IAM2016 – Mother-Daughter Team Help Women Build a Healthy Body and a Balanced Life

In this episode, we have Kim and Kalee Sorey from Sorey Fitness.

• Background: Kim & Kalee Sorey are a mother-daughter duo dedicated to simplifying healthy living for women. They are also Elite Independent Beachbody coaches.
• Sorey Fitness: Their mission is to assist women in building a healthy body and a balanced life through home workouts, a balanced diet, and self-care. They have helped over 4,100 clients start a home workout and nutrition plan since 2011.
• CEO Hack: They recommend listening to audiobooks on Audible – specifically, they mention “The Art of Exceptional Living” by Jim Rohn, “Girl Wash Your Face” by Rachel Hollis, “You Are a Badass” by Jen Sincero, “Compound Effect” by Darren Hardy, and the Passion Planner.
• CEO Nugget: Embrace discomfort and maintain focus on the other person. Consistency and determination are king. Also, they advise seeking mentorship and advice from others.
• CEO Defined: They believe the CEO role is to live a life of purpose and lead in a way that gives others the tools to figure things out for themselves.

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Transcription:

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Kim & Kalee Sorey Teaser 00:00

We've been there, we've done that. We've struggled with our weight. We found what works. Our target markets keep things real. We are an 80 20 mother-daughter kind of duo.

We eat healthy 80 percent of the time and we have our treats 20 percent of the time. And I think a lot of our clients really relate to that and appreciate it that we have our ups and downs.

Intro 00:25

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I Am CEO podcast.

Gresham Harkless 00:53

Hello. Hello. Hello. This is Gresh from the I Am CEO podcast, and I have two very special guests on the show today. I have Kim and Kalee Sorey of Sorey Fitness. Kim and Kalee. It's awesome to have you on the show.

Kim & Kalee Sorey 01:01

Thank you for having us.

Gresham Harkless 01:03

No problem. No problem. What I want to do is just read a little bit about Kim and Kalee so you can hear about all the awesome things that they're doing.

Kim and Kaylee are a mother-daughter team focused on simplifying healthy living. They are also elite independent beach body coaches.

Their mission is to help women build a healthy body, a balanced life, and they provide tips to make health easy through at home workouts, a balanced diet, and self-care. Finally, they have helped over 4, 100 clients start an at home workout and nutrition plan since 2011. Kim and Kalee, are you ready to speak to the I Am CEO community?

Kim & Kalee Sorey 01:38

Absolutely ready.

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Gresham Harkless 01:39

Awesome. Awesome. Awesome. The first question that I have is usually just to hear a little bit more about your CEO story and tell us a little bit about your background and what led you guys to start your business.

Kim Sorey 01:47

Okay, sounds good. Kalee, I'll take this one. This is Kim. We got started I guess it was back in 2011 and what we'd always been or I had always been into fitness working out at home. I don't know if any of the listeners remember Richard Simmons at 10 o'clock in the morning on NBC, but I was doing those workouts and I graduated to, like Denise Austin, Tammy Lee Webb, and then doing VHS workouts at home.

So I always have loved those kind of workouts and then she and I had talked about it, but we really wanted to research it we were do we want to commit to this? And then I went to a support group with a friend who was considering having a gastric sleeve and I was sitting around the group and listening to their answers and thinking.

You know what? I know these answers. I can I could actually help these people because they were things that I took for granted that I thought everybody else knew. But these people, that we're seeking help, didn't know. So I came home and I talked to Kalee about it.

And it was a really hard time for us to even think about opening a business because we had just filed bankruptcy and lost our home. We were literally living in a friend's home for free at the time.

So it was nerve-wracking. Do we do this? But we both felt like we could make a difference and we believed that we could make this business work. So that's how we got started. Why we started it was to help others. And we also wanted to make a little money to help us out of that bankruptcy.

Gresham Harkless 03:24

Awesome. That's obviously that's a hard experience to go through. But you guys showed a lot of ability to be able to just look at what was going on and be able to move forward anyways. And that's something that, every entrepreneur and business owner can learn from.

So I wanted to ask you a little bit more about your business. So could you tell us a little bit more about like how exactly you serve your clients that you work with?

Kalee Sorey 03:43

Sure. This is Kalee so we really try to make healthy living as simple as possible because we know our clients are super busy they're usually moms. They're usually working. They're a career person. We know all of our clients have a busy life, so we're trying to make it super simple.

So that's all we focus on at home workouts and just a really practical approach to nutrition. We keep it really simple, either with tracking or simple macros. And the biggest thing is that we offer accountability because it can feel overwhelming and like you're by yourself when you start a weight loss program, or you just hit that bottom of not feeling confident.

