IAM1889 – Author Creates Simple Proven Systems for Companies

Previous Episode: https://iamceo.co/2020/05/17/iam643-author-creates-simple-proven-systems-for-companies/

Transcription:

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Susie Carder Teaser 00:00

It's hard. It's hard right now just where the economy is, clients canceling events, canceling, but I need to be, I need to be the calm in the storm. I need to be the lighthouse. I need to be that thing, that beacon of hope to go. This too shall pass as leaders, as CEOs and as leaders, we have to be out in front.

We have to be the one taking the bullets, taking the hit, taking the, the charge, creating calm, creating peace, creating harmony. Cause that's what they for, right? That's why they work for us. That's why they follow us.

Intro 00:30

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview?

If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I am CEO podcast.

Gresham Harkless 00:57

Hello. Hello. Hello. This is Gresh from the IAMCEO podcast, and I appreciate you listening to this episode. If you've been listening this year, that we hit 1600 episodes at the beginning of this year.

And we're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, the business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, business owners, and what I like to call the CB nation architects who are looking to level up their organizations.

This month, we are focusing on operations. The systems will set you free. So think about systems, think about flow, sustainability, potentially working out in your morning routine, waking up early e-commerce, and different business models.

Think of the operations in the models that basically set up the foundation to allow the creativity within organizations, but also to make sure the trains are running on time and things are going as they should. Now, this is extremely important because we often turn to the sexy parts of business and forget about the operations and how important that is.

So I really want to focus this month on this specific topic. So sit back and enjoy this special episode at the IAMCEO podcast.

Hello. Hello. Hello. This is Gresh from the IAMCEO podcast. And I have a very special guest on the show today at Susie Carder of susiecarder.com. Susie, it's awesome to have you on the show.

Susie Carder 02:15

Thanks for having me. I'm excited to contribute to your tribe. And you know what? Thank you for everything that you do, especially now, right? We need, some inspiration, some real facts, some actionable items, in the midst of a storm, we need to be the call.

Gresham Harkless 02:28

Exactly. We're trying to be the calm as much as possible. So, I'm honored to get the opportunity to interview really awesome people like Susie. And just to introduce you to Susie.

If you haven't heard anything about her, Susie is actually started out as a low-paid hairdresser trying to support her two little girls. Instead of working for someone else, she decided to do whatever it took to create her own business.

After much blood, sweat and tears mixed with cheap mascara, she went on to create not one but two 10 million companies. Her core genius is the ability to simplify complicated issues by creating simple proven systems that are guaranteed to create dramatic growth for any company. She has helped over a 100,000 entrepreneurs increase their revenues by more than 3000 percent and work with top business mobiles.

In her newest book number 10. Power Your Profit is a blueprint start-to-finish plan for taking your business from startup mode to the multi-million dollar mark.

Susie, are you ready to speak to the IAMCEO community?

Susie Carder 03:18

I am ready.

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Gresham Harkless 03:19

Awesome. Let's do it. So they kick everything off. I know I touched on a little bit. I wanted to hear a little bit more about what I call your CEO story will let you get started with your business.

Susie Carder 03:27

Really the I don't know if you're like this, but nobody's the boss of me. When I got married, my grandma pulled my husband aside and said, I don't know why I'm marrying her. She don't listen. you don't say that. On my wedding day.

So I really started, 'cause I needed to take care of my two babies, right? I was a single mom raising two little kids and had to figure out. With no child support, how do I do this? And I was a hairdresser and at that time making less than 30 grand a year and going, I can't afford to live in Southern California on 30 grand a year.

So I really had to figure out the business side. 15 percent of our financial successes are technical ability. The other 85% is that the business strategy implementation strategy?

So that's why I said, I take these complicated things, simplify my Ph. D. I know that's not in the bio. My Ph. D. is my public high school diploma. So I had the hustle muscle, right? I have a ton of education, but my education is like this. Right where i'm coming on what do I need to learn today? If I got sued I took a business law class if I needed business finance I took a business finance I implement this in my business today, and I'm still that way.

