IAM1455 – Transformation Coach Helps Broken Stories to Healing
Podcast Interview with Stephanie McAuliffe
Stephanie McAuliffe speaks, writes, and teaches about the human condition and the impact of our internalized energetic patterns. Through her journey of healing and breaking the cycles of generational trauma, abuse, and addiction, her true belief is that there is no story that can’t be healed.
After 27 years on Wall Street, she works with people as a personal transformation coach and multi-dimensional energy healer. She guides people to transform their own stories and to heal the subconscious energies that both drive and block them from embodying the joy and peace that’s their birthright.
- CEO Story: After 27 years on Wall Street, Stephanie wrote a book began to explore herself, and started working with clients to clear out the energy that holds them back. And currently continues to seek her own transformation, and has written her second book. And going deeper into dealing with clients.
- Business Service: Coaching on personal transformation. Journey of healing from trauma, abuse, and addiction.
- Secret Sauce: Quickly connect with the client’s source of what’s going on and transform the story.
- CEO Hack: App mention: Hatch – staying focused and productive. Setting time limit. With play and fun.
- CEO Nugget: Push to get something done. What is meant for you will never be withheld.
- CEO Defined: Conscious leadership. Acting with intention and awareness. Bringing all of herself to the table.
Website: wayofthediamondwarrior.com
LinkedIn: stephaniebmcauliffe
Facebook: WayoftheDiamondWarriorwithStephanieBMcAuliffe
Instagram: stephanie_b_mcauliffe
The Impact of Silence: Self-Mastery Practices for Women: Stepping into Your Power and Embodying the Happiness That's Your Birthright
https://www.amazon.com/Impact-Silence-Self-Mastery-Practices-Birthright/dp/164184776X/
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Transcription
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00:26 – Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share it with you Precisely. You're in search of this is the I AM CEO Podcast.
00:53 – Gresham Harkless
Hello, hello, hello, this is Gresh from the I AM CEO Podcast. I have a very special guest back on the show Stephanie McAuliffe of the Way Of The Diamond Warrior. Stephanie, super excited to have you back on the show.
01:05 – Stephanie McAuliffe
It's awesome to be here. Thanks. Gresh.
01:07 – Gresham Harkless
Yes. Excited to have you on. It's so awesome in everything that you're doing. I love our last conversation. So super excited to kind of jump in and see where you've kind of grown from there. So of course, before we do that, I want to read a little bit more about Stephanie so you can hear about some of the awesome things that she's been working on. As Stephanie speaks, writes, and teaches on the human condition and the impact of our internalized energetic patterns through her journey of healing and breaking the cycles of generational trauma, abuse, and addiction, her true belief is that there's no story that can't be healed.
After 27 years on Wall Street, she works with people as a personal transformational coach and a multidimensional energy clearer. She guides people to transform their own stories and to heal the subconscious energies that both drive and block them from embodying the joy and peace that is their birthright. And Stephanie was a guest on episode number 666 of our IMCEO podcast. So super excited to have you back on Stephanie. Are you ready to speak to the I AM CEO community?
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02:07 – Stephanie McAuliffe
Absolutely.
02:08 – Gresham Harkless
Awesome. Well, let's make it happen then. So to kind of kick everything off, I wanted to rewind the clock a little bit here, a little bit more on what you've been up to when I call your CEO story, but also get an update on what you've been working on.
02:19 – Stephanie McAuliffe
I've been working on my transformation because I think it never ends. I've published my second book. I've gone deeper into what I'm here to do with clients because I see so many of us, including how I Was, are stuck in our stories and we don't even realize it. And those energetic patterns and the spider webs that we weave continue to inform our decisions, a lot of times subconsciously and we're not even aware of it. So this transformation has been going deeper into some of the things that I did not pay attention to while I was in my 27 years on Wall Street.