So we really want to focus in on that accountability and supports. We offer monthly challenges as well as a year-round accountability group to help people through that adjustment and figure out what's going to work for them and empower them to help them hit their goals.

Gresham Harkless 04:47

Awesome. And I know that's huge. And like you mentioned, the old Richard Simmons videos, you had opportunity to watch them, but you didn't have that accountability. Sometimes make sure you were actually doing the workout. So the fact that you guys can combine the both of them makes for something pretty awesome that you guys are doing.

Kim Sorey 04:50

We love it. Yeah.

Gresham Harkless 04:52

Cool. What I usually ask for next is like a quote-unquote, your secret sauce or kind of what do you feel like makes your organization, your business unique from other businesses?

Kim Sorey 05:00

For this, this is Kim again, this one, we have a little benefit here. I think what makes us unique is because we are mother-daughter.

And if the viewers go to our site, or the listeners go to our site, you can see that we look an awful lot alike. So, that helps to make that part of the business unique. But as part of the nitty-gritty part that makes this unique is we relate really well to our clients. We've been there, we've done that.

We've struggled with our weight. We found what works. Our target markets keep things real. We are an 80 20 mother-daughter kind of duo. We eat healthy 80 percent of the time and we have our treats 20 percent of the time. And I think a lot of our clients really relate to that and appreciate it that we have our ups and downs.

We stay on track, but then we allow ourselves a treat. So I think that's part of what makes us so special. We can really understand where they're coming from. I went through my own spell. I lost 20 pounds after recovering from illness. So, yeah, we can get there with them. Kaylee, did you have a. The secret sauce.

Kalee Sorey 06:09

So I totally agree. And I think just the fact that we've been able to do this I'm able to show people what fitness looks like in their twenties and then she's able to show fitness at a later age.

So I think that's really neat because we're able to attract people in their twenties, their thirties, their forties, their fifties. So we can show that it's never too early or too late to get healthy and fit.

Gresham Harkless 06:29

Exactly. Yeah. And that's a huge thing because a lot of people. They want to take and take care of their fitness and their health kind of don't think about it long term, but you guys have an ability to kind of touch it from different from each of those paradigms.

Each of those experiences that you're going through helps out so somebody can talk to you and say, Hey, you've actually gone through it. Or you maybe can talk to your daughter if you're a little bit younger. So whatever it is to help reach whatever those fitness goals might be.

Kalee Sorey 06:53

Right.

Gresham Harkless 06:53

Awesome. Awesome. Awesome. So one of the things that I get to do and I'm excited about doing is get an opportunity to ask for what I call a CEO hack. So this might be an app. It might be a book or it's just like a resource or something that you do that makes you more efficient and effective as a business owner.

Do you guys have some CEO hacks? You can throw at us.

Kalee Sorey 07:09

My favorite. If you have not downloaded Audible, you have to have Audible because it makes listening to books so easy. I've probably listened to them. probably 10 this year just because you can easily put it on when you're walking on a treadmill or you're putting on your makeup, you're taking a shower, whatever, you have some downtime listening to a book can really help.

And one of my favorites is a classic Jim Rohn's Art of Exceptional Living. I listened to it. Dozens of times. And then a new favorite is Rachel Hollis is girl, Wash Your Face. And that's been a huge hit with our team that we help and they just really connected with it.

Kim Sorey 07:49

I agree. I like audibles. I live by audibles.

That's how I get my personal development in. It's perfect. A perfect book that I've been listening to is, I'm a little embarrassed to say it, but I shouldn't be, but it's I just remember it's Badass by Jen. You are a badass. Yeah, You Are Badass. So I just remember the bad word.

Gresham Harkless 08:09

That's okay. It wasn't the important part.

Kim Sorey 08:11

Yeah, the important part. I love that book. I listened to it on audibles. It's just a great book. I think everybody should look, read it or listen to it. Also like Compound Effect by Darren Hardy. So those are 2 of a couple of my favorite books. A hack that I like is my passion planner for CEO. At least me, I have to be organized and my passion planner is very blocked out into times and a calendar.

So I can plan out my day plan out my month. And that helps me stay organized and hit all the tasks. I need to hit. for the day and for the month.

Gresham Harkless 08:45

Yeah, those are obviously some great books to definitely pick up and we'll definitely make sure to share those. But yeah, audible is definitely key.

You can even listen to it on two X speed. So if you have a quick commuter quick, you're doing a quick run, maybe instead of a walk, you can still listen and get as much information as possible. And that's always a great text to listen to and pay attention to.

So I wanted to ask you more about what I call a CEO nugget.

So this might be like a word of wisdom or a piece of advice that you guys might have for other entrepreneurs and business owners.