What do I need to learn, you know in this growing time to grow my business to sell my business What kind of coaches do I need around me? What kind of people do I need around me? So it really started from a necessity and then I fell in love with business I fell in love with like why is not more people teaching this why are they teaching it's so complicated That was my experience back in the day.

No, it was before the Internet before Google, right? Where you go to bookstores and devour the content, or you'd have to find a seminar. It wasn't seminars were readily available. You had to find them somehow, somewhere, now we're so blessed that education is our fingertips.

And I just made a commitment, I started the beauty industry of, let me help you. I did a quarter of a million dollars a year, 3 days a week as a hairdresser that just doesn't happen. And it was because I worked on the 85 percent what systems, what is my average ticket need to be? What is my base price? How much do we have to charge? No kidding in order to be profitable entrepreneurs today aren't even looking at that, right?

They're making pricing up, pulling it out of behind me or pulling it out of wherever. To go here's how much Gershwin charges a thousand, you charge 1500, you charge 800. I'm going to charge 1200. Okay. That's not a person strategy. So what are the, how do you do that? And how do you create profit?

I believe profit is the value that we as business owners contribute to the business. Most people go, Oh, profits, that thing that's left over, profit is plan for let's plan for that stuff. And I believe that it's for all of us, not for some of us, my long hat says that wealth is our birthright.

It's your birthright. It's my birthright. We live in a country where we get to choose. We get to choose how much money we make or don't make. I've made a lot of money. I've lost a lot of money. I've made no money. I've made great money. I've struggled with money. So I understand it to go. Ah, I want to play the game.

I want to play the game profitability. I want to life works so much better when you have the freedom of money. And that's all money gives us. It's the freedom to invest the freedom to take care of your family different freedom to play bigger in the world, the freedom to live in an area that you want to.

That's all it does. It's, it's dirty paper at the end of the day, but that very paper gives me a lot of freedom.

Gresham Harkless 06:30

Absolutely. It makes so much sense. So I know that's a lot of what you do with entrepreneurs and business owners, right? Could you take us through like exactly like how you serve the clients and some of the things that you do?

Susie Carder 06:39

Yeah, so it starts with a plan, right? We all have a plan. Most of our plan is in your head, right? I got to get that plan out of your head and look at where's the money gifts that I have. And it's been as early on. I've been an entrepreneur since I was 10 years old.

Because I grew up with my sisters, Bobby, Ronnie, Jerry, Johnny, Shelly. Susie Kelly, Debbie, lots of kids, lots of mouths to feed. So there was never money, right? There wasn't allowance. I didn't even know allowance was a thing until I got older and people, my friends were like, my parents cut me off.

I'm like, let me cut you off. I didn't even understand. I'm like, they gave you money.

So I want to, really looking at where's the money in your business. That is a gift that I have. You send me your P and L. Today, I will double your income. I just see money everywhere. Money that you're leaving on the table, money that's under the table, money you didn't even know that's there.

Cause that's just what I can see inside of the numbers, how much fat you're wasting in your business just because we don't know. And I just, serial entrepreneur, I had, I've started and sold six businesses. Really ate those two. I don't count because I failed at those, right?

There wasn't really a money strategy around it. It was more of a hobby. But so six that really made me money, built those businesses and so on.

Gresham Harkless 07:51

Awesome. As you said, Flex that hustle muscle to be able to develop the skill to be able to do that. So I think we sometimes gloss over that aspect.

Susie Carder 07:57

Yeah, a lot of people want to, measure their start to my middle, right? I'm not done. I don't measure to my middle. I'm in my middle, right? I'm on my 7th business. So, when you look at that, you're just starting, you're going to have a different learning curve for me.

So, Charles Gibbons wrote a book called Wealth Without Risk, and he talks about it to get to the 10th, to get 1 unit result. Once we get that momentum going, we put 1. And to get 10 units of result when we're starting any business, you're going to feel defeated. You're going to feel frustrated. You're going to feel like this isn't working, but you got to put those 10 units in.

