IAM2158 – Texas Based Dental Practice Provides Patients The Latest Techniques & Technology

Dr. Michael Moossy is a native Texan, born in Dallas and raised in Lubbock. He received his undergraduate degree at St. Edward's University in Austin and went on to attain his Doctor of Dental Surgery at the University of Texas Dental Branch in Houston.

Dr. Moossy has been in practice since 1998. He owns two practices, one fee-for-service cosmetic practice, and one in-network insurance office. He prides himself on exceeding the required continuing education for dentists each year and strives to keep himself and his practices up to date on the latest techniques in technology.

Dr. Moossy discusses the services offered at his flagship dental practice, focusing on general dentistry and cosmetic procedures. He explains how modern technology and real-time consulting with colleagues help him provide immediate responses to patient needs.

The conversation highlights the importance of measuring performance and maintaining a positive work environment for mental wellness.

Website: Moossy General & Cosmetic Dentistry
Facebook: Moossy General & Cosmetic Dentistry
Yelp: Moossy General and Cosmetic Dentistry

Previous Episode: https://iamceo.co/2018/11/12/iam105-texas-based-dental-practice-provides-patients-the-latest-techniques-technology

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Transcription:

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Intro 00:02

Do you want to learn effective ways to build relationships, generate sales and grow your business from successful entrepreneurs, startups and CEOs without listening to a long, long, long interview. If so, you've come to the right place. Gresham Harkless values your time and is ready to share with you precisely the information you're in search of. This is the I AM CEO Podcast.

Gresham Harkless 00:27

Hello, Hello, Hello. This is Gresh from the I AM CEO Podcast and I have a very special guest on the show today. I have Dr. Michael Moossy, a doctor of a Moossy General & Cosmetic Dentistry. Dr. Michael is awesome to have you on the show.

Dr. Michael Moossy 00:38

Thank you. Thank you. Glad to be here.

Gresham Harkless 00:40

Awesome. And what I want to do is just read a little bit about Dr. Michael so you can learn a little bit more about all the awesome things that he's doing. And Dr. Moossy is a native Texan, born in Dallas and raised in Lubbock. He received his undergraduate degree at St. Edward's University in Austin and went on to attain his doctor of dental surgery at the University of Texas Dental Branch in Houston. Dr. Moossy has been in practice since 1998. He owns two practices, one fee for service cosmetic practices and one in network insurance office. You'll find him at his flagship dental practice focusing primarily on cosmetics and reconstructive dentistry. He prides himself on exceeding the required continuing education for dentists each year and strives to keep himself and his practices up to date on the latest techniques in technology. Dr. Moossy, are you ready to speak to the I AM CEO community?

Dr. Michael Moossy 01:33

Yeah, let's do this.

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Gresham Harkless 01:34

Let's do it. So the first question I had is just kind of peeling back the onion a little bit and hear a little bit more about your CEO story and what led you to start your business.

Dr. Michael Moossy 01:42

All right. All right. You know, basically as a young dentist coming out of school, you've got two options. You can kind of start an office by yourself, put up a shingle, do your own thing. It takes about 789 years to finally get a following where the business becomes lucrative. The other way would be to buy an existing practice from somebody that's been practicing for many years who already has the system down, which is what I did.

I went out and bought this. I actually went in, found a guy in a certain area of Austin that I wanted to be in. I bought him out. I actually employed him for another couple of years and that kind of endorses me to all the patients, make sure there's good retention. So basically, I've become the owner and the CEO of this company and that's kind of how I ended up where I am now.

Gresham Harkless 02:28

Oh, that's awesome and it's kind of like buying a franchise so to speak because you already have somebody that's has the systems and everything in place, but it's even smarter because you kept that person on because I'm sure they built the patients probably built a rapport with that dentist.

Dr. Michael Moossy 02:43

Yeah, having the opportunity to kind of exactly, so they trust him. If he endorses me, then they're going to most likely stick around and hopefully I don't lose too many of the patients. And that did work out like that. So it's here I am 20 years later and things are still going strong.

Gresham Harkless 02:57

Yeah, 20 years. That sounds like you're doing pretty well. So that's awesome.

Dr. Michael Moossy 03:01

Yeah, yeah.

Gresham Harkless 03:02

All right. Well, what I wanted to do is drill a little bit deeper and hear a little bit more about what you're doing at your two practices.

