IAM1586 – Coach Helps Entrepreneurs Elevate Their Productivity By Rewiring Their Brains

Carrie coaches driven entrepreneurs, organizations, and C-level executives to elevate their leadership communication skills, productivity, and capacity to accomplish the seemingly impossible. Carrie combines neuroscience, teaching clients to rewire their brains through mindset work, and a safe container for clients to create lives of time, location, and financial freedom.

• CEO Story: Carrie’s core value has always been freedom. She didn’t wanna be in a 9-5 set-up or have someone else decide who she could or couldn't be. So Carrie has done a lot of different things, used to be a therapist, and has a Master's in Counselling. Always loved to do deeper work with people, and help them change from the inside out. Found the online coaching world, and has been very obsessed with helping people to live outside the box.
• Business Service: Tapping into who you love helping, not overthink every step of the process. Empower clients to make the best decisions for themselves.
• Secret Sauce: Creating safety for strangers, and people that come within her orbit.
• CEO Hack: Method of doing 1 task for 25 minutes and taking a 5-minute break.
• CEO Nugget: Take quicker decisive actions, and trust yourself. Overthinking will cost you thousands of dollars if not millions.
• CEO Defined: Having a business that you love, and that you are happy, healthy, and wealthy.

Website: setyourselffreellc.com

Instagram: setyourselffree.llc

Check out one of our favorite CEO Hack’s Audible. Get your free audiobook and check out more of our favorite CEO Hacks HERE

Transcription

The full transcription is only available to CBNation Library Members. Sign up today!

Please Note: Our team is using the AI CEO Hacks: Exemplary AI and Otter.ai to support our podcast transcription. While we know it's improving there may be some inaccuracies, we are updating and improving them. Please contact us if you notice any issues, you can also test out Exemplary AI here.

00:25 – Intro

Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share precisely the information you're searching for. This is the I AM CEO Podcast.

00:52 – Gresham Harkless

Hello, this is Gresh from the I AM CEO podcast. I have a very special guest on the show today. I have Carrie Veach of Set Yourself Free LLC. Carrie, excited to have you on the show.

01:02 – Carrie Veatch

Thanks so much for having me, Gresh.

01:04 – Gresham Harkless

Yes, super excited to have you on and for all the awesome things that you're doing. So, of course, before we jump into the great conversation, I want to read a little bit more about Carrie so you can hear about some of the awesome things that she's working on. Carrie coaches driven entrepreneurs organizations in C-level executives to elevate their leadership, communication skills, productivity, and capacity to accomplish the seemingly impossible.

Carrie combines neuroscience and teaches clients to rewire things in their brains through mindset work in a safe container for clients to create lives of time, location, and financial freedom. Carrie, excited again to have you on the show. Are you ready to speak to the I AM CEO community?

[restrict paid=”true”]

01:40 – Carrie Veatch

I am so ready. Thank you.

01:42 – Gresham Harkless

Absolutely. Thank you. To kick everything off, I wanted to kind of rewind the clock a little bit, and hear a little bit more on how you got started. Wanna call your CEO story?

01:50 – Carrie Veatch

Yeah. So obviously not enough time to dive all the way back, but essentially I am someone whose core value has always been freedom. I didn't really know what I wanted to do, quite honestly. It was just I didn't want to be changed to a nine-to-five, and I didn't want to have someone else decide who I could be or couldn't be. So have gone through a lot of different paths and stories and I have done a lot of different things. I feel like I've kind of lived nine lives already. But I used to be a therapist.

I have my master's in counseling and have always loved the Deeper work that I get to do with people and feels like my calling in life to have real conversations, to cut through the BS, and help people to change from the inside out. But a lot of my story was not knowing really how to do that. I was raised with a lot of victim stories and a lot of my own junk that I have and continue to have to work through. Because healing is a journey and getting to a certain place whether that's a level of success, a level of healing, it's never, ever linear. So did therapy for a while, I ran a nonprofit for a while, and then eventually really had the calling to have more freedom. That's when I moved overseas and started imagining and dreaming.

I feel like for the first time in my adult life, to give myself permission to listen in to those nudges, to the small voice that said, there has to be something else. The short story is, that I eventually launched my coaching business because I found the online coaching world and I didn't even know it existed. Now I'm really obsessed with helping people to live outside the box and to have more freedom and you don't have to pick up and go move to a different country like I did. You can absolutely create that within your own home.

But a lot of it is that internal stuff that we're not taught of how to empower yourself, how to access that. That's what I do now and why I love it, because again if you want to pick up and, like, go move to Europe, great, I'll support you in that. But maybe you just want more time with your kids and you don't want to be stressed out and you want to be a better parent, and you just don't have the tools because we're not taught how to. How to do these things. So in a nutshell, that's how I've gotten here. That's why I continue to come back to it because I know that we need these tools, especially now, now more than ever.

