IAM1969 – International Speaker and Coach Guides Clients to Achieve Time and Financial Freedom

Why it was selected for “CBNation Architects”:

In this episode, the guest is Sashin Govender, a 24-year-old motivational speaker, sales coach, and life coach from Durban, South Africa.

Key Points:

Background: Sashin was introduced to personal development at a young age of 8 years old. Owing to his early exposure, he developed a brand, “Win With Sashin – The Millionaire $tudent,” which has gained recognition in over 40 countries across six continents.

Social Media Influence: Sashin has a significant social media presence, with 60,000+ Instagram followers, 96,000+ Facebook followers, and over 12,000 YouTube subscribers.

Career: Today, Sashin has multiple streams of income in addition to his roles as an international motivational speaker, sales coach, and life coach. His inspiring story of rising from an average income of $300 in a third world country to becoming a globally recognized figure is authentic and immensely motivational.

Public Speaking: One of his recent notable achievements includes addressing a sold-out crowd of 25,000+ at the AT&T Stadium in Arlington, Texas, USA.

CEO Hack: Reading books and watching videos continually to update his knowledge and never considering the learning process as “done.”

CEO Nugget: The advice he shares with other entrepreneurs is to never stop learning, as there's never a limit to knowledge.

CEO Defined: For Sashin, being a CEO means owning your life and running on your own time.

Sashin Govender Teaser 00:00

And I make people understand no matter who you are, where you from, what you have, work like you're broke, don't look left, don't look right. Who cares what your net worth is, who cares about what cars you have, what homes you live in and anything else besides how hard you're working.

Simultaneously, you need to work hard and smart at the exact same time.

Intro 00:23

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:51

Hello, hello, hello. This is Gresh from the I AM CEO podcast, and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we were purposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call CB Nation architects who are looking to level up their organizations.

This month, we are focusing on finishing it out, fighting the good fight and closing out the job. I think just as important as it is to start something, it's even more important in how you conclude it or finish it out. So if you think of the different things that you can finish out, it could be everything from a project, it can be from a day, it could also be from a business in and of itself, and it can also of course be for the year. So when you think of finishing out, I want you to really think of these episodes because what we're going to really focus on is the last question that we really ask, which is defining what it means to be a CEO.

And the creative, innovative, and I think truly insightful questions that we received from this question is really what we want to highlight during the show. But of course, we want you to enjoy the entire episode and think about how you're going to finish things out and how you're going to finish things out strongly. So sit back and enjoy this special episode of the I AM CEO podcast.

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and I have a very special guest on the show today. I have Sashin Govender of Sashingovernder.com. Sashin, it's awesome to have you on the show.

Sashin Govender 02:23

Thank you so much for having me, Gresh.

Gresham Harkless 02:26

No problem. Super excited to have you on. What I wanted to do was just read a little bit more about Sashin so you can hear about all the awesome things that he's doing.

Sashin Govener, 24 years old, born and raised in Durban, South Africa, was introduced to personal development at a tender age of 8 years old. The brand went with Sashin. The true millionaire student has become a household name in over 40 plus countries in six continents. He has developed a loyal social media following of 60, 000 Instagram followers, 96, 000 Facebook followers, and over 12, 000 YouTube subscribers.

Today, Sashin has multiple streams of income. He is also an international motivational speaker, sales coach and life coach who has crowds of tens of thousands sitting at the edge of their seat. His story of coming from an above-average household in a third world country with an average monthly income of 300 to losing it all ails him.

One of the most authentic, dynamic and inspirational speakers. Recently, he spoke to a sold-out crowd of 25, 000 at the AT& T Stadium in Arlington, Texas, the home of the Dallas Cowboys in the United States of America. He also has business partners in 40 plus countries and six continents worldwide, which is exponentially expanding daily.

Sashin, are you ready to speak to the I AM CEO community?

Sashin Govender 03:43

Without a doubt, man, I'm excited.

[restrict paid=”true”]

Gresham Harkless 03:46

Awesome. Let's do it. So, as a Cowboys fan, I appreciate you for for speaking at Cowboys stadium, my only thing was, I wish I was there to actually hear it, but appreciate you for doing all the awesome things that you're doing.

Sashin Govender 03:57

Thank you, man. We got to get you to one of the events. I was just at Staples about three weeks ago, speaking in front of 12,000 to 14,000 there. In fact, right now, as we speak, I'm in Athens, Greece, speaking a few thousand here. Then I head off to Island to speak in front of 10, 000 there.

So always doing big things. And it's definitely only the beginning.

Gresham Harkless 04:16

There you go then. I always love to hear about that and hear about anybody doing awesome things, not just thinking big, but also executing big.

So I wanted to hear, a little bit more on how you guys started. Could you tell us a little bit more on what I call your CEO story? What got you started?