Dr. Michael Moossy 03:08

All right. So basically, like you said, I've got a couple of practices. I'm going to focus on this one. This one is my flagship office, like you said. It's the one I've worked in for 20 years. I basically, it's a general dentist office, right? So I still do all the cleanings and the drilling and filling and all the stuff that you people go to their normal dentist for. Then additionally, I do a lot of big reconstructive cosmetic cases. It might be 10 veneers, it might be 28 crowns with some Invisalign, bonding, whatever it takes to do the smile makeovers. So it's kind of doing a little bit of both. So basically like I said, I have a practice that's a general practice where we do just the regular dentistry, crowns, fillings, cleanings, just things you would go to your regular dentist for.

And then I've been focusing over the last few years on really becoming a cosmetic dentist where I'm doing a lot of the smile makeovers, where we implement things like Invisalign, do a lot of veneers and whitening and bonding and things like that just to address the smile makeover clientele or patients. It turns out to be pretty lucrative that way as far as the business side of it goes. So yeah, that's pretty much where I am. And those are the services I'm providing at this point.

Gresham Harkless 04:21

Awesome, yeah. Well, that's good because you're covering both sides because obviously you have the trainings and everything.

Dr. Michael Moossy 04:27

Interesting enough, what happens is these practices that become strictly cosmetic, it turns to dip and rise and fall with the market. So if people aren't doing well financially, they don't do the elective cosmetic stuff. So those practices can hurt. So I've kind of got it covered both ways.

Gresham Harkless 04:43

Yeah, that's really smart. I didn't even think about the rise and fall of the economy, have the general stuff, because everybody needs to get their teeth cleaned, taken care of, but they need to have the other stuff too.

Dr. Michael Moossy 04:53

Totally.

Gresham Harkless 04:55

Yeah, awesome, awesome, awesome. And now I wanted to ask you for what I call your secret sauce, which is kind of like your differentiator, or what you feel kind of sets you and your organization apart.

Dr. Michael Moossy 05:03

All right. All right. For me, it's actually simple, but man, it's realizing that this profession, that dentistry is a service industry. It's customer service, man. And we do it well. I've got it down. It's all about hiring the right people, putting them in the right place, and making sure they're all on the same team with a common goal of treating the patient with utmost, just the best excellence in customer service. Aside from the energy of the doctor, the fact that the team that I've put together, they provide such exemplary service, like I said, it's the right people in the right place.

So yeah, basically what I was getting at was, yeah, we do great technical work, the crowns are good, the fillings are good, but the patient never feels that. They never know how good a job your dentist does, right? But you do know how they made you feel. And so in my office, it better be well taken care of, because again, that's what people, that's what they remember is how good you made them feel. So, like I said, it's a service and we just better do it right. And that's what keeps them coming back because my business thrives on repeat business and referrals. Yeah. That's my secret sauce, man, is treating them, just realizing that the game is a trust, is a customer service game.

Gresham Harkless 06:16

Yeah. You know, that makes perfect sense. And I'm sure that a lot of people, having different types of people have come from different areas as far as like if they're maybe afraid of the dentist or they're used to going to the dentist, but being able to have genuine and quality team and having people that develop that connection with them probably keeps them coming back like you said, you never know that you went to.

Dr. Michael Moossy 06:37

Yes, that familiarity that the patients, it's the fear of the unknown that scares them. So when they come in and they see, they recognize friendly faces and once they've been through here, they even have a, you read my reviews, people oddly have a good time coming to the dentist. And as far as getting feedback, sometimes when hearing that I've got a great cosmetic case or that I blew it out of the box on this case, sometimes just hearing that they were so well taken care of is just as rewarding for me. So I'm just happy to be doing what we're doing and taking care of the patients like we do.

Gresham Harkless 07:10

Yeah. And I mean, like I said before, 20 years in, that is a good sign of success and being able to kind of prolong and continue to grow. Awesome. Awesome. Awesome. Now I wanted to switch gears a little bit and ask you for what I call a CEO hack. And this could be an app or book or even a habit that you have, but it's something that makes you more effective and efficient as a business.

