IAM147- Holistic Dietitian Nutritionist and Founder Passionate About Encouraging Wellness Through Knowledge

Jessica is a registered dietitian and passionate-wellness-encourager who believes in a forever approach to living well. She is the founder and CEO of Nourished by Nutrition, her nutrition coaching business and wellness website. She helps others uncover there forever wellness by sharing her knowledge of whole food, plant-centric, flexible lifestyle and helping guide them on valuing the journey of their life.

• CEO Hack: My morning routine of a me-time
• CEO Nugget: Perfection doesn't exist, done is better than perfect
• CEO Defined: Following my dreams, lighting my passion and making a living out of it

Website: https://www.nourishedbynutrition.com/

IG: @nourishedbynutrition
Facebook: @nourishedbynutrition
Twitter: @nourishedbynutr
Pinterest: @nourishedbynutr

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:27

Hello, hello, hello, this is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I've just Jessica Bippen of Nourished by Nutrition. Jessica, it's awesome to have you on the show.

Jessica Bippen 0:37

Thank you so much for having me.

Gresham Harkless 0:39

No problem. Happy to have you on the show. And what I want to do is just read a little bit more about Jessica, so you can hear about all the awesome things that she's doing. And Jessica is a registered dietitian and passionate wellness encourager who believes in a forever approach to living well. She's the founder and CEO of Nourished by Nutrition, a nutrition coaching business, and wellness website. She helps others uncover their forever wellness by sharing her knowledge of a whole food, plant-centric, flexible lifestyle and helping guide them on valuing the journey of their life. Jessica, are you ready to speak to the I AM CEO community?

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Jessica Bippen 1:13

Yes, of course. Let's get started.

Gresham Harkless 1:15

Yes, let's do it. So the first question I had, is to hear a little bit more about your CEO story, and what led you to start your business.

Jessica Bippen 1:21

Sure. So Nourished by Nutrition actually just started out as a blog. Back when I was in my undergraduate courses at St. Louis University about four years ago. I was studying nutrition and dietetics. But to be completely honest, I did not have that great of a relationship with food or my body. But honestly, that could probably be a whole other podcast in itself.

So at that time, nursing nutrition was merely just a way for me to share my recipes and connect with others. So as I went on, I went into my dietetic internship. And I studied a more in-depth approach to nutrition and the protocols of how diseases and foods interact. But I saw this huge disconnect between what I was learning, and then the definition of health and wellness that really encompasses more than just food and exercise. I truly believe in this more holistic approach to nutrition and health.

And after seeing just so many sick people, a lot of which were preventable. It made me realize that's not what I wanted to do. I promised myself I would never work in a clinical setting, and that I would work for myself and do something that I loved. So my goal was, and it still is to focus on this whole-person approach to wellness. And I do this by really focusing on individualized nutrition and a whole-person approach, which helps create this lifestyle that's forever or sustainable.

Gresham Harkless 3:08

Yeah, that makes perfect sense. And always you want to take actions that you can always kind of continue on with your life instead of just doing these sometimes fad diets and things like that, which are unsustainable in terms.

Jessica Bippen 3:18

Oh my gosh, yes, exactly. So these past three years after I've been out of my dietetic internship, and I graduated with my master's degree, this is like the time that I really spent focusing on Nourished by Nutrition, and growing it from a blog into a business and a brand.

Gresham Harkless 3:37

Awesome. Yeah, I love that. And I love going crazy for blogs. So I'm a big blogger, I love blogs. And it's funny when I first started blogging myself, I wasn't what I consider an entrepreneur or business owner, I was just interested in it but like you were talking about how you know as you I guess, started writing articles that you started to connect with people you started to become you and then also you started to develop a business and everything and you did your internship and your studies as a result of it.

Jessica Bippen 4:00

Exactly.

Gresham Harkless 4:01

Yeah, absolutely. Love that story. So I'm super biased. So I'm blogging but I absolutely love that story. So I know you touched on it a little bit. So could you tell us I guess a little bit more about like how you help the clients that you work with?