Then it clicks. Then you put one unit energy in the domino effects happens where money starts rolling in opportunity starts rolling in, but you have to be in radical action. You can't sit back and wait. No, it's knocking on the door. Hey, Christian, when hire me, Hey, I gotta go put myself out there. I gotta go, dial for dollars to make that happen.

A lot of business owners start a business and go, okay, where are they? I did my first business, being a hairdresser, got my license, my scissors, got my blow dryer. I'm like, where's my clientele? They're like no, you got to go get that. I'm like, what do you mean? You're waiting for me.

I didn't know, I didn't know anything about the business of business. So it's all about that strategy that you put in place. And, again, I love that we get to create it as entrepreneurs, right? If you look at this. Look, I'm gonna get up in somebody's business right now. I'm just gonna say that before I say this.

if you look at what you're committed to, look at the results you have, look at what you're committed to. Look at the results that you have. If you have love and abundance in your life, then that's what you're committed to. If you have stress and poverty and struggle, that's what you're committed to.

I grew up struggling. That was my middle name, Susie Struggle. Carter, right? And I had to realize oh, but I grew up in the era of watching, soap operas and dramas, and that's where I learned love. That's where oh. Oh, oh, really? That didn't work Well in business, there's no drama in business.

So it's being able to look at what are you really committed to and what do you need to do, what do you need to change, what do you need to look at in order to improve on that. I can still catch myself being dramatic if you can't tell Leany hat and lean everywhere else. But I use my powers for good now, right?

I really look at, I wanted a different life for my children. I wanted a different life. I wanted my children to go to college. I wanted my children to have opportunities. I wanted them to travel the world. Nobody was going to give me that. I think I learned that early on in my first marriage.

And now my husband, he's my husband, because I grew up thinking a man was supposed to take care of me. That didn't happen. And that was just my belief as my family. To go, oh, I realize that if anything's going to have to happen, it has to happen with me. I need to be positive matter. I need to change that.

I need to make that happen. And that's worked well in my life, right? To be able to be responsible for what is and what isn't right. It's hard. It's hard right now. Just where the economy is, clients, canceling events, canceling, but I need to be, I need to be the calm in the storm. I need to be the lighthouse.

I need to be that thing that beacon of hope. To go, this too shall pass as leaders, as CEOs, and as leaders, we have to be out in front. We have to be the one taking the bullets, taking the hit, taking the charge, creating calm, creating peace, creating harmony, because that's what they look to us for.

That's why they work for us. That's why they follow us. Whatever level of CEO you are, whether you're CEO of your own business and you're, team member of one. You still have to get out of it and go, What do I need? Who do I need? Do I need a coach? Do I need podcasts or I need to be on this podcast or I need to listen to the reruns so that I'm filling my mind with something that's serving me versus keeping me in struggle?

Gresham Harkless 11:16

Appreciate that secret sauce. So I wanted to switch gears a little bit and I want to ask you for what I call a CEO hack. So it could be like an app, a book or a habit that you have or even submit more information from your book. But what do you feel sets you apart and gives you that edge, so to speak.

Susie Carder 11:28

My CEO hack is I'm going to quote Benjamin Franklin as Benjamin Franklin says takes the coins from your purse Invest them in your mind And your mind will fill your purse at this point. Wow. So I have coaches, right? I have three financial coaches because I ate it in 2007, 2008 when the market crashed.

So I got that down now, right? I've got a business coach, right? I've got a personal development coach, AKA therapist, right? So I'm a fitness coach and I'm not using them all at the same time, right? I'm using them based on my goals and my strategy. I might plug in with my business coach when I'm going to the next level, right? Or hire a specific coach for a specific piece of it.

And so as CEOs. The industry, your team, if your team's not learning and growing, you're going to outgrow them and you're going to have to leave people behind. So it's imperative in my organization to go, what's your educational plan this year, right?

That we're giving you and that you're giving yourself because I find as a CEO, if I'm the only one paying for their education, they're not taking it on. So I'm a demand that if you're going to work for me, you got to work on your personal development, your business development, because business changes so fast and I have to learn.

We have to learn as CEOs, right? There's no option to not. Like I'm devouring education right now and how to handle the prices right now to give to my clients. It's not an option for me. If you as a business owner, not an option for you, what are you doing to take care of your team? How are you taking care of your team?

