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IAM2133 – Understanding the 8 Business Pillars: 1. ENTREPRENEURSHIP and the JOURNEY

Special Episode by Gresham Harkless Jr.

In this special episode of the I AM CEO podcast, Gresh shares valuable insights into the importance of building a media company and leveraging other media platforms to support business growth.

He introduces the concept of the Eight Business Pillars, derived from over 1600 podcast episodes, which include entrepreneurship, strategy, offerings, people, operations, visibility, finances, and technology.

This episode focuses on the entrepreneurship pillar, exploring the journey of entrepreneurship, the misconceptions of overnight success, and the importance of problem-solving.

Gresh emphasizes resilience, passion, and continuous learning as critical components for navigating the entrepreneurial path. Tune in to understand how these pillars are interconnected and essential for elevating your business and personal growth.

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Intro 00:00

Hello. Hello. Hello. This is Gresh from the I AM CEO podcast, and this is a special I AM CEO podcast because we're going to be focusing on the eight business pillars. I hope you get to enjoy kind of take in a lot of these different pillars that came from the 1600 plus episodes we did at the I AM CEO podcast, which became the 16 themes, which eventually now became the eight business pillars. That can help you level up your business.

And really what we're trying to do is increase the business success rate. And this is going to eventually become a course. So you hear some of these snippets actually be in that course and that library of content and information we're going to put together to help you level up.

So sit back and enjoy this special episode of the I AM CEO podcasts.

Gresham Harkless 00:38

Hello, hello, hello. This is Gresh and I am here with a special episode of the I AM CEO podcast. These next few episodes, we're going to focus on the eight pillars in business and give you a little bit more of a insight into each of these eight pillars, what they'll look like. Why? We've even created to that.

But basically fast forward or rewind actually into one of the previous episodes, you get an idea of what those eight pillars are. But one of the things, if you're just listening to this, solo, I wanted to give you an idea of what those eight pillars are. Where those eight pillars came from just to give you a little bit more of a recap is we took the 1600 episodes, came up with about 16 or so themes. Those themes became 8 pillars.

8 pillar is exactly what we wanted to structure a lot of the content around to be able to level up your business, your organization and all the awesome things that you're doing. So what are those eight pillars? What pillar am I going to focus on today 8 pillars.

[restrict paid=”true”]

Are going to be entrepreneurship journey the journey of entrepreneurship, strategy, your offering slash your product or service, people slash the human part of business operations slash legal visibility, which is marketing, sales, advertising, all of those aspects, your financial piece. And then, of course, the big 1 that I added on because I wanted it to be 7, but end up being 8 was technology.

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And the one that I'm going to focus on today is going to be a lot around entrepreneurship. I literally just completed a, an interview, which you should hear coming out live in about about 60 days or so.

We talked a lot around the secret to overnight success. It takes a 10 or 15 years. So, there is not a kind of magic bullet that you have with your business. No matter what people might tell you, this is the only thing that you need that's going to completely change your business. The reality is that even with each of these pillars, you start to realize that you can maybe not focus on all the different aspects at the same time.

So you have to maybe pick one, maybe two, just to focus on during a short period of time to be able to get more traction in your business, more opportunity to grow. But. I think that goes back to entrepreneurship and the journey, the secret to the overnight success. It takes 10 or 15 years. What that means is it's not necessarily always instant.

And even for those people, that it isn't. And when they do start a business and it ends up happening or ballooning or, doing some phenomenal numbers within the year, it's, a lot of times because some of the other aspects may be a little bit more developed than they might seem.

So, for example, a lot of times you'll hear around people that have built new businesses, but they've had the previous experience. So when they're building the new business, they're not isolated from that experience that they had before. So all this means is that you should really understand what you're getting into when you're talking about entrepreneurship.

Entrepreneurship, I believe at the heart is around problem solving. And so when you're really starting to solve the problems, you realize it doesn't always happen as quickly as you want it to happen. It doesn't necessarily mean that you can't solve the problem. Sometimes it's so many other aspects that you need to take care of.

If you're bootstrapping the business, maybe the financial aspect is not exactly where you want it to be. But Maybe you have an idea on what the solution might be, but maybe there's not an actual market for it.

So that's where it's so important to really understand entrepreneurship, what that journey looks like, because a lot of it is going to require, I think a lot of quote, unquote, failing a lot of mistakes, a lot of things, not necessarily going the way that you want them to go, but that resilience, the grit is going to be such a huge thing because as you start to do that, Delve into each of these aspects of business, you'll start to realize that they're not isolated.

They're actually fully intertwined. But the reality is that if you don't have an idea that when you hit a roadblock, when you hit a setback, that it's not the end of the world, that some of the most successful people, I would probably even got to say all of the most successful people have had some type of speed bump, potholes, something that has happened that was not expected within their business.

So the really big thing that I want to get across, and we're going to drill down course, more and more on is to understand that entrepreneurship is definitely not linear. It's not a straight path. It's not a straight line, and it doesn't happen at the snap of your fingers.