Dr. Michael Moossy 07:30

I got this. So this is great. You know with modern technology, I did this just this morning to check this out I'm working with the patient. There's something I don't know what it is. It's a pathology on the gum and I do this day I've got a group of two or three buddies and colleagues peers whatever and we all have each other at the touch of a dial, man. So I take a picture, I send it to three or four buddies and say, hey, what's this? What are your thoughts? I mean, within a couple of minutes, I'm working on the patient, and I hear, bing, bing, bing. I've got an immediate response. So there's no, it's not like I'm going to refer you to my oral surgeon.

I actually text my oral surgeon, and I have the answer within 2 minutes and I'm putting the patient on the right med and so that's how I went this morning and so it's an everyday thing where I'm hey what do you guys do in this situation? Or vice versa, they use me the same way. How do you do these when you've got a veneer and you've got this scenario so we can feed each other and it just cuts off so much time. Basically, it's real time consulting while the patient's in the chair. I'm asking two or three other guys or even specialists how to handle a certain scenario that may come up. So yeah, it's an invaluable resource.

Gresham Harkless 08:39

Yeah, that's huge. And it kind of sounds like you have a network of experts where, depending on what it is that you're asking a question about, you can get real-time answers so that you can give, again, the best service to the people that are coming into your practice.

Dr. Michael Moossy 08:56

Yeah, that's great.

Gresham Harkless 08:57

That's great. Absolutely. Awesome. Now I wanted to ask you for what I call a CEO nugget. And this is like a word of wisdom or a piece of advice you might have, or if you jumped in a time machine and went back and talked to Dr. Michael Moossy earlier on, what advice would you give yourself?

Dr. Michael Moossy 09:11

Man, CEO nugget. For me, the CEO, it's about creating the right environment, a healthy work environment for mental health, mental wellness. You know, what I've noticed is when these employees are happy, they don't mind coming in early, staying late, just doing the work. We've all got to go to work. We've all got to have a job. They might as well be happy at it and not be complaining about it all the time. So I also notice that even a happier, even almost a passionate employee definitely is a lot more productive, right? And when they're more productive, their work is better.

That allows me to do my thing, my work is better, it's just good all the way around. It's a fun environment, friendly, like I said I find the happy employees show up, I mean show up physically but mentally, so that's a biggie for me. I think the work environment is one thing the CEO kind of sets the tone kind of creates the energy and then the employees can follow, follow suit so I think that's an important you got to lead by example and your energy is contagious and like I said, this is the energy or the environment. It's only gonna lead to better production but in my case happier patients or clientele.

Gresham Harkless 10:22

Yeah, that makes sense. Have you noticed that certain things that you've been able to do either for yourself or your team that's allowed you to create that positive and happy environment?

Dr. Michael Moossy 10:32

Yeah, even when I'm just hiring people, I know they can do the task. I know they can clean teeth. But when I'm hiring people, I hire them. Can they get along with my, I've got 6 girls in this particular office. Are they gonna get along good? I make them go to lunch. I make sure they laugh with them. You know, I'm not looking for drama. So the first thing is just on the hiring end, I make sure I hire somebody that's gonna fit, it's gonna mesh well with everybody.

Gresham Harkless 10:56

Now I wanted to ask you my absolute favorite question, which is the definition of what it means to be a CEO. We might have already touched on this a little bit, but what does being a CEO mean to you?

Dr. Michael Moossy 11:05

Oh man, that's a good one. You know, to me, it's just shouldering this tremendous responsibility to accomplish the vision set forth by the CEO or the owner of the company, it's up to the CEO to set the tone, like I was saying earlier, the energy, the employees, and the direction or focus in order to accomplish that company's goals. Basically, then you've got to transition or translate even that vision to employees and maintaining the course even as employees come and go, right? It's easy to get into this rut of just day after day or routine job or it's just another day at work, especially as it goes on through the years. So it's up to the CEO to kind of keep that ship pointed in the right direction. Like I said, I mean, employees are coming and going.

So it's up to that CEO to keep things on track. Basically, here's where I was going, I'm talking about employees and employees come and go. And in the work over year by year, it's easy to get off track over time. And it just becomes going through the motions. The CEO keeps the business on track. And he's the one who takes the blame. If the company's doing well, he gets the kudos. If the company's doing bad, he's the one that gets the blame and it might not even be his fault but he's the one that's gonna take the hit like and I had to keep going back to it's up to the CEO to have the right place and the right time basically, that's kind of where I'm coming from it's just like I said it's that vision that the CEO or the even the owner of the company has and the CEO makes it happen or keeps it on track, you know what I mean?