And sometimes it's just the conversation. Sometimes it's just the calm. Sometimes it's just, breathing with them to go, we will get through this. And then giving them the resources that your state has put in place for them, whether that's employee insurance, right? An employment insurance, does your insurance cover that?

What can we do to bridge that gap? So, it's all about that leadership and that education. And I know we do it, but is it part of your winning formula? It's part of my winning formula. In every area of my life to go, what do I to be the woman that I want to be. Not the woman I was, because William last year is not William this year, right?

William 10 years ago is not the morning. And now we want to be next year. What are those gifts and those talents that I need to develop?

Gresham Harkless 13:29

Awesome. So now I wanted to ask you for what I call a CEO nugget, and that could be like a word of wisdom or a piece of advice, or if it can happen to a time machine, what would you tell your younger business self?

Susie Carder 13:38

Ooh, this is what I tell my younger business self, I'm good at, I am the money I'm good at generating money, but I was also good at really spending the money and so creating that financial blueprint of still risk because I've gotten where I am because I've risked it all to get it all. And so early on as a business owner, I truly risked it all. And that, that let me incredibly vulnerable.

Gresham Harkless 13:59

Appreciate you for sharing that CEO nuggets. So now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote-unquote CEOs on this show. So Susie, what does being a CEO means to you?

Susie Carder 14:12

So, for me, a CEO means that I'm the change, Gandhi said it best be the change you wish to see in the world. And every business I started with him started because there wasn't someone doing what I thought that I needed. Back in the day, there were business trainers, but they weren't women business trainers.

It was the male dominated in the higher echelon. It was all men training. I'm like, honestly. Me. So, be the change you wish to see for your team, right? That's character, right? For your family, so that they learn how to hold themselves and conduct themselves. Because in times of crisis, your character will rise.

In stressful times, your character will rise. And if you're not managing your character, working on your character, even defining your character. You can get sucked down and sucked into drama and trauma. So, I think for me, it's being the change you wish to see.

That's where every great business starts. That's where every invention starts to go. What's that need? What's that solution? Only I can on my company can provide the world. I come from a servant heart when you serve 1st. Let me look at how I can contribute.

And I believe in law reciprocity. It comes back. It may not come back with you, but it may come back somewhere else. But it always comes back tenfold.

Gresham Harkless 15:17

Awesome. Susie, truly appreciate that definition. I appreciate your time even more. What I wanted to do is pass you the mic, so to speak, just to see if there's anything additional you want to let our readers and listeners know.

And then of course, how best they can get a review, get a copy of the book and hear about all the awesome things that you're working on.

Susie Carder 15:30

I love that. So listen, we just wrote this book. I'm very excited. It was Simon and Chester and it's called Power Your Profits. And you go to poweryourprofitsbook.com and it's how your profits, how to take your business from 10, 000 to 10 million.

Bootstrap and raise the money however you want to do it, but it's the road map, right? It's the thing that's going to give you this actionable items to do for I love it because it has a bunch of assessments.

I love assessments. I want to see where am I at? Where am I going? So it's not me telling you what to do. It's you really assessing where you are and what you need to put in place. So you can go to powerprofitsbook.com. You can order it there, and you can also find me by my name Susie Carder, c a r d, as in dollar or Dinero E r, or Delicious. Whichever way you get it.

Gresham Harkless 16:11

Either way it works. I definitely appreciate that, Susie, and we will definitely have the links in the show notes so that everybody can follow up with you. Get a copy of the book as well too. And I hope you have a great rest of day.

Outro 16:20

Thank you for listening to the IAMCEO Podcast powered by Blue 16 Media. Tune in next time and visit iamceo.co. IAMCEO is not just a phrase, it's a community.

Be sure to follow us on social media and subscribe to our podcast on iTunes, Google Play at everywhere you listen to podcasts, subscribe and leave us at five star rating.

Grab CEO gear at www.ceogear.co. This has been the IAMCEO podcast with Gresham Harkless. Thank you for listening.

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