IAM223- Founder Educates People To Develop Themselves Beyond Their Products

Sarita Pittman
The Lady Wealth Builder
Founder of Atiras International

Sarita Pittman has a passion for seeing others win with what they have. Her highly energetic delivery eliminates the fear and anxiety of next levelling the mindsets and success of her audience.

Being in the health and beauty industry for nearly two decades has afforded her the opportunity to connect with high-level leaders, visionaries, and trailblazers.

• CEO Hack: Audit my strategy every 90 days
• CEO Nugget: Win on your level, do what you can with what you have
• CEO Defined: The back stops with you

Website: http://www.getcoachedup.com/

https://www.getcoachedupsociety.com/

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Transcription:

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Intro 0:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups, and CEOs without listening to a long, long, long interview? If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 0:27

Hello, hello, hello. This is Gresham from the I AM CEO Podcast and I have a very special guest on the show today. I have Sarita Pittman, Atiras International. Sarita, it's awesome to have you on the show.

Sarita Pittman 0:36

Thank you so much for having me. What an honor.

Gresham Harkless 0:39

Definitely. I'm honored as well. And I wanted to read a little bit more about Sarita so you can hear about all the awesome things that she's doing. And Sarita Pittman is known as The Lady Wealth Builder and the founder of Atiras International. Sarita has a passion for seeing others win with what they have. Her highly energetic delivery eliminates the fear and anxiety of next leveling the mindsets and success of her audience. Being in the health and beauty industry for nearly two decades has afforded her the opportunity to connect with high-level leaders, visionaries, and trailblazers. Sarita, are you ready to speak to the I AM CEO community?

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Sarita Pittman 1:10

I am, absolutely! I'm more than ready. Thanks.

Gresham Harkless 1:13

Awesome. Let's do it. So just to kick everything off, I usually ask for what I call your CEO story. I just to hear a little bit more about your background and what led you to start your business.

Sarita Pittman 1:21

Well, I began I became an entrepreneur in my teens. And legally I became an entrepreneur officially, according to the government at the age of 18. I started off in the beauty industry at home and in my parent's bathroom graduated to the kitchen, and then from the kitchen to be a traveling stylist. And then from there, I went into corporate salons and started my own business, if you will, where it was just me my skill set my money, and the decisions to run a business like a business that really happened full fledge when I turned 20. So I'm not 20 anymore. Not even a long shot, but I've been an entrepreneur for a long time. So just my passion for not being boxed in is what led me to be a CEO.

Gresham Harkless 2:02

Absolutely. That makes perfect sense. And it's funny like anytime people have that entrepreneurial type bug, you can usually see it like when they're like 10 years old, or 13 or whatever. They're always doing something creating something. And that just continues to manifest itself just kind of like the way they do it is different.

Sarita Pittman 2:16

Absolutely.

Gresham Harkless 2:17

Awesome, awesome, awesome. And I know I touched on a little bit in your bio, could you tell us a little bit more about you know, your business now what exactly you're doing?

Sarita Pittman 2:24

Well, right now, my primary focus is professional development for leaders, people that are coaches. Often times we focused on our logo, our branding, and our website, so we don't develop as a person. So with the program, I have now at Atiras International coaching certification program, we bring you to the program you graduate, and you're an ICF-accredited professional coach, so you can become a coach. So you can lead your team better have better communication, understand how to lead a team, how do you hire, how do you fire? How do you meet people where they are? How do you lead with empathy, and those things happen along the way for me, because I knew how to sell services, I knew how to make money, I knew how to be a people person to have great customer service. But I had to turn into the person I needed to be to lead people that were on my team.

So that's what I do. Now I primarily focus on the education side. And just really helping people understand that you have to develop more than your brand message, you really have to develop yourself.

Gresham Harkless 3:19

Yeah, I think that's a really strong point. Because I think a lot of times with, you know, being a business owner juggling so many different things were in so many different hats, you have to worry about getting paid, you have to worry about sending out the invoice, you have to worry about doing the actual services, sometimes you forget to quote-unquote, put on your own oxygen mask and develop yourself so that you can be a better leader so that you can take care of yourself so that it can kind of manifest itself in all the success and goals you have with your business. Sarita that makes perfect sense.

Actually, it's funny that you mentioned that because a lot of times entrepreneur and business owner has to have so many different things that we have to juggle and we have to do it to send out invoices, we have to make sure to get paid, we have to try to lead and hire this person and that person that sometimes we forget to put on our own oxygen mask and develop ourselves to be better leaders.

Sarita Pittman 4:00

Absolutely. Leadership is so important. But self-leadership is the primary foundation of being a successful entrepreneur. Like I believe, you know, the 22 version of myself would not sustain the success that I have now. But oftentimes we don't change that part of us. We will change our website, we'll change our logos, we'll get new rack cards, we'll get a new one, and we'll create a new Facebook group, but ultimately we have to become who we need to be to sustain our success.