Gresham Harkless 12:38

Yeah, no, that makes perfect sense. And that definitely hits home as far as like being able to execute the vision and be able to bring on the right people. And like you said, enjoying the fruits of the success, but also understanding that even if it's not your fault and that things don't go well, you still are the leader and kind of like the captain of the ship. So that kind of stops with you.

Dr. Michael Moossy 12:55

Sure, sure. Totally. Absolutely.

Gresham Harkless 12:57

Well, Dr. Moossy, I truly appreciate you for taking some time out of your schedule. What I wanted to do was pass you the mic, so to speak, to see if there's anything additional you wanted to let our readers and our listeners know and then also how best they can find and get a hold of you.

Dr. Michael Moossy 13:09

All right. All right. Yeah, man. I think if I had anything else to add, I'd say a CEO falls on you as to whether or not the company is successful or not and even if it's not your fault you're gonna like I was saying earlier you're gonna take the hit like I said keeping it on track seems to be a common theme that a lot of times what this can include is measuring the performance to make sure you maintain this expected outcome, right? And this can be done, like in a service industry for me, this can be done simply by asking clients for reviews or filling out some kind of return some kind of comment cards.

We're doing this in my practice right now. I actually have an employee that I'm trying to see if the patients, they're going to always tell me that, oh, everything's great, Dr. Moossy, I want their true, genuine feeling. Do you like what's going on here? And maybe not just with this one employee, but with everyone. What can we do better, basically? I think that's crucial for those who really wanna excel and do better at what they're doing, which I do. And so, yeah, just the way of measuring your progress as a CEO, I think that's an important step. That's pretty much what I would have to add.

Gresham Harkless 14:19

No, that's a big part of making sure that you're keeping track of what you're doing and how effective you are at what it is that you want. So that's a great point. Cool. Yeah. And if people want to find out and visit either of your locations, what's the best way for them to find out?

Dr. Michael Moossy 14:33

Yeah, that's easy. You just, look, it's either, it's Moossy General & Cosmetic Dentistry here in Austin, Texas. You know, you use the web like we always do. It's on the internet and you just call the girls and they get you, basically you make the phone call and they take care of the rest. They make it really easy. They'll get all your insurance information and all your other records and if you need them. Or just if it's simply something like a smile makeover. I do that a lot. And it's just a complimentary console where people can come in and have me look at them and say, what do you think, doc? And it may be Invisalign, it may be veneers, and it just starts the process from there. So that's pretty much it. We've got a phone number, 512-459-5437, the office, and that's it, just to get the ball going.

Gresham Harkless 15:19

Awesome, awesome, awesome. Well, thank you again, Dr. Moossy. What I'll do is I'll have those links in the show notes and that information so that anybody can follow up with you. But again, I appreciate all the awesome things that you're doing in 20 years. It's definitely doing something awesome, and I'm glad we got an opportunity to learn a little bit.

Dr. Michael Moossy 15:32

Yeah, my pleasure, my pleasure. And like I said, man, I'm happy to say that if you have anybody, any of you listeners out there that they've got general inquiry, they wanna know something about veneers, they wanna know something. They may live in another state, another city, but they've got some general questions. What is a veneer? How long does it take for Invisalign? Whatever. They're happy to email me at my office manager, joanna@drmoossy.com, and I'll field those questions. I'll answer them right back to you. I love doing that kind of thing and it keeps me in the mix, keeps me on my toes. You know what I mean?

Gresham Harkless 16:06

Yeah, absolutely. Well, cool. We appreciate that. So we'll definitely add that in the show notes as well.

Dr. Michael Moossy 16:13

All right. All right. And I'll tell you about you. Cool. Thank you so much.

Outro 16:14

Thank you for listening to the I AM CEO Podcast powered by CBNation and Blue16 Media. Tune in next time and visit us at iamceo.co. I AM CEO is not just a phrase, it's a community. Want to level up your business even more? Read blogs, listen to podcasts, and watch videos at CBNation.co. Also, check out our I AM CEO Facebook group. This has been the I AM CEO Podcast with Gresham Harkless Jr. Thank you for listening.

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