IAM303- Entrepreneur Helps Clients Make Their Dreams a Reality

Danielle began her business after losing both her biological Mom and stepmom from Cancer before she graduated high school.

This made her focus on helping clients to discover the “how to” of turning their dreams into reality, as her specialty is taking the “terror” out of marketing terror through her signature P.A.C Method™️.

Today, Danielle helps service-based entrepreneurs create a stream of ready to buy leads, sell out services, while getting their time back. Through strategy, educating on the Female Entrepreneur's Journey Podcast, and creating content all around these topics, she's helped clients be seen as an expert in their field and make strides/more sales in their business.

• CEO Hack: Later for scheduling stories/posts and repurposing content
• CEO Nugget: (1) Don't overthink too much (2) 90-day strategy plan (3) Don't look so much at the followers' numbers instead consider setting up your unique proposition and conversions
• CEO Defined: Taking charge of your life and responsibilities

Website: http://www.danielleklemm.com/

Facebook: http://www.facebook.com/iamdanielleklemm
Instagram: http://www.instagram.com/iamdanielleklemm
Free Call: bit.ly/dkstrategycall
Podcast: http://bit.ly/fejpodcast

Full Interview

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Transcription

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:29

Hello, hello, hello, this is Gresh from the I AM CEO podcast and I have a very special guest on the show today. Danielle Klemm of danielleklemm.com. Danielle, it's awesome to have you on the show.

Danielle Klemm 0:39

Thank you for having me.

Gresham Harkless 0:41

No problem. Super excited to have you on and what I wanted to do was just read a little bit more about Danielle so you can hear about all the awesome things that she's doing. And Danielle began her business after losing both her biological mom and stepmom from cancer before graduating from high school. This made her focus on helping clients to discover the “how to” of turning their dreams into reality, as her specialty is taking the “terror” out of marketing terror through her signature P.A.C Method. Today, Danielle helps service-based entrepreneurs create a stream of ready-to-buy leads, sell out services while getting their time back through strategy, educate on the female and entrepreneurs' Journey podcast, and create content all around these topics. She's helped clients be seen as experts in their field, and make strides in more sales in their business. Danielle, are you ready to speak to the I AM CEO Community?

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Danielle Klemm 1:31

Yes, I'm ready.

Gresham Harkless 1:32

Awesome. Let's do it. So the first question I had was to hear a little bit more about what I call your CEO story. What led you to start your business?

Danielle Klemm 1:39

Yeah, so we went into it a little bit with the bio itself. But one of the biggest milestones for me, that really turned out how I want to start my business was only losing both my moms, and actually, both of them were entrepreneurs. One of them was a real estate agent, one of them was also a chef and so many other things.

So not only was the entrepreneur spirit in my family for a while but seeing those two women who are very influential in my life kind of gone before their time made me really passionate about wanting to help those who are wanting to fulfill their dreams wanting to get to the next level in their business to do that now because I don't believe in waiting to the next day or waiting for tomorrow because you don't really have that guaranteed.

Gresham Harkless 2:24

Yeah, that makes perfect sense. And I'm sorry to obviously to hear that. But I appreciate you for first of all telling your story. But secondly, to understand and remind us of and to remind those entrepreneurs and business owners you're working with that you have to really appreciate each and every day and each and every second, but also to seize the day and take advantage of that. Because sometimes we always will put things off tomorrow, next week, or next year. And we have to remember that time is of the essence a lot of times.

Danielle Klemm 2:50

Yeah, I find that with entrepreneurs, especially with clients that I have. They're so passionate about what they do, and they really want to help people, but they can almost get in their own way, you can go into analysis, paralysis, perfectionist mode, which makes you really procrastinate on what you want to go forward with. So I find that usually the people who are the higher achievers can also have the same trait of procrastination or wanting to be perfect before it gets laid out. And I'm really trying to help reeducate people that doesn't have to be perfect to convert. And that's one of the biggest things I tell my clients,

Gresham Harkless 3:20

I love that. Youdoesn't have to be perfect in order to convert. That's a great reminder. And I wanted to drill down a little bit deeper. So I know you touched on a little bit. Can you tell us how you support the clients or some of the things you do to help support them?

Danielle Klemm 3:32

Yeah, so when I first started my business a couple of years back, I started with mainly just website design and graphic design. And I realized that clients would come to me and want to have their website done. But they wouldn't have an email list, they wouldn't have a freebie, and they wouldn't have the things that can actually help their business to grow. It was more like just having an online billboard. And I found that, okay, I need to make sure that my clients get served the best they can.

So over the years, I've moved more into the marketing space. And as of now, I've really helped my clients with growing a similar funnel that's automated for them, as well as ads. I really try and teach not only about conversion marketing, but also how to infuse that into Instagram and podcasting because I think we should, which is always like the phrase nowadays works harder, not smarter, but I believe it's working harder, not smarter or longer.