Jessica Bippen 4:11

Sure. So I right now provide a 3 or 6-month nutrition coaching package and this is where I go deep with my clients. That's why I don't have just a one-time session or like introductory session and then if you want you can have follow-ups. I really promote this nutrition coaching package because I help them create what I said before this idea of forever wellness, this sustainable lifestyle that helps them become the healthiest version of themselves. But aside from that, I also do a lot of brand collaborations and freelance nutrition and writing projects. I'm a ghostwriter of meal plans for a celebrity fitness influencer. I'm in the early stages of becoming a book author. And I regularly collaborate with companies for nutrition articles and recipe development.

Gresham Harkless 5:10

Nice. I love that. And I love the fact that you have your business. And then you're also finding other opportunities to kind of help support people, but do it in different ways. But it's all in alignment with your overall brand and what it is that you're doing. It sounds like.

Jessica Bippen 5:23

Exactly, I like to have my hand in a lot of different areas that keep creativity going. And it's fine.

Gresham Harkless 5:31

Yeah, me and you both, I completely understand that I'm looking at that as well. So now, I wanted to ask you for what I call your secret sauce. So this is what you feel kind of distinguishes you or your organization kind of sets you apart. So do you have an example you can share with us?

Jessica Bippen 5:45

Yeah, so there are two things that I really think that is kind of my unique selling point, which one is this idea that wellness is a lifestyle. So I'm not some dietitian who's going to focus on some trendy diet or an ingredient or an exercise program. My approach really is unique in that it focuses on this whole-person approach to wellness. And it encompasses what I like to call the eight elements of nourished living.

So these are nourishment, which is your food, and hydration. And then there's movement, rest, self-care, stress management, relationships, mindset, and purpose. And while there is a large emphasis, obviously, on nourishing your body with whole foods, and proper nutrition, these other elements really play a crucial role in achieving optimal health and finding a balance in life.

And then also, when it comes to Nourished by Nutrition, I am the face of my brand. So it really comes down to relatability. And sharing my story. I mean, I've been through the struggle of having a healthy relationship with food, and body image, and ultimately living in this constant state of imbalance. So I think this makes me the face of Nourished by Nutrition, a relatable brand, and business.

Gresham Harkless 7:12

Yeah, absolutely. And I think that by you, of course, telling your story, it also helps out because people will become connected to those stories because they can see themselves in you and vice versa. It kind of sounds like because if they're going through difficulty, sometimes you think you're by yourself, and they don't have anybody to lean on. But if you have somebody that's gone through something similar, you can kind of get that attraction.

Jessica Bippen 7:30

Oh my gosh, exactly. That's actually one of the biggest turning points I've seen in my brand in the business, especially when I was transitioning from a blog to more of this wellness and lifestyle brand. Like having more photos of me and really getting deep and sharing my story there is this significant, like an engagement rate turnover, like I had so much more engagement when you start to share those stories.

And when people can see the face behind the brand, more than just Oh, she shares a lot of recipes. Or she talks about nutrition topics like when they see the person there and can see and hear this relatable story and put themselves in your shoes, it kind of makes them feel more connected to you and to your brand. So I think that's been really helpful.

Gresham Harkless 8:21

Yeah, that makes perfect sense. Because people love stories, and especially it makes you like you said more relatable makes you human as well, too, which always occurred to me you have the opportunity to kind of build that relationship and build that connection. And then not only are you the person that provided the recipe provided all that great insight, but you have such a powerful story that people can connect to you. And they also kind of, as you said, can see themselves walking down the path that you have as well.

Jessica Bippen 8:46

Exactly.

Gresham Harkless 8:47

Awesome, awesome, awesome. And, now I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this might be an app, a book, or a habit that you have, but it's something that makes you more effective and efficient as a business owner.

Jessica Bippen 8:59

Okay, oh my gosh, 100% my morning routine.

Gresham Harkless 9:02

Nice.

Jessica Bippen 9:03

This is my top business and in general life hack. Like for me waking up in the morning. And having that time for myself, which I call my time, just allows me to start off the day on a positive note and just ease into the day. I am the sharpest in the morning. So I'll practice gratitude and start writing in my journal, which typically turns into blog content, and then I'll have breakfast and get an early morning workout in before I officially start my workday.

