your, nothing is more important than your health and wellbeing. You've got to go.
Justine Beauregard
13:18 - 14:02
I know it's expensive. You'll figure it out. I know it takes time away from your job that will actually make you more efficient because you'll have to find time somewhere else. Like it's fine. You can do it. I believe in you. You have to do it for you. It is important. I'm hearing you say you want it like you've got to do it. This is the best unlock and flip for selling that I have found and that I teach because we are all as salespeople. We have a responsibility. to help people, right? We have a responsibility to show up when we notice that something is wrong and someone wants something and they don't feel they can have it, to show them what's possible and how they could possibly get it.
Gresham Harkless
14:02 - 14:13
Yeah, absolutely. I love that. So now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO and our goals have different quote unquote CEOs on the show. So Justine, what does being a CEO mean to you?
Justine Beauregard
14:13 - 15:09
I think CEO means, to me, being a good leader of yourself and others. So you are at the helm of the ship, and there is actually an exercise that I do quarterly and I give it to my clients that's called the CEO and employee evaluation, the employee-employer evaluation. Because as business owners, and especially as CEOs, we have no oversight. Nobody is looking to us to go, are you doing a good job today? Are you showing up? Are you hitting your goals? Like any of those things, we are responsible for us and our team, right? And so I started doing these evaluations because I thought, I need to have some sort of way to check in and make sure that I am leading myself well as the business owner with the strategies that I put into place, and that I am also leading others well.
Justine Beauregard
15:09 - 15:33
Being the CEO in a position of power and asking people to do things for me and having expectations of those things and how they're done. So to look at yourself as a CEO from that perspective, even just that one simple question, would I promote myself or fire myself today? And just checking in, I think that's what makes us great leaders and visionaries and entrepreneurs and CEOs.
Gresham Harkless
15:33 - 15:47
Justine, truly appreciate that. Of course, I appreciate your time even more. So what I wanted to do was pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know. And of course, how best people can get on view, subscribe to your podcast, find about all the awesome things that you're working on.
Justine Beauregard
15:48 - 16:09
My name is Justine Beauregard and my website is literallyjustmyname.com. So you can go there and get access to lots of fun things. I do the People Over Profit podcast every single week. I also host monthly virtual speed networking events that are really fun and engaging. People always walk away with clients, connections, referral partners, things like that. Awesome,
Gresham Harkless
16:09 - 16:19
awesome, awesome. Well, thank you so much, Justine. I truly appreciate that. Of course, to make it even easier, We'll have the links and information in the show notes so that everybody can follow up with you, find out about all those awesome things. And I hope you have a phenomenal rest of the
Justine Beauregard
16:19 - 16:24
day. Yeah. Thank you so much. And if you love this episode, make sure that you rate and review this show. It's so good.
Intro
16:25 - 16:59
Thank you for listening to the I am CEO podcast powered by CB Nation and Blue 16 Media. Tune in next time and visit us at imceo.co. I am CEO is not just a phrase. It's a community. Want to level up your business even more? Read blogs, listen to podcasts, and watch videos at CBNation.co. Also, check out our I Am CEO Facebook group. This has been the I Am CEO podcast with Gresham Harkless Jr. Thank you for listening.
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