Gresham Harkless 4:26

Yes, that makes perfect sense because you only understand like you only have a certain period of time. So you want to make sure that you aren't working long either because that's important to bring that in. But I wanted to ask you for what I call your secret sauce and this can be for you or your organization but what do you feel kind of sets you apart and makes you unique?

Danielle Klemm 4:44

Yeah, so you mentioned it in the bio where I have the P.A.C. method. And I developed it because what I noticed from my clients or even my audience members, they kind of fall into one to three missing links in their marketing which is positioning, attraction, or conversion. And without all of these three kinds of plain and harmony, it's really hard to grow to the level that you want to get to positioning would be messaging, your content, the copy that you write, basically, the language in which your ideal clients will say, I love this person, I want to learn more, or I don't really want to attract, which is more of that strategy around like actually bringing in leads, bringing in followers bringing a new audience, and then conversion, which is obviously nurturing those clients, nurturing those leads to become just like your loyal people, your paid clients, and so forth.

Gresham Harkless 5:31

Nice. And I love the acronym, as we talked about a little bit offline and where that comes from. And I think that's great to remember. Because all those different aspects do play a part in terms of building a successful business, is that correct? To say?

Danielle Klemm 5:43

Oh, yes. Especially online. Because as you said, it's, I love the question about the secret sauce. Because nowadays, in most industries, you have to have something that makes you stand out. And for me, that's where the positioning that P comes from. So that's why I have it the first thing because what happens is people go straight to attraction or conversion without having their messaging or language correct. And it's not going to convert as well, because you're not really hitting the exact pain points or desires of your clients.

Gresham Harkless 6:11

Right, that makes sense. Like you're bringing all those people to whatever you're creating, but you have no idea if that even helps them? Would that be correct to say? Or if that's even the right fit for them?

Danielle Klemm 6:22

Yes, exactly. This is something that I try and give an example for a lot when I'm teaching this. So if you were a health coach of sorts, let's say you're a health coach, and you just specialize in health, versus a health coach who specializes in binge eating, and you just talk about binge eating their problem, they a person who is going to look for someone, if they're a binge eater, they're gonna go immediately and they'll know exactly this person can help me. And there's just a higher chance of them becoming a client versus just saying you're a health coach, again, no problems with health coaches whatsoever. But again, it's that special sauce that specialization can really help you.

Gresham Harkless 6:56

Yeah, that's a great reminder, just to make sure that you're always drilling down. Because if you can basically paint a picture of exactly who you want to target, everything is positioned in a way in order to do that, then when you start to do the A and the C, then all of a sudden you have a successful business.

Danielle Klemm 7:12

Exactly.

Gresham Harkless 7:13

Nice, nice, nice. And I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this might be an app or book or a habit that you have, but it's something that makes you more effective and efficient.

Danielle Klemm 7:23

Yeah, so I would say going back to positioning with content, I find a lot of people really struggle when it comes to writing good content or learning how to do that and how to schedule it. And without going into too much strategy, one of the resources that I love so much, especially for Instagram is later.com. I don't always auto-schedule my stuff. But something really cool with that area, if you're really trying to not spend so much time on social media is you can actually schedule out stories on there, too, as well as post. So for those who are wondering, okay, I don't want to spend all my time on Instagram, then I would really look into using that.

And you can also put in Pinterest, to schedule for Facebook and so forth. And I just believe that when it comes to social media right now, the more we spend on there could be beneficial. But usually, if we're on there longer than an hour or so we're probably not really doing work all the time.

Gresham Harkless 8:17

Yeah, and a lot of times those social media platforms are built to keep you there. So like he said, If you go past that hour, then that definitely helps out. But no, I love that. Because a lot of times, there are ebbs and flows in business, sometimes you're super busy for a certain period of time. But if you're able to go out and you're able to schedule those things in advance, you can always go back and update from here to here, but at least you have some consistent posts kind of going out.

Danielle Klemm 8:41

Exactly. And something that I love about later as well is something that I've been getting better at and have my VA do, people forget that you can repurpose your content, people always think like your content, your social media, whatever you can, it's a one and done a post, which is not true. Because if it's one topic, let's say around coconuts, you can try and go 5000 different ways on that. And I just find it's working. It's working smarter, not harder. So it's really trying to repurpose some of your stuff as well. So you don't constantly have to wake up each day wondering, okay, what do I write today? Okay, what are you doing today and so forth?

Gresham Harkless 9:14

Yeah, it makes sense. Because I've heard of Gary Vee, I think he calls it waterfall content, where you're able to take one piece of blog, one blog post, or one video or whatever, and create 10-100 pieces of content just based on that, just because you're able to figure out different ways to put it on different channels. So is that aligned with what you were talking about?

Danielle Klemm 9:33

It is and even to go in a little more. From a scientific standpoint. I mean, with social media right now, for those who are on there. We already know that for Instagram and Facebook, people are maybe seeing 5 to 10% of your stuff like your whole audience, maybe 5 to 10% of them are actually seeing your posts. So that's why I believe when it comes to posting, you could probably post the same thing, maybe a different picture, but post a similar thing two weeks later, and you'll be able to reach more people or the people who thought before it'll instill in them better. And you'll become known for more of that.

