IAM1778 – Marketing Expert Focuses on Restaurant and Food Brands

Why it was selected for “CBNation Architects”:

In this episode of the CEO Chat Podcast, host Gresham Harkless Jr. speaks with Christina Orso, a Boston-based marketing expert who specializes in working with restaurant and food brands. Christina shares her experience as a former marketing director for a well-known restaurant group and how it led her to start her own business, where she works with multiple brands on all things digital marketing.

Throughout the episode, Christina provides valuable insights on various marketing efforts, including social media, photography, influencer collaborations, email marketing, and more. She emphasizes the importance of understanding a brand's audience and tailoring marketing efforts to meet their needs. Christina also shares her thoughts on the impact of the pandemic on the restaurant industry and how brands can adapt their marketing strategies to succeed in the current climate.

Overall, the episode offers valuable advice and insights for anyone looking to improve their marketing efforts, particularly in the restaurant and food industry.

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Transcription:

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Christina Orso Teaser 00:00

What I would tell my younger self and what I would tell anybody that's curious about starting a business is just go for it. I was very resistant of starting a business just because of those little fears of what am I gonna do for health insurance?

How am I gonna go with not getting a paycheck every two weeks?

Intro 00:18

Are you ready to hear business stories and learn effective ways to build relationships, generate sales, and level up your business from awesome CEOs, entrepreneurs and founders, without listening to a long, long, long interview?

If so, you've come to the right place. Gresh values your time and is ready to share with you the valuable info you're in search of.

This is the I AM CEO podcast.

Gresham Harkless 00:45

Hello, hello, hello. This is Gresh from the I AM CEO podcast and I appreciate you listening to this episode. If you've been listening this year, you know that we hit 1600 episodes at the beginning of this year. We're doing something a little bit different where we're repurposing our favorite episodes around certain categories, topics, or as I like to call them, business pillars that we think are going to be extremely impactful for CEOs, entrepreneurs, and business owners, or what I like to call the CB nation architects, those that are looking to level up their organizations.

This month we are focusing on knowing thy numbers. I could hear the phrases from Mr. Wonderful on Shark Tank, and if you understand or don't understand exactly what numbers is, think finance, economics, accounting, capital, investment, funding, bootstrapping, anything that's around numbers. So, We have to understand how important it is to know your numbers and how important that is for you to forecast, make decisions, and to be able to truly strategize around your business and do that successfully.

Things are gonna be a little bit different obviously, this month. So look for CEO hacks and CEO nuggets and interviews that focus around this. But more than everything else, make sure that you know your numbers because they're extremely important to the life of your business.

Hello, hello, hello, this is Gresh from the I AM CEO podcast. I have a very special guest on the show today, I have Christina Orso of christinaorso.com. Christina, it's awesome to have you on the show.

Christina Orso 02:11

Thank you. Thank you for having me.

Gresham Harkless 02:13

Definitely super excited to have you on. Before we jump in, I want to read a little bit more about Christina so you can hear about all the awesome things that she's doing.

Christina is a Boston-based marketing expert who focuses on restaurant and food brands. As the former marketing director of a well-known restaurant group, blogger and influencer, she decided to go out on her own to work with multiple brands on all things digital marketing.

Christina helps her clients with a variety of marketing efforts, including social media, photography, influencer collaborations, email marketing, and much, much more.

Christina, are you ready to speak to the I AM CEO community?

Christina Orso 02:46

Yes, let's do it.