IAM093 – CEO Helps Entrepreneur Get Their Message Out by Appearing as Guests on Podcasts

Jeremy Slate is the founder of the Create Your Own Life Podcast, which helps entrepreneurs live the lives they know they were meant to.  He studied literature at Oxford University, Specializes in using podcasting and new media to create celebrity and was ranked #1 in iTunes New and Noteworthy and #26 in the business category. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, found Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts.

• CEO Hack: Figure Out What You Were Best At and then start batching time
• CEO Nugget: Not go to college. It's going to take more time and more effort. Books 10X Rule / So Good They Can't Ignore You /  Small Pond Strategy / How you start your day is how you're going finish your day
• CEO Defined: Chief Vision Officer & Chief Vision Alignment Container

Free Offer: https://www.commandyourbrand.media/checklist
Website: https://www.commandyourbrand.media
Facebook:facebook.com/jeremyryanslate
Twitter: twitter.com/jeremyryanslate
Instagram: instagram.com/jeremyryanslate

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast

Gresham Harkless 0:27

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I have a very special guest on the show today. We have Jeremy Slate of the Create Your Own Life Podcast. Jeremy, it's awesome to have you on the show.

Jeremy Slate 0:37

Hey Gresh I'm stoked to be hanging out with you here man. I've actually followed your blog for a bit so it's awesome to finally get a chance to chat man.

Gresham Harkless 0:44

Yeah, definitely agree we feature on the blog. So I'm super excited to introduce Jeremy so you can learn a little bit more about him. I wanted to read his bio so that you can hear about all the awesome things that he's doing and being able to accomplish. So Jeremy Slate is the founder of the Create Your Own Life Podcast, which helps entrepreneurs live the lives they know they were meant to. He studied literature at Oxford University, specializes in using podcasting and new media to create celebrity, and was ranked #1 in iTunes New and Noteworthy and #26 in the business category. After his success in podcasting, Jeremy Slate and his wife, Brielle Slate, found Command Your Brand to help entrepreneurs get their message out by appearing as guests on podcasts. Jeremy, are you ready to speak to the I AM CEO community?

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Jeremy Slate 1:26

Dude, let's do it. I'm stoked to chat with all the CEOs out there, man.

Gresham Harkless 1:30

Awesome, awesome, awesome. And I apologize for butchering your wife's name. So hopefully I didn't do that. Too bad.

Jeremy Slate 1:34

It's not a common name, so that's fine. It's actually a town down by the Jersey Shore that she's named after.

Gresham Harkless 1:39

Oh, cool. I wish I had that there is a Gresham, Oregon. I've heard though. So maybe we have that in common. There you go. So the first question I had is I want to hear a little bit more about your CEO story. And what led you to start your business?

Jeremy Slate 1:51

Absolutely. So I'm 31. So things actually started a little bit late for me, my degree is a master's in ancient history, and that's something you can not make money with. So I went through a bunch of different businesses before I actually ended up in digital marketing and started this podcast from that. I get upset with the current narrative and online marketing, everybody's like, I was on my sister's couch, and I had this great idea and then I built a business and now making millions of dollars.

It wasn't this, straight-line thing. I had a network marketing business that didn't really go well, I sold life insurance, And I also sold products on Amazon. But here's the thing, man, something I learned from each one of those things is that I can make cold calls like nobody's business, many of those different things.

So I got established in the podcast space and Create Your Own Life Podcast blew up, we're actually almost at a million downloads now, closing in on 500 episodes. So it actually allowed me to create some celebrity in my space, which led to Forbes, Inc. Magazine a couple of times and I was like, Alright, this is awesome. But how do you monetize this? Because one of the biggest things people complain about in the podcast space is we have a podcast, but how do we make money unless you get those advertisers, it's not happening.

So we have advertisers now, interestingly enough, but when I started this, in 2016, we actually started a business where we were doing full-service podcasts for people, we were doing production, both on their website, doing their social media, it was a bear man. But one of the things we were doing to launch it is we got people on shows because my wife's background is actually in PR. So we looked at that 20% of what we were doing and that's what people actually really want to get rid of the other 80%. And we haven't looked back since just every year, we've been trying to upgrade what we've been doing. It started with show booking, then it went to adding storytelling, adding teaching content marketing, and everything else to that.

Gresham Harkless 3:32

Awesome, awesome. And I appreciate you for drilling down and telling your full story because a lot of people think that success is the straight line path. But often it goes from left to right side to side, up and down, all around all those different things so it's great to hear how you came to this passage. Now I wanted to drill down a little bit deeper. And I know you touched on a little bit, but how are you actually helping serve these clients that you're working with?