Because when I saw that when I took the package back in 2015 at the end of the year and I had nothing to look at but myself, there's been more of those stories to look at. I used my career as a foil to not pay attention to me. And I see that in a lot of my clients. It's funny, Bill Gates says in his TED Talk from many years ago, that everyone needs a coach, but we don't just need a business coach. There's also personal transformation coaching. Because when we thrive, our business thrives.
03:38 – Gresham Harkless
You're right. And it's so funny. I think when we reconnected and we were talking, you know, not too long ago, I think we talked a little bit about, I call it the human aspect of business where we sometimes forget and look at life and business and everything in between in silos. Like, okay, this is the life category, this is the business category. But we sometimes don't realize that personal transformation piece that you kind of spoke to doesn't just impact the relationship relationships that you have or if you're a good dad or mom or son or daughter, whatever that might be. It also affects the business because all of it is so intertwined and interconnected.
04:11 – Stephanie McAuliffe
Absolutely. And when I was on Wall Street, I quote unquote, thrived in the chaos. So I took over the failing projects. I was always looking for something bigger. I'd be up at 4:20 in the morning to catch a 6:00 boat to be in the city by 7 and not getting home until 7 at night and then sharing a bottle or two of wine with my then-husband. I paid no attention to me.
And it wasn't just me. On the physical aspect, it was mental, it was emotional, it was energetic and spiritual. And when we thrive in all of these areas, this is when life all around gets better. And when we're young, we do think we're invincible and we're not. Because the things that we ignore usually come back like a boomerang.
05:02 – Gresham Harkless
Yeah, absolutely. We think we're not, you know, we think that we are ignoring them and they're never going to come, you know, come to head, I guess you can say. But a lot of times they're just. It's not. Maybe not necessarily right now, but it might come to a head later if they aren't taken care of. And they are not kind of not intended to be just like good or bad roots that you have in the garden.
05:21 – Stephanie McAuliffe
Oh, absolutely. And for the last year and a half, I've been on a journey of healing breast cancer. And I've probably never been healthier than I've ever been in my life. And I've chosen my own path of working with the healing of this, not just what allopathic, you know, medicine wanted to poison my body more than I had already poisoned it myself. And I do not doubt in my mind that I wouldn't necessarily be on this journey now had I taken better care of myself back when.
05:59 – Gresham Harkless
Yeah, absolutely. That's why it's so powerful that you're telling a story. And I appreciate you and all the work that you do because I think so many times I love that you said you paid no attention to me. And I think that when we don't realize that we're doing that and it can kind of manifest itself in so many different ways, we can sometimes feel, I guess, in a place where we don't feel like we want to be able to first of all heal ourselves and be able to kind of work on what that healing and how that manifests itself. But two, I think you've taken it a step further and being able to kind of help so many other people out in understanding how to pay attention to themselves, what that means, and how to kind of take those steps.
06:39 – Stephanie McAuliffe
Absolutely. This is where I create a space for my clients to be able to give voice to things that they have sometimes never spoken out loud. And the things that we don't talk about go within and they affect ourselves, they affect how we move. Just because we've basically told it to talk to the hand, we still have that energy running around in us.
And I quickly bring my clients to the source of what's going on and the source of what's in the way. Because many of them feel like I've been pushing and I don't understand why I can't move forward. And I don't understand why certain things aren't working in My life. Well, a lot of times it's our energy, it's the stories connected to it, it's the messages that we've heard. It's the things we've never felt safe to give a voice to.
And the world still isn't always a safe place, as we're seeing with a lot of the chaos that's around us that continues to be around us. So I grew up in a generation where it wasn't safe to talk about abuse or addiction and a lot of other things. In many ways, it still isn't. And yet there are places where we can give a voice, these things, and heal.
07:55 – Gresham Harkless
I think sometimes we feel as if that voice or that space will just create itself. But I feel like what you do is actually hold that space for people to be able to feel like they can step into that and have their voice. And I think that's something that, to me, if it's not, you know, kind of created or held, often people may not feel like they're safe in order to do that, but it also, a lot of times, doesn't happen.