Kalee Sorey 09:12

I think the biggest thing that we've learned is that it's okay to be uncomfortable. It doesn't mean that you're doing something wrong or, like you're not on the right path. Like being uncomfortable is just going to happen because you're constantly growing.

And then the other thing that's helped me with that is really focusing in on the other person. So if you're uncomfortable talking to people, which I really was about, like my business, I really took the time to figure out like how can I help them?

And then when they would we would start talking, I could really focus in on their answers and how I could truly help them that way. It wasn't about me at all. It was all about what can I do for them? So I think that's my golden nugget is just that it's okay to be uncomfortable and to really focus on your community versus how you feel.

Kim Sorey 09:57

I agree with Kalee. In fact, when you start to get too comfortable where you are, that you need to do something else to improve there always needs to be stepping out of your comfort zone in order to grow as a person. And as a business owner, the other golden nugget I would give is. You're going to have to be consistent and determined.

You can't let a little failure get you. You just have to learn from it and move on. And then you can talk to others in your field. People have done it. They've been there. So, as those people that you admire that are in your field, or even not in your field, just somebody, who's a successful CEO or business owner. Having them mentor you make once a month meeting with them share with them something you've learned and vice versa. So I think that helps as well.

Gresham Harkless 10:50

Yeah, absolutely. Yeah, making sure you get out of your comfort zone and realizing you're not alone. I think sometimes when people start businesses, you think you're by yourself, but having the opportunity to reach out to somebody that's been successful, maybe has, has that secret sauce, so to speak, and you can pull from them or learn from them can also be great ways to Get yourself and propel yourself to be successful as well.

So awesome CEO nuggets. I appreciate those. And one of the big and most exciting things that I get to ask is like your definition of what it means to be a CEO. Obviously, we have different CEOs on the podcast and getting the opportunity for everyone to define exactly what it means to them.

So could you guys give me your definitions for what it means to you to be a CEO?

Kalee Sorey 11:26

Sure. I think that my definition of being a CEO is really being able to live a life of purpose and knowing that you're spending your time the way that you were called to do. So, for us, it's healthy living and helping people find what's going to work for them and finding that confidence.

But it really just depends on what your purpose is and really going after it and knowing that it's going to be worth it. Even if it's hard.

Kim Sorey 11:50

I like it. What does a CEO mean to me for me? It's, not being a dictator over a company, but being a leader, a facilitator showing others how to do what you do and be their own leader and grow their own way.

And whether it's somebody or 1 of our coaches or 1 of our clients, I want to be there so that they can learn how to do this on their own. be independent and not dependent on me to figure something out for him. I want to give them the tools that they can learn how to figure this out.

Gresham Harkless 12:22

That's perfect. I love those definitions.

And yeah, it's definitely something that's unique to everybody. So understanding like what's your path and what your mission is and what it, what that means to you is exactly usually the first step to go.

So. Kim and Kalee, I truly appreciate you for taking some time out of your schedule to speak with us.

I wanted to pass the mic to you guys one more time just to see if there's anything additional you want to tell us as far as word of wisdom, piece of advice or anything additional about your business and then how people can get ahold of you.

Kalee Sorey 12:48

I think the biggest thing is just to know that you're never alone. Whether your goal is a weight loss goal, your goal is a business goal. You can always reach out to somebody, whether it's in the same community or something different that you can just really relate to somebody, always reach out because there's going to be somebody that has been there and can help you.

And usually, everybody is very helpful. Nobody feels like they have to hold back information. So make sure that you're, digging into some kind of community that's based around your goal. And if anybody wants to get a hold of us, we would love for you to check out our blog, soreyfitness.com and you can find us everywhere else, like Pinterest, Facebook, Instagram, Sorey Fitness.

You'll see the two girls that look like And we would love to chat with you if you have a fitness goal or you want to get started in a business kind of like what we do, we can help with that too.

Gresham Harkless 13:40

Awesome. I appreciate that Kalee and Kim you guys are awesome. You have an awesome story and thanks for showing us so much courage and kind of motivation for entrepreneurs and business owners that might be going through tough times.

And we'll make sure to have those links in the show notes, but I appreciate you guys. And I hope you have a phenomenal rest of the day.

Kim & Kalee Sorey 13:52

You too. Thank you for having us on.

Outro 13:54

Thank you for listening to the I Am CEO podcast powered by CB Nation and Blue 16 Media. Tune in next time and visit us at iamceo.co. I Am CEO is not just a phrase, it's a community.

Want to level up your business even more read blogs, listen to podcasts, and watch videos at cbnation.co. Also, check out our I Am CEO Facebook group.

This has been the I Am CEO podcast with Gresham Harless, Jr. Thank you for listening.

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