Jeremy Slate 3:52

Absolutely. So the big thing that we had started doing is getting people booked on podcasts but there's a lot, there are quite a few firms that are doing that. So what we looked at is how can we serve people better and how can we do it as a high-end business because we really want to work with the best of the best. So what we actually added to what we were doing is we added a storytelling element, because we found that a lot of people weren't great at telling their story, or at least in a way that's going to impact and lead to things. So we broke it down and we found out that every interview has three main components a story, a message, and a call to action.

A lot of people are actually really really strong at that message, what is my brand doing, what am I doing, they're not as great as a personal story because they tell you about everything they've ever done in their entire life, not that lines up of what they're doing. And then a lot of people stink at the call to action, you say hey, where can you find me and they say, this website, that website, I'm on Instagram here, Facebook here, Twitter here.

So we actually help people to narrow down that single place to send people and what to give away so that actually helps people apply what you just taught, and then an email sequence and things like that. So we've really drilled down on how to make people not just find the right audience to speak in front of, but what to actually do with it because I think one of the biggest disconnects, whether it's a podcast or whether Press or PR, a lot of people don't know what to do with it, they think the actual interview or the press feature is the end result.

Gresham Harkless 5:06

Yeah, that makes perfect sense. It's like the old adage about it, and they will come, especially in marketing, that doesn't necessarily happen. So you get the opportunity and then you got to figure out what to do with it. So sounds like you guys help people out with it.

Jeremy Slate 5:16

Absolutely. Because that's the biggest thing, it's not the end result, like you have the feature and then you have what you do with it. And as a podcast host, you love it just as much as I do. We want people to tell their stories, and get their message out there. So that's what we help people to do.

Gresham Harkless 5:28

Awesome, awesome, awesome. And you might already touch on this but I wanted to know if there's anything else you can speak to that is like your quote unquote, I call it your secret sauce, or what do you feel distinguishes you or sets you apart?

Jeremy Slate 5:38

Well, there are two different ways we can go about this. Because the one thing is what we do in our business, which is setting people apart but then there's what I've done with my personal brand, that's set me apart. So which way do you want to go with that?

Gresham Harkless 5:47

Let's go with your personal brand.

Jeremy Slate 5:48

Cool. So I think one of the biggest things that people screw up with is getting press because they all want the Forbes, the Ink, Entrepreneur, but you can't start there. They think that getting pressed to build their businesses is an elevator and it's not its stairs, there are different levels. So what I actually teach people is something called a Small Pond Strategy, meaning that everybody has a small pond that cares about them. For me, I got my university, which is Seton Hall University here in New Jersey, and also a small local newspaper called Straus News to cover a lot of what we're doing, and what happens is you can actually use a lot of your local notoriety to then build up. We use that to get TV features, we use that to get online features and as we build up more and more of those, the Forbes Ink, everything else came. So what people really need to understand is, where's their power center, because you have a couple of them, it's your local community, now mine's a lot more local than a lot of people because I grew up in a town that's five-eighths of a mile in size.

And you also have your business organization, let's say that you are a marketer, right? I'm sure there are organizations out there for marketers that care about what you're doing and how you're doing it differently. And also, maybe your university, your rotary club, whatever it may be, find someplace to start small, hammer it hard, and then use that to get your next level, whether it be podcasts, whether it be press, whatever it may be. And that's what's going to land you those bigger features in that credibility.

Gresham Harkless 7:07

Yeah, that makes perfect sense. And just like adopting that and understanding that it's a long game you can start small and start to leverage those and continue to grow and grow and grow.

Jeremy Slate 7:15

And I took a breath in there somewhere, too, I'll just let you know. Well, that's the thing, it's like people think it's the idea of overnight success. Right? And it's not, it takes a lot of time and effort to figure this thing out. Because recently, I've started getting noticed a lot more but dude, I've been doing this for five years. And I think that what people don't understand is the amount of time that it's going to take for you to get noticed and I think you have to be willing to as Grant Cardone talks about take more time and more effort because those are the two things that are going to do it.

Gresham Harkless 7:47

Exactly, exactly. That makes perfect sense. So now I want to switch gears and ask you for what I call a CEO hack. And this might be an app or a book or a couple of habits that you have. But something that makes you more effective and efficient as a CEO.