04:36 – Gresham Harkless

Yeah, absolutely. With so much kind of disruption, change, and so many things happening in today's terms it's so great to hear, first of all, your journey and hear what it is that you do. I love that you started out with an understanding that your core value was freedom. Just probably as much as I love that you said that it's about the journey, not the destination. Because when you sometimes have. You understand this is your core value, this is what lights you up.

We sometimes can say okay, it's a destination. Let's just get there as quickly as possible. Then it kind of takes the value of, out of, I think, the opportunity, I should say, out of maybe the evolution of, of going through that journey of learning of the expounding upon that and how it seems like you've been able to kind of see that freedom in so many different ways in your life.

05:22 – Carrie Veatch

Absolutely and quite honestly, it's like by doing the opposite, because I was that person that was like, oh, once I achieve X, Y, and Z, then I will be happy or successful or fill in the blank. Because, again, that's what we're conditioned to think once you have the house, once you have the relationship, once you have the money, whatever it is, then you'll be half happy. But everything I now know is it's actually the opposite. It starts from learning the internal and the happiest, wealthiest people I know, like, really live this out. But it's, it's more rare, I think, to find those people that are both wealthy and happy.

So that's why I'm really obsessed with breaking this down to the process because I spent so many years not doing it and chasing a version of what I thought I was supposed to want or have and being happy enough, but, like, not what I wanted, really, at the end of the day, it was like, wait a minute, there has to be something different. There has to be more.

06:34 – Gresham Harkless

Yeah, that's so powerful. One of the things that you kind of mentioned is the exhaustion that you had. Do you find, like, that's a lot of times the clients that you work with have that exhaustion, maybe that it's kind of like the, I don't want to say insatiable appetite, because sometimes that could be motivation, but sometimes that can really be where you're not celebrating the winch, you're not appreciating the journey. All those things.

Do you feel like those are some of the things that lead you to work with clients, and then if they have those feelings, like, where, how do you help support them from there? Could you take us through that?

07:05 – Carrie Veatch

Yeah. So definitely exhaustion, burnout, overthinking, perfectionism. These are a lot of the things I work on with clients in various stages of their lives, and their businesses, depending on what's going on. But I find that particularly perfectionism and how that shows up is exhaustion really, at the end of the day, because whether it's, you have an online business and you are trying to get your copy exactly how you think it should be in order for people to buy.

You're overthinking at every step of the process versus tapping into who I love helping and how I trust that the right people are always in front of me and that I have the right things to say. It doesn't mean there's not a skill set here. I never want to say this stuff and say, like, don't be growing and learning. But back to what you said before is exactly now how I approach it. Try to. I don't do it perfectly at all, but holding two things to be true at the same time, and it's that both and. Or the dualities of life versus it's either or. I never want someone to be reliant on me.

What I want to do and what I hope to do is to empower a client to make the very best choices for themselves. Because I am not in their brain, I am not in their life, I am not there 24/7. So, yeah, it's a lot of the work I do is like getting clients to make faster decisions. Because I know the most successful people make quick decisions. But the reason that we're not making quick decisions is because we're doubting ourselves. We're trying to be perfect or we're not listening to that internal voice.

08:54 – Gresham Harkless

Yeah, I absolutely love that. So what would you consider to be what I like to call your secret sauce? This could be for yourself, the business, or a combination of both. But what do you feel kind of sets you apart and makes you unique?

09:05 – Carrie Veatch

Yeah, I love this question. It's like, what's your superpower?

09:09 – Gresham Harkless

Exactly.

09:11 – Carrie Veatch

For me, I mean, it's a combination. But honestly, I know that I create safety for strangers, clients, and people who come into my orbit very quickly. So I know that as humans, we need to feel seen, heard, and understood and that is what I aim to do. For whatever reason, it's one of the superpowers that I have. I get on sales calls and clients cry and people tell me things that they're like, oh, my gosh, I've never said that to anyone out loud before. This is a bigger mission than myself.

I know we need connection now more than ever, and that's what I aim to do. I really think my therapy background helps with that. Also, my years of victim disempowered ways of being so I know how challenging it is. Like, I never want someone to feel dismissed, but I also know it takes a lot of Radical responsibility to change.

10:15 – Gresham Harkless

Absolutely love that. So wanted to switch gears a little bit and ask you for what I call a CEO hack. So this could be like an app, a book, or a habit that you have. What's something that makes you more effective and efficient?

10:26 – Carrie Veatch

Pomodoro method. So I've really been returning to this one. I have a couple of ADHD clients and it's super helpful for them as well. So I've been utilizing it big time and it's like. So if you're not familiar with it, it's a method where you do one task for 25 minutes and then you take a five-minute break. Honestly, if you just get in two Pomodoros a day, you'd be amazed how much your productivity would skyrocket.

