The Customer-Centric Pivot
Most websites function as digital resumes, cluttered with “we do this” and “we've been in business since that,” but the reality is that your visitors don't actually care about your history. They are tuned into a single frequency: WIIFM, or “What’s In It For Me?”. At the heart of entrepreneurship is solving problems, and to turn a visitor into a customer, you must stop talking about yourself and start proving how you can solve their problems right now.
The Five-Second Rule
Clarity is the ultimate driver of conversion, yet many websites force users to work far too hard to understand the value proposition. If a visitor has to scroll through three paragraphs or click around multiple pages just to understand your business, you have likely already lost them. Your homepage must answer three critical questions within the first five seconds: what do you do, who is it for, and what happens next?. By making these answers obvious and fast, you remove the friction that causes potential customers to bounce.
Solving Problems Through Clarity
At its heart, entrepreneurship is the act of solving problems, but those solutions are useless if they are shrouded in confusion. While you may be driving significant traffic to your site, that traffic will never take action if they feel overwhelmed or ignored. Transitioning from a self-centered website to a customer-centered one is the most effective way to improve your conversion rates. This episode explores how to stop talking about yourself and start delivering the immediate clarity that visitors need to trust you with their business.
Previous Episode: https://iamceo.co/iam2727-knowing-when-to-change-direction-is-strategynot-failure/
- Blue Star Franchise: bluestarfranchise.com
- Browse the Franchise Inventory: bluestarfranchise.com/franchise
- Is franchising right for you? Check this out to see: bluestarfranchise.com/assessment
- Franchise CEO (A CBNation Site – coming soon) – franchiseceo.co
Check out our CEO Hack Buzz Newsletter–our premium newsletter with hacks and nuggets to level up your organization. Sign up HERE.
I AM CEO Handbook Volume 3 is HERE and it's FREE. Get your copy here: cbnation.co/iamceo3. Get the 100+ things that you can learn from 1600 business podcasts we recorded. Hear Gresh's story, learn the 16 business pillars from the podcast, find out about CBNation Architects and why you might be one and so much more. Did we mention it was FREE? Download it today!
Trancription:
Gresham Harkless 00:00
You're probably driving traffic to your website. People are visiting, but they're not taking any action. You can't ultimately figure out why. Let me tell you what's probably happening. Your website is talking about you, when in reality you should be talking about them.
If you're building something meaningful, you're in the right place. This is the I Am CEO Podcast. I'm gresh, and for over a decade I've had the honor and the privilege of Learning directly from CEOs, entrepreneurs and business owners just like you on how to build. After recording more than 1600 episodes, one thing has become clear. Success isn't about following someone else's blueprint. And as I like to say on the show, if you run your own race, you can't lose, even when you feel the journey should be a straight and linear path. What I've come to find out is success is a lot more like a plate of spaghetti. So in this special segment and episode, I'm starting to curate and share some CEO hacks and CEO nuggets that I've been dying to share. Drawn from thousands of the episodes with phenomenal guests that have provided awesome value on the show, but also my 10 years of business experience as well too. These lessons are designed to strengthen the foundational principles that every business is built on and guided by a simple equation that we always go back to with our content. Visibility plus resources times connections equals success. This is practical wisdom you can apply almost immediately. So be sure to check out the show notes for more resources and next steps on how to level up. And of course, enjoy this special episode of the I Am CEO Podcast.
Gresham Harkless 01:38
You're probably driving traffic to your website. People are visiting, but they're not taking any action. You can't ultimately figure out why. Let me tell you what's probably happening. Your website is talking about you, when in reality you should be talking about them. Most websites are full of we do this, we offer that. We've been in business since this we're accomplished because of X, Y and Z and A, B and C. And your visitors don't actually care. It's funny, one of the owners of a networking group I was a part of used to always say, everybody's listening to Wii. What's in it for me? Keep in mind, your visitors, they care about one thing. How can you solve my problems right now? If we're honest, that's what's at the heart of entrepreneurship. Solving problems. So here's ultimately what you need to change. Your homepage should answer three questions in the first five seconds. What do you do? Who is it for? and what happens next? Someone has to scroll, click around, read through three paragraphs to figure out that, frankly, you've already lost them. Clarity converts, confusion doesn't stop making people work to understand how you can help them. You want to make sure that you give them an idea of how you create an experience to make their lives better. Make it obvious, make it fast, make it about them, not you. That's how you turn visitors into customers.