Special Episode
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IAM2709 – Prioritizing Retention: Building a Sustainable Business Foundation
The Risk of the Leaky Bucket Gresham Harkless opens this special episode with a sobering truth: chasing new customers while…
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IAM2699 – Building a Smart and Sustainable Business
Profit vs. Revenue: The Bottom Line Reality Gresham Harkless challenges the common focus on top-line revenue, noting that while hitting…
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IAM2707 – Building a System for Consistency and Success
The Need for Systems Over Hacks Gresham Harkless opens this special episode by addressing a common pitfall for entrepreneurs: the…
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IAM2708 – How Mastering the Art of Asking Unlocks New Doors
The Courage to Ask Gresham Harkless opens this special episode by challenging the fear of rejection that often keeps entrepreneurs…
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IAM2703 – The Strategic Advantage of Local Marketing
Dominating Your Local Zip Code While a national brand name provides a prestigious foundation, the true strategic advantage for any…
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IAM2702 – How to Build a Business That Aligns With Who You Are
The Myth of the “Best” Franchise There is no universal “best” franchise, only the one that is best for your…
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IAM2701 – Putting Your Energy into Building for Yourself
Reclaiming Your Effort for Personal Ownership The journey to entrepreneurship often begins with a simple, provocative question: whose dreams are…
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IAM2700 – Turning a Layoff into a New Direction
The Shift from Setback to Strategy Getting laid off can feel like a devastating blow, but for many entrepreneurs, it…
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IAM2695 – A Simple Formula for Execution: Defining Your Who, What, and How
The Problem with Complexity Gresham Harkless argues that a major pitfall for entrepreneurs growing from “zero to one” is overcomplicating…
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IAM2696 – The Blueprint Advantage: What a Franchise Really Is
The Core of Franchising: Systems Over Logos Gresham Harkless challenges the common misconception that buying a franchise is simply about…
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