Marketing
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IAM2202 – Utilizing Podcasts to Showcase Expertise and Build Relationships
In this episode, Gresham Harkless focuses on the importance of media in business, effective media strategies, and how to target…
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IAM2201 – Setting High Goals and Pushing Boundaries in Business
In this episode, Gresham Harkless discusses the importance of perseverance, resilience, and strategic thinking for entrepreneurs starting from scratch. Gresham shares…
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IAM2199 – Business Coach and Founder Helps Entrepreneurs Find Clarity and Market Themselves with Confidence
In this episode, we have Liz Theresa, a seasoned business coach and founder of LizTheresa.com. Liz shares her journey from…
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IAM2198 – The Value of Analytics in Measuring Marketing Effectiveness
Gresham Harkless discusses the importance of building a Minimum Viable Product (MVP) and using data to improve it in digital…
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IAM2197 – The Importance of having a Solid Marketing Foundation
In this episode, Gresham Harkless emphasizes the importance of having a solid marketing foundation, likening it to the crust of…
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IAM2196 – Understanding the Evolution of Marketing Practices
Gresham Harkless discusses the significance of understanding messaging and targeting in digital marketing, the evolution of marketing practices, and the…
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IAM2195 – Building Authority Positioning and Meaningful Connections through Podcasting
Gresham Harkless provides valuable insights into leveraging podcasting for authority positioning and building meaningful connections within the industry. Gresham highlights…
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IAM2191 – Unveiling the Concept Behind the “Unique Media Pie” Recipe
Gresham Harkless shares his insights on building a successful media presence and the concept behind his “unique media pie” recipe.…
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IAM2187 – The Importance of Using Data to Drive Decisions
Gresham Harkless emphasizes the importance of aligning your content with your passions. Whether you enjoy writing, speaking, or being on…
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The Three Main Questions to Ask for Effective Content Creation
Gresham Harkless identifies the target audience and the importance of knowing where to connect with them. Gresham explains the three…
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