Jeremy Slate 7:59

The biggest thing is batching my time because that was something I really got nailed with when I first started my business, because I'm good at a lot of things, so I tried to do too many things. So what I had to do, first of all, is figure out what I'm best at and then we hired either staff or virtual assistants or whatever it may be to handle those things so that was part one. But then part two was actually taking blocks and time in my schedule and let's say from 10 am until noon, I'm only going to be writing blogs, or on Tuesdays or Thursdays, I'm only going to do interviews and other people's podcasts. And the biggest thing that really helped me because when I first started my podcast I was doing shows whenever anybody was available, I took a tip out of John Lee Dumas's book, and every other Friday, I do interviews from 9 am, Eastern until 5 pm, Eastern. And what I'm able to do then is in two days knock out three episodes of a week's worth of content for an entire month and that saves me a ton of time. So what I'm always looking to do is find tasks that are the same thing during the same time, because too often we're not doing what we should be doing while we're doing it we're thinking about other things and doing other things.

Gresham Harkless 9:00

Exactly, exactly. And it sounds like you correct me if I'm wrong, you start to gain momentum once you start doing that first podcast, that first blog post, and all of a sudden you start bringing out more and more and more.

Jeremy Slate 9:08

Well, I'll tell you what, I find the interviews are just better like they actually are because I don't know if you've done back-to-back before but I find that the insight that I get in the first one carries to the second one to the third one. And then it's beautiful because the interviews are better but it also helps the audience because now that these conversations I had are interconnected and they can see those reality points.

Gresham Harkless 9:27

Exactly, exactly. No, that makes perfect sense. And now I wanted to ask you for what I call a CEO nugget. And this might be a word of wisdom or piece of advice, but something that you might tell your younger business self.

Jeremy Slate 9:36

Oh, that's rough man, because I probably would have told my younger self not to go to college, because it just didn't go the way I was hoping for. But you get a master's in ancient history, it's like what do you do other than feel smart? No, but the thing I would say is it's going to take more time and more effort and I would recommend two books for that one is The 10X Rule by Grant Cardone and the other is called So Good They Can't Ignore You by Cal Newport and Cal talks about finding what you're good at, and getting so good at it that you become passionate. I know my generation gets nailed for this, I'm a millennial, and I'm not passionate about it, I'm going to follow my passion, following your passion doesn't make you money, find out what you're good at and you'll actually get passionate. It follows.

Gresham Harkless 10:15

Yeah, that makes perfect sense. And you're absolutely right as a millennial, I definitely get nailed for that as well. I appreciate you for giving a shout-out to the millennials. So now, I wanted to ask you what is my favorite question, which is the definition of being a CEO. And we're hoping to have different CEOs on this podcast. But I want to ask you specifically what being a CEO means to you.

Jeremy Slate 10:36

So it's two different things here. Number one is being the Chief Vision Officer, understanding what the vision for your company is, and putting it there. But number two, it's also building a team and a community because I think that's the biggest thing that a lot of businesses mess up on is they don't build something around this vision like you have to put the vision there but you also have to keep people interested in this vision and creating something awesome.

So for me, it's Chief Vision Officer, and then I guess, Chief Vision Alignment Container or something like that the person that's continuing to keep that vision in alignment, I think that's the biggest thing.

Gresham Harkless 11:07

Yeah, it makes perfect sense because a lot of times when you start a business or organization, you have this vision, but to be able to put that envision, make sure everybody understands it, and continue on with it is definitely a great definition. So I appreciate that. So I appreciate you, Jeremy, for taking some time out of your schedule, what I want to do is pass it to the mic, so to speak, to see if there's anything additional, you want to let our readers and our listeners know, and then how best people can get a hold of you.

Jeremy Slate 11:29

Absolutely. So the thing I would say Gresh is how you start your day is one of the most important things to how you're going to finish your day. So for me, I'm not a super early riser but I get up and do the same thing every day, workout, a five-minute cold shower, because it puts your body in the right place, have a low-carb breakfast, and then I write my major targets for the day. If you get those things in alignment, you're gonna be able to roll through your day a lot faster. But how you start the day is how you're going to finish the day. So that's the biggest piece of advice I would give to the audience. Get your fitness right, get your head right, and then you can have an awesome day.

Gresham Harkless 11:59

Absolutely. And anybody that wants to follow up with you Jeremy, what's the best way for them to hear about all the awesome things that you're doing?

Jeremy Slate 12:05

Absolutely. I actually put together an awesome worksheet for your audience that's going to help them locate the right podcast for them what to say and then how to approach them that's over at commandyourbrand.media/checklist. And that's going to be the ultimate worksheet to finding the right shows and rockin' and rollin' man.

Gresham Harkless 12:20

Awesome, awesome, awesome. Well, I appreciate you so much again, for all the awesome things that you're doing and the impact that you're making. We'll have those links in the show notes just in case anybody wants to follow up. But again, my friend I hope you have a phenomenal rest of the day.

Jeremy Slate 12:30

Absolutely, brother, thank you so much for having me. This has been awesome.

Outro 12:33

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co

I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.

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