Gresham Harkless 10:08

So that's a great kind of nugget or a hack on top of a hack. Because a lot of times you forget that because the organic reach is so low that when you repost it in a different way, you might reach more people, or you might just further submit, and those people that you've already connected with, so I appreciate you for sharing that. And now I wanted to ask you for what I call a CEO nugget. And this is a word of wisdom or piece of advice. Or if you can happen to a time machine. What would you tell your younger business self?

Danielle Klemm 10:34

Goodness actually just posted about this earlier today about my first six months of when I was on Instagram, and it was an utter mess. So the first I guess the golden nugget that I would say, is, to be quite honest, don't overthink too much. Because I get in this space. And I think a lot of entrepreneurs are as well. There are so many gurus or experts out there coaches, which again, I love everything, but my biggest mistake when I first started out was investing in any course I could or any coach I could, which really jumped up my knowledge very quickly.

However, it may be for almost debilitating analysis, paralysis, or overthinking is Pinterest the right way to go, what should I do here, let me take a course on this. Let me help a coach and it just snowballs. So I would say the biggest Golden Nugget to have is to give yourself a 90-day strategy plan, whatever it is like I want to focus on Instagram, I want to focus on this one offer for 90 days or even 60 days, and then adjust from there because too many people start and then stop a week later.

Gresham Harkless 11:36

Right. That makes perfect sense. And it sounds like I know it definitely happens on social media, I see it a lot where you compare your beginning game to somebody's end game or even their middle game or something like that. So sometimes you get frustrated after that week. But just understanding that having that fine line between action and creating something, but also making sure you are knowledgeable and you are learning more and more and more. It's a fine line because you can't get that analysis by paralysis, as you mentioned.

Danielle Klemm 12:01

Oh, yeah, 100%. And the last little nugget I want to put in there too, because this has happened a lot. Since I've been on Instagram for a while on social media as well. Really try the best you can to not look at vanity metrics, like the follower numbers, because I've talked to a lot of people who have 20,000 followers, 130,000 followers. And to them, they look at me as a conversion expert, as the Instagram expert, even though they have more followers because they're not converting them.

So I want you to really when you guys look at other people see what is something unique that they might not have. Or what is that person that you bring to the table I work with people who have 1000s upon 1000s of more followers. But because I work in this one specific area, I'm the expert to them. And so can you be so just want to put that out there for everyone?

Gresham Harkless 12:49

Yeah, I love that. And I appreciate you for sharing that with us. Because a lot of times you can get caught up in that. But I think someone said likes never paid anybody's bills or fitting, they have to remember that they are in fact vanity metrics. So being able to convert them is an entirely different story. So I appreciate you for sharing that with us. And now I want to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote-unquote CEOs on the show. So Danielle what does being a CEO mean to you?

Danielle Klemm 13:16

The first thing that came to mind when I read that was it's been in charge taking charge of your life and responsibility because I find that what happened to me when I was becoming more of an entrepreneur versus CEO because I do believe as they can somewhat be a little bit different CEOs, you are responsible and you take charge of every aspect of your life to make it a handset the best you can. So for me, CEO is okay, what is the best version of myself that I can be? What is and how can I use that and show up like that, and my audience and my social media in my business? So a CEO just means taking charge, taking responsibility and just showing up 110% each day.

Gresham Harkless 13:57

Nice. I love that definition in that reminder. And kind of like the distinct difference between the both of them and how symbolic or they aligned together as well, too. So I appreciate you for sharing that with us. And, Danielle, I appreciate your time, what I wanted to do is pass you the mic so to speak, just to see if there's anything additional you can let our readers and listeners know and then how best people can get a hold of you.

Danielle Klemm 14:19

Yeah, so if you guys have not noticed I'm usually on Instagram. So you can find me there. Mostly, I am Danielle Klemm. But I want to say additional stuff when it comes to let's say social media and Instagram. The last thing I'd want to say for everyone out there is really especially if you're using it for business, make sure to check your insights. And this is something that you might hear here and there. But I find the difference between entrepreneurs and CEOs. entrepreneurs get really caught up in the idea of the idea creation phase, CEOs, know their numbers, they know their metrics, and I find that entrepreneurs can sometimes forget that. So I would say really double-check what posts are doing well for you what has gotten you the most reach and engagement start to create posts around that because people ask, What do I create content on? You actually already know, you just got to check your insights.

Gresham Harkless 15:08

There you go, that makes perfect sense. It's all about understanding the strategy and acting on that strategy as well, too. So, Danielle, I truly appreciate you again and we'll make sure to have all your information as well in the show notes so that everybody can follow up with you. But I hope you have a phenomenal rest of the day.

Danielle Klemm 15:22

Thank you so much.

Outro 15:24

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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