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So once you start to understand that, I think it gives you a little bit more of a awareness around what you're getting into. It gives you awareness around the mistakes, the things that don't go the way that you want to go and being even opportunities to learn. And one of the things that I've even brought up a lot of times during the episodes is that there's a story. Sarah Blakely tells a lot around why she looks at failure in a completely different way.

And the reason is because her dad used to actually high five her. If she made some type of mistake during the day, or if she has some type of failure, she did something that was outside the realm of what and how she defined success as a, as a young lady, as a young, as a young girl.

So what you start to realize is it changed the way that she looked at failure. So when she went around to starting Spanx, she already had imprinted in her a foundation that really celebrated failure because knowing that failure was not final, but it was a way and path that was very intertwined with success. You need it to have the favorites. You have the success. So that's one of the really big things that you want to take away.

More than, anything else. Loads of CEO nuggets that, of course, that we've had on our podcast, but just know that the essence of entrepreneurship is all around problem solving. It doesn't necessarily mean that you need to have that to reach success. But I think a lot of people that get into entrepreneurship and business are trying to solve problems.

They're trying to make an impact. That might be looked at from a revenue standpoint, X amount of clients, X amount of, revenue that you want to achieve. But when you start to drill that down, it's like, how many people are you helping? How many people are ultimately impacting? I think that, that's the heart of entrepreneurship and understanding that journey is not always just about.

Are you able to create a better mousetrap? But does anybody else know about this mousetrap? Does the visibility part play such a big part? So, as you will hear during each of these episodes, I'll go a little bit more in depth around all the other aspects, all the other pillars, but know that entrepreneurship, I think it's definitely the essence of business.

I think, honestly, it's one of the essences of life because when you approach life with the mentality that you're going to solve the problem, you're not asking or seeing the world as this is how it is. You're seeing the world within opportunity of ways that you can change. You just have to determine if it's It's going to be worthwhile to go on that path and pursue and invest the resources to be able to solve whatever the problems might be.

And that's where a lot of times you'll hear people saying you want to be passionate about business. Do you need to be passionate about the business that you're in? Absolutely not. But the reason that you. Considering the passion about it, you probably want to be passionate about it because it's so hard and so difficult.

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It's so draining. So that when you hit those roadblocks, when you hit those speed bumps, when you don't have any more gas that's in the tank, so to speak, you're going to be pulling upon that passion to get you through those challenging times. So you're more likely to stick with it. And have a stick to it.

If you are passionate about than if you're not. So that's one of the really big things I wanted to get across. When you're looking at this pillar, of course, you can definitely check out our site to hear a little bit more about each of those pillars. And, of course, be able to join the community where we're going to be delving down deeper into each of these different pillars.

And especially, of course, entrepreneurship and demystifying what that looks like and what that is, but doing it in a way that I think is going to be a lot more enjoyable than it would have been if you had gone through it. So while you're going through this path of entrepreneurship, I salute you for doing it.

I commend you for taking that step, but please keep in mind. That just because you're hitting roadblocks, you're hitting speed bumps, it doesn't necessarily mean that you're doing it wrong. Now, don't get me wrong. You could absolutely be taking in some data and information to be able to pivot and change, but so many people throw in a towel because they say that I'm not good enough.

I'm not cut out for this. And in reality, I don't know anybody is. I think you just develop the ability to be able to sustain this. You have a strong why that's going to fuel you more. The motivation is there to keep you up and going because even the mental, the emotional, financial all those challenges that you go through.

It's going to be an opportunity for you to develop yourself as much as you're developing your business. You're also developing yourself as you're going through those journeys. So the trials and tribulations are not there just to create Roblox success. Actually, it allows you the opportunity to develop that endurance and be able to go past the path that you ultimately thought you could.

So with that being said, this is Gresh signing out. Remember, this is the first pillar, entrepreneurship and the journey. Make sure you understand the journey that you're getting in, understand ultimately what you're doing, which is problem-solving. So there's going to be loads and loads of information that we'll have within our community.

But make sure that you of course, check out the other pillars, check out some of the information that we're providing and remember the journey that you're in and I wish you the best towards your success.

Outro 09:34

Hello. Hello. Hello. This is Gresh again, and I hope you enjoyed that special episode of the I AM CEO podcast.

Just like I mentioned in the beginning, we're really trying to laser focus on these eight pillars and show you as a builder how you can leverage these eight pillars and really level up there. So it helps to level up your business and organization. So I hope you enjoyed this episode and definitely please check out the show notes.

So you can learn more about the pillar, this is Gresh signing out. Hope you'll have a phenomenal rest of the day.


Dave Bonachita - CBNation Writer

This is a post from a CBNation team member. CBNation is a Business to Business (B2B) Brand. We are focused on increasing the success rate. We create content and information focusing on increasing the visibility of and providing resources for CEOs, entrepreneurs and business owners. CBNation consists of blogs(, podcasts, ( and videos ( CBNation is proudly powered by Blue16 Media.

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