08:21 – Stephanie McAuliffe
It's easier, yes, it's easier to focus on our to-do list, which is the perfect distractor from all of the things that we don't want to face because we don't know how to. Many of us weren't given the tools. We may not have had role models that created a safe space for us. We may not have had role models who let us talk about things even when we disagreed. So it wasn't safe to speak, it wasn't safe to feel, it wasn't safe to express.
08:53 – Gresham Harkless
And that's so powerful. And I think it really kind of, you know, speaks to what you said before. You know, the things that we don't talk about, and I think the impact that it can have on our lives and then our. Our businesses, as we kind of talked about it, start to create that kind of snowball effect of those things. And I feel like, you know, I met. You know, I know you touched on that being a lot of what you work with, your clients do. But I imagine that's probably a big reason behind your book as well, too. Like, you know, those things that aren't being talked about that don't have that space to kind of, you know, create a voice for. Is that what kind of led you to your book as well?
09:27 – Stephanie McAuliffe
That's part of it. The impact of silence has been an idea in my brain for several years, and for generations, we've been silenced. If you go back to the book The Art of War, that's over 2,000 years old. There's the strategy to put, your enemy on defense. And when we're on defense, we can't create a good offense. And we're struggling and we wonder. And so a lot of society and the marketers and business and people who want control will create a really good offense and make us wonder, did I make the right decision? Am I doing the right thing?
And we begin to question ourselves. And I have a list of it's over 111 ways in which we silence ourselves. We've been silenced in how we silence others. And I'm playing with it. And there's even more. It begins when we're young and it continues now with even. When was the last time you saw a billboard that said, you're perfect just as you are? It's Botox and it's weight loss and it's, you need this kind of clothes or that kind of car, this kind of house to be happy. So we've grown up in this society where happiness is supposed to be external.
And this is where I distinguish between happiness and joy because happiness is external. Joy comes from within the heart and joy is something that no one can ever take from us. And yet the silencing that we have grown up around and experienced disconnects us from the truth of who we are and our joy.
11:16 – Gresham Harkless
Absolutely. So powerful. So I know you touched a little bit upon, like, how you work with your clients and how that process goes. So I wanted to see if there's anything additional you can let us know about that. And of course, what you feel is like your secret sauce. The thing you feel kind of sets you, the organization, and the business apart, and makes you unique.
11:34 – Stephanie McAuliffe
My secret sauce is I'm able to very quickly connect my clients with the source of what's going on. We transform the story and clear the energy that's connected to it. And sometimes that energy is this life. It could be past life, it could be inherited through epigenetics because we're seeing that anxiety is passed through sperm. Newborns can smell fear in their mothers. It's all around us.
And so it's not just coaching and it's not just healing. Because when we're able to transform the story and clear the energy that's connected with it, there's an incredible awareness that comes with it. And from there, we get to make new, powerful choices. So it's a beautiful combination of coaching and energy work and divination. Tools. And every single session I have with a client is unique because it's based on exactly where they are at that moment.
12:38 – Gresham Harkless
Absolutely. Absolutely. I appreciate that, Stephanie. And what I wanted to do now was switch gears a little bit. And I want to ask you for what I call a CEO hack. So this could be like an app, a book, or a habit that you have. What's something that makes you more effective and efficient?
12:54 – Stephanie McAuliffe
My CEO hack is Hatch, which is a Pomodoro application. I have it on my phone. And there are funky little creatures that you get as prizes because we can do things a lot faster when we set a time limit for ourselves. Rather than saying, I have all day, I'm going to do it in 30 minutes, I'm going to do it in 40 minutes. And it's. I focus a lot more deeply when I use it, and it adds some play and some fun into what it is that I'm doing because I get to see these funky creatures with great descriptions. So that is my CEO hack.