Gresham Harkless 4:25

Exactly, exactly. And correct me if I'm wrong, but a lot of that starts with the inner game, so to speak when you're developing yourself your mindset and things like that.

Sarita Pittman 4:32

Absolutely. That's why I have a professional coaching certification program. Because we the first session that you come through is the psychology of coaching and we teach the first client that you have is yourself. You know you cannot take a person especially if you're wanting to lead anyone lead someone to buy your service, lead a team member, lead the management, whatever it is. You have to understand how to really be the person that that person needs you to be. And if we aren't careful, we'll lose ourselves. So you the psychology of coaching and the psychology of business is the psychology of entrepreneurship is a totally, totally different vein of just being a business owner.

Gresham Harkless 5:09

Absolutely, that makes perfect sense. And I love that kind of reminder, the first client that you have is yourself. So you have to make sure to take care of yourself as you would your A-level or AA or AAA-level clients as well. So that makes perfect sense. And now I wanted to ask you for what I call your secret sauce. So you might have already touched on this, this could be for yourself or for your organization. But what do you feel kind of sets you guys apart?

Sarita Pittman 5:28

What sets us apart is that it's really relatable real-time marketplace education. I know for myself, growing up being an entrepreneur at a very young age, I would go to places and the person that would be on the other side of the desk talking to me had not achieved the level of success that I desire to achieve. So it made me question if your advice is really as good as you say it is, why haven't you achieved that level of success?

On the other hand, I hit success early on, I became a high-income earner in my 20s. I'm married to a second-generation car dealer, we're listed among the top-rank companies in the world. So my success is in real-time. It's not that archeology, archaic, I'm sorry, the archaic theology, or anything of things that weren't a long time ago, you can apply it right now and see instant results. So that's what sets us apart.

Gresham Harkless 6:19

Yeah, that makes perfect sense. And it's funny that you say that a lot of times, you know, we will listen to people that haven't been where we're trying to go or haven't done what even we are trying to do and are maybe are doing at that current time. But sometimes we listen to that advice. And we take that advice, when in reality that may not be necessarily what is best for us to get to where we want to be.

Sarita Pittman 6:37

Absolutely. And then we wonder why we are succeeding. Number one, it's a different recipe. Totally different recipe.

Gresham Harkless 6:44

Exactly, exactly. You have to make sure that you pay attention to that and make sure that you know you're going on the right path that you want to go to get to where you want to be. So that makes perfect sense. And I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this might be an app, a book, or a habit that you have, but it's something that makes you more effective and efficient.

Sarita Pittman 7:02

I do 90 Day audits, I audit my processes. By processes, how well did I implement a new strategy? What was the feedback I believe in what we call, I call Kaizen education, incremental changes, oftentimes, we upload and just tear up the foundation so much that we can never truly benefit from the things that we've implemented, or we don't change anything. And then we want to have greater success, and we want to extend our reach. But we've got nothing different. So I just believe in implementing small changes every 90 days, Tightening, tightening up the screws, and filling the holes, if you will.

Gresham Harkless 7:37

Yeah, I love that kind of reminder, because a lot of times and let me know if you find this when you work with clients and people you've been working with is that sometimes we think success means we need to make wholesale changes. But often sometimes it's just a small hack here or there that can actually lead us to exponential changes and success.

Sarita Pittman 7:55

Absolutely. I remember one time I had a client and they just wanted to throw away their entire marketing campaign. And I said, your marketing campaign is amazing. Take your face off of it and put someone else's face on. What? It's a personal brand. I said, but they're not buying you they're buying the service show a person is using the service instant turnaround in their business. They didn't have to throw away their marketing campaign. They didn't waste anything. They simply removed their image and replaced it with someone else.

Gresham Harkless 8:19

Awesome, awesome, awesome. Now that's a really great example. And let me ask you this. So how do you know I guess as an entrepreneur and business owner, is there some way to kind of measure if you knew it to make wholesale changes and maybe make a pivot versus just making those small little hacks that might make a difference, is there a way to kind of measure that?

Sarita Pittman 8:36

I would say it is good, it depends on your industry. For a perfect example, if you are selling an actual product and a service, not just necessarily a service, but a tangible product, and it's not moving off your shelf, it's not coming off your website, how are you driving traffic to your website? Are you not driving traffic? What are those things that you need to do, ultimately, and see this is going into business, not just the personal development, but you have to really see what your goals are. If you are not achieving your goal, it's probably because you haven't said what's needed to achieve this goal. So I would just say reverse engineer, go back and say I did not put this out there was my goal. But if you have put it out there as your goal and you've done things, honestly, you may need to pivot and not have that as your goal at all. Because you don't have the infrastructure to hit that goal.

Gresham Harkless 9:22

Right. Right. And it sounds like what I understand and what the way I hear it is that a lot of times you have to be like you said, you know making that audit and do a realistic audit to some degree because sometimes we can see things that are maybe not as great as they should be and we meet maybe need to develop ourselves or develop our industry or infrastructure a little bit more so that we can reach those goals.

