IAM1301 – Consultant Helps Build Shoe Brands from Scratch
Podcast Interview with Susannah Davda
Susannah began her career working in shoe shops as a teenager, then studied Footwear Design at university, and spent many years working for footwear brands and retailers, within the UK and internationally.
Susannah set up her consultancy business in 2015, based near London, UK. She uses her 23 years of footwear industry experience to help people around the world to start shoe brands.
- CEO Story: Susannah is completely obsessed with shoes and found her niche in them. Got a degree in footwear design. Having a mission to allow the people access to better shoes that fit their lifestyle.
- Business Service: One-on-one consulting. Online course. Launched a membership group and shoe community group.
- Secret Sauce: Her experience in the corporate world which seals the gap between a company, the product, and the customer. A unique market niche – shoe consultancy.
- CEO Hack: Asana app: management tool. “An app made by human for human” Having a little cute animation after completing a task makes it a little bit playful.
- CEO Nugget: Be customer-obsessed. Have a customer profile, make an assumption. What drives and excites them. Get to know your customers.
- CEO Defined: Freedom to create your own culture in your company that feels warm, playful, wonderful, and practical.
shoeconsultant.com/shoe-community
shoeconsultant.com/how-to-start-a-shoe-brand-course
Instagram: shoeconsultant
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Transcription
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Susannah Davda 00:00
So I'm really interested in how things can just they don't have to be dry and boring. Things can be really practical and really useful, and I'm really into the practicality of everything, especially, shoes. But if it can be playful as well, that's the best combination for me.
Intro 00:22
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, start ups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.
Gresham Harkless 00:49
Hello. Hello. Hello. This is Gresh from the I AM CEO Podcast. I have a very special guest on the show today. I have Susannah Davda of The Shoe Consultant. Susannah, it's great to have you on the show.
Susannah Davda 00:58
Hi. Thank you for having me. This is really exciting, talking across the pond.
Gresham Harkless 01:03
Yes, absolutely. It's always exciting to talk across the pond. The world that we live in, we get the opportunity to connect with people all over the world, so I appreciate you taking some time out to be on the show. And before we jump into hearing a lot more about what Susannah does, I wanted to read a little bit more about her so you can hear about some of those awesome things that she's doing across the pond.
Susannah began her career working in shoe shops as a teenager, then studied footwear design at university and spent many years working for footwear brands and retailers within the UK and internationally. Susannah set up her consultancy business in 2015 based near London, UK, and she uses her 23 years of footwear industry experience to help people around the world to start shoe brands. Susannah, super excited to have you on the show and hear about all the awesome things that you're doing. Are you ready to speak to the I AM CEO Community?
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