13:35 – Gresham Harkless
I love it. So what would you consider to be what I like to call CEO Nugget? So this is a little bit more word of wisdom or a piece of advice. I like to say you might tell your favorite client, or if you happen to be a time machine, you might tell your younger business self.
13:49 – Stephanie McAuliffe
Let go of the push. The drive is something very different. The drive is based on passion. Push feels like it's based more on force and control. And when we're trying to push to get something done, it's a pull on our energy. We leak our energy. And, if we're to instead step back and take a breath, sometimes different options come through that are way better than what we were trying to push to create. And it's also the phrase that I love of what is meant for you will never be withheld.
14:24 – Gresham Harkless
I love that what is meant for you will never be withheld. And so I want to ask you now my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping that different quote, unquote, CEOs on this. So, Stephanie, what does being a CEO mean to you?
14:37 – Stephanie McAuliffe
Conscious leadership, Acting with intention and awareness. Bringing all of myself to the table.
14:44 – Gresham Harkless
Absolutely, absolutely. That's so powerful. So, Stephanie, truly appreciate that definition. And of course, I appreciate your time even more. So what I want to do now is pass you the mic, so to speak, just to see if there is anything additional that you can let our readers and listeners know, and of course, how best people can get out of view. Find out about your books and all the awesome things that you're working on.
15:40 – Stephanie McAuliffe
Sometimes, many times our ego isn't ready to go on the healing journey and yet there's something that's calling you to open the door and that is your soul that wants to evolve and you as a human evolve through your soul's journey. And it's an incredibly beautiful and empowering choice that we can make for ourselves.
Folks can connect with me in all ways. Social media, email, everything via my website, which is Way of the Diamond Warrior. And there I have links to both my books, the latest being The Impact of Silence. You can listen to podcasts like this, find out more about working with me and I offer an Explore the Possibilities call with people who are ready to explore what this journey could mean for them.
15:58 – Gresham Harkless
Nice. I appreciate that. Of course, we will have the links and information in the show notes as well too so that you can get a hold of Stephanie, get a copy of your books, listen to her podcast, all the awesome things that she's been able to kind of work on and I hope you have a phenomenal rest of the day.
16:11 – Stephanie McAuliffe
Thank you. You too and it's been awesome to share this time with you and this message. Thanks for thank you for listening to me.
16:18 – Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
00:27 - Intro
Do you want to learn effective ways to build relationships, generate sales, and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkness values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.
00:55 - Gresham Harkless
Hello. Hello. Hello. This is Gresh from the I AM CEO podcast. I have a very special guest back on this show. I have Michelle Seiler Tucker of Siler Tucker Incorporated. Michelle, super excited to have you on the show.
01:04 - Michelle Seiler Tucker
Thank you for having me back. It's been a while.
01:07 - Gresham Harkless
It has been a while. Michelle was an episode on, was a guest on episode number 1086 of our IMCO podcast. So super excited to hear all the awesome things that you've been working on since then and all the awesome things that you have that you can provide of value. So of course, before we do that, I want to jump into the interview to tell you a little bit more about Michelle so you can hear about all the awesome things that she's working on. Michelle is the Founder and CEO of Siler Tucker Incorporated.
She holds the MNAMI title as well as a Certified Managers, Certified Mergers and Acquisition Professionals, and the Certified Senior Business Analyst. Michelle also owns many other businesses in several different industries and as a 20-year veteran in the M and A industry, she's regarded as the leading authority on buying, selling, fixing, and growing businesses. She and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success. Michelle, excited to have you back on. Are you ready to speak to the I AM CEO community?
02:05 - Michelle Seiler Tucker
Of course. You told me I was on 1080. What number are you on now?
02:09 - Gresham Harkless
Past that a little bit. About 1400 or so. So it's been about a year or so. It seems like we've been talking.
02:15 - Michelle Seiler Tucker
You've done about 1400 more episodes than I have.