Sashin Govender 04:29

Yeah, it all started for me when my parents got separated and divorced at two years old. I had my mom on one side trying to be the better parent. I had my dad on the other side trying to be a better parent and I was just soaking it in from both sides. So you know, adversity can either break you or it can allow you to break records. For me, it allowed me to be a record breaker. At six years old, I was introduced to chess and chess allows you to think. In the future, grandmasters generally think 5 to 15 moves in advance, and I utilize the skills and especially the visionary skills and the focus and the drive. I took that and I implemented it in real life terms.

At eight years old, I got introduced to personal development for the very first time on my dad. In fact, I sat in front of a TV and played the secret by Rhonda Byrne. I watched that video and it became a ritual every single year. I started watching that video. 17 years ago when I got introduced to personal development, I learned it very differently. Most people learn personal development as if they're going to God and get inspired, motivated and execute. I learned it as if I was going to teach it. So at a very young age of eight years old, I already had the mindset that I was going to teach. And coming from Africa where the average income is about 200 US dollars a month, you're either wealthy or you're poor.

There's no mediocrity in Africa. Even if you are successful, you're generally working seven days a week. If there was an eighth day, you'll be working eight days a week. You're overworked. You're always overworked and underpaid and getting involved in that business in a third world country, I'm grateful for it because I took hard work and I implemented it with smart work from first world countries. I created that bridge that married both of them together. At 16 years old, I was making chocolate fudge and selling it and making 200 a day on average in school. So that real entrepreneur 18 years old, got involved in sales. I grew an organization to 95, 000 affiliates in 41 countries around the world.

I helped take a company to doing 3 billion in about seven years. They did a billion dollars just last year, over and above that I helped them scale their growth in 41 plus countries worldwide. I created an algorithm for a social media marketing company that's so unique that we have over 1, 300 clients that pay up to 457 a month with a retention of 85%. I've got a brand called the millionaire student, which teaches people you're going to become a millionaire, but stay in student mode. If you're already a millionaire, stay in student mode to maintain and sustain it. And, multiple different businesses out there today, but continuously staying humble, man, always rising, always learning and always improving and innovating because, your top line is someone else's bottom line.

Ironically, I'm in Athens, Greece right now. And if you ever think you've arrived, go to Monte Carlo. I'll go to a place like Beverly Hills or go somewhere where someone's top line becomes someone else's bottom line. What motivates me is waking up every day, go to Forbes. com and seeing my name, not there. It makes me realize, Hey, I'm nowhere close to where I need to be. There's always another level, and when I make it there, I want to take everyone else to the top with me. Cause that's what it's all about. If you're helping out people to get what they want from life, you get what you deserve.

Gresham Harkless 08:03

Absolutely. No, I definitely appreciate that. So I wanted to ask you a little bit more about what I call your secret sauce. This could be for you or your organization, but what do you feel sets you apart and makes you unique?

Sashin Govender 08:13

Yeah, very simple. I've created a tagline called work like you're broke. I make people understand no matter who you are, where you from, what you have work like you're broke, don't look left, don't look right. Who cares what your net worth is, who cares about what homes you live in and anything else besides how hard you're working. Simultaneously, you need to work hard and smart at the exact same time.

I've managed to find that break-even point where I can work hard. I can't work smart. I guess it's because I keep reminding myself that as fast as you can go up, you can come back down. No matter who you are, you can always be humbled by either the universe or by the man above. So working like you're broke continuously keeps yourself aligned with the end in mind.

Gresham Harkless 09:06

Absolutely. I definitely appreciate you for doing that. I wanted to switch gears a little bit and ask you for what I call a CEO hack. This might be like an app, a book or a habit that you have, but it's something that makes you more effective and efficient.

Sashin Govender 09:19

Never ever read a book to say you've read it, read a book to find your moment in the book and then execute instantly. Never watch a video or movie just to say you're done. See, our parents tricked us. Our school teachers tricked us. Hey, if you finish this, we're going to reward you. So people find their moment, but they get talked out of their moment because they have to finish the book. They have to complete the video. They have to complete a podcast. The minute you find your moment, pause it, go take action, come back when you're done, find your moment again, take action again.

Never do something just because you said you're going to do it. Or just because you said you're done, find your moment. I feel people don't execute because they don't have the ability to, it's because they got talked in, talked out, talked in, talked out, motivated, unmotivated. Never find their moment. Never lose their moment, find their moment. You got to find your moment and go. Don't look right. Don't look left. It's like when you're running a marathon. When you're running a marathon, it's like always these people on the side of the marathon and psychologically they're there because they don't want to see you succeed.