Sarita Pittman 9:42

Absolutely. And make sure whatever you're implementing you actually have some stats that you can go back and look at. So you could say hey, I did this in March. I did this in April and I did this in May, you know so you go back and you look at those numbers and you break it down and say hey, this is what I did consistently these 90 days. This is what I did the fire 90 Days, compare, okay, this work, I changed this, this didn't increase it. So maybe I just need to stabilize and not make any changes. So this is what I need to do next quarter. So I just believe in truly being real with yourself and facing your numbers, I tell people all the time, especially in sales numbers don't lie people do.

Gresham Harkless 10:17

Exactly, exactly. Now, I wanted to ask you for what I call a CEO, nugget. And you might have already touched on some of these. But this is something that is a word of wisdom or a piece of advice. Or if you can happen to be a time machine, what would you tell your younger business self?

Sarita Pittman 10:30

My younger business self, I would tell myself, copying anyone else's experience, and think that if I do it their way, I'm going to win. I'm not them. I don't have their personality, I don't have their budget, I don't have any of those things. So I had to learn how to win on my level. What can I do right now with what I have, not based on what I don't have? But what can I do right now with what I have, and never placed myself behind an eight ball? That's what I would tell my younger self, honestly. And that's what I teach now. And I always tell people to allow my mistakes to be your lessons.

Gresham Harkless 11:03

That's, that's definitely powerful. And it's a great reminder too because you look, again, having that realistic audit at yourself to see what things you have at your disposal, because we all seem to have, you know, things that we can do that we can leverage that we can use to reach that next step or that next level. And it may not be from you know, A to Z, it might be from A to B and then B to C and we might have to step it up time by time and that way, but a lot of times we can't reach z if as long as we are dedicated to it. And we say consistently,

Sarita Pittman 11:30

Absolutely be okay if J comes right before Z, a lot of times we wanted this to come out in alphabetical order, and then never comes that way. He just never does.

Gresham Harkless 11:39

Exactly, exactly. That makes perfect sense. And now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. And we're hoping to have different quote unquote, CEOs on the show. So, Sarita, I want to ask you what does being a CEO means to you.

Sarita Pittman 11:52

Being the CEO means that the buck stops with me. That I have to be okay with taking the blame, taking the fall for everything that goes wrong, as well as everything that goes right. But I must be able to put people in positions to win it's not all about me. So at the same time, I have to be okay with it, if it messes up, it's all on me. But at the same time, I have to help people in a position where they can grow, that they can be seen as a genius that put people in the place of their genius.

So it's a dichotomy. It's, I tell people all the time, you know, if you don't have that ability, don't do it be on someone else's team. My sister-in-law tells me all the time, I want to be the auntie of a vision, not the mom. So sometimes it's best to be the auntie or an Uncle Bob revision versus being the father or the mother because you have to be able to be bold enough to say at the end of the day, everything that's wrong is with me. But at the end of the day, everything. That's right, it's not because I did it all.

Gresham Harkless 12:44

Exactly, exactly. It takes a lot of humility to be able to say that, you know, this is the team that I put that we've been able to put in place to make that happen. But at the same time, if things do go wrong, you have to be able to say, Okay, this is kind of on my shoulders and kind of sometimes takes that brunt of the positive or negative things that happen.

Sarita Pittman 13:01

Absolutely.

Gresham Harkless 13:02

Awesome, awesome, awesome. Well, Sarita, I truly appreciate you for taking some time out. What I want to do is pass you the mic so to speak, just to see if there's anything additional, you want to let our readers and our listeners know how they can get a hold of you and find out about all the awesome things that you're doing.

Sarita Pittman 13:14

Definitely. Again, thank you so much for this amazing opportunity to even welcomed me to your platform. I'm honored and humbled. But if you want to connect with me, you can go to Atiras. I'm sorry, don't go to Atiras, go to getcoachedup.com Go to getcoachedupsociety.com the Vico shop society is real-time real marketplace education that you can apply instantly to see exponential growth in your business help you really understand how to scale your business up how to have scalable success, sustainable success, and most importantly, sellable success. If you're ready to launch your professional coaching career, improve your level of communication, or become a coach go through our leadership development program, and that's @getcoachedupshop.com So both of those @getcoachedup.com and @getcoachedupsociety.com. This is how you can get in touch with them.

Gresham Harkless 13:58

Awesome, awesome, awesome. And we'll make sure to have those links in the show notes just so that anybody can follow up with you and take you to know everything to the next level. I truly appreciate you reading for all the awesome things that you're doing. And I hope you have a phenomenal rest of the day.

Sarita Pittman 14:10

Thank you same here much respect. Bye bye.

Outro 14:13

Thank you for listening to the I AM CEO Podcast powered by Blue 16 Media. Tune in next time and visit us at iamceo.co

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