Gresham Harkless 9:36

Awesome, awesome. Yeah, awesome. I love that. And I always say to myself in order to win the day, you have to win the morning. So if I can win the morning, then that's going to help me propel my day more than likely than not in the right way. So it's great to hear that you have that same experience.

Jessica Bippen 9:49

Oh, I love that saying yes, I totally agree with you.

Gresham Harkless 9:52

Awesome, awesome, awesome. And now I wanted to ask you for what I call a CEO nugget. And a CEO nugget can be a word of wisdom or a piece of advice. Or if you can happen to be a time machine, what would you tell your younger business self?

Jessica Bippen 10:03

Sure. So this one's hard it is beware of perfection paralysis. So this is something I still struggle with on most days as an entrepreneur. And I think a lot of business owners do. Since we're all very type A typically. I think business owners had this unwavering drive, but also perfectionist tendencies. So when you're a business owner, you're putting your whole heart and soul into creating your services.

And it's hard not to want to be perfect, but the reality is like perfection doesn't exist. And sometimes done is better than perfect. I mean, we spend so much time creating and tweaking, but you can only know what your buyer really wants, or what they're going to think of a product or service. In total, you really tested the waters with them, you can always get feedback and improve. But I mean, this requires you to put something out there and not worry about it being perfect the first time around.

Gresham Harkless 11:07

Absolutely. That makes perfect sense. Yeah, I agree with that. I love to say “Done is better than perfect”. Because a lot of times you want to make sure you have that high bar, you are striving for excellence. But you also want to make sure that you still are moving forward, you're not getting caught not doing anything, and you're still taking some type of action towards that goal.

Jessica Bippen 11:23

It's hard

Gresham Harkless 11:25

Yes, it is to find that balance.

Jessica Bippen 11:27

Yes,

Gresham Harkless 11:28

Yeah. So it's always a struggle. And as you said, for most type A/entrepreneurial types that are super driven to try to take over the world you sometimes have to realize that it doesn't have to be perfect, and you can always improve, but at the same time, you want to make sure that you're moving forward.

Jessica Bippen 11:41

Exactly.

Gresham Harkless 11:42

Awesome, awesome, awesome. And now I wanted to ask you my absolute favorite question, which is the definition of being a CEO. And we're hoping to have different, quote-unquote, CEOs on the show and looking at what entrepreneurship business and being a CEO actually means. So, Jessica, I want to ask you what is being a CEO means to you.

Jessica Bippen 11:57

Yeah, so being a CEO really means paving my own way and following my dreams. It means taking my passion, you know, what lights my soul on fire, which is helping others discover their forever wellness. And it's figuring out how to make a living out of it.

Gresham Harkless 12:14

Absolutely. Yeah, absolutely love that. It's like I always say like, you're kind of like an artist, and you're painting your masterpiece, and your masterpiece happens to be your life or your business, or whatever it is that you're doing. But you're painting whatever you're looking for you creating that future that you want. So I love that definition.

Jessica Bippen 12:27

Thank you.

Gresham Harkless 12:28

You're welcome, you're welcome. And, Jessica, I truly appreciate your time, what I wanted to do is pass you the mic, so to speak, just to see if there's anything additional, you want to let our readers and our listeners know, and also how best they can get a hold of you.

Jessica Bippen 12:39

Perfect. So I actually just launched a new website. So that's pretty exciting. I've been having a lot of new projects in the works. So I can't say what they are exactly right now. But if you go over to nourishedbynutrition.com, you can sign up for my exclusive email list. And I will let you know as soon as they've launched. But this segues perfectly into where you can find me, I am at nourishedbynutrition.com.

And you can find recipes and nutrition and lifestyle topics as well as get a hold of me for nutrition coaching services there. And then as far as social media outlets go, I am most active on Instagram. So you can find me @nourishedbynutrition. And I love answering questions and chatting with my followers over DM or just in the comments of my posts.

Gresham Harkless 13:40

Awesome, awesome, awesome. Well, I truly appreciate you, Jessica, for taking some time out and we'll make sure to have all those links in the show notes and make sure that people subscribe to find out all the interesting things that you're working on and the projects that you have in the works. So again, I appreciate you. I hope you have a phenomenal rest of the day.

Jessica Bippen 13:55

Thank you so much. You as well.

Outro 13:57

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co

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