They actually want to see you fail. They don't want to see who came second, third, fourth, fifth. They don't really want to see who came first. They want to see who failed. So when you get onto this treadmill, turn up the speed. Don't look left. Don't look right. Don't look back because you're going to trip. Go forward. You can only look one foot in front of the next and that's all you need to do.

Gresham Harkless 10:52

Nice. I definitely appreciate that. Now I wanted to ask you for what I call a CEO nugget. This is a word of wisdom or piece of advice. I know you gave us a few, but if you can hop into a time machine, what would you tell your younger business self?

Sashin Govender 11:05

You know what? I basically tell myself there's never a limit to learning. Just continuously learn. When you take the word L E A R N and you remove the L, it develops a word called earn. The more you learn, the more you earn. There is never a limit. On how much you should spend on personal branding and personal development. My kids, I would get my future kids. I don't have any kids right now, but I'd make sure they read 234 pages and then go execute.

But some people right now, they take it for granted that self education is actually a tool. youtube.com is my virtual mentor. My mentor is www.youtube.com. It's an unlimited amount of content. You'll never come to an end on how much of content you can actually watch. I'm not against people who buy courses and attend events, but complete what's free first. Youtube.com has the ability to teach you anything you want. What I loved about YouTube is it never picked up the phone.

They never call me every single day. Hey, did you watch this video? Did you complete this video? Are you done? Are you taking action? Are you executing? That's what a mentor should be You know, my mentor told me if you don't have access to a mentor, you don't have a mentor So youtube wasn't my real mentor. It was my virtual mentor, but I learned so much man. It was like I found my peak income producing hours. Then I found my peak income producing activities during those hours and I just executed, and that's why I maximize 24 hours in a day.

Gresham Harkless 12:41

Nice. I definitely appreciate that. That's a great CEO nugget. Now I wanted to ask you my absolute favorite question, Sashin which is the definition of what it means to be a CEO. We're hoping to have different quote and quote, CEOs on this show.

So Sashin what does being a CEO mean to you?

Sashin Govender 12:55

Yes. So CEO to me, firstly when I coach and mentor people, I never teach people how to be a CEO of a company. I teach them how to be a CEO of their own life. Anyone can own a company right now. It's as simple as starting an entity. Only a handful of people can own their own life. Only a handful of people can tell themselves when to wake up, what to do, what to wear, and where to go. And a CEO literally should own their life.

They should have the ability to run the clock on their own time zone. They shouldn't be on a time zone out there. They should be on their own time zone. So the title CEO right now is loosely thrown around because how many people want to be the CEO of their own life versus the CEO of a company? There are tens of thousands of companies formulated every split second of the day. How many of those people own companies can say I own my life? Only a handful.

Warren Buffett owns 2, 400 companies, but he owns his life. Because he's Hathaway and he's got, which is the umbrella and he's got 2, 400 companies under it. Bill Gates also owns over 4, 000 different companies, but he's a CEO of his own life. Some people strive for the title. Don't be a titled leader. Don't chase title, chase the fact that you have full ownership of your life.

Gresham Harkless 14:16

Absolutely. I appreciate that definition. What I wanted to do is pass you the mic just to see if there's anything additional you can let our readers and listeners know, and then how best people can find out about you and all the awesome things that you're doing.

Sashin Govender 14:27

Yes. So, first things first to connect with me, you can go on Google and just type my first and last name. It's Sashin Govender. My last name is Govender. Or just type in the millionaire student on Instagram winwithsashin Like I really want you to win this year. Then you can go on Facebook. Twitter as well. You can go on there, type my first and last name, but I want to let you know right now. That, as we speak, first world people, I love them, but they have a first world mindset and a first world work ethic.

I want you to develop a third world work ethic, like work, work like someone in third world. You don't have the infrastructure. You don't have the ability to say, Hey, if I don't work, the government's going to take care of me. You're working like you have, you're lost, but of crumbs left. Don't chase the bread. Chase the crumbs because if you eat crumbs from crumbs from crumbs, it's like I'm putting myself in a real-life terms where I gotta make ends meet.

Gresham Harkless 15:44

Absolutely. Thank you so much sanction for your time today, but also for all the awesome things that you're doing, the content and all the information you're putting out to remind us to tap into that third-world kind of mentality, that work ethic as well.

So I appreciate you and I hope you have a phenomenal rest of the day.

Sashin Govender 15:59

Thank you so much for having me. I appreciate it. God bless.

Outro 16:02

Thank you for listening to the I AM CEO podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase, it's a community.

Be sure to follow us on social media and subscribe to our podcast on iTunes, Google Play, and everywhere you listen to podcasts. Subscribe and leave us a five-star rating. Grab CEO gear at www.ceogear.co. This has been the I AM CEO podcast with Gresham Harkless.

Thank you for listening.

​[/restrict]