10:53- Gresham Harkless

Awesome. So what would you consider to be what I like to call a CEO nugget? A little bit more word of wisdom or piece of advice and you might have already touched on this, but it'd be something you tell your favorite client or if you hopped into a time machine, you might tell your younger business self.

11:05 – Carrie Veatch

Gosh, so many things. But what comes up now, I would say is take quicker, decisive action, like trust yourself to do that because there's no problem you can't handle. There's no spin-out that's going to be too much. But the overthinking is literally costing you thousands, if not millions of dollars. Once you understand that, that's a game changer.

11:32 – Gresham Harkless

Awesome. So now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. We're hoping to have different quote-unquote CEOs on the show. So, Carrie, what does being a CEO mean to you?

11:42 – Carrie Veatch

For me, it's having a business that you love that is your soul's work, and that you are happy, wealthy, and healthy. Those are my three buckets that I think are so critical because I watch people sacrifice one for another and I, I believe you get to be all three, but you have to be intentional about it. There are going to be seasons where it might be a little more out of whack, so to speak. But overall, if you are healthy, happy, and wealthy you are making it.

12:19 – Gresham Harkless

In my mind, absolutely, I would agree that. Again, I love that you have been able to reframe to change people's perspective on that being possible, which I think is one of the most powerful things that you don't have to choose. Am I going to be happy? Am I going to be wealthy or healthy? Today you get to try to do all those things. But again holding on to that understanding that it's not always perfect, it's not always going to go that way in that season. So it's something that we kind of have to develop and continue to kind of work on throughout the journey.

12:47 – Carrie Veatch

Exactly. Like there's going to be a day where you've got to work 12 hours, like, great, cool. But then maybe you take Friday off. Just to me, it's like knowing the tasks that need to get done and then having more of a zoomed-out perspective, which is being a CEO is like, you need to be able to see the full picture, not just the day-to-day.

13:08 – Gresham Harkless

Yeah and for ourselves, and just as you said, a lot of times we have these gifts, these things that are our superpowers that people are craving for us to share out, not just for ourselves, but so we can make an impact on other people. If we don't have that zoomed-out approach, then we're not only robbing ourselves, but we're robbing so many other people. We can help as well.

13:26 – Carrie Veatch

That, I mean, that's what it's about. That for me is like again, what I said before, but like anytime I'm in my head, which I am all the time, I just have to remember it's not about me, it's about that person and what my mentors say and I love, it's just help one person every day. That's all you need to do. As long as you're doing that, you're going to be in alignment with your purpose. I just know it.

13:51 – Gresham Harkless

Yeah, absolutely. Going back to that powerful word that you said, you have that intentionality, and start to create a phenomenal domino effect. So, Carrie, truly appreciate that definition. Of course,e I appreciate your time even more. So what I wanted to do now is pass you the mic, so to speak, just to see if there's anything additional that you can let our readers and listeners know. Of course, how best people can get a hold of you to find out about all the awesome things you are working on.

14:13 – Carrie Veatch

I mean, the main thing I would say is, is trust the instincts that you have. Like, go take action again. You can't just think your way to success. You've got to take action and action brings clarity. So I understand so much of this is, and this is why I do what I do because it is looking at the places where you're stopping yourself, where you're overthinking. But faster action is going to show you and then you're going to be able to evaluate. So that's the other thing.

I was terrible at this at the beginning of my business. If you work for yourself, you've got to figure out a way to evaluate where it's not personal all the time. So go to therapy, find a coach, and do what you need to do to help you through that. Because it's hard, it's your own stuff. But someone outside of you can help you so much faster. So I really, really believe in outside support, whatever that looks like.

But trust that the things in your heart are there for a reason. Please don't die with the dreams inside of you. It's so cliche, but I just like, I really believe that you're meant to act on the things that are there for you and don't rob the world of it. Right? Because it's not about you, it's about the world. You can find me on Instagram @setyourselffree.llc.

15:35 – Gresham Harkless

Awesome. I truly appreciate that, Carrie. To make it even easier, we'll have the links and information in the show notes too so that everybody can follow up with you. But I love that part that you kind of left us with those parts and those nuggets about like how necessary it is for us to kind of share our gifts and our opportunities with the world. It kind of also reminded me of this quote, I think Einstein said it, where you can see so much further by standing on the shoulders of giants.

We got to understand that we also have to lean on mentors and people to help us out in terms of us able to make that impact. So once we start to understand that, kind of let go of that ego a little bit, then really phenomenal things can happen. So thank you so much for all the awesome work you're doing. Of course, time you took today and I hope you have a phenomenal rest of the day.

16:16 – Carrie Veatch

Thanks, Gresh. Really appreciate it.

16:18 – Outro

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

[/restrict]