02:18 - Gresham Harkless
There we go. But I feel like you've Been on the guest of 1400. So you are probably just more experienced if not more experienced than I am. So I wanted to hear more about like what you've been working on, hear a little bit more about your story and everything. But what have you been working on for the past year?
02:34 - Michelle Seiler Tucker
Well, you know, we have still been working on Exit Rich. I think you had me on right before the Exit Rich launch, which was back in, I think it was July 2021. And so we did launch the new Exit Rich audio version. And so if people are done reading or they don't want to read, they can go now and get the audio version wherever they buy your favorite audiobook. So you can go to Amazon, Audible, Apple, etc. It gets still between $2 to $4 because we're still running a promotion on it. So get it why it's inexpensive. So we're working on that. We've also launched a program called Exit the Road to Exit Rich.
The road to Exit Rich is really getting business owners ready and getting them in a good position to sell their company, whether it's a year down, two years, three years, five years, or even 10 years. One of the things that Steve Forbes talks about and Steve Forbes endorsed Exit Rich, he says 80% of businesses on the market will never sell. M and A source says 90% will never sell. So think about that, really let that sink in because that means you have less than a 10 to 20% chance of success when you go to sell your business. And the ones that are selling their business aren't maximizing the value of their company and not exiting, which many of them are exiting for selling for pennies on dollar closer to business rates following bankruptcy.
So we're working on it. Well, I say working on it. We're not working on it really anymore because we've already launched it. But this is a Road to Exit Rich program where clients and prospective clients come in, we really work with them to figure out what are your objectives, what are your goals, and what are you trying to accomplish. We take them through the GPS exit model that I think is in chapter one or chapter two of Exit Rich. This really walks them through to determine what is your destination, what their selling price and then where are starting from. What is your business for today? What is your time frame? Who will your buyers be? What are you? Where do your numbers need to land to get your desired sales price?
If you want to sell your business for 10 million worth a million, you want to do it in, let's say three years. Who are your buyers going to be there are five different types of buyers and then we also walk them through. You know, what does that look like, from a number standpoint? What are your numbers need to be to accomplish this price tag? And then what infrastructure do you need to build on the 6PS? And what proprietary assets do you need to focus on? Because buyers buy EBITDA earnings for interest, taxes, depreciation, and amortization. But even more than that, they buy synergies that will help catapult them to the next level. So we really take them through this GPS exit model, what we call a seller sanity check.
How many people do you need, and how much do you need per year to live on? What's the most important thing to you when you go to sell your business? Is it the money? Is it what you walk away with? Because it's not always the money, believe it or not. You know, a lot of business owners, like I just, I want my employees to be taken care of or all my clients to be taken care of. So we really take them through the seller sanity check. Then we identify what are the bottlenecks and then we go through a 6P assessment. And this is a year-long program and at the end of it, you know, we also have resources like if they have a big marketing problem, but we need to blow them up, we'll bring in a marketing partner.
If their processes are affordable and nonexistent, they want to bring in our process partner. And at the end of the 12 months we'll see, we'll do another evaluation to see how much we bridge that gap, what their business is worth now. This is a great program because most business owners just don't really realize what buyers are looking for. They don't know what they have to do in their business in order to maximize value or work on that. And then we're working on other stuff I can't tell you about and I'll have to kill you.
06:49 - Gresham Harkless
Yeah, we'll have to have you back on so you don't have to kill me or anything. So I appreciate you kind of breaking that down, but I love that seller sanity check that you kind of talked about. And you know what was kind of coming to my mind is the seven habits of highly effective people beginning with the end in mind. And I feel like so many CEOs, entrepreneurs, and business owners, a lot of times don't do those exercises to understand where they even want to end up. And I imagine that's probably what leads to that 80, 90% that you cited that you've seen where most people when they get to the end of, I guess, where they are able to probably work more than anything else. They're not really set up for success.
07:26 - Michelle Seiler Tucker
Yeah, they're not set up for success. And the most important thing is they haven't built a business that buyers want to buy. Most entrepreneurs have built themselves a glorified job that they go to work at every day and call themselves a business owner or an entrepreneur versus really building a business that buyers will step all over and pay more money for and buy those synergies. So it's really important to also build those six P's which are people, products, processes, proprietary patrons, and profits. If you don't have a business that runs on R6, you really don't have a business that's going to be valued by buyers. Will they pay top dollar for me? Probably don't have a sellable business.
08:14 - Gresham Harkless
Absolutely. And so I wanted to hear I guess a little bit more about any programs. The book, especially the audiobook, which I've always been a fan of. I'm a big Audible person. So excited that you have that launched as well too. But what do you feel kind of even maybe sets you apart and makes you unique? You are the business and the programs that you're doing. Do you feel like there's something that's a part of your secret sauce?
08:36 - Michelle Seiler Tucker
Yes, I think that's part of my secret sauce for many things. First and foremost, I have a lot of. I have very different characteristics than what most M and A advisors, and business brokers have. First and foremost, I've been a business owner. I am a business owner. I've owned multiple companies. I own multiple companies today and I do what's in the client's best interest. I've sat on the other side of the desk. I know how it is to make those hard decisions. I know how difficult it can be to make payroll. I know how, you know, sometimes you can't take a check for a year. I get all that. I've sat on the other side of the desk, but I do what's right for my clients.
And the reason why I said that makes me different is because many business owners, business brokers, M and A advisors, have never ever owned a business before. So how can they possibly be able to relate to the seller, you know? And like I said, I've owned businesses in very different industries. The other thing that makes us very unique is we sell businesses in practically almost every industry you can imagine because we're not industry-specific, we're not industry-focused, we're industry agnostic, and a lot of M and A advisors and brokers, focus in electrical, focus in IT, focus on staffing, or focus in SaaS.
We don't do that. And because of that we have even more buyers because we are so industry agnostic, we have more buyers than I would say most advisors. We have 50, 60, 70,000 buyers. It grows every single day. And then like I said before, because I've owned other businesses, I know what the seller goes through. I really lean towards engaging and committed to doing what's best for the seller, not what's best for my bank account.
10:32 - Gresham Harkless
I absolutely appreciate that. So I wanted to switch gears a little bit and I wanted to ask you for what I call a CEO hack. So this could be like an app, a book, or something from your book, but what's something that you feel makes you more effective and efficient?
10:45 - Michelle Seiler Tucker
So I believe you know, our biggest, my biggest hack is preparing business owners, educating business owners, getting them to plan their exit. Now because even if you don't sell, guess what you're going to have?
10:59 - Gresham Harkless
Woo hoo.
11:00 - Michelle Seiler Tucker
What did he win? He won a better business, right? You gotta have a business that's sustainable, scalable, and sellable. Woo. You know, and so not only that, but I think our big hack too is getting these businesses to operate on the 6B's because people don't think about this, but there are 30.2 million businesses in the United States employing over half the US workforce. If we lose small businesses, we lose jobs. What happens when we lose jobs? A mommy or daddy can't work, A mommy loses his job, daddy loses his job.
Guess what? We can't go to restaurants, we can't shop like we used to, we don't have as much disposable income, we might have to pull our kid out of daycare, you know, it's a trickle-down effect. So even more businesses start going out of business because of all the businesses that are losing jobs. So small business is the backbone of our economy. So I think our biggest hack is the road to exit rich. But we're getting these business owners to create an actual business that works for them rather than working for it.
11:59 - Gresham Harkless
That's absolutely huge. I was going to ask you for a CEO nugget and I don't know if the six Bs might be that CEO nugget because I usually phrase it as something that might be a word of wisdom, a piece of advice, something you might tell yourself if you were to hop into a time machine. But do you think those six P's as you kind of talked about before, kind of like I see them as legs on the stool? Is that something that is really, I guess, you would give as advice for those CEOs, and entrepreneurs?
12:23 - Michelle Seiler Tucker
I think, you know, I have 325 pages of words of wisdom, but I would say the GPS XML words of wisdom in the 60s, 1000% reservist, because there's so much value packed into those six Ps that most people don't know or forgot about, are just too busy to implement. And if you could just keep your business running on those six cylinders, you're golden. You have a business that can run without you. You have a business that you can scale. You have a business that's highly, highly profitable, and a business that's sellable one day through the desired price tag. So I would say that probably one of the biggest hacks is the GPS exit model and the 6PS. Because if you don't find a GPS exit, the 6PS might not work. You know, you need both of them.
They go hand in hand with each other. Because in the 6ps, you're figuring out what the buyers want. So you're like, oh, these are my buyers. These are my three types of buyers. Oh, they want a large database with data, with content. Oh, they want transferable contracts. Oh, they want some celebrity endorsement. We've got a client that's Oprah's favorite thing. You know, how much money, strategically, to be in front of Oprah? Less than I would pay. But. And so it really, when you really get into the GPS exit model, it helps you build your 6P infrastructure, because now you know what buyers are looking for when they go to buy your company.
14:03 - Gresham Harkless
Absolutely. So what would you consider to be the answer to my absolutely favorite question? The definition of what it means to be a CEO. And we're hoping to have different, quote, unquote CEOs on this show. So, Michelle, what does being a CEO mean to you?
14:16 - Michelle Seiler Tucker
To me, a CEO is a great leader. Has to be a great leader. In order to be a great leader, you have to be a great follower. You can't lead without following. So a great CEO has to be a great leader and a great follower. In my opinion, a great CEO is also working on themselves because you can't grow your team beyond what you grow yourself. And a great leader is empathetic. They're empathetic.
And they lead. They are led by policies and procedures and SOPs. They lead by what's already in the employee handbook. They leave what's in the policy and procedure manual. They leave what's already been discussed, trained upon, and in the book. Because when you leave by what's already the written Bible in your company, then you're not making your employees wrong. You're holding them accountable.
15:04 - Gresham Harkless
Michelle truly appreciates that definition. Of course, I appreciate your time even more. So what I want to do now is pass you the mic again so you can tell us, let us know if there's anything additional you want to let our readers and listeners know. And of course how best people can get a hold of you. Get a copy of the book, get a copy of now the audiobook, and all the awesome things you're working on.
15:23 - Michelle Seiler Tucker
Sure. So everyone can find me at STI. That's how Tucker Incorporated STI@360.com my main website Saladoker is there plus all my other websites. If you want to take the 60-quiz, you do it there. If you want to do the quick calculator to see what your business is worth right now, you can do it there. Also, my podcast is there. You can follow my podcast Exit Rich and it shows you where you can buy the book Exit Rich. You can also look at Exit Rich is in 99 different locations at Hudson Bookstore. It's in all the Hudson's. It's in Washington D.C., send me a picture next time you're at an airport. And again, you can connect with me on social media or go to sti360.com Absolutely, absolutely.
16:12 - Gresham Harkless
And to make it even easier, we'll have the links and information in the show notes as well too so that everybody can follow up with you. But truly appreciate you being attainable. Thank you so much again Michelle and I hope you have a phenomenal rest of the day.
16:22 - Michelle Seiler Tucker
Thank you for having me on. Thank you.
16:24 - Outro
Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co I AM CEO is not just a phrase, it's a community. Be sure to follow us on social media and subscribe to our podcast on iTunes Google Play and everywhere you listen to podcasts, SUBSCRIBE, and leave us a five-star rating grab CEO gear at www.ceogear.co. This has been the I AM CEO Podcast with Gresham Harkless. Thank you for listening.
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